Panelists At ISB Conference – Bill French (of iPad CTO), CG 2.0 Of Drenalin Productions and Norm Bond

We would like to share the presentation on The Importance of Social Media In A Changing Information World from a caribbean perspective that our Director of Connections presented at the Information Society Of Barbados (ISB) Conference last week.

View our photogallery on facebook

What is a podcast?

A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word replaced webcast in common use with the success of the iPod and its role in the rising popularity and innovation of web feeds.

The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor's server as a web feed, and the listener or viewer employs special client application software known as a podcatcher that can access this web feed, check it for updates, and download any new files in the series. This process can be automated so that new files are downloaded automatically. Files are stored locally on the user's computer or other device ready for offline use, giving simple and convenient access to episodic content. In many respects, this is closer to traditional publishing models associated with books and magazines (as opposed to radio, which uses a live stream).
Taken from http://en.wikipedia.org/wiki/Podcasting

Podcasting In Plain English

Why Podcast? Find out the benefits of podcasting

• Podcasting cuts costs
• Reach a different demographic with your message as some people prefer audio & video
• Podcasts are convenient and easy to consume. It is a time-efficient form of communication. 
       Listeners can download the material at any time. They can then listen to it while exercising or on their daily commute. 
• Podcasts make information personal.
     Be more engaging than with the written word (especially if you aren’t a good writer) because the voice can express emotion more clearly
     Increase trust, and develop the relationship with your customers and followers. By hearing your voice they feel they know you better and that you’re being more open and honest with them.

TIP - Several success business podcasts take the format of interviews or panel discussions. 

“A single conversation across a table with a wise man is worth a month study of books” Chinese Proverb

See more on uses Of Podcast - http://en.wikipedia.org/wiki/Uses_of_podcasting

We are thankful for BIDC and the CDB for giving us the opportunity to host  "The Internet As The Next Frontier For Your Business" Seminar. We are most thankful to you for selling out this event, you have encouraged and inspired us to host similar events. 

We wanted to take this time to share some of the sights and sounds of the seminar with you. 

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The BIDC in conjunction with Drenalin Productions 

“The Internet As The Next Frontier For Your Business”

Thursday April 7th, 2011

Time: 8.30a.m. to 4.30p.m.

Location: Bagnall’s Point Gallery, Pelican Craft Centre, Bridgetown

Featuring

Corey Graham 2.0 

Specialist Speakers:

Sue Ann Tannis

Earlyn Shuffler

Renaldo Bernard

Workshop Sponsored in part by the CTCS Programme of the Caribbean Development Bank

Earlyn Shuffler, Corey Graham 2.0, Sue-Ann Tannis, Sophia Browne & Renaldo Bernard 
@ Barbados Entrepeneurship Foundation Monthly Forum 

You will learn :

• Ways to more effectively market your product or service online; 
• To reduce your workload by using the internet & web technology to outsource business tasks;
• Practical online marketing strategies For business (Including Social Media);
• PR as a cost-saving strategy. “The Art of Word Of Mouth, Viral Marketing & Buzz Marketing" and
• How to leverage your personal brand to win more business.

Admission

$30 (Covers Materials & Refreshments including lunch)

Sign Up Here

The ROI (Return On Investment) for social media is one of the challenges we have found in working with businesses and persons on their social media campaigns. 

We often come across persons who believe that social media is just a whole lot of noise. They want to completely outsource their online conversations to someone else and they do not want to invest anytime in joining of the conversation about their business, career or passion. As we see it, they are essentially challenging the value of the conversation. 

Defining the value of a single conversation is not an easy task and we have been busy in the lab trying to develop a formula for it.  We recently found a thought from the ancient Chinese which has an interesting perspective on this whole idea. We just wanted to share it with you!

A single conversation across the table with a wise man is worth a month’s study of books. Chinese Proverb

Marquita Sugrim (Marketing Executive) & Alex Tasker (Head Of Sales and Marketing) for Digicel Barbados

In this podcast I chat with Digicel Barbados'  Head Of Sales and Marketing - Alex Tasker & Marketing Executive – Marquita Sugrim about one of their 2010 summer promotions affectionately called "Blackberry Doctor". see the Blackberry Doctors.

The Blackberry Doctor is an interactive radio show featuring 2 of Digicel Barbados Blackberry experts sharing tips and tricks on the blackberry.

