DR4WARD tag:typepad.com,2003:weblog-1563902 2009-11-13T16:57:48-05:00 Integrated Marketing Communications / 360 Degree Branding Diagnosis and Prognosis TypePad Dr4wardhttp://feedburner.google.com Twitter Roundup of Peter Shankman's (@skydiver) presentation to Haworth / American Marketing Association West Michigan tag:typepad.com,2003:post-6a00e54fd9f05988330120a6950baf970b 2009-11-13T16:57:48-05:00 2009-11-13T16:57:09-05:00 I've listed some great live Tweets below (including my own) from Peter Shankman's presentation "It's Not Web 2.0. It's Not Web 3.0. It's Simply Life." I attended the presentation Thursday, November 12, 2009, along with 150 plus professionals from Haworth... William Ward

I've listed some great live Tweets below (including my own) from Peter Shankman's presentation "It's Not Web 2.0. It's Not Web 3.0. It's Simply Life." 

42481890 I attended the presentation Thursday, November 12, 2009, along with 150 plus professionals from Haworth and members of the American Marketing Association West Michigan.  

Peter (@skydiver on Twitter) is an entrepreneur, the founder and CEO of The Geek Factor, founder of Help a Reporter Out (HARO) (@helpareporter on Twitter) and offers new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

The event was held at the new One Haworth Center, an impressive example of sustainable design and organic workspaces. 

(Photo - Pictured - Peter Shankman and DR4WARD)

If you are interested you can take an interactive tour here:  One Haworth Center. 

Thank you Haworth for your support of AMA West MI. (@haworthinc on Twitter)

I hope you enjoy the real time Tweets below from the event and I look 4WARD to your feedback.

Keep Digging for Worms!

Real Time Tweets from Peter Shankman's presentation to Haworth / American Marketing Association West Michiganevent #amawmi 

 http://www.dr4ward.com/dr4ward/2009/11/twitter-roundup-of-peter-shankmans-skydiver-presentation-to-haworth-american-marketing-association-w.html Teaching with Twitter tag:typepad.com,2003:post-6a00e54fd9f05988330120a6580685970c 2009-10-20T10:26:22-04:00 2009-10-20T10:26:22-04:00 Last week I spoke on "Teaching with Twitter" to a group of educators in Michigan. Here is the presentation which includes teaching with Twitter examples, links to resources, and teachers/social media experts to follow and learn from. Below the "Teaching... William Ward

Last week I spoke on "Teaching with Twitter" to a group of educators in Michigan. Here is the presentation which includes teaching with Twitter examples, links to resources, and teachers/social media experts to follow and learn from. 

Below the "Teaching with Twitter" presentation you will find links to other Social Media / Social Network resources to supplement your teaching and help improve student learning.

Teaching With Twitter
View more documents from William Ward.

I make the case that we must use Social Media / Social Networks to supplement our teaching and improve student learning in my post Can We Afford Not To Use New Media to Learn, Share, and Work Together?

I also share some Social Media / Social Networks tools and resources in my post on an Introduction to a Few Tools to Help Us Learn, Share, and Work Together

Special thanks to:

Guy Kawasaki for his How to Demo Twitter, David Armano for his thinking on Social Business by Design 2.0, Best Colleges Online for 100 Serious Twitter tips for academics and  Rachel Reuben for the Twitter Workshop for SUNY New Paltz Faculty.

I hope you find these posts and resources helpful.

I look 4WARD to your feedback.

Keep Digging for Worms!

http://www.dr4ward.com/dr4ward/2009/10/teaching-with-twitter-1.html DR4WARD International Twitter Interview on Cross-Cultural Marketing with Cindy King tag:typepad.com,2003:post-6a00e54fd9f05988330120a643b240970c 2009-10-16T09:47:14-04:00 2009-10-16T09:46:12-04:00 On Tuesday, October 13 I had the privilege to participate in an international Twitter interview with Cindy KIng on cross-cultural marketing. Here is the international Twitter interview. Cindy is based in France and is an expert on cross-cultural marketing and... William Ward

On Tuesday, October 13 I had the privilege to participate in an international Twitter interview with CHINA2007 078 Cindy KIng on cross-cultural marketing.  

Here is the international Twitter interview.

