Social Media ROI is a big topic. Lot’s of companies are wondering if there is value to the social media and digital initiatives. This presentation cover some of the myths of social media and truths as well as provides a sample calculation.

Here’s the link to the presentation: SocialMedia ROI _Dr Natalie Webinar_Radian6

Infographic on Social Media ROI:#smROI Social Media ROI Infographic @DrNatalie

Justifying the business case for listening & engaging on social media is a BIG question. And if you are developing or expanding a social media initiative, executives at some point in the process want bottom-line business answers. You might not need ROI calculations to get started, as there seems to be some acceptance that brands have to have a Twitter and FB account…

But if you want to do more than the super basics… You either need now or will need in the future a way to benchmark and track progress to determine to show if your company’s involvement in social media is getting you closer to your business goals.

I hope the presentation and the materials and resources are helpful!

And wanted to thank everyone who attended yesterday’s presentation! And Thanks to @jeffreylcohen for his help with the webinar and the ebook and thanks to @radian6 for sponsoring this event and helping to provide education for all around social media!
@DrNatalie

Learn. Share. Grow!

For more info on my work:
Ebook: Social Media ROI Myths and Truths
YouTube Videos: On ROI of Social Media
White Papers: Social Media ROI
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store

Let’s Connect here:
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
G+ : Google Plus posts

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If you are wondering how to calculate social media ROI, here are some resources to help you:

Video: How To Build a Business Case for Social Media

Video: How To Calculate the ROI of Social Media

Video: How Social Media Benefits the Whole Company

Ebook: ROI of Social Media: Myths, Truths & How To Measure

White paper: Calculating the ROI of Social Media

Webinar: Myths About Social Media ROI and How to Calculate The ROI

You might be thinking that – gosh this is a lot to learn… so if it feels like too much.. come on down to my course at UCLA on Social Business, April 27-28th! We’ll cover social media and ROI and more…

Learn. Share. Grow!
@drnatalie

To register for the class, click here: Social Business Course at UCLA, April 27-28th

WHO: This course is for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.

HOW: Using case studies and real-world examples, we explore how social media affects each functional department (PR, Marketing, Customer Service, Product Development, etc…) and ways to calculate the return on investment (ROI) for each.

We will intersperse the lecture with information on social business with experts from companies like Charles Miller from DIRECTV, Mike Wokosin from NBCUniversal, Micheal Brito from Edelman and Matt Michelsen from Atom Factory who does social media for celebrities like Lady Gaga and give you demos on software applications so you walk away knowing how to you accomplish your social media goals.

Demos include social business applications from: Wendy Lea, CEO of GetSatisfaction.com, Johnny Miller, Founder of www.ManuMatix.com/Bamboo, Varun Krishna and Zao Yang Co-founder of www.BetterWorks.com, Mark Fidelman of harmon.ie, Todd Wilms of SAP, Joy Rosner and Lori Martin of www.Netbase.com, Janice Rager and Michele McConomy of www.Spigit.com , etc…

If you would like to be considered for a software demo for the course or a speaker in the course, please contact us atand put UCLA SOCIAL BUSINESS COURSE Speaker in the subject line.

WHAT ATTENDEES WILL:

• Leave with a social business blueprint and know how to execute with social media applications and software
• Learn practical tips, techniques, and how to use social media monitoring to levelset where your social media program is
• Take an assessment to benchmark the “as is” state of your social media initiatives and compare them to “could be” via best practices
• Learn how to gear your initiatives to higher monetizations of social media investments
• Create strategies and tactical plans that make sense to traditional organizations (even those not familiar with social media)
• Learn how to use business cases and ROI to ease the approval process for initiatives and implementation simpler, more efficient, and effective because they are grounded in business fundamentals that maximize the ROI in social media.

WHERE: Westwood, Los Angeles

To register for the class, click here: Social Business Course at UCLA, April 27-28th

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The Social Media Club/LA (SMCLA) today announced it will present, in cooperation with sponsor SAP, a panel discussion on social customer relationship management (CRM) titled “Loving Your Customer.”  In this second SMC_LA presented panel discussion of the year, speakers will highlight how customers can tap into the latest mobile trends to get the most benefits from their social programs.

The discussion will take place on Tues., Feb. 21, from 6-10 p.m. at the ING Café in Los Angeles. Dr. Natalie Petouhoff, president of SMCLA, will moderate the discussion. She will be joined by speakers Jon Ferrara, CEO of Nimble; Gary May, president of Interactive Marketing and Consulting Services (IM@CS); and Charles Miller, director of Digital Care and Social Media, Mobile Smartphone at Direct TV. To learn more about the presentation or to RSVP, please go towww.socialmediaclub.la.

The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet. It hosts monthly panels on topical and relevant social media issues. Its February panel discussion will be presented in sponsorship with SAP, the market leader in enterprise application software, which also offers leading social CRM solutions.

