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		<title>How To Use Wordpress To Track and “Spy” On Your Customers</title>
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		<pubDate>Mon, 08 Mar 2010 20:27:44 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2724</guid>
		<description><![CDATA[
			
				
			
		
Yes, you too can be like "Big Brother" and "keep a watchful eye" on all your prospects and customers (at least when they visit your Wordpress site)...
<p>Scared yet? Well, don't be -- it's not like you can see your prospects through their computer screen or anything like "Big Brother" was able to do in George [...]<p><a href="http://drivetheline.com/how-to-use-wordpress-to-track-and-spy-on-your-customers/">How To Use Wordpress To Track and “Spy” On Your Customers</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/building-relationships-through-facebook-part-one-fan-pages/' rel='bookmark' title='Permanent Link: Building Relationships Through Facebook (Part One — Fan Pages)'>Building Relationships Through Facebook (Part One — Fan Pages)</a> <small> The key to Social Media (and to Networking in...</small></li>
<li><a href='http://drivetheline.com/if-you-want-to-market-on-the-internet-you-need-to-specialize/' rel='bookmark' title='Permanent Link: If You Want To Market On The Internet, You Need To Specialize'>If You Want To Market On The Internet, You Need To Specialize</a> <small> “When we know as much about people as hog...</small></li>
<li><a href='http://drivetheline.com/would-you-follow-up-with-someone-8-times-if-you-knew-you-would-get-the-sale/' rel='bookmark' title='Permanent Link: Would you follow-up with someone 8 times if you knew you would get the sale?'>Would you follow-up with someone 8 times if you knew you would get the sale?</a> <small> Today, I am going to discuss what I believe...</small></li>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fdrivetheline.com%2Fhow-to-use-wordpress-to-track-and-spy-on-your-customers%2F&amp;source=drivethelinecom&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<h4><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/big-brother.jpg"><img class="alignleft size-medium wp-image-2725" title="big-brother" src="http://drivetheline.com/wp-content/uploads/2010/03/big-brother-204x300.jpg" alt="" width="204" height="300" /></a>Yes, you too can be like "Big Brother" and "keep a watchful eye" on all your prospects and customers (at least when they visit your Wordpress site)...</span></h4>
<p><strong>Scared yet? Well, don't be -- it's not like you can see your prospects through their computer screen or anything like "Big Brother" was able to do in </strong><a id="aptureLink_ObWPj5IZJG" href="http://www.amazon.com/gp/product/0451524934?tag=drivecom-">George Orwell's 1984</a><strong>.</strong></p>
<p>All I'm about to show you is how to figure out where all your traffic is coming from, how many "unique visits" you're sight gets every month, who your top referrers are, what your most popular pages are, etc. -- all on your Wordpress dashboard!</p>
<p>Plus, I'll even show you a <a href="http://drivetheline.com/my-top-15-free-plugins-for-mlm-nerve-centers/" target="_self">free plugin</a> that lets you secretly "spy" on what visitors to your site are searching for, so you can be a <a href="http://drivetheline.com/the-definition-of-entrepreneur/" target="_self">true entrepreneur</a> and "give the people what they want."</p>
<p>Sound good?</p>
<p>Well, let's get started, shall we?<span id="more-2724"></span></p>
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<p><span style="color: #800000;">For insider emails with more helpful info like this, fill out the form below:</span></p>
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<h4><span style="color: #800000;">First, you're going to need a free Google Adwords account. Go here and sign up for one if you don't already have one:</span></h4>
<p><a id="aptureLink_0cJQBLKBKZ" href="http://adwords.google.com/"><span style="color: #800000;"><strong><span style="color: #000000;">==&gt;http://adwords.google.com</span></strong></span></a></p>
<p style="text-align: center;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-sign-up.jpg"><img class="aligncenter size-full wp-image-2726" title="google-adwords-sign-up" src="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-sign-up.jpg" alt="" width="478" height="502" /></a></p>
<h4><span style="color: #800000;">After you sign up for your account, you'll need to set up a Google Analytics campaign to track your Wordpress site.</span></h4>
<p><span style="color: #800000;"><span style="color: #000000;"><strong>So sign in to your account and click&gt; 'Reporting,' and then click&gt; 'Google Analytics'</strong></span></span></p>
<p style="text-align: center;"><span style="color: #800000;"><span style="color: #000000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-home.jpg"><img class="aligncenter size-full wp-image-2730" title="google-adwords-home" src="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-home.jpg" alt="" width="496" height="491" /></a></span></span></p>
<p style="text-align: left;"><strong>Then click&gt; 'Add Website Profile'</strong>:</p>
<p style="text-align: center;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-analytics.jpg"><img class="aligncenter size-full wp-image-2732" title="google-adwords-analytics" src="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-analytics.jpg" alt="" width="527" height="303" /></a></p>
<p style="text-align: left;">
<ul>
<li><strong>Make sure the button, 'Add a profile for a new domain' is checked</strong></li>
<li><strong>Enter your website address in the box</strong></li>
<li><strong>And click&gt; 'Finish'</strong></li>
</ul>
<p style="text-align: center;"><strong><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-add-a-profile.jpg"><img class="aligncenter size-full wp-image-2733" title="google-adwords-add-a-profile" src="http://drivetheline.com/wp-content/uploads/2010/03/google-adwords-add-a-profile.jpg" alt="" width="513" height="313" /></a></strong></p>
<h4 style="text-align: left;"><strong><span style="color: #800000;">Now log in to your Wordpress site and install and activate the 'Google Analyticator' plugin:</span></strong></h4>
<p><strong>Once installed and activated, look to the left on your Dashboard under 'Settings' and click&gt; 'Google Analytics'</strong></p>
<p><strong>Then click the link to authenticate the plugin with your Google account.</strong></p>
<p style="text-align: center;"><strong><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-analyticator-settings.jpg"><img class="aligncenter size-full wp-image-2736" title="google-analyticator-settings" src="http://drivetheline.com/wp-content/uploads/2010/03/google-analyticator-settings.jpg" alt="" width="539" height="283" /></a></strong></p>
<p style="text-align: left;">
<ul>
<li><strong>You will be taken to another page that will ask you to 'Grant Access'</strong></li>
<li><strong>Click the button and you'll be brought back to the same page.</strong></li>
</ul>
<p style="text-align: center;"><strong><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-analytics-grant-access.jpg"><img class="aligncenter size-full wp-image-2737" title="google-analytics-grant-access" src="http://drivetheline.com/wp-content/uploads/2010/03/google-analytics-grant-access.jpg" alt="" width="516" height="139" /></a></strong></p>
<h4 style="text-align: left;"><span style="color: #800000;"><strong>Then I want you to do 3 things:</strong></span></h4>
<ol>
<li><strong>'Enable' your Google Analytics logging at the top of the page.</strong></li>
<li><strong>Select your website from the next dropdown menu.</strong></li>
<li><strong>Click&gt; 'Save Changes'</strong></li>
</ol>
<p style="text-align: center;"><strong><a href="http://drivetheline.com/wp-content/uploads/2010/03/google-analyticator-settings-saved.jpg"><img class="aligncenter size-full wp-image-2740" title="google-analyticator-settings-saved" src="http://drivetheline.com/wp-content/uploads/2010/03/google-analyticator-settings-saved.jpg" alt="" width="540" height="284" /></a></strong></p>
<p style="text-align: left;">
<h4 style="text-align: left;"><strong><span style="color: #800000;">Then you're done! Here's what your Wordpress Dashboard will look like every time you log in from now on:</span></strong></h4>
<p style="text-align: center;"><strong><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/dtl-wordpress-analyticator-dashboard.jpg"><img class="aligncenter size-full wp-image-2741" title="dtl-wordpress-analyticator-dashboard" src="http://drivetheline.com/wp-content/uploads/2010/03/dtl-wordpress-analyticator-dashboard.jpg" alt="" width="545" height="500" /></a></span></strong></p>
<p style="text-align: center;">
<h4 style="text-align: left;"><strong><span style="color: #800000;">Now for the "secret spy" plugin I was talking about:</span></strong></h4>
<p style="text-align: left;"><strong><span style="color: #800000;"><span style="color: #000000;">It's called "Psychic Search." Install and activate it and you'll be able to tell:</span></span></strong></p>
<ul>
<li><span style="color: #800000;"><span style="color: #000000;">What people are searching for "onsite" (on your blog itself)</span></span></li>
<li><span style="color: #800000;"><span style="color: #000000;">And what keywords people are searching for in the search engines that bring them to your site</span></span></li>
</ul>
<p><span style="color: #800000;"><span style="color: #000000;">Pretty handy, huh?</span></span></p>
<p><span style="color: #800000;"><span style="color: #000000;">I mean, you can see how your SEO efforts are going by knowing what organic traffic you're bringing from the search engines...</span></span></p>
<p><span style="color: #800000;"><span style="color: #000000;">AND you can figure out what your next blog post should be based on what people are searching for on your own blog!</span></span></p>
<h3><span style="color: #000080;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/big-brother-bw.jpg"><img class="alignleft size-thumbnail wp-image-2742" title="big-brother-bw" src="http://drivetheline.com/wp-content/uploads/2010/03/big-brother-bw-150x150.jpg" alt="" width="150" height="150" /></a>Well, now that you know a couple of my top-notch, "1984" worthy spy secrets, I'd love to hear what "covert techniques" you're using. Let me know in the comments below:</span></h3>
<p><span style="color: #800000;"><span style="color: #000000;"><strong>==&gt;P.S. Make sure to "let the cat out of the bag" and let all your Facebook and Twitter friends know about this post by clicking the share buttons at the top of this post.</strong><br />
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<p>Related posts:<ol><li><a href='http://drivetheline.com/building-relationships-through-facebook-part-one-fan-pages/' rel='bookmark' title='Permanent Link: Building Relationships Through Facebook (Part One — Fan Pages)'>Building Relationships Through Facebook (Part One — Fan Pages)</a> <small> The key to Social Media (and to Networking in...</small></li>
<li><a href='http://drivetheline.com/if-you-want-to-market-on-the-internet-you-need-to-specialize/' rel='bookmark' title='Permanent Link: If You Want To Market On The Internet, You Need To Specialize'>If You Want To Market On The Internet, You Need To Specialize</a> <small> “When we know as much about people as hog...</small></li>
<li><a href='http://drivetheline.com/would-you-follow-up-with-someone-8-times-if-you-knew-you-would-get-the-sale/' rel='bookmark' title='Permanent Link: Would you follow-up with someone 8 times if you knew you would get the sale?'>Would you follow-up with someone 8 times if you knew you would get the sale?</a> <small> Today, I am going to discuss what I believe...</small></li>
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		<title>How I Became an Attraction Marketing “Expert” In Less Than 2 Months</title>
		<link>http://feedproxy.google.com/~r/Drivethelinecom/~3/IYlRiPKVmGQ/</link>
		<comments>http://drivetheline.com/how-i-became-an-attraction-marketing-expert-in-less-than-2-months/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 01:26:51 +0000</pubDate>
		<dc:creator>Susanna Hess</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2715</guid>
		<description><![CDATA[
			
