Dreamscape Solutions News Blog

Tickets for Liverpool Tennis 2008 go on sale

2008-01-14T18:22:00.000Z

Tickets for this years event go on sale Wednesday January 16th as Liverpool starts the celebrations for European Capital of Culture 2008.

If you book tickets before the 28th of Feb you will get a 10% discount. Follow this link to get your tickets today.

Caroline Wozniacki (2006 Ladies' Champion and 2007 finalist) will return as well as last year's finalist Vince Spadea and heart-throb Robert Kendrick.

Meanwhile event sponsors and web partners Dreamscape Solutions are busy preparing plans to upgrade the Liverpool Tennis website servers as this years online visitor statistics are expected to be larger than ever.

Bernard McCabe, Director at Dreamscape said:

Last years event caught us by surprise. The volume of traffic on the website each day during the event was astonishing. Luckily we have contingency plans for such instances and where able to share the data load across a number of servers for the the site and the SQL databse.

Weather Insurance for 2008
After the awful weather of 2007 we are all hoping for a much brighter tournament and whilst we fully expect a gloriously hot event Anders Borg and the team at Liverpool Tennis have added the extra cover of weather insurance for this years ticket buyers. For more details on this read on here.

Rejuvenate website and online community launch

2008-01-14T17:57:00.000Z

Rejuvenate are set to unveil their new website on Thursday the 24th of January at Creation (Tib Lane, Manchester).

At the event Bernard McCabe of Dreamscape Solutions Ltd will be presenting a online walk-through of Rejuvenates' new website.

Guests are being invited to bring along a friend and by doing so will be entered into a special prize draw to be held at their January social event scheduled for Thursday the 31st of January.

In addition guests and their friends will receive VIP treatment and promotion including:

Free entry
Free PR and sponsorship
Free online advertising
Free champagne on ice

People wishing to attend can contact Anna-Louise on into@rejuvenateonline.co.uk

Fashion diva Rejuvenates the world of Buisness Networking

2007-12-19T17:18:00.000Z

At just 26 years of age Anna-Louise Gilhooley turned her back on a promising career in the corporate world to launch not one but two sucessful new enterprises.

The first, DivaLilly is a fashion brand that is currently making serrious waves into the uk’s highly competitive market. A unique venture that scours the international fashion market for the latest vogue item its launch saw Anna introduce a collection of bespoke metal handbags made from 80% recycled car parts. Appealing to an ever growing number of eco friendly fashionistas the handbags combine modern chic with dazzling designs without literally costing the earth.

Her second venture, Rejuvenate, is a flourishing community of professionals and entrepenuers who understand the power of networking and want to make it work for their business. It provides not only a contemporary commercial forum but a social network and the chance to meet like minded, high achievers for business and fun both at face to face events and online.

The formation of both businesses came during a period when Anna pondered her next move after experience working as a senior manager in a large corporate company during a colourful 10 year career which was followed by a brief but eye catching foray into the world of consultancy.

It was during her stint as a consultant that Anna first gained empirical knowledge of traditional networking. It was a world she found maintained in unoriginal locales with bland and lifeless agenda’s that failed to recognise the value, skills or diversity of attendees.

Armed with this knowledge and frustrated by the unimaginative approach of so many others Anna set about exploring the do’s and dont’s of networking in her own inimitable fashion and so the concept of Rejuvenate was borne. Her aim is simple, to give her members access to the regions commercial movers and shakers and provide a pool of disparate talents to help construct strong businesses of the future.

Unlike so many other events attendance is by invitation or refferral only with the key to success found in intimacy with members personalities assessed as much as their professional profile. Anna believes that the determining factor to success lies within her membership:

“My intention is to ensure that Rujuvenate offers so much more than the norm. Personally I believe that networking is all about having fun, swapping ideas and not just soley doing business. I am certain that the service I provide is unparalled because it is member focussed and relationship driven.”

North West Digital site goes live!

2007-12-11T11:04:00.001Z

Dreamscape would like to welcome North West Digital to our growing list of satisfied customers. Their site, which went live last Friday, was built to capture leads interested in either purchasing a photocopier or printer or in finding ways of improving the efficiency of their office equipment.