“Today, SAP is on innovation hyperdrive,” said Vinay Iyer, vice president, Global Marketing, SAP CRM. “With a user-centric lens on big data, mobility, cloud and social technologies, we are helping our customers have more relevant and smarter 360-degree conversations with their customers like never before, without requiring them to dig into existing ERP and CRM foundations every time. Not only can our offerings inspire social marketing efforts, but SAP is also an exemplar of social in-bound and out-bound marketing practices. We grew our own social channels two-fold last year, and we’re leveraging best practices through our participation in Social Media Club/LA.”

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

About Social Media Club LA

Who is SMCLA?

SMCLA is a non-profit, volunteer-based club. Members of SMCLA include influencers throughout the Los Angeles community who range from tech, marketing, PR, entertainment, entrepreneurs, and media to name a few.   SMCLA panels typically draw 100-150 in-person attendees and when livestreamed, an additional 400+ who tune in via our video webcast.  Our panels have already covered the movie and music industries, branding in Social Media, search engine marketing and more.

Image via Wikipedia

What is SMCLA?

The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet.  Founded in July of 2008, SMCLA hosts monthly panels on topical and relevant Social Media issues.

To learn more about Social Media Club Los Angeles, please go to www.socialmediaclub.la

Find Us Here:

Website: http://www.socialmediaclub.la

Twitter: http://www.twitter.com/smc_la

Facebook: http://www.facebook.com/socialmediaclubLA

Linked In: http://www.linkedin.com/groups?gid=1839487&trk=hb_side_g

# # #

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies

Speakers:

Jon Ferrara, CEO, Nimble 

Image via Wikipedia Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.

Today, business has changed. With the advent of social media, email, IM, text messages and more, businesses are overwhelmed by the myriad applications needed to listen to and engage with their customers. The question is no longer how to stay connected – but how to efficiently and cost-effectively build business relationships given multiple communication channels. From that new need sprang Jon Ferrara’s latest innovation: Nimble.

After two years of development and thousands of real world users, Nimble has emerged as the next evolution in relationship management – the only web-based solution that brings together all of your contacts, calendar, communications and collaborations in one simple, free platform.

Gary May, President/Consultant, Interactive Marketing and Consulting Services (imacsweb)

IM@CS continually evolves to build, educate on and support platforms in critical sales, branding, process, media and best practice application for forward-thinking companies and those trying to grasp the online space. We work with retail, manufacturers, portals and service providers that have a large consumer-facing business, primarily in the automotive industry as well as luxury and specialty markets and other high-end services.

IM@CS also specializes in working with companies investigating opportunities within the automotive market to make sense of a diverse and dynamic environment, providing insight, direction and solid fundamentals to achieve success.

Overall we provide greater opportunities through brand awareness, reputation management, process improvement and sales organization coaching for companies looking to create sustainable improvements and add to their bottom line.

Charles Miller, Director, Digital Care and Social Media / Mobile Smartphone Support Strategy, DIRECTV, Inc.

Image via WikipediaA leading Social Media practitioner, speaker and panelist, Charles has advised CMOs, CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV he has influenced and helped employ Social Media use throughout the enterprise including advising PR, Marketing, Engineering, Research, Field Services and Mobile Advanced Services. His operations team is both U.S. and internationally based with overseas travel to Manila, Hong Kong, London, Paris and Rome.

Forrester Research and Frost & Sullivan seek out his insight for studies, publications have noted his expertise, and case studies are now featured in recent business books for adapting business practices based on online feedback. Expert Social Media practitioner featured on Mashable, ComputerWorld, ZDNet, Financial Times of London, and CNNLive.com

Dr. Natalie Petuohoff Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provides unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.  Dr. Natalie helps companies understand how social media affects the bottom-line and to create executable strategies that provide real business value. She does this by benchmarking the “As Is” state of social media initiatives and compares them to “Could Be” via best practices.  With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world’s first social media ROI calculator.

Hope to see you there!
Learn. Share. Grow!

Ebook: Social Media ROI Myths and Truths
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
YouTube Videos: On ROI of Social Media
G+ : Google Plus posts
White Papers: Social Media ROI

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Facts on gaming from the ESA… I am looking forward to hearing Mario Herger speak at Enterprise Gaminfication Conference 2/8 in Santa Monica, CA.

Gamers include millions of Americans of all ages and backgrounds. In fact, nearly three-quarters of all American households play games. This vast audience fuels the growth of this multi-billion dollar industry and helps bring jobs to communities across the nation. Below is a list of the top 10 entertainment software industry facts:

1. Consumers spent $25.1 billion on video games, hardware and accessories in 2010.
2. Purchases of digital content accounted for 24 percent of game sales in 2010, generating $5.9 billion in revenue.
3. Seventy-two percent of American households play computer or video games.
4. The average game player is 37 years old and has been playing games for 12 years.
5. The average age of the most frequent game purchaser is 41 years old.
6. Forty-two percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (37 percent) than boys age 17 or younger (13 percent).
7. In 2011, 29 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
8. Fifty-five percent of gamers play games on their phones or handheld device.
9. Seventy-six percent of all games sold in 2010 were rated “E” for Everyone, “T” for Teen, or “E10+” for Everyone 10+. For more information on game ratings, please see www.esrb.org.
10. Parents are present when games are purchased or rented 91 percent of the time.