Cindy is based in France and is an expert on cross-cultural marketing and international sales. I am based in the U.S. and teach international marketing at Ferris State University . I have brought over 200 students to study abroad in other cultures including attendance at the Cannes Lions International Adverstising Festival. I also taught international marketing to 40 Chines students at the College of Management, China University of Geosciences, Wuhan China.  

Canneslions08au  If you are looking for interesting international people to follow on Twitter, Cindy has a great list of Cross- Cultural & International People on Twitter.

You can follow Cindy King on Twitter at @CindyKIng. You can follow me on Twitter at @DR4WARD

I hope you enjoy the cross-cultural interview.  Cindy King and I look 4WARD to your feedback!

Keep Digging for Worms!                                                                                                                                                 



                          Sc00003420

http://www.dr4ward.com/dr4ward/2009/10/dr4ward-international-twitter-interview-with-cindy-king-on-crosscultural-marketing.html Despite clever ads, is Volkswagen a Lemon? tag:typepad.com,2003:post-6a00e54fd9f05988330120a4d645bc970b 2009-08-08T11:31:16-04:00 2009-08-08T11:25:26-04:00 Does Volkswagen quality and service create long-term brand damage? I have been teaching marketing and advertising classes since 1996 and using Volkswagen advertising and marketing as positive examples in my classes. The clever Volkswagen ads from creative legends Bill Bernbach... William Ward

Does Volkswagen quality and service create long-term brand damage?

I have been teaching marketing and advertising classes since 1996 and using Volkswagen advertising and Images-1 marketing as positive examples in my classes. The clever Volkswagen ads from creative legends Bill Bernbach and Helmut Krone in the 60's and 70's changed the face of design and advertising to usher in the "Creative Revoulution". 

I now have new reasons to speak about Volkswagen to others.

Despite the clever ads, the recent unpleasant Volkswagen experience of a friend has me asking the question "is Volkswagen a lemon?" 

My friend recently purchased a deep black 2009 Volkswagen CC Luxury edition which starts at $32,350 U.S. dollars.  She travels a lot and wanted a car that is safe, reliable, and looks great. If you click here you will be taken to the Volkswagen website and you can see all the rave reviews about the appearance, safety, and performance of the CC. I agree with the reviews and think that the car is beautifully designed inside and out.  I have always admired the design of Volkswagen. 

Images However, attractive design is not enough if the product fails. My friend has had the CC in to the dealer four times in four months with electrical and mechanical problems. The dealer has always provided friendly service and fixed the problems but the failures should not have occurred in the first place. 

Is Volkswagen selling lemons or are the following details of her experience the exception to the rule?

Volkswagen CC Electrical / Mechanical Failures - Not what you expect from a German engineered entry-level luxury sedan?

The first time, the blue tooth did not work and they had to keep the vehicle over night to fix the problem. Next, the radio mysteriously quit working (died) and had to be replaced. This problem required a second visit as a new radio had to be ordered. Finally, the interior flooded with water from the air conditioner drain tubes on the driver and passenger sides because the drains were installed improperly at the factory. 

When is Volkswagen Carefree Maintenance no longer carefree?

Volkswagen markets their Carefree Maintenance program, a no charge scheduled maintenance program,  on its entire 2009 model line but there is nothing carefree about my friend's experience with the time and travel invested in these repairs.  

My friend lives in a rural area and had to travel 100 miles each way to the Volkswagen dealer for repairs. She has traveled a total of 800 miles so far and has had to spend three full days away from work to fix problems that should not have occurred in the first place.  The dealer service was friendly.  However,  she finally expressed her frustration with the quality of the Volkswagen vehicle to the service manager after her fourth repair visit to the dealer.

The Volkswagen response to Quality Concerns?

After reviewing the records for the four repair visits, the service manager did not acknowledge her vehicle quality concerns or inconvenience of travel and lost time from work. He shrugged and asked, "Can you plan other activities around your visit to the dealer?"

Would the service manager have said the same thing to a man in that situation?

During this time, he also implied that she acted incorrectly on a repair visit by keeping her vehicle instead of leaving it at the dealership for several days while the radio was ordered.  He did offer to have someone pick up the car in the future if there were additional problems.  However, he acknowledged that this would not prevent additional miles on the vehicle for the repairs.

He also stated there was nothing he could do regarding the Volkswagen quality problems. He agreed to mention the problems to his Volkswagen representative but said the representative "would not do anything." Implying the four repair visits were not enough for the representative to worry about, he said "Let's wait and see if there are any other problems" before actually doing anything.