Based in Stockport, North West Digital is a local business that sells photocopiers, printers, fax machines and scanners and takes pride in having an energy-saving, eco-friendly approach which is good for the planet, reduces office waste and cuts down on on-going costs of printing and copying.

Graham King & The PR People come to Dreamscape

2007-12-07T09:37:00.000Z

We are pleased to welcome Graham King and his PR consultancy firm The PR People on board as a new search engine optimisation customer. Over the coming months we are going to help Graham increase his exposure in the search engines.

Graham has a wealth of experience as a journalist, publicist and media relations expert and he provides a range of PR, copywriting and training services in Cheshire and Greater Manchester. With a blog of his own on the way, Graham will be able to regale us all with tales of his years in the trenches as a public relations expert and spread his influence and knowledge even further.

Cenacle Treatment Centre site goes live

2007-12-06T16:31:00.000Z

We are pleased to announce the launch of the brand new Cenacle Treatment Centre website! Based in Stockport, Cenacle is an alternative health clinic providing a wide range of complementary and holistic therapies including colonic hydrotherapy, homeopathy, acupuncture and reflexology.

You can also find them blogging very passionately about alternative and complementary medicine and health issues.

The site is built to encourage interaction between customers and the staff through the blog and through their "ask a question" facility to help people to find out more about alternative medicine and to make them feel comfortable about booking an appointment at Cenacle.

Check out the site, leave your comments on the blog and book an appointment for a massage or some Reiki!

What is the difference between SEO and PPC?

2007-11-18T16:57:00.000Z

SEO is the art of telling the search engines the subject of your website and then showing them that your site is not only the most relevant for a given keyword search but is also the most authoritative by working on obtaining links from other trusted websites.

PPC or Pay-Per-Click advertising involves bidding on the keywords your customers are using to find you in order to appear in the sponsored search results in Google, Yahoo, MSN or any other number of locations. Each time a visitor clicks on the link in one of your ads, you are charged an amount directly related to both your bid price and the bid prices of your competitors, but never above your maximum bid. Depending on your industry, the amount of competition and the expected return on investment, bid prices range from as low as £0.02, but are far higher for terms relating to industries such as finance or real estate.

6.5 Things All Website Owners Need To Understand about SEO

2007-11-13T14:01:00.000Z

So very often when undertaking an SEO campaign for a new web business, or for a company who is new to the mysteries of search engine optimisation, things can go downhill very quickly when the client fails to understand that there is no magic switch which the search engine optimiser can flick and produce instant results.

The following are 6 (and a half) things which the client must understand when signing up for SEO services in order to prevent a lot of frustration on both sides:

1. SEOs have no control over how often search engines crawl your website. While we can do things to encourage them to come back often such as adding new content to the site on a regular basis and working on getting new links to the site on an on-going basis, the search engines and the search engines alone have control over what their spiders do and if they decide to only visit every six weeks and to only look at one page each time they come, then we cannot do much about it. As long as the the site is search engine friendly and the content is not stale they will eventually come back.

1.5 As an addendum to point 1, we also have no control over how long it takes a search engine to thoroughly index a new site. We can make certain that your site is search engine friendly, that all your pages are within 3 clicks of the home page, that the site structure makes sense and that there is a good sitemap which is accessible through the home page. We can start to build links which will indicate that the site is gaining in importance; but search engines will take as long as they will take in order to crawl and index your entire site. If your site is structured and coded well then eventually they will find all of your pages.

2. SEOs have no control over how quickly search engines acknowledge the changes you have made on your site and reflect this in your rankings. They may know that you recently rewrote all the head tags on your pages and each page now has a keyword theme which flows from the head tags through the copy and relates to the other pages on your site, but they may also take another six weeks to acknowledge that by showing your site for queries related to those keywords. They may only take 24 hours. But this is entirely up to them and how often they are re-ranking sites and how important re-jigging results pages are in relation to other changes they are making to their algorithms and their indexes is their call. You just have to be patient.

