D2E Blog

Impeccability Lesson from … The Public Restroom?

Steve Dorfman — Wed, 01 Feb 2012 22:01:58 +0000

The Power of Anticipating Your Customers’ and Clients’ Needs Have I crossed the line? Stay with me on this – Sometimes I just wind up finding customer service innovations in the most unexpected places. I turned 40 a few months ago. I’m guessing most of my readers are of an age that you, too, recall [...] No related posts.

Strategic Bragging (Part 2)

Steve Dorfman — Fri, 13 Jan 2012 12:57:22 +0000

3 Impeccable Selling Strategies In Part 1, I shared about “Chuck” the wedding DJ and his cocky approach to salesmanship. While it’s important to be skilled in tooting one’s own horn, it must be done in such a way that it doesn’t seem conceited and therefore repel prospective clients. But wait! There’s more … Selling [...] Related posts:

Strategic Bragging

Steve Dorfman — Wed, 04 Jan 2012 18:57:50 +0000

Knowing When and Where to Toot Your Own (Business) Horn (Part 1) If you Google strategic bragging, it appears my friend Sally Strackbein coined the phrase. And while its use has brought a chuckle to many a room, it’s a serious concept. After all, no one likes a “Me Monster” and I have found that [...] No related posts.

Why do you do what you do?

Steve Dorfman — Thu, 18 Aug 2011 13:21:11 +0000

He was coaching me and he didn’t even know it! I thought he was the hired photographer but… At the end of my seminar for a trade association last September, the guy who’d been taking photos all morning came over and introduced himself as Hersch Wellman. He said he was the region’s past president and [...] No related posts.

3 Top Mistakes to Avoid During a Job Interview

Steve Dorfman — Wed, 27 Jul 2011 14:48:05 +0000

You’re Interviewing Them, Too… I’ve conducted countless job interviews over the years and I’m still amazed at how many mistakes are made by most job applicants. Put yourself in the shoes of your interviewer for just a moment. Let’s set the stage: As someone conducting a job search, although you’d love for the process to [...] No related posts.

Always Have the Last Word

Steve Dorfman — Tue, 21 Jun 2011 19:32:41 +0000

E-Mail Etiquette with an Impact A couple of years ago, I felt compelled to write a testimonial letter. I had received remarkable service from a pair of business owners and it took an entire page to express my heart-felt gratitude. I e-mailed that letter, as an attached Word document, to both owners. Additionally, I included [...] No related posts.

Amazon’s #1 Business Secret

Steve Dorfman — Tue, 19 Apr 2011 22:00:52 +0000

Obsessing Over Customers A few words from Amazon’s Founder, Jeff Bezos Okay, my new favorite book is Delivering Happiness by Tony Hsieh (CEO of Zappos.com). So what does that have to do with Amazon … besides the fact that in 2009 Amazon acquired Zappos for about $1 billion? — I’ll get to that… There are [...] Related posts:

“Colleague” or “Competitor”?

Steve Dorfman — Wed, 06 Apr 2011 20:50:31 +0000

To “Friend” or Not to “Friend” Thoughts on whom to allow in A former client, now friend – we’ll call him Charlie – called me for some advice on an interesting dilemma: Since Charlie’s recent TV interview has gained a good bit of online publicity, several people from within his industry have requested to connect [...] No related posts.

Does Online Video Matter for You?

Steve Dorfman — Fri, 18 Mar 2011 16:45:52 +0000

Leveraging Online Video for Business (Part 2) 6 Quick Tips on Strategy and Best Practices Good for you! You’ve chosen to look at leveraging online video for business. So what’s next? Where to begin? 1. K.I.S.S.² Keep it Simple There are a number of easy-to-use cameras on the market. I chose The Flip – not [...] Related posts:

2 Compelling Reasons You Should be Using Online Video

2 Compelling Reasons You Should be Using Online Video

Steve Dorfman — Mon, 07 Mar 2011 19:00:08 +0000

Leveraging Online Video for Business (Part 1) It’s not the future of the web … it’s the NOW Internet users (that’s you) are watching an average of 186 videos per month¹ … 186! … per month! A friend called me and said, “I was researching something today, and I just visited about 6 web sites. [...] No related posts.