My friend likes the looks and performance of her Volkswagen CC and would like to recommend it to others when asked about her attractive car.  However, she would not have purchased a Volkswagen had she known it would be in the shop for repairs each month.  She is the more confident about the need for the extended warranty than the quality of the vehicle. She said, "It's hard to love something that has required more repair in just 4 or 5 months than the Pontiac I owned for the previous nine years."

I personally was considering purchasing a Volkswagen because I admire the design but I am also reconsidering the Volkswagen brand after observing her experience.

I shared this story with another friend who was ready to purchase a Volkswagen and she stated "Thank you for sharing this information. I am THIS close to buying a VW Jetta Sport wagen TDI. This has given me pause...."

I am now sharing this experience to allow others to decide if they should purchase a Volkswagen.

So I ask again, is Volkswagen selling lemons or is her experience the exception to the rule and will you purchase one to find out?

What do you think Volkswagen should do to repair this long-term brand damage?

I look 4Ward to your feedback.

Keep Digging for Worms!


http://www.dr4ward.com/dr4ward/2009/08/despite-clever-ads-is-volkswagen-a-lemon-.html Diana Verde Nieto, Founder & CEO of Clownfish, to Speak on Avoiding Greenwash at West MI AMA tag:typepad.com,2003:post-55961462 2008-09-22T05:31:00-04:00 2008-09-22T05:31:00-04:00 I am looking forward to seeing Diana Verde Nieto, Founder & CEO of Clownfish, speak on Avoiding Greenwash - How to Align Your Communications with Sustainable Principles and Practice this Thursday, September 25, 2008 at the West Michigan American Marketing... William Ward

I am looking forward to seeing Diana Verde Nieto, Founder & CEO of Clownfish, speak on Avoiding Greenwash - How to Align Your Communications with Sustainable Principles and Practice this Thursday, September 25, 2008 at the West Michigan American Marketing Association 1wm_fruit_002-thumb luncheon speaker series.

Green Marketing is the marketing of organizations, products or services that are presumed to be environmentally safe. Other similar terms are Environmental Marketing and Ecological Marketing.

Green Wash is a term that used to describe the perception of consumers that they are being misled regarding the environmental practices of the company or the environmental benefits of a product or service.

Diana Verde Nieto will share her global experience with brands like Ben & Jerry's, Coca-Cola, Unilever and Nike and discuss the imperative for organizations to incorporate the principles of sustainability beyond their business practices into their communication strategies, as transparency is coming to define consumer trust and purchasing behavior.

Diana will also share assessment tools to identify risks and opportunities, build benchmarks, and evaluate and report the environmental and social footprint of a brand or organization.

As a Board Member / Collegiate Relations Chair for the West MI AMA and a fellow Marketing Professional and Colleague in the College of Business at Ferris State University I look 4Ward to sharing some key points from the event with you in a future post and seeing you at West MI AMA events.

Keep Digging for Worms!

http://www.dr4ward.com/dr4ward/2008/09/diana-verde-nieto-to-speak-on-avoiding-greenwash-at-west-mi-ama.html Introduction to a Few Tools to Help Us Learn, Share, and Work Together tag:typepad.com,2003:post-55591186 2008-09-14T14:16:31-04:00 2009-08-08T11:32:40-04:00 In a previous post I asked Can We Afford Not To Use New Media to Learn, Share, and Work Together? The conclusion made in the post is that new communication technologies, the ever increasing pace of change, and global competition... William Ward

In a previous post I asked Can We Afford Not To Use New Media to Learn, Share, and Work Together? 

The conclusion made in the post is that new communication technologies, the ever increasing pace of change, and global competition require important learning skills today to harness the vast amount of information online and to learn how to share it, discuss it, critique it, and make something new out of it. 

If skills for creativity, communication, and collaboration are needed today than what are some of the basic things we need to get started to do this? A starting point is understanding the big picture on how the separate tools are connected together. Please excuse the language but Marta Kagan asks and answers a great question ....

What The F**K is Social Media?





Understanding Social Media helps us to understand how Web 2.0 new media is used to share information, create and critique information, and to collaborate with others. If students truly learn what they do than what are a few of the new media tools that students can use to get hands on experience with these skills and get started today? 

In the Marketing and Advertising classes I am teaching at Ferris State University we include Google Reader / RSS Feeds, Twitter, YouTube, Google Docs and Blog Comments. Wikis will be discussed in a future post.