3. SEOs have no control over the weight given to any given on-page factor on your site. You may think that your pages are more relevant than your competitor's for a specific keyword search but if Google or Yahoo disagrees then there is not much you can do about it, except change your pages. The weighting of on-page factors is directly related to how your competitors' pages look and what works in one industry or for one keyword may not work as well for another.

While you can continually monitor the keyword densities of your competitors and where they put keywords in their head tags and on their pages, you will probably find that both your time and the time of your SEO is more wisely spent on providing clear, useful, focussed content that speaks to your customers using the same language they use to describe your products and services.

4) SEOs have no control over who links to you. The web is all about linking and if you want to link out to a site you find useful that is entirely up to you. In much the same way, if someone else wants to link to you then they can and should, provided they are not misrepresenting your site.

You cannot and should not worry too much about some scraper site or useless directory or other spam merchant showing up in your backlinks and these sites will not harm your rankings. The search engines are probably ignoring those links, your customers will not be finding you through those links and there are not enough hours in the day to chase up every single site of this sort to demand they take a link down, and even if there were time, they probably wouldn't do it. If for some reason someone does find you through one of those sites or a search engine decides one of those links should send you some authority, then consider it a bonus. Since search engines know that you cannot monitor every site that links to you, they do not expect you to do so.

5) SEOs have no control over what your competitors are doing. SEOs cannot control their PPC budget, or the amount of link building, link buying, viral marketing or linkbaiting they are doing in their own SEO campaign. Your SEO should take your competition into account and should be aiming to get you exposure in the same places that your competitors are visible, but if your competition is working to improve their own traffic and rankings at the same rate your SEO is working to improve your traffic and rankings then the most your SEO can do is to make sure that you have the best content and copy you possibly can and that they are pursuing inbound links from good, relevant sites and trust that your business outshines the competition.

6) SEOs have no control over the search engine results pages. If your SEO promises you a number one position or even a first page placing for any keyword then they are promising something they cannot guarantee. Good search engine optimisation is about making each and every page of your site as relevant for the right keywords as it can possibly be while building the authority and trust of your site through inbound links and effective search engine marketing. If your SEO does her job well then traffic and rankings should follow, but she has no magic button to press and no magic switch to flick which will guarantee that any search engine will do anything.

A simple summary of why you should ignore PageRank

2007-11-12T16:06:00.000Z

By definition, Google PageRank is based on the number of inbound links to a page and the PageRank from the pages on which those links are placed. It is only a small factor in the way in which Google ranks sites now. Other factors such as LocalRank have far greater importance. For example, LocalRank is a more relevant figure because it is calculated based on links from related sites, so, in effect, it reflects how much other experts in your field respect your knowledge.

The Toolbar PageRank that you see is only updated at MOST every 3 months and is not an accurate reflection of overall PageRank. Google have claimed they play with the number showing on that bar just to see reactions in the SEO community. You need to monitor traffic and how much you get and for what types of keywords to see how you are doing within organic search. PageRank is only useful as a relative measure.

Furthermore, when fretting over how to increase your PageRank, you must remember that it increases exponentially so that you need 10x more link authority to get from PR1 to PR2, 100x more link authority to go from PR2 to PR3, 1000x more link authority to go from PR3 to PR4, etc., which means far too much time spent worrying about the sheer volume of links you will need and not enough worrying about getting links from sites that can give you relevant traffic. At the end of it, even if you have obtained your 1,000 or 10,000 new links, you still may find yourself outranked by a page with much lower PR because of on-page relevance or the number of people who follow their ranking and don’t bounce back into the search results page.

Personally, I would turn off the PR on your toolbar and pay it no attention and simply work on getting good, relevant links from sites you respect.

You gotta have links to get links

2007-10-08T13:28:00.000+01:00

Anyone who's been around the web design industry for a while has seen many trends in linking come and go. First there were link farms, then link exchanges, forum spam, blog comment spam, links bought and sold based on PageRank, mass production of online press releases and linkbait articles, and now leveraging of social networking.

