Local Search Blog

Yahoo Local Canada Search Refinement: Thanks For Offering Up Bad Results

Duane McLennan — Wed, 05 Jun 2013 19:18:41 +0000

Today Yahoo launched a new “more modern” search engine results page. Being the search engine snoop that I am, I decided to head over and have a peek at Yahoo.ca to see what all the fuss is about. Here it is. Being the local search junkie that I am, I decided to try out the [...]

My Thoughts on 10 Sponsored Facebook Pages From Today

Duane McLennan — Wed, 27 Feb 2013 16:27:23 +0000

Keyword Diversity is the Key to Search Engine Optimization Success

Duane McLennan — Fri, 22 Feb 2013 14:00:03 +0000

The data I’m getting back after the Valentine’s Day rush on the florists I work with is incredible. We’ve already found out that the sales generated by florists old, new, big and small seem to generate their sales from pretty much the same sources and in the same percentages. Now I’ve been looking at the diversity [...]

Local Florist Valentine’s Day Web Sales by Traffic Source

Duane McLennan — Wed, 20 Feb 2013 17:56:19 +0000

This year’s Valentine’s Day holiday seems to have been absolutely huge for most of the florists I’ve worked with over the past couple of years, both online and in-store with several shops having to turn away business as early as the evening of February 12th due to being over-capacity. They certainly had a few things [...]

Local Citation Sources for Local Search Engine Optimization

Duane McLennan — Mon, 14 Jan 2013 15:33:04 +0000

Coming soon. I’ve decided to take this list to a whole different level. If you’re interested in having your directory listed here, please post it in the comments. While developing strategies for local search engine optimization and building campaigns for improving local search engine rankings, I often come across or get alerted to new sources [...]

[Video] Getting SEO Benefit from Your Florist Images on Facebook? You could be.

Duane McLennan — Mon, 26 Nov 2012 20:16:04 +0000

December 5, 2012 – 1:00-1:30pm CST: Florists are absolutely wonderful with social sharing of their unique flower designs on sites like Facebook. These image posts are fantastic at building an audience for your Facebook business page, and demonstrating your shops own unique design capabilities and style. While you have done a wonderful job [...]

[Video] How Google Ranks Websites and Basic Needs for SEO

Duane McLennan — Sat, 24 Nov 2012 20:23:07 +0000

November 28, 2012 – 1:00-1:30pm CST: This webinar is a pre-requisite to our upcoming series of training classes on Internet Marketing for Florists. Though this webinar and the series are geared towards local brick and mortar florists, they should be helpful for any local business that’s trying to develop an understanding of where to start [...]

5 Reasons Local Brick and Mortar Florists Rule!

Duane McLennan — Sat, 24 Nov 2012 19:31:02 +0000

In a world where consumers are continually bombarded by robust marketing tactics generated by behemoth mass marketing giants like Proflowers, 1800Flowers, FTD and Teleflora, it can be difficult for the local brick and mortar florist to stand out. Changes in the way the industry now operates have had a serious impact on both the overall [...]

[Poll] What Tools Do You Use for Social Media URL Tracking?

Duane McLennan — Fri, 02 Nov 2012 15:45:45 +0000

Finding out how your website visitors are getting to your website is probably the most important thing you can monitor when running an Email, SEO, Pay Per Click or Social Media campaign to drive traffic to your website. While Google Analytics is a great tool for getting this type of information, without proper URL tracking, [...]

3 Types of Blog Spam Comments, How to Spot Them and Why You Need to Protect Your Blog

Duane McLennan — Tue, 23 Oct 2012 16:05:10 +0000

While I don’t want to make this blog at all about spam, it seems that as an internet marketer, I get all the good ones! While spam comments for most people might seem just like an annoyance, there’s a few reasons we should all moderate our comments before allowing them on our site, even if [...]