Google Reader and RSS Feeds allow blogs and news feeds to find you. Here's how. Are you using RSS Feeds and Readers to have information find you?


Twitter is a Micro-Blog that allows people to share ideas, information, ask questions, collaborate with others and update others on what you are thinking about or doing now. 

Are you using Twitter to share ideas and information with others? Are you finding smart people to follow and learn from?

View SlideShare presentation or Upload your own. (tags: 2.0 social)

Get a free Twitter Handbook to learn What Twitter is all about, Why People Tweet, How best to communicate with people on Twitter and to supercharge your Tweeting.

Google Docs allows you work in teams and share and create documents, spreadsheets, and presentations. Have you set-up Google Docs for an upcoming project or presentation?

YouTube and other video sharing and streaming sites are a new form of expression and communication. Michael Wesch explains why in his "An Anthropological Introduction to YouTube" presentation to the Library of Congress.

The only way to learn how to use new media is to just start using the tools. Most of these are free so there is no excuse to not trying them and experimenting. Use these tools today to start a conversation, share an idea, ask a question, and find interesting people who can help you learn, share and work together.

I look 4WARD to your feedback.

Keep Digging for Worms!

http://www.dr4ward.com/dr4ward/2008/09/fsu-bulldogs-use-new-media-to-learn-share-and-work-together.html Can We Afford Not To Use New Media to Learn, Share, and Work Together? tag:typepad.com,2003:post-55572398 2008-09-13T21:14:47-04:00 2008-09-13T21:14:47-04:00 I have been working with my Ferris State University students to use new media to engage them and help them find significance with their education beyond just getting a grade. The old model of teaching has trained students to ask... William Ward

I have been working with my Ferris State University students to use new media to engage them and help them find significance with their education beyond just getting a grade.

The old model of teaching has trained students to ask "What's on the Test?" or "What do I need to know or do to get a good grade?" The learning usually stops there and the students forget the answers the next day or week.

As Michael Wesch points out, the vast majority of information today is available online and all around us all the time. Today the most important learning skills are how to harness this information and share it, discuss it, critique it, and make something new out of it.

A little background information is required before we look at a few of the new media tools that we are using in the Marketing and Advertising classes I am teaching at Ferris State University. New tools like Twitter, Google Reader, RSS Feeds, Google Docs and Blog Comments will be shared and explained in a future post.  

I would like to acknowledge and thank Michael Wesch, Howard Rheingold and Robert French for helping accelerate my learning and thinking on teaching and using new media in the classroom.

In the "Web 2.0 - The Machine is U/sing Us" video, Michael Wesch looks at how everything about the way we find, create, critique, and share information has changed. Some people claim there is no Web 2.0. Do you agree? What does Web 2.0 mean to you?

In the "Information R/evolution" Michael Wesch further explores the changes in the way we find, create, critique, and share information. 

In "Did You Know III ?" Howie DiBlasi shares the rapidly changing, highly competitive global world that students enter after graduating today and how the acceleration of change is ever increasing.

Students report that they like to learn but as this video of a "Vision of Students Today" demonstrates the old ways of learning are not working and students are not engaged. Does this video accurately reflect your learning experience?

The new media can be used to bring students together and teach them to work together in new ways. Students need to learn how to explore and use new media and to use these tools to learn about whatever the subject is that they are learning about. Michael Wesch gives specific examples of how he is using new media in his classroom.


The Social Media Classroom with Howard Rheingold is another example of how to use new media for learning and sharing.

Robert French's PROpenMic and his thinking on incorporating social networks and Blogging and Managing Your Personal Brand are also examples of how to use new media for learning and sharing.
What do you like about these examples of using new media for learning and sharing? Do you see any challenges with doing this with your classes?

Blogging & Managing your Personal Brand
View SlideShare presentation or Upload your own. (tags: commenting identity)

Are you managing your Personal Brand online? How?

I look 4WARD to your feedback.