SEO professionals spend large parts of their work life arguing about whether links have to be topical to bring benefit, whether bought links will be found and filtered by search engines or if linking out is going to lose a site its PageRank and hence its place in the search results. This all misses the point of linking in the first place - to tell users about other sites on the internet they should visit. The end result of this is a lot of bad advice floating around on the internet for small business owners about what they should or should not do when they first set up a web site, or discover the art of search engine optimisation.

Search engines originally trusted links as a means for determining the quality of a site because people tended to recommend other sites they liked. On this very simple basis the idea works incredibly well. You wouldn't send a friend or a customer to a site they wouldn't like, would you? Because a link from one good site to another good site is, inherently, a reliable recommendation, should you ever turn down that link simply because the referring site happens to sell products in a different industry? If you have a new site, and you need people to know about it, and you have a friend or a business partner with a website, why wouldn't you ask them to link to you. Even if this link is ignored by search engines, it could still bring traffic to your website.

Women in Business submission for Best eCommerce Website Award

2007-10-01T15:11:00.000+01:00

WIB currently has 250 women members from a range of business sectors and we are funded by InvestNI due to major role we play in encouraging female entrepreneurship in the Northern Ireland.

As part of a strategic plan for WIB to be self sufficient, WIB must grow to 600 members over the next three years. To do this WIB must be able to demonstrate to both its members and sponsors our position as a dynamic women’s network which is both forward thinking and efficient.

The organisations main constraint to this growth was its inability to raise additional funds for additional personnel. Therefore the growth had to be achieved using productivity gains within the existing business infrastructure. This has lead to a need for a business process re-engineering project led by the introduction of the website.

The main channel to market for WIB to interact with its members and potential members is via IT based communications. This is the “face” of WIB and critical to the success of the organisation. The website had to promote WIB as a forward thinking, dynamic and approachable business and to portray a strong and clean brand.

Innovative Features of the site.
The site has a number of innovative features which none of the local Belfast based Networking organisations offer.

Secure payments and transaction
Customised automated advertising system
Seamless software integration
Pod casts
Business process re-engineering
Search engine optimisation
Secure members area

Benefits of the WIB eCommerce site.
The site has brought a large number of significant improvements to the organisation. It has enabled WIB to carry out a business process re-engineering project to change its business model to address the challenges associated with the business growth targets.
Specifically it has facilitated the following:

Greater exposure and increase of company status:
Amplification of brand strength
Increase in sales and sales enquires
Sponsorship revenue
Created awareness of the high caliber of Business Women in NI.

Timeless Light Group Website goes live

2007-09-30T16:38:00.000+01:00

Dreamscape Solutions Ltd has just deployed a new goal focused website for Time Light Group. Timeless Light Group Ltd is an authorised reseller of Light Tape®, and through their UK and European subsidiaries, they aim to deliver their product and services to our Europe, and then globally.

Timeless Light Group Ltd has been formed as a provider of innovative lighting solutions. Committed to a continuous programme of growth and development, based around their flagship product, Light Tape®.

Light Tap is a product only limited by one’s imagination. Light Tape ® is the most versatile and energy efficient electroluminescent lamp in the world. Light Tape ® is a combination of Electro-LuminX Lighting Corporation's patented technology and the best materials available.

The new website aims to inform visitors quickly and efficiently through its use of visual communication. The website showcases many new features Dreamscape has developed all of which are completely customisable through our unique content management system – Kinetic.

Liverpool tennis update

2007-09-26T19:20:00.000+01:00

The success of the Liverpool Tennis website has meant that traffic figures have reached such a volume that the web site needs to be hosted on it’s own securely guarded dedicated server.

Next year’s event looks to be bigger and better and we’re already planning major developments and updates to the website. The main addition will be for ticket sales to go straight through the website rather than through ticket management firms who are infamous for taking a healthy cut.

This feature will allow Northern-Vision and Liverpool tennis much more control and management over the allocation of tickets and their pricing.

The event is currently looking to secure more corporate sponsors and partners for the event in 2008 which will prove to be the biggest and best to date, especially as it is the year that Liverpool receives the capital of culture accolade.

Clarity Pennine West

2007-09-26T19:12:00.000+01:00

Danny & Peter at Clarity Pennine West are enjoying the fruits of a new lead generating website delivered by your truly, Dreamscape Solutions.