Video games are now a mass medium, widely enjoyed on a variety of platforms by a diverse audience. The ESA’s 2011 Essential Facts About the Computer and Video Game Industry show that 72 percent of American households play computer and video games. The research also reveals other interesting demographic facts about today’s gamers and the games they play, including:

• The average gamer is 37 years old and has been playing for 12 years. Eighty-two percent of gamers are 18 years of age or older.
• Forty-two percent of all players are women and women over 18 years of age are one of the industry’s fastest growing demographics.
• Today, adult women represent a greater portion of the game-playing population (37 percent) than boys age 17 or younger (13 percent).
• Twenty-nine percent of game players are over the age of 50, an increase from nine percent in 1999. This figure is sure to rise in coming years with nursing homes and senior centers across the nation now incorporating video games into their activities.
• Sixty-five percent of gamers play games with other gamers in person.
• Fifty-five percent of gamers play games on their phones or handheld device.
• Ninety-one percent of the time parents are present at the time games are purchased or rented. Ninety-eight percent of parents are confident in the accuracy of the Entertainment Software Rating Board ratings. Seventy-five percent of parents believe that the parental controls available in all new video game consoles are useful.
• Parents also see several benefits of entertainment software. Sixty-eight percent of parents believe that game play provides mental stimulation or education, 57 percent believe games encourage their family to spend to time together, and 54 percent believe that game play helps their children connect with their friends.

According to data released by The NPD Group, a global market research company, the video game industry posted strong sales in 2010, generating more than $25 billion in revenue. Sales of game software and content, including games made for consoles, portable gaming devices and PCs, as well as digital full game downloads, downloadable content and social games, accounted for approximately $15.9 billion of that total.

The most popular game genre in 2010 was “Action,” which accounted for nearly 22 percent of all games sold. In addition, of the games sold in 2010, approximately 56 percent were rated “Everyone (E)” or “Everyone 10+ (E10+).”

Are you in? Learn, Share, Grow! @drnatalie

New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
YouTube Videos: On ROI of Social Media
G+ : Google Plus posts
White Papers: Social Media ROI

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Wondering which vendors and applications to work with to set up a Facebook F-commerce or Social Commerce Store? There’s a range from 8thBridge, SortPrice, Ecwid, BigCommerce, Usablenet, Storefront Social.com, www.x.com, MagentoCommerce, NorthSocial, ebay, Payvment and PayPal’s Adaptive Payments API, Zong, TheFind and ALUC-it.

This post looks at these types of vendors and their applications (apps) and how you can use them for Social commerce and Facebook Commerce.

How to Display a F-commerce Store on Facebook
To display a f-commerce page in Facebook, there are two options. A brand can use iFrames or a Facebook app.

iFrames
With iFrames, a brand can create, host and display its own content in Facebook page in the middle column. The advantage to iFrames? The creation and maintenance of the content and site can be done in-house by the business itself. And it tends to offer the most seamless customer experience for consumers. As many of us have experience as customers ourselves, the ease of use and simplicity in the shopping experience is critical to engaging and retaining customers to follow through and not abandon their shopping cart.

Facebook Apps
The other choice is to use Facebook apps. One of biggest advantage of using an app is the increased amount of space a brand has to show their content and merchandise. An app gives you 760 pixels but iFrames only allows 520 pixels. However, Facebook apps are complicated and do require a development team such as:

8thBridge
8thBridge allows brand to provide social shopping experiences that are portable, personalized and participatory. The experience across a merchant’s social shopping channel is consistent with the merchant’s existing website because 8thBridge leverages the merchant’s existing shopping cart, payment processing, and order fulfillment systems. This means there is little IT support required from a brand’s tech team. 8thBridge monetizes social media for some of the largest merchants in the world including 1-800-Flowers.com, Lands’ End, Delta Air Lines, Hallmark, HauteLook, and a division of Avon called mark

SortPrice
With SortPrice’s free Merchant Store application for Facebook, merchants both big and small are running Facebook storefronts. The stores are powered by SortPrice technology combined with the product datafeeds. This allows the product information to be easily updated, so new products and price changes are synchronized. Each Facebook store application has an integrated Wishlist which allows Facebook users to save products and share them with friends. Over 1,500 small, medium and large brands have stores. Among them are OfficeDepot, PetSmart, Loews and Adobe.