They share with me :- 

• how they came up with the Blackberry Doctor campaign
• they describe the actual  Blackberry Doctor Radio Program
• their innovative approach to marketing
• their plans for using a social media approach in their marketing going forward.
• their thoughts on the ROI on social media

Happy listening 

Corey Graham 2.0 
www.coreykgraham.me/bizblog

Subscribe to my newsletter if you are intehttp://www.coreykgraham.me/bizblog/subscriberested in more

Related Posts

• 10/07/2010 -- Barbados To Become The #1 Entrepreneurial Hub In The World By 2020 (0)
• 10/02/2010 -- Podcast : Digicel Blackberry Doctors – Corey Wood & Michael Rock Serve Up Some Medicine For Your Blackberry (1)
• 05/11/2010 -- The Fight For Your Ignorance Or Enlightenment (0)
• 04/01/2010 -- CG 2.0 Officially Named As Social Media Director For New Intra-Regional Ferry (0)
• 02/26/2010 -- Podcast : Christal McIntosh – Founding President Of IABC Barbados Interviewed (0)

In Barbados

Its taken me a few months to learn about all the Cafes or Bistros in Barbados that are suitable for me to work from, or drop in and do an important update for a client.

After a string of questions via email, twitter, facebook and telephone I decided to share this master list with you.

If you have any others feel free to send to me, or post in the comments.

My aim is to keep this updated.

West Coast

Cassareep Cafe - on the beach

422-3573 / 234-6568

Speighstown

Foursquare

Bean and Bagel

Holetown

Foursquare

Italia Coffee House

Sunset Crest

Foursquare - 

UWI

CaveHill

Bridgetown

Italia Coffee House

Lower Broad Street

Rituals Coffee

Behind Cave Shepherd

Website - 

South Coast

Italia Coffee House

Quayside

NovelTeas TeaHouse & Bistro

Hastings

Facebook

The Art Splash

Hastings

Pirates Inn Hotel’s Restaurant

Hastings

Website – Foursquare - 

Pablo Dontes

Worthing

Website - Foursquare – Facebook - 

Surfer’s Cafe

Oistins

Facebook - 

Corey Graham 2.0

www.coreykgraham.me/bizblog

Related Posts

• 10/02/2010 -- Podcast : Digicel Blackberry Doctors – Corey Wood & Michael Rock Serve Up Some Medicine For Your Blackberry (1)
• 09/21/2010 -- Podcast : Raj Thani Shares His Experience Opening A TeaHouse In Barbados (0)
• 09/20/2010 -- Podcast : Che O’Grady Pitches Documentary On Barbados’ First Pan-Africanists At GramStep Networking Session (0)
• 04/09/2010 -- Do You Want to Learn How To Take Your Art To Market? (0)
• 03/07/2010 -- SciTech Expo Barbados 2010 Gets Going This Week (3)

Now is your chance to be in a television commercial!  You are invited to submit contact information for any of the following roles for a television ad.

We are looking for:

• indian/mix race or white male and female ages 24 – 35
  
• mix race children - ages 4 – 5
  

Please fill out the form below

DEADLINE FOR ENTRIES – SUNDAY 5th JUNE 2010 AT 9 PM

Feel free to share this chance with anyone you know, who might be interested from actors, models, family, work colleagues or friends. 

[contact-form]

Brewster's Road Crew

We are finally officially stating that we have taken on the social media management for Brewster's Road Crew. Brewster's Road Crew  promote the most popular Crop Over party series over the past 3 years. Every Friday night during the Crop Over festivities in Barbados during the months of June- August, Brewster's Road Crew events attract soca lovers from around the world. Its a real party and it does not stop until long after the sun has risen on Saturday morning!!!  Last year 2009, they conquered new ground by becoming the first people to produce a 24 hour soca fete. Its an event they have simply labeled "24".  

We have been building out the Brewster's Road Crew social media presence primarily on twitter and facebook presence since their Pre (Trinidad) Carnival fete earlier this year. We have been allowing for Brewster's Road Crew supporters from around the world to stay in touch and keep up with the latest and greatest Brewster's Road happenings. As the Crop Over 2010 Our core aim is really to give the Brewster's Road Crew and outlet to their fans and to make there 24 hour soca fete well-known worldwide. We have been able to connect with groups from as far as Toronto and the UK with the social media platform we have built for them so far.

SciTechIsKewl.com

We were pleased to work with E -Vision Concepts to provide social media marketing and a web presence on yet another project. This time it was the bi-annual Sci Tech Exhibition, which is produced by The National Council for Science and Technology (Government Agency in Barbados). 

The role of Sci-TechExpo is multifaceted, in that as well as providing a forum where students can demonstrate their innovation and creativity it also serves to demonstrate the linkages between basic and applied Science and Technology and the role they play in development. It also provides Science professionals with an opportunity to display the results of their research efforts and to demonstrate the impact these results may have on our National development.

It was a real pleasure to work on this project and to experience the raw passion and innovation of young Barbadian students. It spurred us to mount our own booth during the Expo to showcase how technology is also impacting out business and the innovative ways in we have been putting it to good work. The live blogging and posting of the video and photo from the conferences was very much appreciated by the exhibitors. 

It was truly and interesting experience and it is possible that we might take some initiative to support the the raw passion and innovation at this Expo. We are definitely motivated to put our expertise in social media to good use.