Their new website is a small but focused site aimed at converting visitors to leads and enquiries. The response and success of the website has been quite remarkable with truly exceptional conversion rates.

The project illustrates how a well delivered SME entry level website can be a great success. In the first 2 months of going live, the new website has generated over six times business in sales than the total cost of the project.

By deploying a goal focused website and driving traffic to it through search engine optimisation and pay per click campaign management we have been able to provide a site that deliver truly impressive results.

New Clients On Board

2007-09-26T19:07:00.000+01:00

New clients TAN.365 Ltd are about to get the boost their business needs with the imminent arrival of their new e-commerce website.

TAN.365 is an independent, family-run tanning and beauty distribution centre based in Manchester. Carrying stock of all major tanning and beauty products, their customers have an extensive range to choose from.

The new website will allow TAN.365 to not only sell their products to new B2C customers but to also allow their extensive list of B2B clients to have individual wholesale accounts.

The e-commerce solution we have provided TAN.365 will allow the business to minimise order handling time whilst also providing their customers with a modern automated order handling system.

Set for release early next month – keep your eyes peeled for TAN.365

New Account Manager

2007-09-26T19:01:00.000+01:00

Dreamscape Solutions are proud to announce the arrival of new account manager Mindy Gofton to the team. Originally from Atlanta, Georgia USA, Mindy brings to the business expert knowledge and skills around project management, search engine optimisation and pay per click campaign management.

With an exceptionally comprehensive intellectual background and an inclusive catalogue of skilled placements and client facing experience, Mindy will be able to provide Dreamscape with the specialised handle and in-depth knowledge required to manage our ever increasing number of accounts and projects.

With excellent feedback flooding in from the customers Mindy has been able to squeeze into her busy schedule already the future looks bright for our latest addition to the team. Welcome on board!

Invest in Romania

2007-09-26T17:47:00.000+01:00

Recently launched Anglo Romanian Consulting Ltd chose Dreamscape Solutions Ltd to design, develop and deliver their new website http://www.angloromanianconsulting.com/.

Specialising completely in Romanian property, ARC’s extremely experienced team can offer expert advice and guidance on the lucrative property market in what is, unquestionably, one of the most stunning countries in the world.

Romania is a real hot spot for property and investment at the moment. Recently becoming part of the European Union (EU), Romania is experiencing acceleration in overseas investment in construction and infrastructure, making the country n very attractive property market, whilst still offering some of the finest investment opportunities in the EU. Furthermore, the cost of living is 50% less than the rest of Europe.

The new website allows ARC to have full control over all content on the website including detailed management of their property listings. Further more the website also allows ARC to grant access permissions to actual property developers in Romania allowing the very latest of properties to be delivered to the internet.

The property alert feature allows entrepreneurs and investors to receive instant notifications once new investment opportunities come to market.

Further technical features allow ARC to pin point property locations on both Google and Yahoo map applications. This was a required feature as it was found that Google Maps coverage of Romania was relatively poor in comparison to Yahoo’s updated service.

The website will also allow administrators to upload virtual tour programs within the next few days.

Birkenhead Operatic Society Trust takes on a major online production

2007-08-11T15:38:00.000+01:00

Dreamscape Solutions has been given the online brief to attract new talent and support for the Birkenhead Operatic Society Trust (BOST).

The Society has entrusted the creative digital media company to design and deliver a new online image for the well-known and loved performing arts group.

Dreamscape Solutions will also be implementing a new in-house ticketing system that will save BOST up to 40% in commissions it currently pays to an out sourced supplier.

The site, which will be launched at the end of August, has focussed on greater user interaction as a key element of the design, giving BOST a powerful tool to build relationships with its audience.

BOST has long been a feature of Liverpool and Merseyside arts scene. Formed in 1926, the Society regularly performs at the Philharmonic Hall, Pacific Road Arts Centre and the Liverpool Empire.

Sylvia Lewis of the BOST comments:

“We want to attract talented enthusiastic amateur performers and a new audience to our work as well as engage with the loyal base of support we already enjoy. The Society felt that our current efforts combined with a new online approach can achieve those objectives.”