Keep Digging For Worms!
http://www.dr4ward.com/dr4ward/2008/09/ferris-state-university-bulldogs-learning-tweeting-and-blogging.html DR4WARD NEW BULLDOG TEACHING MARKETING AND ADVERTISING AT FERRIS STATE UNIVERSITY tag:typepad.com,2003:post-53431866 2008-07-29T12:10:50-04:00 2008-07-29T12:10:50-04:00 I have been told that I have the tenacity of a Bulldog. I have also been known to snore. Now I am proud to say that I am officially a Bulldog. The Bulldog is the official mascot of Ferris State... William Ward <div xmlns="http://www.w3.org/1999/xhtml"><p>I have been told that I have the tenacity of a Bulldog. I have also been known to snore. <a href="http://www.dr4ward.com/.shared/image.html?/photos/uncategorized/2008/07/29/bulldog_5.jpg" onclick="window.open(this.href, '_blank', 'width=116,height=159,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="100" height="137" border="0" alt="Bulldog_5" title="Bulldog_5" src="http://www.dr4ward.com/dr4ward/images/2008/07/29/bulldog_5.jpg" style="margin: 0px 0px 5px 5px; float: right;" /></a> <br />Now I am proud to say that I am officially a <strong>Bulldog</strong>. The <strong>Bulldog</strong> is the official mascot of <a href="http://www.ferris.edu/homepage.htm">Ferris State University</a> where I will be teaching <a href="http://www.ferris.edu/cob/marketing/">Marketing</a> and <a href="http://www.ferris.edu/cob/advertising/">Advertising</a> in the <a href="http://www.ferris.edu/cob/index.cfm#">College of Business</a> as an <strong>Assistant Professor of Marketing. </strong><br /> </p> <p><strong>One of the great things about Ferris</strong> is that unlike most universities, Ferris offers <a href="http://www.ferris.edu/cob/marketing.cfm">Marketing</a>, <a href="http://www.ferris.edu/cob/advertising.cfm">Advertising</a>, <a href="http://www.ferris.edu/cob/grde.cfm">Public Relations</a>, and <a href="http://www.ferris.edu/cob/grde.cfm">Graphic Design</a> in the College of Business, an <strong>innovative interdisciplinary approach</strong> supported by industry leaders. </p> <p>Most universities have <strong><em>Archaic Academic Silos </em></strong>that house different majors in separate Academic divisions. For example - Advertising and Public Relations are in Schools of Communications, Graphic Design in the Art &amp; Design Schools, and Marketing in the College of Business. </p> <p>The original idea behind <strong><em>Academic Silos </em></strong>was an attempt to encourage a deeper understanding of a specialized subject. The actual result is that most university graduates have never been in a class with students from the other <strong><em>Academic Silos </em></strong>and are not prepared for interdisciplinary collaboration<strong><em>. </em></strong>For example: At too many universities, an Advertising student has never studied Marketing or been in a class with an Art student and <a href="http://www.phrases.org.uk/meanings/vice-versa.html">vice-versa.</a> </p> <p>The fast-paced, competitive and rapidly changing world of <strong>Integrated Marketing Communications</strong> and <strong>360 Degree Branding</strong> requires interdisciplinary collaboration.&nbsp; Web 2.0 technologies that harness interactive application tools, new forms of content creation / distribution, and continuous conversations through Social Networking are creating new models and fueling innovations that make <strong>Academic Silos obsolete.</strong></p> <p>I look forward to being part of the<strong> Bulldog family</strong> and the <strong>innovative interdisciplinary approach </strong>of the College of Business at Ferris State University. </p> <p>I look <strong>4Ward</strong> to your feedback.</p> <p><a href="http://www.dr4ward.com/dr4ward/digging-for-worms.html">Keep Digging For Worms!</a> <br /> </p> </div> http://www.dr4ward.com/dr4ward/2008/07/dr4ward-new-bul.html CANNES LIONS EDUCATES AND INSPIRES MARKETING, ADVERTISING AND ART & DESIGN STUDENT DELEGATES AND PROFESSIONALS tag:typepad.com,2003:post-51507818 2008-07-22T10:25:27-04:00 2008-07-22T10:25:27-04:00 I hope you enjoyed the Alfred student guest author posts from Cannes Lions 2008 at DR4WARD.com and got taste of how busy and exciting it is at this must-attend international event. Here is a link to a video interview with... William Ward <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.dr4ward.com/.shared/image.html?