				
			
		
Ever feel like this whole "learning process" of how to become a top-dog MLM goo-roo is taking Waaaay too long?
<p>Well, you're in luck because Susanna Hess is going to share with us how she became an "attraction marketing expert" within 2 months of hearing about it!</p>
<p>Take it away, Susanna:</p>
Do you ever find it hard to [...]<p><a href="http://drivetheline.com/how-i-became-an-attraction-marketing-expert-in-less-than-2-months/">How I Became an Attraction Marketing “Expert” In Less Than 2 Months</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/attraction-marketing-makes-more-sense-after-a-case-of-amnesia/' rel='bookmark' title='Permanent Link: Attraction Marketing makes more sense after a case of Amnesia'>Attraction Marketing makes more sense after a case of Amnesia</a> <small> I’m sorry, do I know you… Monique told me...</small></li>
<li><a href='http://drivetheline.com/the-right-way-to-market-your-mlm/' rel='bookmark' title='Permanent Link: The Right Way To Market Your MLM?'>The Right Way To Market Your MLM?</a> <small> Monique and I asked Susanna Hess to share a...</small></li>
<li><a href='http://drivetheline.com/understanding-the-source-of-personal-attraction/' rel='bookmark' title='Permanent Link: Understanding the Source of Personal Attraction'>Understanding the Source of Personal Attraction</a> <small> No matter what we do in life, we want...</small></li>
</ol>

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<h4><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/nervous-speaker-training.jpg"><img class="alignleft size-full wp-image-2716" title="nervous-speaker-training" src="http://drivetheline.com/wp-content/uploads/2010/03/nervous-speaker-training.jpg" alt="" width="228" height="152" /></a>Ever feel like this whole "learning process" of how to become a top-dog MLM goo-roo is taking Waaaay too long?</span></h4>
<p><strong>Well, you're in luck because Susanna Hess is going to share with us how she became an "attraction marketing expert" within 2 months of hearing about it!</strong></p>
<p>Take it away, Susanna:</p>
<h4><span style="color: #800000;">Do you ever find it hard to remember certain things, or apply them?</span></h4>
<p><strong>How many different calls, websites, articles, audios or videos have you read, or listened to about the <span style="text-decoration: underline;">same topic</span>?</strong></p>
<p>And if you're anything like me, you might even feel a little nervous about performing those activities right after learning them ;)<strong><br />
</strong></p>
<p>Maybe it’s making a blog, hosting a meeting, making calls, being the ‘expert’ on a 3 way call, writing an article, hosting a webinar…</p>
<p>If you’ve tapped into how to do it, but aren’t doing it yet, I have an <em><strong>almost guaranteed</strong></em> way to get it to stick. A way to get you <span style="text-decoration: underline;">moving</span> in the right direction.</p>
<p>Because we all know that <span style="text-decoration: underline;"><strong>without action</strong></span>, all the knowledge in the world won't matter.</p>
<h4><span style="color: #800000;"><strong>Three-Person Teaching:</strong></span></h4>
<blockquote><p>“If you knew you were going to teach this material tomorrow, say to a very important group of people, would that affect the way you learn today?”</p>
<p>-- Stephen R. Covey</p></blockquote>
<p>You can learn something, but when you learn it -- and then turn around and teach it to someone else -- you’ve learned it twice.</p>
<p>Learned it from 2 different angles, you see.</p>
<p><strong>Let me give you an example: </strong></p>
<p>I used to hold hotel meetings for my primary business and I reserved a room for a certain date that was couple of months away.</p>
<p>Then I found out about attraction marketing, and was shocked at what I learned.</p>
<p>I couldn’t imagine holding another hotel meeting the way I had before, but I already had it booked and would have to pay a portion of it if I canceled.</p>
<p>So I decided to keep the reservation and (big gulp) make it an "Attraction Marketing 101 Workshop" instead.<span id="more-2715"></span></p>
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<h4><span style="color: #800000;"><strong>Just a couple of months after my very first exposure to the concept, I was giving a <em>training</em> to any network marketer in the area who wanted to learn. </strong></span></h4>
<p><strong>I put out the info to many people in town, and posted a couple of flyers. I had a decent turn out, actually better than I expected. </strong></p>
<p>(This was obviously a topic the local marketers wanted to know more about.)</p>
<p>This way of learning, 3 person teaching, WORKS SO WELL.</p>
<ul>
<li>I’m person one as I learn it</li>
<li>The one teaching it is person 2</li>
<li>The person I teach is person 3</li>
</ul>
<h4><span style="color: #800000;"><strong>Why it works:</strong></span></h4>
<p><strong>You are learning it twice this way. </strong></p>
<p>Applying it makes it more real, makes the information stick.</p>
<p>When you’re teaching something like attraction marketing, it also really opens your eyes to how affective it really is.</p>
<blockquote><p>When you receive the information, the learning begins. When you teach someone else it fixes more firmly in your mind.</p></blockquote>
<p>Learn all you can, yes. Turn around and teach it to someone as soon as you can.</p>
<p>Don’t wait till you feel that you know everything. Teach them NOW.</p>
<h4><span style="color: #800000;">Yes, you might be scared at first.<strong> I was, as I stood in front of all those people, teaching something I had only first heard of a couple months before, I was terrified. </strong></span></h4>
<p><strong>I almost paid the cancelation fee and backed out <span style="text-decoration: underline;">the day before</span>, that’s how scared I was.</strong></p>
<p>But let me tell you this…</p>
<blockquote><p>I forced myself to do this and learned more from teaching that one workshop, than from hours in front of my computer.</p></blockquote>
<p>You want to learn the top MLM money making techniques?</p>
<p>Guess what, chances are you already know many of them. Now you just need to turn around and teach someone, ANYONE, what you’ve learned.</p>
<p>THAT is how these techniques will become a reality to you, and start getting you the results you have been waiting for.</p>
<p>-- Susanna Hess</p>
<p><strong>==&gt;</strong><strong>P.S. Leave a comment and let me know what you thought of this. Have you tried it? What happened? Are you ready to try it?</strong></p>
<p><a href="http://drivetheline.com/wp-content/uploads/2010/02/susannHess.jpg"><img title="susannHess" src="http://drivetheline.com/wp-content/uploads/2010/02/susannHess.jpg" alt="" width="80" height="80" /></a><strong>Susanna Hess is Fixed on Success!</strong></p>
<p>And she would love to help you get there on the RIGHT side of the street ;) So hop on over to her website at:</p>
<p><a id="aptureLink_jyOwub2Kwa" href="http://susannahess.com/">http://SusannaHess.com</a><br />
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<p>Related posts:<ol><li><a href='http://drivetheline.com/attraction-marketing-makes-more-sense-after-a-case-of-amnesia/' rel='bookmark' title='Permanent Link: Attraction Marketing makes more sense after a case of Amnesia'>Attraction Marketing makes more sense after a case of Amnesia</a> <small> I’m sorry, do I know you… Monique told me...</small></li>
<li><a href='http://drivetheline.com/the-right-way-to-market-your-mlm/' rel='bookmark' title='Permanent Link: The Right Way To Market Your MLM?'>The Right Way To Market Your MLM?</a> <small> Monique and I asked Susanna Hess to share a...</small></li>
<li><a href='http://drivetheline.com/understanding-the-source-of-personal-attraction/' rel='bookmark' title='Permanent Link: Understanding the Source of Personal Attraction'>Understanding the Source of Personal Attraction</a> <small> No matter what we do in life, we want...</small></li>
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		<title>Employees Making MORE Than Their Manager?</title>
		<link>http://feedproxy.google.com/~r/Drivethelinecom/~3/LB8tnBgcMgs/</link>
		<comments>http://drivetheline.com/employees-making-more-than-their-manager/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 03:07:30 +0000</pubDate>
		<dc:creator>Monique Alvarez</dc:creator>
				<category><![CDATA[Leadership Training]]></category>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2707</guid>
		<description><![CDATA[
			