Bernard McCabe managing director of Dreamscape Solutions says:

“Working with BOST as Liverpool prepares for the Capital of Culture 2008 is important to me being born and raised in Merseyside.”

McCabe continues:

“Liverpool is growing as a centre for business and with greater recognition of the power of online marketing there are many opportunities in the city. I will be devoting a great deal of my energy into continuing to develop close and long lasting bonds in Liverpool.”

Dreamscape Solutions has recently collaborated with Liverpool International Tennis Tournament and Liverpool University, providing a PDA based technology to improve the treatment of AIDS.

Chamber members Internet project celebrated in style

2007-08-11T15:28:00.000+01:00

CHAMBER MEMBER Dreamscape Solutions and Gentry Grooming announced the launch of the stylish men’s grooming enterprise new website with a lavish party at Manchester 235.

Carrington based creative digital media company Dreamscape Solutions is providing a top-level corporate animated website that will act as a virtual environment for Gentry Grooming’s clients. There will be an online shop for their specialist male grooming own branded product range and a search marketing and pay per click campaign will also be implemented to increase online traffic.

The event, attended by the first winner of The Apprentice Tim Campbell and Gentry Grooming friend and client actor John Thompson, proved a great success.

Tim recently left Amstrad and Sir Alan Sugar to set up his own male grooming business and so the event and Gentry’s progress is of especial interest for him.

The 200 or so guests were also given a sneak preview of Gentry’s new television advert produced by Manchester agency BDH, which was well received.

Bernard McCabe managing director of Dreamscape Solution comments:

“Gentry Grooming is a very ambitious company and so they needed to chose carefully their digital media partner to fulfil their plans. From both parties’ part of view I believe it will prove to be a great success.”

Adele Lock, director of Gentry Grooming comments:

“Bernard and his team reflect our need to be creative and professional – to stand out. Our Internet project will add to our brand and be a big step in moving our enterprise forward."

Gentry Grooming is currently franchising its brand across the UK and Dreamscape will be providing every franchisee with an online portal. There will initially be three portals, with that number rising to double figures by the end of the year.

Trading Gossip

2007-08-11T15:23:00.000+01:00

When Bernard McCabe was networking he never expected to be sounded out by ex-Liverpool legend and current Bolton FC manager Sammy Lee.

Bernard who runs creative digital media company Dreamscape Solutions is the Internet partner and a sponsor for the Liverpool International Tennis Tournament. Hobnobbing in the corporate hospitality tent, during a break in play, he was approached by Sammy.

Sammy was apparently interested in Bernard’s friend - in a footballing sense.

As they chatted Bernard, an Evertonian, inquired how he was getting on at Bolton.

Sammy was still impressed enough to request Bernard’s card! He was a little shocked to find Bernard was in e-commerce and his friend rather than being a wing wizard was a web wizard.

“I could have had a new career if I had played it better,” said Bernard, “But then again it could have been worse, I could have been approached by Phil Thompson who was also about.”

Gentry Grooming cuts a swathe at their high profile launch

2007-06-25T10:44:00.000+01:00

The Gentry Grooming Co is set to launch its new website, designed and built by Dreamscape Solutions Ltd on Thursday, 28th June 2007.

The launch party is to be held at Manchester 235 The Great Northern, Manchester's ultimate gaming venue and will feature live demonstrations of cut-throat shaving and indian head massage from the expert staff at Gentry. There will be a host of prizes to be won throughout the night - so if you are lucky enough to find a golden ticket within your complimentary Gentry chocolate bar, you may be on the receiving end of some rather lovely goodies!

Not only will there be complimentary drinks and canapes served throughout the evening, but Freddie Sharp, the international 'close-up' magician will be confounding and amazing the guests with his selection of sleight of hand tricks.

If you'd like to read more regarding the event, Gentry's official press release is available here.

Dreamscape Solutions are proud to be associated with the launch of this new brand and wish Gentry Grooming Co the greatest success for its future.

Dreamscape goes national...

2007-06-25T10:20:00.000+01:00

It is said that one's reputation goes before one, and that certainly appears to be the case for Dreamscape Solutions, the professional website design agency based in Manchester.