Ecwid
Ecwid focus since 2001 has been commercial open source PHP shopping cart software. One good thing for small to midsized brands is that it’s also free. The software can be easily integrated to any existing site in minutes and the store can be mirrored on many sites at the same time and managed from one place. Because the store integrates with social networks, brands can run their own store on Facebook. No PHP knowledge is required, and there are no code changes or hosting expenses. Brand include Embe, K&K Photography Gallery, Hello Magpie, RedZero Printing, US21, Cafe Grumpy and Mammamiu!
Usablenet

With Usablenet’s integrated Facebook application, brands can offer any product, service, feature, and functionality currently available on your website within Facebook. Customers can purchase a product, book a reservation, pay a bill, review products and share them with their friends, or provide feedback – without leaving Facebook. Customers include ASOS and JCPenny.

BigCommerce
BigCommerce provides e-commerce software to online retailers and merchants. Brand that want to do business on Facebook can use the BigCommerce free application, SocialShop 2. The retail platform shows up as the “Shop Now” tab on the Facebook page. It allows customers to share products with their Facebook friends and buy products within Facebook. Examples are Southern Jewlz and BabyAndMeGifts.com and Etitude’s.

Storefront Social
This software enables retailers to connect their e-commerce store to Facebook. The brand can upload the storefront banner, choose from a wide variety of templates, feature/highlight products for special promotions, etc… After building the storefront, the connection wizard allows the brand to easily install the storefront to Facebook. Example brands that use this software are Livescribe and Zumba Fitness.

NorthSocial This is what I used to create my Facebook Store. It is great for adding a product showcase to your Facebook Page. The Show & Sell app allows you to display up to 10 featured items with unique “Buy Now” links and social commenting plug-ins. Viral functionality of the app ensures your products are spread wide, increasing sales, and social engagement with your brand. With their “buy now” button you can add links to your eCommerce site so your Facebook fans are one click away from your online store.

www.x.com/
If you sell on ebay, you’ll want to watch to pay close attention to this group of vendors. X.commerce is a group of trusted, global leaders in the commerce space—eBay, PayPal, Magento, GSI Commerce, and other best-of-breed partners that have come together to deliver the first end-to-end, multi-channel commerce technology platform with all the pieces, including e-commerce, marketing automation, mobile transactions and payments… In Robert Scoble’s video interview of the CEO of ebay, John Donahoe, explained that ebay is creating this app ecosystem so as well as be able to ask their Facebook friends if they should buy it.

For merchants X.commerce is a single platform that makes the most current commerce technologies easy to access and deploy. For developers X.commerce is a robust, open ecosystem that empowers integrators and innovators with the most complete set of commerce-related tools and capabilities in the world. Developer’s now have access to eBay Inc.’s resources through one entry point giving them access to hundreds of millions of consumers and merchants who are hungry for better end-to-end commerce experiences. There is a conference on X.commerce to learn more.

MagentoCommerce
Magento is particularly attractive to small to medium-sized businesses. Magento is an open source, ecommerce ecosystem. With Magento and x.commerce within a hour you can take a small physical retail store and build a online store website and a shopping cart, they can start selling. The great thing here is if you are a developer, there is the opportunity to make money if you can come up with the next social commerce killer app.

ebay
ebay merchants made $60B last year and only 45 percent was in the US. This means shopping has gone global. Twenty percent of the commerce is cross boarder. For ebay power sellers, eBay is betting that more and more people will be pulling their shopping experience into a social media context. They are building apps to empower ebay merchants. For instance if friends, who are shopping on ebay, can ask their social graph, “Should I buy this jacket or that jacket?” So ebay is connecting to a customer’s Facebook social graph via direction from Facebook executives like Katie Burke Mitic so with a post, customers can get their friend’s opinion and decide and buy.

And ebay is developing a visual search social mobile application. It can take a picture of a jacket you see in the store or that a friend is wearing and then search and find similar things for sale on ebay and then buy it. The ebay apps will put ebay merchants store content on iphones and ipads. They are partnering with geo-location companies, so that if ebay merchant had a store and a person saw something they liked on line, they could find the store location. ebay also powers Facebook’s virtual currency system where customer’s can use Facbook credits to buy things on Facebook.

Payvment and PayPal’s Adaptive Payments API
Payvment may be a great choice for small to midsized businesses because it’s also free. Payvment originally was a web service that allowed a site owner to integrate a shopping cart into their e-commerce by adding one line of code to the site. The software allows retailers to create Facebook storefronts. Customers can use credit cards and PayPal. The new paid versions of the software include advanced analytics on Likes, comments and Tweets on a product-by-product basis. Example Facebook shops are CHiASSO, Amoeba Music, Molly Sims, Hooked on Phonics, AdultSwim UK, Gibson and Lakers Nation.

Zong
Mobile payment platforms is another category to consider. Choices for brands range from using Zong, Square, to Boku, to Mopay. Google Inc. and Intuit Inc are working on mobile payment platforms. The ability to pay on your mobile phone along with being able to access a Facebook store and/ or ask your Facebook social graph about products will provide an all-in-one social mobile Facebook commerce.

