This year I asked major mechanicals a question that is different from what I usually ask the Giants: What is their and the industry’s biggest problem and what is the big solution?

Ben Franklin once wrote, “If you want immortality; write something worth reading or live a life so compelling, you are written about!” Mr. Lawrence did both.

The fastest growing businesses in the world, such as Uber and Airbnb, using tactics like disintermediation and price transparency, are creating a marketing model that brings buyers and sellers together in an efficient, regulated and innovative manner.