Over the last four weeks, we have been charged with creating websites for Technique Property Services based in Redruth, Cornwall; Folio Charter, and exclusive, luxury yacht chartering company specialising in Ferretti and Custom Line yachts, located in Bournemouth; and Women in Business, an entrepreneurial networking group aimed at the businesswomen of Northern Ireland.

Dreamscape Solutions beat off stiff competition from seven other Belfast-based web design agencies and it is testimony to our professionalism that Susan McCambridge, the co-ordinator and director of WIB Northern Ireland states, “Bernard and his team have displayed an excellent understanding of all our requirements and demonstrated a flexible, professional approach to delivering the project on budget and on schedule for our launch date at the end of June.” To read more about how we came to win this account, the CIDS website has published an article about us.

With our net being cast further and further afield, it is hoped that word of our designs which spread the length and breadth of the country - and who knows? Maybe Dreamscape Solutions will go global in the not too distant future!

What news for Dreamscape Solutions?

2007-06-25T09:18:00.000+01:00

Professional website design agency, Dreamscape Solutions, based in Manchester, has been heading up the news just recently with industry articles and news of new account wins.

Bernard McCabe of creative digital media-company Dreamscape Solutions, believes that many businesses can make a return online but do not use the opportunity before them. In this article he describes how well honed tactics, rather than vast sums of capital, can generate a substantial return on investment.

More and more businesses are realising that generating a substantial return on investment online is really possible. The wide scale adoption of broadband by business and consumer alike has helpedthe online scene mature from the ashes of the dotcom crash to a viable business proposition.

uSwitch, an online shopping comparison service, estimates that by 2020 online sales will stand at £142 billion. If that seems a long way off to you, look at what’s happening right now. Today more than eight million households in the UK spend two hours a day shopping online. In 2005, sales according to the Office for National Statistics (ONS) over the Internet were £103 billion and those figures are going to seem woefully small in years to come.

I will quote one last figure from the ONS that I think will surprise you. More business buy over the Internet than sell; the ratio is approximately 4:1. And 56% of all companies buy online. Quite a market I am sure you will agree.

If you are a business that wants to seriously consider trading online or have tried and not succeeded then I believe the following guidance will help transform your results.

To read more about Bernard's recommendations for exploiting the online marketing arena, visit the What's New in Marketing website.

More photos from the tennis...

2007-06-15T14:34:00.001+01:00

Dreamscape Solutions was proud to have the company of Mr Ian Dunkerly, Customer Relationship Manager of Business Link. Ian has put much quality business our way and we are looking forward to a thriving, professional relationship with him in the future.

We were also pleased to welcome Mr Mark Hunt, Managing Director of Monarch Recruitment, one of the UK's largest recruitment agencies. Mark is both a client and friend to Dreamscape Solutions and we were glad to have his company during the wet tennis tournament!

A Wet Day at the Tennis!

2007-06-15T11:18:00.000+01:00

Dreamscape Solutions attended the Liverpool International Tennis Tournament at Caulderstones Park, Liverpool, yesterday, accompanied by guests from Office Angels, Visual Motive, Infinity Learning, Monarch Recruitment, Business Link Northwest and Artisan Marketing Communications.

Unfortunately, rain stopped play all day, but the organisers made up for the lack of sporting action by providing musical entertainment and a fashion show from Impact whose models wore the latest fashions from Liverpool boutique, Cricket, a favourite amongst the Liverpool and Manchester United WAGs!

We were also graced by the presence of international tennis stars Bjorn Borg, Pat Cash and Mansour Bahrami who were interviewed by the organisers and also provided the guests with autographs. Speeches came from the Wimbledon umpire Alan Mills amongst others.

Although it was disappointing not to see any live action this Thursday, Saturday is looking much more hopeful as the skies start to clear. Dreamscape Solutions will be in attendance tomorrow, accompanied by a number of friends and clients.

We are also thrilled to announce that we have secured Associate Sponsorship of the 2008 Liverpool International Tennis Tournament - and we are hoping that the weather will be better next year!