				
			
		
A couple years ago I managed the Jenny Craig here in Tucson.
<p>I was so excited because I started out as the Receptionist, moved up to a Consultant, and then landed the Manager position.</p>
<p>I learned a lot from this experience and I also found out that Jenny Craig is serious about SALES.</p>
<p>We sold memberships, we sold [...]<p><a href="http://drivetheline.com/employees-making-more-than-their-manager/">Employees Making MORE Than Their Manager?</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/advanced-business-leadership-training/' rel='bookmark' title='Permanent Link: Advanced Business Leadership Training'>Advanced Business Leadership Training</a> <small> If you haven’t heard me on my weekly training...</small></li>
<li><a href='http://drivetheline.com/only-true-warriors-make-it-in-mlm/' rel='bookmark' title='Permanent Link: Only True Warriors Make It In MLM'>Only True Warriors Make It In MLM</a> <small> So, what is a true warrior, you may ask?...</small></li>
<li><a href='http://drivetheline.com/saving-the-day-from-mlm-villains/' rel='bookmark' title='Permanent Link: Saving The Day from MLM Villains'>Saving The Day from MLM Villains</a> <small> No, we’re not going to talk about actual people...</small></li>
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/charles-schulz-peanuts-teamwork.jpg"><img class="alignleft size-medium wp-image-2711" title="charles-schulz-peanuts-teamwork" src="http://drivetheline.com/wp-content/uploads/2010/03/charles-schulz-peanuts-teamwork-238x300.jpg" alt="" width="238" height="300" /></a>A couple years ago I managed the Jenny Craig here in Tucson.</span></h3>
<p><strong>I was so excited because I started out as the Receptionist, moved up to a Consultant, and then landed the Manager position.</strong></p>
<p>I learned a lot from this experience and I also found out that Jenny Craig is <span style="text-decoration: underline;"><strong>serious</strong></span> about SALES.</p>
<p>We sold memberships, <a href="http://drivetheline.com/the-jenny-craig-business-model-sell-more-food-to-fat-people/" target="_self">we sold food</a>, we sold exercise DVDs, water bottles, etc.</p>
<p>What can I say -- we were selling machines!</p>
<p>The wonderful part was that everyone worked on COMMISSION.</p>
<p>So when I became Manager, I quickly changed the format of the Weekly Staff Meeting.</p>
<p>Since I had been in every position in the franchise (even if it was for a short amount of time) I was very familiar with what my co-workers were unhappy about.</p>
<p>Guess what it was?<span id="more-2707"></span></p>
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Give up?</p>
<p>Hold on to your hats...The size of their PAYCHECKS!</p>
<p>Yeah, I know -- that was too easy.</p>
<p>As you can imagine, when Sales were down, Paychecks were also down -- and so was Team morale.</p>
<h4><span style="color: #800000;">Now, I enjoy making good money just as much as the next person -- but to tell you the truth, the team morale was just as important to me. </span></h4>
<p><strong>If I was going to spend 50+ hours somewhere, I wanted it to be pleasant ;)</strong></p>
<p>So at every Staff Meeting, I focused on Sales Training -- but I did it <em><strong>my</strong></em> way. I brought in food, designed contests and provided prizes!</p>
<p>I got the staff EXCITED about sales and they sold more than they ever had. The place was high energy and fun to be in.</p>
<p>Want to know a little secret that none of my girls know to this day?</p>
<p>Several consultants were making MORE money than I was because their sales were SO high.</p>
<p>It would have been easy to be jealous, to be catty, but that was EXACTLY what I had been training them for.</p>
<p>Would I have loved a raise from the Owner?  Or course, but I celebrated my girls' success and pushed them to go even higher.</p>
<p>I was happy to have played a role in helping these girls do the very best they could and exceed their expectations -- even though some of them ended up making more then their own manager!</p>
<p>To give without want -- isn't that what helping people is all about?</p>
<h3><a href="http://drivetheline.com/leadership-training/" target="_self">I'm inviting one and all to participate in my Fre.e Leadership training. Go here to sign up (just leave your credit card in your wallets):</a></h3>
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<p>Related posts:<ol><li><a href='http://drivetheline.com/advanced-business-leadership-training/' rel='bookmark' title='Permanent Link: Advanced Business Leadership Training'>Advanced Business Leadership Training</a> <small> If you haven’t heard me on my weekly training...</small></li>
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<li><a href='http://drivetheline.com/saving-the-day-from-mlm-villains/' rel='bookmark' title='Permanent Link: Saving The Day from MLM Villains'>Saving The Day from MLM Villains</a> <small> No, we’re not going to talk about actual people...</small></li>
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		<title>The Lost Chapter of Magnetic Sponsoring</title>
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		<pubDate>Wed, 03 Mar 2010 02:56:49 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2695</guid>
		<description><![CDATA[
			
				
			
		
...Not only will you magnetically attract the RIGHT people, but you'll also repel the WRONG ones!
<p>Don't worry though, this is a good thing ;)</p>
<p>You all know that Monique and I love Mike Dillard's Magnetic Sponsoring course. I mean, it's changed our entire Network Marketing careers!</p>
<p>We went from cold-calling and pitching "our Uncle Joe" on our [...]<p><a href="http://drivetheline.com/the-lost-chapter-of-magnetic-sponsoring/">The Lost Chapter of Magnetic Sponsoring</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