The adoption of smartphones, 3G/4G networks as well as the increase unlimited data plans has accelerated mobile media use. Brands are realizing that another venue to reach customers is through mobile browsers, apps and SMS. As technology advances, advertising will most likely play a major role in the development of the mobile ecosystem that Facebook users count on. In fact, according to comScore’s U.S. study on mobile advertising, they found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years.

In another study from comScore revealed that 6.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. Location-based apps allow brands to interact with customers by providing special deals and incentives in real-time on their mobile device.

The next trend will be brands that allow full f-commerce via smart phones. One often overlooked aspect is how often a product is forwarded to a friend or posted to Facebook, These actions are quite common within mobile applications, with 4-9 percent of users doing it regularly. Brands need to start thinking about how to reach their mobile audiences while they are shopping. Through Facebook Mobile texts consumers are able to receive notifications, and send and receive SMS.

An example of mobile payment is Zong. eBay just acquired Zong for $240 million. Zong’s customers are social gaming and virtual world companies, including Zynga Inc., IMVU Inc., Walt Disney Co.’s Playdom and Zwinky. Zong’s strong suit is its relationship with 250 mobile carriers around the world. These relationships enable users to charge ecommerce purchases to their mobile bill via Zong. Those partnerships give Zong access to 3.2 billion mobile users.

TheFind
Who has surpassed Yahoo and the second most popular shopping site? TheFind, according to comScore. TheFind’s mission is to help every shopper find exactly what they want to buy, and to help every merchant, large and small, to reach those shoppers. TheFind is a vertical search engine for shopping that puts every product, every store, every sale, coupon and discount, right at the customer’s fingertips. It provides an in-depth Facebook integration called “Shop Like Friends.” What that does is allows customers to sign into the site with Facebook Connect. It then taps into the preferences of their Facebook Friends and pages that their friends have “liked” on Facebook. It then it maps this to stores and brands.

ALUC-it
In addition to the platform to build a Facebook store on, brands need to start to look at the mobile platform that they want to build their shopping and interaction apps on. A smart thing to do is to consider one that is a customizable mobile application that can also connect to their CRM or Customer Service software. ALUC-it is one of the many choices. Brands that build on this platform can connect that mobile commerce platform to Genesys Customer Service /CRM Software.

One of the issues of social mobile shopping is the fear that if people are doing comparison shopping, say with an app like TheFind while in a store, they might leave. The compelling value proposition for ALUC-it: You keep customers IN THE STORE.

With this app they scan the product’s QR code, or image and the apps does some comparison shopping and offers a coupon or a special deal to prevent the customer from buying the product elsewhere. With respect to Facebook, the consumer can instantly find who in their network has bought that product and LIKE’s it, or thinks it sucks. They can also share questions with their friends, “So these shoes make my butt look big?”

The advantages of this mobile platform is to flexibly enable smartphone users to:
• Easily find information about a product and associated offers
• Personalize the purchasing experience
• Fast-track customer service interactions after purchase
• Provide a single point of integration for all product-related conversations.

With respect to retailers and manufacturers, it’s a mobile platform to flexibly enable to:
• Provide up-to-the minute personalized information about products and associated offers to customers who use their smartphones as connectivity devices
• Track customer purchasing habits and experience
• Increase efficiency in customer service interactions related to particular product
(My friend Charlie Isaacs (twitter.com/charlieisaacs)  developed this app! He is truly a social media rocket scientist… one of the few in the #SCRM community who is actually writing code!!)

Learn. Share. Grow!
@drnatalie

For more info on Social And Facebook Commerce, check out my Kindle book at: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store

And Follow me at: Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
YouTube Videos: On ROI of Social Media
G+ : Google Plus posts
White Papers: Social Media RO

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• Live: eBay Details X.commerce Retail Services (allthingsd.com)
• Intuit Now Allows Businesses To Create E-Commerce Storefronts On Facebook (techcrunch.com)
• eBay Officially Launches X.Commerce Developer Platform (mashable.com)
• eBay’s X.commerce and Facebook team up, recognize social as commerce gold (venturebeat.com)
• Facebook Social Commerce For Small Businesses: Case Study Ettitude (drnatalienews.com)
• Give Up, Facebook: Social Commerce Will Never Catch On (readwriteweb.com)
• F-Commerce: What is it and What’s it Worth? (business2community.com)
• As Facebook ‘Kicks Off The Social Era,’ Here’s What You Need To Know About Social Commerce (businessinsider.com)
• Shopping Cart Software Maker Ecwid Raises $1.5M; Expands To US, UK (techcrunch.com)
• Facebook Storefront Builder Moonfruit Starts Fast (allfacebook.com)

Title: Demystifying the ROI of Social Media: Real Case Studies On Social Media Monitoring & Analysis
Location: GTM
Link out: Click here
Description: Demystifying the ROI of Social Media: Real Case Studies On Social Media Monitoring & Analysis
Start Time: 13:00
Date: 2012-02-23
End Time: 14:00

Social Commerce isn’t just for big brands. Facebook commerce or f-commerce can help any size business sell more and monetize their fan based. And big companies can learn from what smaller brands are doing. Ettitude is using Facebook commerce to provide a range of premium and unique eco-friendly products in a quick, convenient, online shopping environment. Because they have such a compelling store, it is a natural for people wanting to share this among their social graph.