/photos/uncategorized/2008/07/22/canneslions08au.jpg" onclick="window.open(this.href, '_blank', 'width=706,height=1146,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="200" height="324" border="0" alt="Canneslions08au" title="Canneslions08au" src="http://www.dr4ward.com/dr4ward/images/2008/07/22/canneslions08au.jpg" style="margin: 0px 5px 5px 0px; float: left;" /></a>I hope you enjoyed the Alfred student guest author posts from <strong><a href="http://www.canneslions.com/">Cannes Lions</a> </strong>2008 at <a href="http://www.dr4ward.com/">DR4WARD.com</a> and got taste of how busy and exciting it is at this <strong>must-attend international event. </strong></p> <p>Here is a link to a <a href="http://www.lionsdailynews.com/av.php?id=124">video interview with the Lions Daily News</a> that I did on the education, training, and mentoring of s<strong>tudent delegates </strong>and young professionals at <strong>Cannes Lions. </strong>To the left you will find the magazine article from the interview and a photo of our group in the <strong>Lions Daily News.</strong></p> <p>You can also <span style="color: #000000;">view <strong><a href="http://www.canneslions.com/lions/2008_festival_overview.cfm">2008 Festival Highlights / Video Clips</a> </strong>to get a flavor.<strong>&nbsp;</strong>(Sorry - New users will have to get a password.) </span> </p> <p><span style="color: #000000;"><strong>Education and Continuous Learning<br />Cannes Lions</strong> is a <strong>global leader</strong> in </span>educating and inspiring students and professionals. Students and young professionals have the <a href="http://www.canneslions.com/attend/student_full.cfm">Student Delegate Registration Option</a>, the <a href="http://www.canneslions.com/festival/yl_at_cannes.cfm">Young Lions Zone</a>, <a href="http://www.canneslions.com/festival/masterclasses.cfm">Master Classes</a><a href="http://www.canneslions.com/attend/student_full.cfm">&nbsp;</a>, and the <a href="http://www.canneslions.com/festival/about.cfm">Roger Hatchuel Academy</a> to look forward to in addition to the seminars and workshops that the pros attend. <br /> </p> <p>Where else can students and young professionals network with over 10,000 delegates from 90 countries and learn from <strong>the best strategic and creative marketers and advertisers in the world.</strong> The latest trends, topics, and tips are shared by leaders in thought and innovation in <a href="http://www.canneslions.com/festival/seminars_overview.cfm">over 50 seminars</a> and <a href="http://www.canneslions.com/festival/workshops_overview.cfm">25 interactive workshops</a> from the top brands and agencies. </p> <p><strong>Professional Development </strong><br />Professional Development is a requirement and important part of my success as a marketing educator preparing students for careers in industry. In this spirit of <strong>continuous learning and improvement</strong> some of the diverse Master Classes, Seminars and Workshops I attended were: </p> <p>Creating Sustainable Green Marketing, Mobile Marketing Possibilities, Social Media and Interactive Digital, Sports Marketing, Culture Shock and Avoiding International Marketing Disasters, Cause Marketing /Social Responsibility, Improving the Creative Process, Diversity in Asian Marketing, New Models in Branded Entertainment, Exploring Russian Advertising, What Wins in the Streets of India and Music and Brand Marketing</p> <p><strong>Creative and Strategic Inspiration</strong> <br />Daily film screenings, exhibitions, Content Showcases, and galas/award ceremonies, celebrate the best strategic and creative marketing entered in a variety of competitive media categories and inspire students and professionals to <strong>what is possible.</strong> You can also view all of the <a href="http://www.canneslions.com/login/login.cfm">Festival Winners</a> (Sorry - New users will have to get a password).</p> <p>The <strong>2009 Cannes Lions Festival</strong> will take place from 21 to 27 June. I hope to see you there. I will be taking another group of students to <strong>Cannes Lions 2009</strong> from a different university where I will be teaching Marketing, Advertising and Creativity. </p> <p>Look for my next post to find about my new position and responsibilities after my move from New York to West Michigan.</p> <p>I look 4-Ward to your feedback. </p> <p><a href="http://www.dr4ward.com/dr4ward/digging-for-worms.html">Keep Digging for Worms!