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<li><a href='http://drivetheline.com/understanding-the-source-of-personal-attraction/' rel='bookmark' title='Permanent Link: Understanding the Source of Personal Attraction'>Understanding the Source of Personal Attraction</a> <small> No matter what we do in life, we want...</small></li>
<li><a href='http://drivetheline.com/whats-your-sponsoring-mindset/' rel='bookmark' title='Permanent Link: What’s Your Sponsoring Mindset?'>What’s Your Sponsoring Mindset?</a> <small> This is more important than any scripts or memorized...</small></li>
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/03/angry-mob.jpg"><img class="alignleft size-medium wp-image-2697" title="angry-mob" src="http://drivetheline.com/wp-content/uploads/2010/03/angry-mob-300x200.jpg" alt="" width="300" height="200" /></a>...Not only will you <em>magnetically</em> attract the RIGHT people, but you'll also repel the WRONG ones!</span></h3>
<p><strong>Don't worry though, this is a good thing ;)</strong></p>
<p>You all know that Monique and I love Mike Dillard's Magnetic Sponsoring course. I mean, it's changed our entire Network Marketing careers!</p>
<p>We went from cold-calling and pitching "our Uncle Joe" on our business to <em><strong>attracting</strong></em> prospects to call us.</p>
<p>Quite a turn-around, right?</p>
<p>You might be wondering, "OK Derek, how does <em><strong>that</strong></em> happen?"<span id="more-2695"></span></p>
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<h4><span style="color: #800000;">And the simplified answer is <span style="text-decoration: underline;"><strong>MARKETING</strong></span>.</span></h4>
<p><strong>In Magnetic Sponsoring, Mike Dillard calls it "attraction marketing," to be more specific.</strong></p>
<p>And one of the key lessons of <strong>Magnetic Sponsoring</strong> is that you need to increase your VALUE to the world. The process of doing this helps you to become a leader -- someone who knows their shizzle -- someone who <em><strong>attracts </strong></em>prospects and customers to come<em><strong> </strong></em>to them to buy.</p>
<p>And Monique and I are living proof that this concept actually works!</p>
<p>So what got me thinking about repelling the wrong people?</p>
<p>Well, I got an email from Byron Smith -- an up-and-coming leader who said:</p>
<blockquote><p>"I’ve noticed that at some of the jobs that I’ve worked at in the past, that some of your co-workers get intimidated by you if exude any type of leadership qualities! They then begin to try anything in their power to undermine you, disrespect you, and maybe even get you fired. Some blue-collar jobs leave the workforce discouraged, with everyone making excuses why they can’t complete a task, or setting-up other people for failure. I’ve been a part of that blue-collar class for most of my working career. But recently I’ve made the switch over to a white-collar mentality. Work smarter, not harder."</p></blockquote>
<p>And yes, Mike Dillard <em><strong>does</strong></em> mention that folks will challenge you as you go from being an up-and-comer to an Alpha leader.</p>
<p>But I've noticed from personal experience that some will actually send you hate mail, leave nasty comments, and even cut ties if they know you.</p>
<p>I'm not playing the victim here -- this is just stuff you should be aware of.</p>
<p>So what does it mean?</p>
<h4><span style="color: #800000;">It means you're on the right track! Because you're going to repel the WRONG people -- it's only natural.</span></h4>
<p><strong>But this only happens when you're being your authentic, true self -- and not being a fence-sitter, trying to be "friends" with everyone.</strong></p>
<p>If you know in your heart that you're doing all you can to live your dreams and to create a positive impact in the world, then rejoice in all the positive, like-minded folks who <em><strong>do</strong></em> come into your life.</p>
<p>And never, ever let the negative, time-wasting, soul-suckers of the world make you waste one precious second of your life worrying about them.</p>
<p>"But Derek, why do they do this? I'm a good person, I didn't do anything to them, etc. etc."</p>
<blockquote><p>Well, like Jim Rohn says, "I wouldn't sign up for that class!"</p></blockquote>
<p><strong>===&gt;How about you? Have any weird experiences with people when you started acting like a leader? Let me know in the comments below:</strong></p>
<p><strong>=====&gt;P.S. Make sure to "Retweet" or Facebook Share this post if you know someone who needs to hear this advice.</strong></p>
<h3><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self">And if you <em><strong>still</strong></em> haven't read Magnetic Sponsoring -- I highly suggest you do. Just sign up for the Free Video Bootcamp first:</a></h3>
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<p>Related posts:<ol><li><a href='http://drivetheline.com/what-the-heck-is-magnetic-sponsoring/' rel='bookmark' title='Permanent Link: What the heck is Magnetic Sponsoring?'>What the heck is Magnetic Sponsoring?</a> <small> First off, I just want to let you know...</small></li>
<li><a href='http://drivetheline.com/understanding-the-source-of-personal-attraction/' rel='bookmark' title='Permanent Link: Understanding the Source of Personal Attraction'>Understanding the Source of Personal Attraction</a> <small> No matter what we do in life, we want...</small></li>
<li><a href='http://drivetheline.com/whats-your-sponsoring-mindset/' rel='bookmark' title='Permanent Link: What’s Your Sponsoring Mindset?'>What’s Your Sponsoring Mindset?</a> <small> This is more important than any scripts or memorized...</small></li>
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		<title>What Bruce Springsteen Taught Me About Branding</title>
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		<comments>http://drivetheline.com/what-bruce-springsteen-taught-me-about-branding/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 01:08:41 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2681</guid>
		<description><![CDATA[
			
				
			
		
And yes, Bruce Springsteen has a "brand" -- all successful people do...
<p>Especially rock stars!</p>
<p>Why am I talking about Bruce Springsteen today?</p>
<p>Well, I get on these kicks sometimes where I'll just be jammin' out to the same musician for days on end.</p>
<p>One week it might be Bob Marley, the next week I might be feeling Willie [...]<p><a href="http://drivetheline.com/what-bruce-springsteen-taught-me-about-branding/">What Bruce Springsteen Taught Me About Branding</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



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<li><a href='http://drivetheline.com/the-lost-chapter-of-magnetic-sponsoring/' rel='bookmark' title='Permanent Link: The Lost Chapter of Magnetic Sponsoring'>The Lost Chapter of Magnetic Sponsoring</a> <small> …Not only will you magnetically attract the RIGHT people,...</small></li>
<li><a href='http://drivetheline.com/only-true-warriors-make-it-in-mlm/' rel='bookmark' title='Permanent Link: Only True Warriors Make It In MLM'>Only True Warriors Make It In MLM</a> <small> So, what is a true warrior, you may ask?...</small></li>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fdrivetheline.com%2Fwhat-bruce-springsteen-taught-me-about-branding%2F&amp;source=drivethelinecom&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<h3><a href="http://drivetheline.com/wp-content/uploads/2010/03/bruce_woad_car.jpg"><img class="alignleft size-medium wp-image-2682" title="bruce_woad_car" src="http://drivetheline.com/wp-content/uploads/2010/03/bruce_woad_car-225x300.jpg" alt="" width="225" height="300" /></a><span style="color: #800000;">And yes, Bruce Springsteen has a "brand" -- all successful people do...</span></h3>
<p><strong>Especially rock stars!</strong></p>
<p>Why am I talking about Bruce Springsteen today?</p>
<p>Well, I get on these kicks sometimes where I'll just be jammin' out to the same musician for days on end.</p>
<p>One week it might be Bob Marley, the next week I might be feeling Willie Nelson, or Louis Armstrong, or Tom Petty -- the list goes on and on...</p>
<p>Man, I just <span style="text-decoration: underline;"><strong>love</strong></span> music!</p>
<blockquote><p>*TIP: If you're ever feeling down and getting tired of all the $@!&amp;*!! widgets, plugins, apps, codes, tweets, trackbacks, RSS feeds, and all that other baloney you gotta learn on the Internet ;) -- just put a good record on and see if your mood isn't lifted!</p>
<p>Go ahead -- try it out next time this happens and think of your old pal Derek, who was good enough to share this tip with you ;)</p></blockquote>
<p>Bruce Springsteen has been getting me going the last few days -- I mean, try listening to "Glory Days," "Thunder Road," or "The Rising" and see if you're not feeling like dancing around the office and making it happen!</p>
<p>And then I got to thinking about the Bruce Springsteen "brand" and analyzing it from a marketing perspective.</p>
<p>Rock star, cultural icon, musician, etc...<span id="more-2681"></span></p>
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<h4><span style="color: #800000;">But here's the thing, being a rock star (or developing a personal brand, for that matter) doesn't mean you have to be "invincible" or pretend you don't have problems.</span></h4>
<p><strong>In fact, being "vulnerable" is part of the reason Bruce is so popular.</strong></p>
<p>People can relate to him.</p>
<p>Listen to "<a id="aptureLink_UjXjdTD81r" href="http://en.wikipedia.org/wiki/Born%20to%20Run%20%28song%29">Born to Run</a>," for example -- that's one of his most beloved tunes.</p>
<p>Why?</p>
<p>Because almost everyone can relate to being a dreamer, striving for more, not being where you want to be, "getting to that place where we <em><strong>really</strong></em> want to go"...</p>
<p>You see, when "The Boss" wrote this song, he was still looking for that breakthrough hit and he openly admitted it.</p>
<p>Heck, he even wrote the song about it.</p>
<p>He didn't act like he had all the answers. He didn't act perfect. He didn't act like he was above the struggles of the human race.</p>
<p>No, he said, "Hey guys, here's my dream. I wrote a song about it. Come sing along with me."</p>
<p>Bruce Springsteen writes songs about people we've all met and known.</p>
<p>He writes songs about love, passion, desire, unfulfilled dreams, "glory days," broken promises, ideals -- he writes songs about life!</p>
<p>He lays his entire self out there on the line for the whole world to see -- and people love him for it.</p>
<h4><span style="color: #800000;">So as you're out there developing the "You, Inc." brand, as you're out there interacting with people...Remember "The Bruce Springsteen Guide To Personal Branding":</span></h4>
<p><strong>Be yourself -- warts and all, and give people the chance to relate to you.</strong></p>
<p>You just might turn out to be a rock star!</p>
<h5>===&gt; What do you think? Have any favorite musicians you would like to share with the group? Tell us what makes you like them so much (And I always appreciate the sweet song of your "Retweets" ;)</h5>
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<li><a href='http://drivetheline.com/the-lost-chapter-of-magnetic-sponsoring/' rel='bookmark' title='Permanent Link: The Lost Chapter of Magnetic Sponsoring'>The Lost Chapter of Magnetic Sponsoring</a> <small> …Not only will you magnetically attract the RIGHT people,...</small></li>
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		<title>An Artist’s Guide To Copywriting</title>
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		<comments>http://drivetheline.com/an-artists-guide-to-copywriting/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 01:56:40 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
				<category><![CDATA[Copywriting]]></category>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2642</guid>
		<description><![CDATA[
			