Who heads up this great strategy? Green Entrepreneur, Chief Ettitude Officer and Social Media for Positive Social Change Enthusiast, Phoebe Yu

Ettitude is an Australia-based company that sells environmentally friendly products made from bamboo and organic cotton. Ettitude was founded on the simple idea that everyday products, such as clothing, bed linen, towels and stationery, could be made much more responsibly, and contribute to making the world a better place and at the same time, look good and are affordable. Their goal is to give people who care about their family and the earth the ability to easily adopt a greener, more socially responsible lifestyle.

When I was on the Ettitude website to do some research for this book, I was impressed with their use of their traditional website as a “Facebook sharing moment.” Here’s how this works: I was on the About Us page, Figure 1, and I went to highlight some words on the site and a widget popped up and enabled me to share what I highlighted with my Facebook connections.

Ettitude Option to Share Valuable Connect With Fan's Social Networks

Figure 1

This is a brilliant word of mouth strategy to create awareness for the brand and because their marketing message is something people can get behind, i.e., being more socially responsible, the ability to share that website information may even translate into shopping cart dollars.

When you click on the Facebook icon, to share your highlighted information, it asks the customer to allow permission to connect to Facebook and post the share on my Facebook page.

Ettitude's Click to Connect To Facbook To Post the Content

Fans Sharing On Facebook About What They Liked On Ettitude's Website

The ability to allow your customers to find things they like about your company and post to their friends can be a very good PR and Marketing awareness tool. Especially for a company like Ettitude, that has a very share-able brand story around social and personal responsibility.

Phoebe was able to combine exciting content, promotions and contests has helped her online retail store Ettitude create a shopping domino effect that leverages peer–to–peer influence and drives home 10% Facebook purchases every month. She’s done this via:
• Making use of Facebook APIs to enhance the e–commerce offering
• Structuring the Facebook store and installing plug–ins to improve user
experience
• Mirroring traditional e–commerce sites for ease and security
• Combining social campaigns with F–commerce to extract the maximum benefit

Here’s Ettitude’s Facebook Storefront:

You can find more examples like this in Dr. Natalie’s Book: Like My Stuff: How To Monetize Your Facebook Fans With a Facebook Store and learn how to use social commerce for your business!

Dr. Natalie Petouhoff is a social media business and ROI business adviser. You can find her here:

New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
YouTube Videos: On ROI of Social Media
G+ : Google Plus posts
White Papers: Social Media ROI

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• What is Driving the Growth in Social Commerce? (business2community.com)
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Interested in hottest trends, tools, apps and advertising in the mobile space? Social Media Club LA will have David Teichner, CEO of the mobile couponing app, Yowza (co-created by actor/entrepreneur Greg Grunberg of “Heroes,”) will be joining Patrick Mahoney, VP of Strategy & Business Development from the mobile CRM solution,  Mogreet and Tim Street, VP of Mobile Video from the “smart stream solution,” mDialog, for our first SMCLA panel of the year.

They will be speaking and discussing the hottest trends, tools, apps and advertising in the mobile space and the latest mobile trends to maximize your social programs.

Date: January 31, 2012 — Networking starts at 6 pm — Program begins (traffic permitting!):  7:30-8:30
Post-panel networking: 9 pm Click here to RSVP now!  Oh and tell a friend!

To learn more about Social Media Club Los Angeles, please go to www.socialmediaclub.la

For more information about Social Media Club or to become a member, visit www.socialmediaclub.org

Speakers:

David Teichner, CEO – Yowza You know him as the downed pilot from “Lost” (did I spoil it for you?) and the cop from “Heroes.” We know him as the guy who helped hire one of our speakers. Actor Greg “Grunny” Grunberg‘s company Yowza!! uses your smartphone’s GPS to do a location sweep and deliver targeted mobile coupons through its mobile app. As a consumer, you just have to download the app, switch it on and show your coupon at the register. On the back-end, merchants have the capability to add and update offers in seconds, effectively track results and dramatically increase sales by reaching new and existing customers with compelling coupons and information. Follow David at @davidteichner

In December 2011, Yowza!! hired David Teichner (@davidteichner) as CEO, who brings with him 20 years of experience as an entrepreneur with deep knowledge and expertise in retail, entertainment marketing, content development, couponing, media and advertising sales. Prior to joining Yowza!, David co-founded and led Channel M, developing in-store television networks to drive sales in retail and lifestyle environments. During his tenure, Channel M reached annual revenues of $10M, acquired a competitor, raised over $25M in multiple rounds and executed the successful sale of the company to the PlayNetwork. An entrepreneur from the start, David founded Genco Advertising while still in college.  Genco distributed student coupon books at universities, becoming the leader at each college where distributed and enjoying over a 90% renewal rate each semester.  David has been a Board Member of the Digital Place-based Advertising Association and is actively involved in the Mobile Marketing Association (@mmaglobal).

