Driving Ford

Ford Figo launched!

Ford Figo — Tue, 09 Mar 2010 08:43:53 +0000

The Ford Figo was launched in New Delhi a short while ago! Our joy knew no end today as the car was launched. Joe Hinrichs, president of Ford Asia, Pacific and Africa spoke about the Figo. “Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets,” he said. Shedding [...]

Lady in the Figo

Ford Figo — Tue, 02 Mar 2010 09:15:38 +0000

Have you driven the Figo yet? If not, go to your nearest Ford dealer now. Meanwhile, check out our guest blogger Rohini’s experiences with the Figo, written from the woman’s point of view. I was one of the few lucky ones who got to drive the Figo in Goa this January. I drive a small car, [...]

Ford in your city!

Ford Figo — Tue, 16 Feb 2010 13:33:04 +0000

After our double celebrations barely a fortnight ago, today has been another exciting day for us. For today, Ford India opened not one or two or a dozen, but a whopping 28 new authorised Ford dealer facilities across 24 cities in India! Opening these facilities at the same time in across 28 locations – [...]

Figo starts production!

Ford Figo — Wed, 10 Feb 2010 07:23:21 +0000

February 5, 2010 was an exciting and memorable day for everybody at Ford India. It was a day when we achieved not one, but two milestones – a day of double celebrations! Firstly, it was a proud moment as our Figo’s first production model was driven off the assembly line at the Maraimalai Nagar plant [...]

When in Goa… (Part 2)

Ford Figo — Tue, 02 Feb 2010 06:37:14 +0000

After an evening of great insights into the Figo and a good look at the car, the bloggers were eager to drive the Ford Figo. So, the next morning, we handed over four Figos to a group of automotive bloggers for their test drive (both petrol and diesel versions), with Michael Boneham flagging them off. [...]

When in Goa… (Part 1)

Ford Figo — Mon, 25 Jan 2010 07:35:23 +0000

Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo. It all began when automotive journalists and bloggers from across India arrived to see, feel and drive [...]

Glimpse of the Figo’s cool features!

Ford Figo — Fri, 22 Jan 2010 10:19:03 +0000

The much-awaited Ford Figo is almost ready. So we put together a video for all Ford fans who are dying to see the car inside-out! Here’s a never-seen-before look into the car, the roomy interiors, mobile connectivity and so much more. Watch the video and tell us what you think of the car!

‘The Figo has a youthful spirit’

Ford Figo — Thu, 31 Dec 2009 07:48:00 +0000

What makes the Figo such a ‘cool’-looking and dynamic car? Who better to tell us than the design team itself, led by Scott Strong, APA design director. We had a chat with Scott Strong (SS), Scott Ferrier (SF), design manager, and Emily Lai (EL), Colours & Materials design manager, recently. They spoke candidly about the Figo’s [...]

Figo’s Timekeeping Lady

Ford Figo — Wed, 23 Dec 2009 06:30:20 +0000

Vijaya is a very busy woman—even a 16-hour work day is not enough for her. Meeting deadlines, leading a team, building and launching a car in the shortest possible time, it’s all in a day’s work. Vijaya is passionate about cars (absolutely loves the Fiesta), is motivated and very focused. This and her decade-long experience at [...]

Sandeep’s buying the new Ford Figo!

Ford Figo — Thu, 10 Dec 2009 10:23:46 +0000

Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little “prediction” [...]