				
			
		
How to create a "masterpiece" with your copywriting
<p>As many of you know, I am a visual artist (drawing, painting, etc.)... </p>
<p>So I thought it would be cool to give you a "glimpse into my world" to see how I look at the process of writing copy.</p>
<p>Obviously, I pay attention first to what my target market [...]<p><a href="http://drivetheline.com/an-artists-guide-to-copywriting/">An Artist’s Guide To Copywriting</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



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<li><a href='http://drivetheline.com/a-marketing-formula-einstein-would-love/' rel='bookmark' title='Permanent Link: A Marketing Formula Einstein Would Love?'>A Marketing Formula Einstein Would Love?</a> <small> Or maybe an Abstract Artist, Like Piet Mondrian? What...</small></li>
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/Roy-Lichtenstein-Masterpiece-1962-Silkscreen-Print-133899.jpg"><img class="alignleft size-medium wp-image-2643" title="Roy-Lichtenstein-Masterpiece--1962---Silkscreen-Print--133899" src="http://drivetheline.com/wp-content/uploads/2010/02/Roy-Lichtenstein-Masterpiece-1962-Silkscreen-Print-133899-300x300.jpg" alt="" width="300" height="300" /></a>How to create a "masterpiece" with your copywriting</span></h3>
<p><strong>As many of you know, I am a visual artist (drawing, painting, etc.)... </strong></p>
<p>So I thought it would be cool to give you a "glimpse into my world" to see how I look at the process of writing copy.</p>
<p>Obviously, I pay attention first to what my target market is interested in reading about.</p>
<p>Then I think about keywords I might be able to rank for -- though I don't always worry about this aspect.</p>
<p>Why?</p>
<h4><span style="color: #800000;">Because I'm just as concerned with keeping people coming back as I am about getting them here.</span></h4>
<p><strong>It's all about building that relationship and consistently giving value, right?</strong></p>
<p>The great artists put "a piece of themselves" into their work.</p>
<p>So, I feel it's just as important to let people get to know me as it is to get tons of traffic.</p>
<p>Besides, I'll take a loyal group of 100 people working together to make an impact over 10,000 scattered people who could give a damn, any day of the week!</p>
<p>Sometimes, I'll push the envelope to make a point -- like in my last post:</p>
<p><a title="Permanent Link to Network Marketing Really IS A Pyramid Scheme!" rel="bookmark" href="../network-marketing-really-is-a-pyramid-scheme/">===&gt;Network Marketing Really IS A Pyramid Scheme!</a></p>
<p>The people who take offense aren't the people I'm looking for.</p>
<blockquote><p>"I'm only looking for people who are looking for me."</p></blockquote>
<p>Now that you have some insight into my "twisted artist's thought process," I'll go into my thoughts on the visual aspect, or the "readability" of a post.</p>
<p>So now for an artist's take on writing copy that "looks good" -- good enough to read, at least ;)<span id="more-2642"></span></p>
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<h4><span style="color: #800000;">1) First, I look at scale: Foreground, Middle-ground, Background:</span></h4>
<p>I start with a big, bold headline that grabs the reader's attention.</p>
<p>Then I move on to a smaller (but still bold) sub-headline that expands upon the point of the headline.</p>
<p>Finally, I get to the smaller copy text that tells the whole story.</p>
<p>This creates an easily understandable hierarchy that guides people through the "picture frame," aka post.</p>
<h4><span style="color: #800000;">2) Then, I think about color and contrast:</span></h4>
<p>The headline needs to be red, because red is a warm color that "jumps out" at you and grabs your attention.</p>
<p>Next, the sub-headline needs to be black, because I'm going for a "clean look" -- not a Post-Impressionistic color bonanza!</p>
<p>And of course, the regular text must <em><strong>always</strong></em> be black, if you ask me -- it's easy to read, and that's the point.</p>
<h4><span style="color: #800000;">3) Now it's time to think about composition:</span></h4>
<p>People seem to miss this one a lot.</p>
<p>Why is composition important? Because people today have short attention spans and/or precious little time...</p>
<p>So it's important to make your post look like a "quick read."</p>
<p>How is this done?</p>
<p>By breaking your paragraphs into short, conversational paragraphs of a sentence or two.</p>
<p>I've seen a lot of posts out there that look more "imposing" than they actually are because they are made up of big, bulky, blocks of text.</p>
<p><strong>Take a look at the examples below to see, from a visual perspective, what a difference this can make to a post:</strong></p>
<h4 style="text-align: center;"><strong><span style="color: #800000;">Boring copy:</span><br />
</strong></h4>
<p style="text-align: center;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/boring-copywriting.jpg"><img class="size-full wp-image-2670  aligncenter" title="boring-copywriting" src="http://drivetheline.com/wp-content/uploads/2010/02/boring-copywriting.jpg" alt="" width="470" height="578" /></a></p>
<h4 style="text-align: center;"><span style="color: #800000;">As the artist intended it:</span></h4>
<p style="text-align: center;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/artist-copywrighting.jpg"><img class="size-full wp-image-2671  aligncenter" title="artist-copywrighting" src="http://drivetheline.com/wp-content/uploads/2010/02/artist-copywrighting.jpg" alt="" width="472" height="672" /></a></p>
<p style="text-align: center;">
<p>See what I mean?</p>
<p>I took this same post and squatted it down into a cube on the top picture.</p>
<p>And on the bottom, I have it the way "the artist intended it."</p>
<p>This is a more effective use of what we artists call, "negative space" -- the space <em><strong>around</strong></em> the foreground object.</p>
<p>So, leave some white on the page, will ya?</p>
<h4><span style="color: #800000;">And lastly, I have a bonus tip for you: Pick out a cool picture to go with the blog:</span></h4>
<p><strong>Don't underestimate the power of a good picture to capture the attention of your prospect!</strong></p>
<p>(And I'm not just saying that because I have an affinity for pictures ;)</p>
<h3><a href="http://drivetheline.com/free-training/copywriters-guild/" target="_self">If you want to learn some in-depth, psychological, "Jedi mind trick" copywriting techniques -- you need to click the link below:</a></h3>
<p style="text-align: center;"><a href="http://drivetheline.com/free-training/copywriters-guild/" target="_self"><img class="aligncenter" src="http://www.mymagneticoffice.com/assets/images/banners/cwg/468x60.gif" border="0" alt="" width="468" height="60" /></a></p>
<p><strong>===&gt; How about you, got any good copywriting tips and tricks you would like to show off? We'd love to hear them:</strong></p>
<p><strong>P.S. Retweet and share this post if you like art as much as I do!</strong><br />
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		<title>Network Marketing Really IS A Pyramid Scheme!</title>
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		<comments>http://drivetheline.com/network-marketing-really-is-a-pyramid-scheme/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 02:57:41 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2625</guid>
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That's right, I said it -- Network Marketing is a pyramid scheme -- at least the way most people treat it.
<p>You see, most people are so used to the pyramid schemes they call jobs -- that they carry their bad habits into the Network Marketing industry.</p>
<p>What do I mean?</p>
<p>Well, first of all, your sponsor is [...]<p><a href="http://drivetheline.com/network-marketing-really-is-a-pyramid-scheme/">Network Marketing Really IS A Pyramid Scheme!</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/network-marketing-so-easy-a-caveman-can-do-it/' rel='bookmark' title='Permanent Link: Network Marketing — So Easy a Caveman Can Do It?'>Network Marketing — So Easy a Caveman Can Do It?</a> <small> That’s What They’ll Have You Believe If You’ve Ever...</small></li>
<li><a href='http://drivetheline.com/how-i-became-an-attraction-marketing-expert-in-less-than-2-months/' rel='bookmark' title='Permanent Link: How I Became an Attraction Marketing “Expert” In Less Than 2 Months'>How I Became an Attraction Marketing “Expert” In Less Than 2 Months</a> <small> Ever feel like this whole “learning process” of how...</small></li>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fdrivetheline.com%2Fnetwork-marketing-really-is-a-pyramid-scheme%2F&amp;source=drivethelinecom&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/pyramid-scheme.gif"><img class="alignleft size-medium wp-image-2627" title="pyramid-scheme" src="http://drivetheline.com/wp-content/uploads/2010/02/pyramid-scheme-300x202.gif" alt="" width="300" height="202" /></a>That's right, I said it -- Network Marketing <em><strong>is</strong></em> a pyramid scheme -- at least the way most people treat it.</span></h3>
<p><strong>You see, most people are so used to the pyramid schemes they call jobs -- that they carry their bad habits into the Network Marketing industry.</strong></p>
<p>What do I mean?</p>
<p>Well, first of all, your sponsor is not your boss!</p>
<p>And vice versa, for all you sponsors out there -- your downline are NOT your employees!</p>
<p>Like I said, I understand why people treat their roles this way. It's all they know.</p>
<p>Ever have an upline sponsor who calls you everyday to make sure you got some work done?</p>
<p>What a bunch of baloney! What is this, the Romper Room? Would you like to wipe my arse while you're at it?</p>
<p>Let's just say I nipped that in the bud real quick ;)</p>
<p>On the other side of it, don't treat your sponsor as a boss, either.</p>
<p>Sure, they signed you up into the business. Sure they owe you some guidance when you're starting out...</p>
<p>But their "job" is <em><strong>not</strong></em> to hold your hand and make sure you take care of <em><strong>your own business</strong></em>.</p>
<p>You are fellow "franchise" owners -- it's in your sponsor's best interests to see you succeed, but that doesn't mean they are <em><strong>responsible</strong></em> for your success.</p>
<p>Which brings me to my next point:<span id="more-2625"></span></p>
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<h4><span style="color: #800000;">Any legitimate Network Marketing company will have a pay plan that will actually allow you to <em><strong>earn more</strong></em> than your sponsor.</span></h4>
<p><strong>This is capitalism at its finest, my friend!</strong></p>
<p>This is what makes me thank my lucky stars every day I wake up as a U.S. citizen.</p>
<p>We are not operating in a "caste system" -- where you are born into this world in a certain socio-economic position and there is no chance of you "moving up the ladder"!</p>
<p>No, you can actually <em><strong>do better</strong></em> than the person who signed you up.</p>
<p>Funny thing, though -- sometimes your sponsor might not like this.</p>
<p>They expect you to remain in some kind of "serfdom" where you will never out-shine or out-earn them.</p>
<p>Nonsense!</p>
<p>Listen to me, if you're in this situation -- burn the bridges as fast as you can!</p>
<p>This is <em><strong>your</strong></em> business.</p>
<p>You are doing this to pay <em><strong>your</strong></em> mortgage, take care of <em><strong>your</strong></em> family, etc.</p>
<p>And you don't need a "sponsor" to do big things -- you just need to network with the right people you can learn from and take the right training.</p>
<p>Read training books, watch training videos, listen to training audios, go to live training seminars -- do whatever it takes!</p>
<p>This is how we get rid of the "pyramid scheme" stigma that plagues the Network Marketing industry.</p>
<h3><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self">Here's a great place to start if you want to learn how to "out-earn your sponsor:"</a></h3>
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		<title>Saving The Day from MLM Villains</title>
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		<comments>http://drivetheline.com/saving-the-day-from-mlm-villains/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:26:04 +0000</pubDate>
		<dc:creator>Byron Smith</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2616</guid>
		<description><![CDATA[
			