Patrick Mahoney, VP Business Development and Strategy – Mogreet Patrick Mahoney is the VP of Business Development and Strategy for Mogreet www.mogreet.com. Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company’s new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet’s large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company.

Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. Mr. Mahoney founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including WilliamMorrisEndeavor, Huffingtonpost, Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

Patrick worked as a digital media analyst for Yankee Group, where his expertise was often recognized in prominent news sources including The Wall Street Journal, The New York Times, and CNBC. He began his professional career as a consultant with Adventis (Monitor), where he advised Cable and Telecoms on Digital Expansion and M&A.

About Mogreet Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $14.1 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Tim Street, VP MDialog The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping. Follow Tim Street at @1timstreet

By day, Tim is a VP at mDialog. By night, he’s co-hosting This Week in Media. Somewhere in the middle, Tim’s also creating, directing and producing viral videos, speaking at conferences and tweeting. His online videos have totaled more than 40M downloads – that’s not an easy feat. Tim’s speaking credits include Blog World, ComicCon, Digital Hollywood, Inbound Marketing Summit, LATV Fest, NATPE, NAB, New Media Expo, Mac World, Podcast Academy, SXSW, Vloggercon and other local and national events. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. In 2009, Tim was inducted into the International Academy of Web Television and currently sits on the board of directors. Tim blogs at 1TimStreet.com and consults with agencies, brands, marketers, media buyers, companies, producers and individuals who wish to reach an audience on the Internet and mobile connected devices.

About Social Media Club LA

Who is SMCLA? SMCLA is a non-profit, volunteer-based club. Members of SMCLA include influencers throughout the Los Angeles community who range from tech, marketing, PR, entertainment, entrepreneurs, and media to name a few.   SMCLA panels typically draw 100-150 in-person attendees and when livestreamed, an additional 400+ who tune in via our video webcast.  Our panels have already covered the movie and music industries, branding in Social Media, search engine marketing and more.

What is SMCLA? The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet.  Founded in July of 2008, SMCLA hosts monthly panels on topical and relevant Social Media issues.

Where Do We Connect? We maintain an active newsletter and blog on our website located at http://www.socialmediaclub.la that has over 1000 opted-in followers (combining Facebook, e-mail newsletter, Twitter followers and Linked In group members).  Our affiliation with the National Social Media Club chapter allows us an even wider platform to broadcast our events, articles and ideas via the website at http://www.socialmediaclub.org.  The National chapter’s reach extends to tens of thousands of opted-in participants and is rapidly growing, adding 2-3 local chapters each month.

Why SMCLA? Social Media is an increasingly important and relevant topic in everyone’s lives.  We’ve seen an immediate impact in social, political, business and personal lives as a direct result of social media.  Having a platform to discuss these changes gives the Los Angeles community a chance to fully understand and appreciate how our lives are all changing due to these new mediums.  Taking a step back and assessing what to do about it is an important part in furthering the platform.

How Do We Do It? Our  panels are our most important platform for gathering and discussing issues in Social Media.  We use our website to prepare for the panels and to re-cap what was discussed.  In addition to these two key areas of communication and gathering, we use many of the social media platforms as beacons for our message and to gather people into our community.

Find Us Here:
Website: http://www.socialmediaclub.la
Twitter:  http://www.twitter.com/smc_la
Facebook: http://www.facebook.com/socialmediaclubLA
Linked In:  http://www.linkedin.com/groups?gid=1839487&trk=hb_side_g

Social Media Club LA
Dr. Natalie Petouhoff President

Related articles

• Mogreet Builds Video Ad Developer Network (mediapost.com)
• mDialog Raises $5 Million From BlackBerry Partners Fund (techcrunch.com)
• Get Free Yowza Location Based Coupon App & Discount for Stores (mcollier.blogspot.com)
• The Third Screen: A Netflix Lesson for SMS (mediapost.com)
• SocialMediaClub.org will ‘go dark’ on January 18th to protest SOPA and PIPA (socialmediaclub.org)
• mDialog secures $5 million in Series A to ruin mobile video with ads (intomobile.com)
• Geeks Who Give Back: Shauna Causey, Tech Mavens and Social Media Club Seattle (geekwire.com)
• Social Media Club Chapters Share Knowledge with Local Charities (socialmediaclub.org)

How to use a Facebook Commerce Pop-up Store / Social Commerce For Small Business and Monetize Fans

Social commerce is the addition of shopping to social networks. Small business can profit from Facebook Commerce. But if businesses aren’t careful, social commerce has the potential to ruin social networks. That’s why it’s important how brands fulfill on f-commerce. It will directly affect the success not only for their own individual brand, but as an industry as a whole. If social networking shopping sites are not delivered in the spirit of what the customer wants, it will fail. If they are delivered well, social commerce can succeed. If not for this point alone, brands need to pay attention to f-commerce as an example of how shopping can be integrated within a social network.

