The definition of Search visibility for seranking.com is the share of impressions a website gets in a given search engine for a given search query. Putting it in other words, website search engine visibility shows the percentage of users who will see the site upon entering a particular search query into the search box. Through a special algorithm, the system assigns a different number of points to each search query depending on the site’s SERP position.

The higher the ranking is, the higher the score. On top of that, the system also takes the query’s search volume into account where the same rule applies: the higher the search volume is, the higher the score.

All the assigned points are then inserted into a special formula that calculates the site’s current visibility on Google or another search engine that’s been added to the given project. Here’s what it looks like:

Full details for those that are interested can be found here: https://seranking.com/blog/analysis-of-search-visibility-with-se-ranking/

Login here: https://ads.google.com/intl/en_GB/home/

You may be prompted to choose a Google Ads account, if you have access to more than one:

Once logged in, you will see an overview with various charts and metrics. Click on Campaigns, from the left hand menu:

Then you should see a list of all campaigns, which may be filtered to show only ‘Enabled’ campaigns, or it will show all campaigns.

Next to campaigns you want to pause, simply click the button next to the small green icon adjacent to the campaign:

You can choose to pause, and then later on follow the same steps to choose enable. Thats it!

Googles Video on this:

Pro tip

If you have more than a handful of campaigns, when you go back in to them to enable ones you recently paused, you can be faced with a long list and be unsure which ones you paused, and which ones you didn’t touch and should be left switched off. To avoid this issue, simply create a basic filter before you start pausing campaigns, that only shows the ones you are currently working with. So say you have a total of 20 campaigns, but you need to go in and pause 4 active campaigns for a few days, create a filter to only show those 4 campaigns. Then when you log in to either pause or enable, you will only see that list of 4 (as opposed to all the other older campaigns that should stay inactive).

I think the best reason I would say to use GA over other tools is accuracy. A lot of statistics packages you get free with web hosting, things like AW stats and such like, they tend to give you very high numbers, but those figures invariably will include bots and spiders and other software as well as fake traffic basically or very questionable saw traffic coming from traffic farms and such like. Google is very good at detecting and recognising a real website visitor from a piece of software so the numbers you get in Google Analytics will tend to be quite a bit lower than other packages but they will tend to be much more genuine too.

What are some of the basics that many users forget to do in Google Analytics

Two areas here I think. People rarely set up a second view. The best practice here is to leave the original view of data in Analytics that is created when you create a profile, with no filters on it, and name it “Unfiltered data”. Then create a second view which is where you can put filters in place to either filter out certain types of traffic or use them to clean up data that comes into Google Analytics. So, by doing this you always have the raw data that comes into GA untouched by filters, but by creating filters on a second view, you can actually do things like exclude internal traffic. So, if you have a business employing several people and they are on your website a lot it is good to exclude their use of the site and concentrate reporting on use of the site by real website visitors. Another use for filters is that you can exclude traffic from certain countries, certain languages and even alter the data when it comes in to make it more readable or meaningful. The need to do this will depend partly on the state of your website, you may need to do this you may not, but the options and opportunities to get your data in a great shape by filters are huge. Always make sure you do any filtering on a second copy and leave that one original unfiltered view untouched.

What is your number one tip for getting the most useful data out of google analytics?

For me it is clear  – more than the standard page and session tracking, the real insight it often around events. This is when site visitors interact with your website, with your content, with your pages in a number of different ways beyond simply clicking links from one page to the next. Your site visitors interact with forms, they scroll up and down, they click links that show and hide data on a page, all sorts of different things that are genuine activity but without event tracking in place in Google Analytics you can’t see this – so setting up event tracking is key.

The best way to achieve this is to use Google Tag Manager (GTM). I never used to be a fan of this tool in the past but since a new version was released a couple of years ago, it is now the bomb and I love it! It is the most excellent piece of marketing script management software around, in fact, it’s the only one I know really, but it just can do so much. So basically, instead of putting your Google Analytics code on the site like you would typically, instead you set up a free Google Tag Manager account. Then, generate a script for what is called the “container”  and place this container script on the website you wish to track. From then on, any scripts you may want to use for Google Analytics, AdWords Remarketing, Facebook Pixels, Bing Ads, any type of script that you would normally place in your sites source code, you add into GTM instead. So no need to worry about updating your website everything is handled in the Tag Manager software. You can test things work, and only then ‘publish’ your updated container to the site. One other key thing you can do with Tag Manager is you can integrate all aspects of a page any user is on, and scrape the data (or the DOM).So you can see exactly what people are doing along the lines of the things I mentioned earlier. This mean scrolling, clicking links that don’t go to new pages, navigating through forms, interacting with navigation, all these kinds of things that are actual events rather than page views, you can set them up in Tag Manager.

GTM or Tag Manager is one those things that I could talk about all day, I’m probably going to release a new video on this in the near future on how to get set up with the basics, and then more on how to get into some advanced stuff too. I hope this is been of some help and I hope it’s been interesting let me know in the comments. Thank you!

Depending on how you look at things, SEO is always changing, AND SEO fundamentals stay the same.

Always evolving, thanks to Google and other always innovating, tweaking and testing their algorithms to provide the highest quality search results for their users. Apart from the major updates such as Penguin and Panda, there are hundreds if not thousands of tiny changes that are happening all the time. With the unstoppable rise of mobile domination in search and the continual threat to Google from the likes of Facebook and other social networks, Google is doing all it can to try and stay on top. There are many sounds reason that Borrel Associates have recently reported that they forecast SEO related spending to hit $80 Billion a year by 2020!

Always staying the same due to the fact that what ranks best is always well written, unique interesting content that is both easy to crawl for the search bots, and highly likely to be shared and talked about by the internet users.

However, once you lift the lid on rankings across millions of keywords across the globe, you start to uncover a slightly different story.

Read more here next week to find out more!

For example, search for simply ‘plumbers’ – you get a ‘snack pack’. Click the ‘More places’ link to view all location based results for your chosen keyword and the location you are in, up to 100.

If you reside in Portsmouth for example, and search for “Plumbers Winchester”, your snack pack and local listing results will be for Winchester, bot Portsmouth. However using a location keyword plus a service in one location, won’t always return the same results as doing the same search (i.e. “Plumbers Winchester”) in a different location, though the results will usually be similar.

The Snack Pack

The full local listings

Adwords Manager Accounts (formerly known as MCC Multi Client Center)

When logged into Adwords, on the top right hand side click on the gear and into “Account settings”:

On the left hand side click into “Account access.”

Under the Client Managers section you should see a request awaiting approval. Click on “Accept request.”

You will have a Terms of Service warning you have to click OK on and then you will be told that your updates have been saved. Job Done – just ping the requestor a quick email to confirm, Google doesn’t always seem to Alert the requestor when this has been completed.

Bing Ads Account Summary

When logged into Bing Ads, click on the gear icon at the top right and click and into Accounts and Billing:

Then on the page that loads, click on the “Requests” tab to view pending access requests:

Next, simply click the request and then click “Accept”

Thats it! It can take upto 2 hours for the account to show up in the Agency Accounts Summary.

If you have any problems please let us know in the comments!