				
			
		
No, we're not going to talk about actual people or MLM companies here...
<p>We're talking about television, procrastination, distractions, etc...</p>
<p>Byron Smith is back as a guest poster and he's going to make us aware of the MLM "dangers" lurking out there:</p>
<p>Thank you for spending much time with me. It’s an honor and a privilege to discuss [...]<p><a href="http://drivetheline.com/saving-the-day-from-mlm-villains/">Saving The Day from MLM Villains</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/the-most-important-skill-every-network-marketer-should-know/' rel='bookmark' title='Permanent Link: THE Most Important Skill Every Network Marketer Should Know…'>THE Most Important Skill Every Network Marketer Should Know…</a> <small> Do I have your attention? Thought so! We have...</small></li>
<li><a href='http://drivetheline.com/advanced-business-leadership-training/' rel='bookmark' title='Permanent Link: Advanced Business Leadership Training'>Advanced Business Leadership Training</a> <small> If you haven’t heard me on my weekly training...</small></li>
<li><a href='http://drivetheline.com/employees-making-more-than-their-manager/' rel='bookmark' title='Permanent Link: Employees Making MORE Than Their Manager?'>Employees Making MORE Than Their Manager?</a> <small> A couple years ago I managed the Jenny Craig...</small></li>
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/mighty_mouse_small.jpg"><img class="alignleft size-medium wp-image-2619" title="mighty_mouse_small" src="http://drivetheline.com/wp-content/uploads/2010/02/mighty_mouse_small-300x201.jpg" alt="" width="300" height="201" /></a>No, we're not going to talk about actual people or MLM companies here...</span></h3>
<p><strong>We're talking about television, procrastination, distractions, etc...</strong></p>
<p>Byron Smith is back as a guest poster and he's going to make us aware of the MLM "dangers" lurking out there:</p>
<p>Thank you for spending much time with me. It’s an honor and a privilege to discuss success strategies to conquer and overcome a 97% failure rate in this industry!</p>
<p>It’s exciting to give strategies to people that will allow them to succeed. I watch and learn from those who walk down the path of building a successful business and I give you what you need to grow, think, and prosper. I desire to see you do well in your immediate future. But I must warn you…<span id="more-2616"></span></p>
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<p><span style="color: #800000;">For insider emails with more helpful info like this, fill out the form below:</span></p>
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// ]]&gt;</script></p>
<blockquote><p>Prepare to meet your doom!</p>
<p>Oh no!</p>
<p>Get out of there!</p>
<p>Holy Cow!</p>
<p>Red Flag!</p>
<p>BOOM! POW! WHAP!</p></blockquote>
<p>Many foes are arriving at your doorstep to bring defeat you.</p>
<p>And I want you to keep your eyes open for these villains. Some of them come in clever disguises. Some of them come in a blatant fashion. Some of them will try to destroy what you have built.  Some of them want to control you. Bad intentions come in the subtlest forms. Keep your eyes open, my friend.</p>
<blockquote><p>“Some of them want to use you… “</p>
<p>“Some of them want to get used by you.”</p>
<p>“Some of them want to abuse you.”</p>
<p>“Some of them want to be abused.”</p>
<p>“Everybody’s looking for something…”</p>
<p>-Eurythmics, “Sweet Dreams” 1983</p></blockquote>
<p>Danger is around the corner and you can't let these villains keep you from your victory road!</p>
<h4><span style="color: #800000;">Negativity is a disease that attaches itself to unfortunate people. </span></h4>
<p><strong>Stay away from negative people as much as you can. </strong></p>
<p>Don’t let their opinions affect your mentality. Love them and guide them -- but do not follow them.</p>
<p>Following negative people is the equivalent of following them as they jump off a 10-story building -- don't do it.</p>
<p>Did you ever read comic books?</p>
<p>Notice that every hero has an arch nemesis -- a villain who was very powerful, and able to find the hero’s weakness.</p>
<p>They were able to create havoc for the hero and bring distraction to them.</p>
<p>Sometimes, even when fighting the hero, the villain was creating a distraction that would keep the hero from saving the day.</p>
<p>The villain was a huge obstacle for the hero in every comic legend.</p>
<p>A hero’s job is always complicated:</p>
<ul>
<li>Help out the local law enforcement officials.</li>
<li>Save the girl from harm.</li>
<li>Get the city public behind you or be hung by public opinion.</li>
<li>Find the secret formula that will cure the virus.</li>
<li>Figure out why your twisted past has evolved you into the human being (or mutant) that you are today.</li>
<li>Try to unlock gaps in your memory.</li>
<li>Figure out why the government was using your body as an experiment…</li>
</ul>
<p>It can be this way in Network Marketing.</p>
<p>WELL NOT EXACTLY. Metaphorically speaking, of course ;)</p>
<h4><span style="color: #800000;">You can go through periods of being stagnant because of the villains in your life. </span></h4>
<p><strong>Anything can be distracting -- the television, your best friend, the Internet, your daily thoughts, even. </strong></p>
<p>Failure is a result of lost focus!</p>
<p>The villains most certainly know this.</p>
<p>Unfortunately, sometimes the heroes do not.</p>
<p>Stagnation leads to defeat. The hero will rise to victory and overcome <em><strong>only</strong></em> if they can perform, under pressure.</p>
<p>To do that, they have to be sharp.</p>
<p>That means keeping a laser focus through adversity.</p>
<p>Didn’t some of the best villains in comic book land control the hero by confusion or mind control?</p>
<ul>
<li>The      Joker</li>
</ul>
<ul>
<li>Mr.      Glass</li>
</ul>
<ul>
<li>The      Riddler</li>
</ul>
<ul>
<li>Cobra      Commander</li>
</ul>
<ul>
<li>Poison      Ivy</li>
</ul>
<ul>
<li>Destro</li>
</ul>
<ul>
<li>Lex      Luther</li>
</ul>
<ul>
<li>The      Scarecrow</li>
</ul>
<ul>
<li>Sylar</li>
</ul>
<h4><span style="color: #800000;">How do heroes overcome the villain? By using the adversity to make them stronger. </span></h4>
<p><strong>If the hero takes the stress that he must endure to learn more, do more, and be more -- then the villains won’t have any power over them! </strong></p>
<p>That’s what the villains’ goals are -- to gain control of the hero and defeat him.</p>
<p>You are a hero if you have inner confidence in yourself, and are aware of your talents that can make the world around you a better place.</p>
<p>That’s what heroes are here for -- to provide leadership in difficult times.</p>
<p>You’re either part of the problem or part of the solution. There’s no middle ground. Trust me, I’ve looked for it ;)</p>
<p>Providing people with the tools they need to succeed takes a different mindset. It takes a unique heart. It takes the willpower of a general, and the humility of a servant.</p>
<p>Are you ready to join the league of extraordinary ladies and gentlemen? Start your home-based business with the mindset of leadership.</p>
<p>Obstacles will surely come your way. How you handle those obstacles will determine how successful you will be.</p>
<p>Be encouraged, The DrivetheLine Team is here to help! Report to headquarters!</p>
<p>-- Byron S. Smith</p>
<h4><a href="http://drivetheline.com/wp-content/uploads/2010/01/byronProfilePic.jpg"><img class="alignleft size-medium wp-image-2253" title="byronProfilePic" src="http://drivetheline.com/wp-content/uploads/2010/01/byronProfilePic-300x288.jpg" alt="" width="180" height="173" /></a>A little about Byron Smith:</h4>
<p>"Business Development Dynamo. Psychology and Communications is my speciality, and is the focal point of my understanding of business.  I enjoy lots of subjects and activities. I know how to get things done. I'm not afraid to talk about anything. Feel free to ask me any question."</p>
<h5>Connect with Byron on:</h5>
<h6><strong><a id="aptureLink_MWe1ixvfWd" href="http://www.facebook.com/profile.php?ref=profile&amp;id=667770204">Facebook</a> AND <a id="aptureLink_OkFmQjPha0" href="http://www.youtube.com/busywatcher/">Youtube</a></strong></h6>
<h3><a href="http://drivetheline.com/leadership-training/" target="_self">I'm inviting one and all to participate in my Fre.e Leadership training. Go here to sign up (just leave your credit card in your wallets):</a></h3>
<p><a href="http://drivetheline.com/leadership-training/" target="_self"><img class="aligncenter size-full wp-image-920" title="iLoveLeadersMoniqueHeader" src="http://drivetheline.com/wp-content/uploads/2009/11/iLoveLeadersMoniqueHeader.jpg" alt="iLoveLeadersMoniqueHeader" width="486" height="87" /></a><br />
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<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/btn/button_2" title="Saving The Day from MLM Villains" url="http://drivetheline.com/saving-the-day-from-mlm-villains/"></script><p><a href="http://drivetheline.com/saving-the-day-from-mlm-villains/">Saving The Day from MLM Villains</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>


<p>Related posts:<ol><li><a href='http://drivetheline.com/the-most-important-skill-every-network-marketer-should-know/' rel='bookmark' title='Permanent Link: THE Most Important Skill Every Network Marketer Should Know…'>THE Most Important Skill Every Network Marketer Should Know…</a> <small> Do I have your attention? Thought so! We have...</small></li>
<li><a href='http://drivetheline.com/advanced-business-leadership-training/' rel='bookmark' title='Permanent Link: Advanced Business Leadership Training'>Advanced Business Leadership Training</a> <small> If you haven’t heard me on my weekly training...</small></li>
<li><a href='http://drivetheline.com/employees-making-more-than-their-manager/' rel='bookmark' title='Permanent Link: Employees Making MORE Than Their Manager?'>Employees Making MORE Than Their Manager?</a> <small> A couple years ago I managed the Jenny Craig...</small></li>
</ol></p>
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		<title>Are you sending people to a company replicated site?</title>
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		<comments>http://drivetheline.com/are-you-sending-people-to-a-company-replicated-site/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 01:05:42 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
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		<guid isPermaLink="false">http://drivetheline.com/?p=1934</guid>
		<description><![CDATA[
			
				
			