</a> </p> <p>&nbsp;</p></div> http://www.dr4ward.com/dr4ward/2008/07/cannes-lions-ed.html Cannes Lions & Roger Hatchuel Academy After Thoughts tag:typepad.com,2003:post-51830008 2008-06-25T08:53:20-04:00 2008-06-25T08:53:20-04:00 After Thoughts- Cannes Lions & the Roger Hatchuel Academy were by far one of my greatest education experiences, and my experience there goes beyond just classrooms and lectures. It was a global social event for creatives; it was a mind... Scott Liao <div xmlns="http://www.w3.org/1999/xhtml"><p>After Thoughts-</p> <p><a href="http://www.canneslions.com/">Cannes Lions</a> &amp; the <a href="http://www.canneslions.com/festival/about.cfm">Roger Hatchuel Academy</a> were by far one of my greatest education experiences, and my experience there goes beyond just classrooms and lectures.&nbsp; It was a global social event for creatives; it was a mind blowing broadway show; it was a week long afternoon tea with masterminds of marketing and advertising; a big buffet of opportunity and it was full of fun.&nbsp; </p> <p>Roger Hatchuel Academy was the most tiring and exciting week of my life. It was the 6th Roger Hatchuel Academy at the Cannes Lions International Advertising Festival.&nbsp; RHA was the biggest ever, 35 students from all around the world.&nbsp; At RHA, Advertising wasn't the only subject we learned, as we have been introduced to industry's masterminds, joined press conferences, discovered top secrets&nbsp; and were lead by brilliant creatives like Rick Boyko (the new dean) and Clive Challis. Rick is heading the up postgraduate course at VCU Brandcenter, and was in charge of all the creative output from Ogilvy &amp; Mather. Clive is head of the advertising course at Central Saint martins in London.</p> <p>Every day at Roger Hatchuel Academy was tiring and overloading.&nbsp; RHA started at 9:30 every morning and we attended non-stop seminars and discussion until 7pm.&nbsp; I didn't want to miss a thing there, weather it's classes in the morning or fun activities at night.&nbsp; Yes, I have definitely overloaded with what I have learned, and it lead me to a state of emptiness at the end.&nbsp; It will take me a while to digest what I have learned there, and it was a good thing for me to take notes for revisiting my memory. </p> <p>Friendship were so easy to form in RHA in Cannes, it only happens in Cannes and I can hardly see it happening anywhere else.&nbsp; 35 of RHA students instantly became family on the second day.&nbsp; We used our energy to learn the culture difference and we pretty much grouped together like a multi-nation country. We share thoughts, ideas, or whatever anyone had in mind, and beside the skin color and appearance, we weren't different at all. I feel very much connected to all of the RHA mates, and enjoy the experience of meeting international students. </p> <p>Roger Hatchuel Academy at Cannes has changed me. Before I came to Cannes, I thought I was good enough for myself, and ready to start up my own business and take over the country.&nbsp; After seeming so much talent and creative minds from all over the world, I have changed.&nbsp; &nbsp;I have been crashed and forced to be reborn from a new state of mind.&nbsp; I realized I wasn't getting ahead of anyone at all, but so much behind.&nbsp; I still yet have a long journey to go, and so many people to meet, I was glad I made this trip, the trip that refreshes me for even bigger challenges in the future. </p> <p>Many thanks to friends from Roger Hatchuel, Alfred University, and Dr. William Ward. <br /> <a href="http://www.dr4ward.com/.shared/image.html?/photos/uncategorized/2008/06/25/dsc_0119_10.jpg" onclick="window.open(this.href, '_blank', 'width=800,height=535,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="100" height="66" border="0" alt="Dsc_0119_10" title="Dsc_0119_10" src="http://www.dr4ward.com/dr4ward/images/2008/06/25/dsc_0119_10.jpg" style="margin: 0px 5px 5px 0px; float: left;" /></a></p> <p><a href="http://www.dr4ward.com/.shared/image.html?/photos/uncategorized/2008/06/25/dsc_0577.jpg" onclick="window.open(this.href, '_blank', 'width=800,height=535,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="100" height="66" border="0" alt="Dsc_0577" title="Dsc_0577" src="http://www.dr4ward.com/dr4ward/images/2008/06/25/dsc_0577.jpg" style="margin: 0px 5px 5px 0px; float: left;" /></a><br /> <a href="http://www.dr4ward.com/.shared/image.html?/photos/uncategorized/2008/06/25/dsc_0972.jpg" onclick="window.open(this.href, '_blank', 'width=800,height=535,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="100" height="66" border="0" alt="Dsc_0972" title="Dsc_0972" src="http://www.dr4ward.com/dr4ward/images/2008/06/25/dsc_0972.jpg" style="margin: 0px 5px 5px 0px; float: left;" /></a></p> <p>-Scott Liao</p></div> http://www.dr4ward.com/dr4ward/2008/06/cannes-lions-ro.html