Image via Wikipedia

An example of someone who really gets social commerce? That would be Rachel Roy. Rachel used a pop-up store– a Facebook commerce store to create engaging social merchandising experiences that increase a brand’s fan base while driving transactions. By creating immersive brand experiences that fully integrate shopping as well as the shopper’s wider social network, the brand increased their social currency with those fans and customers. And a pop-up shop is a great way for brand to test the f-commerce waters without going into full-scale  shop.

Rachel Roy launched a pop-up store on Facebook, giving fan’s a shopping event that included early access to Roy’s new jewelry line which was a collaboration with British R&B artist, Estelle. Rachel Roy provided a limited edition, time sensitive offering that helped drive sales without having to offer a discount.

The pop-up store lasted three days and boosted Rachel Roy’s fan base by 25% in the first day and 100% by the end of the campaign. The Facebook Page acquired 1 fan every 1.5 seconds. The exclusive, limited edition piece sold out in six hours.

Image by Rubenstein via Flickr

The Rachel Roy pop-up shop was built on a software-as-a-service solution created by Fluid Social Fan Shop of the Fluid Agency. This is an e-commerce firm whose clients include Diane von Furstenberg, Nine West, Theory, Vans and Coach.

6 hours: Time it took for the Rachel Roy Facebook jewelry store to sell out.

3rd highest: daily sales made by Rachel Roy, the day it opened its pop-up f-store.

Bravo to Rachel Roy for being a social commerce diva!!

You can find more examples like this in Dr. Natalie’s Book: Like My Stuff: How To Monetize Your Facebook Fans With a Facebook Store and learn how to use social commerce for your business!

@drnatalie Learn. Share. Grow!™

Dr. Natalie Petouhoff is a social media business and ROI business adviser. You can find her here:

Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog

Related articles

• 2012 The Year Social Commerce Will Blow Up (business2community.com)
• What is Driving the Growth in Social Commerce? (business2community.com)
• Could Shopping in Social Networks Ruin Them? DrNatalie ‘s New Book: “Like My Stuff” How To Monetize Your Facebook Fans (drnatalienews.com)
• Why Social Commerce Now? Social Business is the Wave to Ride for Holiday Sales (mcollier.blogspot.com)
• The Formula for Successful Social Commerce (business2community.com)
• How to Develop a Social Commerce Strategy (venpop.com)
• How 5 Top Fashion Facebook Pages Market On Facebook (business2community.com)
• ROI of Social Media White Papers by Dr. Natalie Petouhoff (drnatalienews.com)

The bills known as Stop Internet Piracy Act (SOPA) and Protect IP Act (PIPA) were created with the intent to stop copyright infringement and protect intellectual property belonging to media makers. While we do not condone using copyrighted material, the legislation seeks to destroy the Internet by censoring sites and content distributed through channels like YouTube, Google, Craigslist and basically any search engine or web publishing tool.

On Wednesday, January 18th, Socialmediaclub.org along with dozens of other sites including Reddit, Wikipedia and Craigslist, ‘went dark’ in protest of some legislation that seeks to strangle our beloved Internet.

We are proud to stand next to organizations like Google, Facebook, Mozilla and hundreds more to protest this legislation and encourage you to contact your local Congressional representative to voice your opinion as well. You can do this the old fashioned way by looking up their phone number and calling them – or you can jump over to Public Knowledge website, fill out their short form and let them do it for you.

Senator John Cornyn

As of 3pm EST on January 18th, the AP reported several SOPA and PIPA proponents like Marco Rubio (FL), Representative Lee Terry (NE) and Senator John Cornyn (TX) were withdrawing support of the bill.

Senator Marco Rubio

“Earlier this year, this ball passed the Senate Judiciary Committee unanimously and without controversy. Since then, we’ve heard legitimate concerns about the impact the bill could have on access to the Internet and about potentially unreasonable expansion of the federal government’s power to impact the Internet. Congress should listen and avoid rushing through a bill that could have many unintended consequences.”  via Senator Marco Rubio

SOPA and PIPA are hardly over though, we still encourage you to contact your local Congressional leaders to tell them to vote AGAINST PIPA on January 24th!

This post originally posted on socialmediaclub.org

Related articles

• Sen. Marco Rubio drops support of PIPA, a bill he co-sponsored (digitaltrends.com)
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• Son Of SOPA: Senator Marco Rubio Dropping His Co-Sponsorship Of PIPA (tarpon.wordpress.com)
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• A Startling Moment in Washington (laf.ee)
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• Do not Scare us : SOPA and PIPA go Away with your cousins across the globe (amarnaik.wordpress.com)