		
If so, you might as well roll your wad of cash up and start smoking it, for all the good it'll do you!
<p>Listen, I understand why people use replicated sites -- they seem convenient, they look "fancy," and they're relatively inexpensive...</p>
<p>But replicated sites don't do anything but confuse your prospect when you send them to [...]<p><a href="http://drivetheline.com/are-you-sending-people-to-a-company-replicated-site/">Are you sending people to a company replicated site?</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/the-jenny-craig-business-model-sell-more-food-to-fat-people/' rel='bookmark' title='Permanent Link: The Jenny Craig Business Model: Sell MORE Food To Fat People'>The Jenny Craig Business Model: Sell MORE Food To Fat People</a> <small> Many of you know that Monique used to be...</small></li>
<li><a href='http://drivetheline.com/you-inc-people-join-you-not-your-company-or-opportunity/' rel='bookmark' title='Permanent Link: You, Inc., People Join YOU, Not Your Company or Opportunity'>You, Inc., People Join YOU, Not Your Company or Opportunity</a> <small> So the best thing you can do for yourself...</small></li>
<li><a href='http://drivetheline.com/why-on-earth-would-you-give-your-content-away/' rel='bookmark' title='Permanent Link: Why on Earth would you GIVE your content away?'>Why on Earth would you GIVE your content away?</a> <small> – Content you COULD sell — to website visitors?...</small></li>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fdrivetheline.com%2Fare-you-sending-people-to-a-company-replicated-site%2F&amp;source=drivethelinecom&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<h3><span style="color: #800000;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/waste-of-money.jpg"><img class="alignleft size-medium wp-image-2598" title="waste-of-money" src="http://drivetheline.com/wp-content/uploads/2010/02/waste-of-money-225x300.jpg" alt="" width="225" height="300" /></a>If so, you might as well roll your wad of cash up and start smoking it, for all the good it'll do you!</span></h3>
<p><strong>Listen, I understand why people use replicated sites -- they seem convenient, they look "fancy," and they're relatively inexpensive...</strong></p>
<p>But replicated sites don't do anything but confuse your prospect when you send them to one.</p>
<p>And in marketing,  										confusing your prospect <em><strong>loses you money</strong></em>.</p>
<p>Because they're not going to buy anything you have.</p>
<p>They'll look around, click some links and move on.</p>
<p>Why?<span style="font-family: Georgia;"><span id="more-1934"></span></span></p>
<div class="actionoptin">
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<form id="icpsignup4498" class="iContactForm" action="http://app.icontact.com/icp/signup.php" accept-charset="UTF-8" method="post">
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<p><span style="color: #800000;">For insider emails with more helpful info like this, fill out the form below:</span></p>
<div class="SignUp">
<table class="signupframe" border="0" cellspacing="0" cellpadding="5" width="260">
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<td align="right" valign="top"><span style="font-family: Arial,Helvetica,sans-serif; font-size: xx-small;">*</span> <span style="font-size: x-small;">First Name</span></td>
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// ]]&gt;</script></p>
<h4><span style="color: #800000;">Because there's <em>no</em> call to action and there's <em>plenty</em> of distraction.</span></h4>
<p><strong><span style="font-family: Georgia;">Take a look at this example:</span></strong></p>
<p style="text-align: center;"><span style="font-family: Georgia;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/replicated-site.jpg"><img class="aligncenter size-full wp-image-2599" title="replicated-site" src="http://drivetheline.com/wp-content/uploads/2010/02/replicated-site.jpg" alt="" width="471" height="375" /></a></span></p>
<p>I've highlighted in red all of the choices people have to click things on this Nu Skin replicated site.</p>
<p>There are a lot of choices.</p>
<p>Too many.</p>
<p>Sure, this site might be nice to send people you personally know and have met to.</p>
<p>But if you're using some kind of paid strategy to send people to this site -- you're sunk.</p>
<ul>
<li>What am I here for?</li>
<li>What's the call to action?</li>
<li>Where can I leave my contact info for more information?</li>
</ul>
<h4><span style="color: #800000;">A good landing page should be doing a few fundamental things to engage your prospect and keep them glued to the computer screen – just long enough for them to make a buying decision.</span></h4>
<p><strong>A good landing page should have some important <em>psychological triggers</em> that make your prospect's buying decision an easy one.<br />
</strong></p>
<p>And Network Marketing companies' generic replicated sites usually don't "cut the mustard."</p>
<p>Don't make the mistake of investing (I mean wasting) your time and advertising dollars to get people to go to your company's replicated site.</p>
<h4><span style="color: #800000;">Just create a simple capture page to collect their contact info and follow up with them.</span></h4>
<p><strong>Take a look at this example:</strong></p>
<p style="text-align: center;"><a href="http://drivetheline.com/wp-content/uploads/2010/02/capture-page-example.jpg"><img class="aligncenter size-full wp-image-2602" title="capture-page-example" src="http://drivetheline.com/wp-content/uploads/2010/02/capture-page-example.jpg" alt="" width="448" height="482" /></a></p>
<p>It's simple as can be, but we've collected hundreds of people's contact info with this page because:</p>
<ul>
<li>It's focused</li>
<li>There's a clear call to action</li>
<li>There are minimal choices and little distraction</li>
</ul>
<p>A well designed landing page like this will <em><strong>grab their attention</strong></em> and give them enough reason to give you their contact info.</p>
<p>Once you have those details, you can continue to communicate with them and build a teacher/student relationship.</p>
<p>Sales will follow.</p>
<h3><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self">Obviously, there's more to a good capture page then what we've discussed here. Mike Dillard goes over some great detail on the psychology behind good landing pages in his Magnetic Sponsoring course. Sign up for his free video bootcamp here:</a></h3>
<p><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self"><img src="http://magneticsponsoringonline.com/banners/250x250-B.gif" border="0" alt="" width="250" height="250" /></a></p>
<p><strong>Like this post? Make sure to share it with your friends/downline/upline/crossline and anyone else you think could use it.</strong></p>
<p><strong>===&gt;P.S. If you have any questions or further insight, make sure to leave a comment below:</strong><br />
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		<title>MLM Advice — Be Like Home Depot?</title>
		<link>http://feedproxy.google.com/~r/Drivethelinecom/~3/IATXyqwv8DM/</link>
		<comments>http://drivetheline.com/mlm-advice-be-like-home-depot/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 23:04:09 +0000</pubDate>
		<dc:creator>Derek Alvarez</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
		<category><![CDATA[Magnetic Sponsoring]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[derek alvarez]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[how to be successful]]></category>
		<category><![CDATA[how to make money]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[marketing system]]></category>
		<category><![CDATA[mike dillard]]></category>
		<category><![CDATA[mlm]]></category>
		<category><![CDATA[mlm training]]></category>
		<category><![CDATA[Network Marketer]]></category>
		<category><![CDATA[Network Marketers]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Network Marketing Business]]></category>
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		<guid isPermaLink="false">http://drivetheline.com/?p=2007</guid>
		<description><![CDATA[
			
				
			
		
It would be silly if Home Depot only had one product on the shelves and it will kill your business if you do, too.
<p>"Now you've just gone too far, Derek! People need to focus on one thing and one thing only -- my upline told me so!"</p>
<p>Well good luck with that...</p>
<p>Seriously, imagine walking into Home [...]<p><a href="http://drivetheline.com/mlm-advice-be-like-home-depot/">MLM Advice — Be Like Home Depot?</a> is a post from: <a href="http://drivetheline.com">DriveTheLine.com</a></p>



Related posts:<ol><li><a href='http://drivetheline.com/the-jenny-craig-business-model-sell-more-food-to-fat-people/' rel='bookmark' title='Permanent Link: The Jenny Craig Business Model: Sell MORE Food To Fat People'>The Jenny Craig Business Model: Sell MORE Food To Fat People</a> <small> Many of you know that Monique used to be...</small></li>
<li><a href='http://drivetheline.com/why-on-earth-would-you-give-your-content-away/' rel='bookmark' title='Permanent Link: Why on Earth would you GIVE your content away?'>Why on Earth would you GIVE your content away?</a> <small> – Content you COULD sell — to website visitors?...</small></li>
<li><a href='http://drivetheline.com/what-would-jesus-do-if-he-were-a-network-marketer/' rel='bookmark' title='Permanent Link: What Would Jesus Do (If he were a Network Marketer)?'>What Would Jesus Do (If he were a Network Marketer)?</a> <small> With Christmas coming up in a few days, I...</small></li>
</ol>

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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fdrivetheline.com%2Fmlm-advice-be-like-home-depot%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fdrivetheline.com%2Fmlm-advice-be-like-home-depot%2F&amp;source=drivethelinecom&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br />
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<h3><a href="http://drivetheline.com/wp-content/uploads/2010/01/home-depot-shopping-cart.jpg"><img class="alignleft size-medium wp-image-2591" title="home-depot-shopping-cart" src="http://drivetheline.com/wp-content/uploads/2010/01/home-depot-shopping-cart-300x198.jpg" alt="" width="300" height="198" /></a><span style="color: #800000;">It would be silly if Home Depot only had one product on the shelves and it will kill your business if you do, too.</span></h3>
<p><strong>"Now you've just gone too far, Derek! People need to focus on one thing and one thing only -- my upline told me so!"</strong></p>
<p>Well good luck with that...</p>
<p>Seriously, imagine walking into Home Depot and they have aisles and aisles of one thing and one thing only -- doesn't matter what -- just lots and lots of it.</p>
<p>To help the story along, we'll say the one thing is a particular brand of phillips head screwdrivers.</p>
<p>Maybe they're even <em><strong>the best</strong></em> phillips head screwdrivers around, but it's not gonna do Home Depot any good.</p>
<p>"Why, Derek? -- they've found a niche."</p>
<p>Why yes, but there niche is too small! How long do you think they can stay in business <em><strong>only</strong></em> selling screwdrivers?</p>
<p>Not long.<span id="more-2007"></span></p>
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<h4><span style="color: #800000;">You see, Home Depot <em><strong>does</strong></em> have a niche -- but it's a large enough niche to be profitable.</span></h4>
<p><strong>Their niche? Obviously do-it-yourself home building products.</strong></p>
<p>They set up shop selling things that people would need to redo and fix up their homes.</p>
<p>They focus on the "average Joe" -- contractors building homes from scratch usually go elsewhere.</p>
<p>They <em><strong>attract</strong></em> people looking to fix their homes up and they <em><strong>offer</strong></em> everything they would need to do so.</p>
<h4><span style="color: #800000;">How does this apply to Network Marketing?</span></h4>
<p><strong>Well, what business are you in -- fruity juice? skin care? phone plans?</strong></p>
<p>Wrong!</p>
<p>You're "job" is to build networks of people who buy and distribute your company's product(s).</p>
<p>You do this by helping people in your downline be successful in building their own networks.</p>
<p>These people are going to need training, coaching, business tools, etc...</p>
<p>So why on earth would "your shop" only be offering fruity juice?!</p>
<h3><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self">Here's one of the best training products my "shop" offers. Go ahead and sign up for the free vids and write a comment below calling me a liar if you don't think it's some of the best damn training out there: </a></h3>
<p><a href="http://drivetheline.com/free-training/magnetic-sponsoring/" target="_self"><img src="http://magneticsponsoringonline.com/banners/250x250-B.gif" border="0" alt="" width="250" height="250" /></a><br />
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