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	<title>Driving Retention</title>
	
	<link>http://www.drivingretention.com</link>
	<description>Your Service Rewards Newsletter</description>
	<lastBuildDate>Wed, 09 May 2012 23:58:16 +0000</lastBuildDate>
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		<title>Build Customer Loyalty Through Social Media</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/HItYdrLfpdc/</link>
		<comments>http://www.drivingretention.com/build-customer-loyalty-social-media/#comments</comments>
		<pubDate>Thu, 03 May 2012 21:30:02 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[May]]></category>
		<category><![CDATA[Current Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1331</guid>
		<description><![CDATA[With the viral advent of social media into the business and marketing worlds, many companies are asking, &#8220;Is social media marketing something my business needs to use?&#8221; A recent blog post on Hay There Social Media, a social media consulting business, provides insight on why social media is effective for both businesses and individuals. Team Member Deanna Rose uses DSW (Designer Shoe Warehouse) Rewards as an example of how large businesses are attracting more customers &#8211; and potential customers &#8211; to  their products and services<a href="http://www.drivingretention.com/build-customer-loyalty-social-media/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<item>
		<title>15 Things Good Loyalty Programs Do To Create Business Growth</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/nFt2HmKft-A/</link>
		<comments>http://www.drivingretention.com/15-good-loyalty-programs-create-business-growth/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 22:14:08 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[April]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Information Gathering]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1311</guid>
		<description><![CDATA[Many of the so-called loyalty programs in operation today don&#8217;t really develop loyal customers at all; rather, they create &#8220;frequent&#8221; customers. Loyal customers do more than just visit your business more frequently than other customers; they are your businesses&#8217; best marketing tool and your biggest fans! They want your business to do well, and they ensure that you&#8217;re there for them when they need you by sending more business your way. Besides bringing their own business to you, they encourage others to do the same.<a href="http://www.drivingretention.com/15-good-loyalty-programs-create-business-growth/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<item>
		<title>Segmentation Optimizes Customer Experiences</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/YZZrWvud0zs/</link>
		<comments>http://www.drivingretention.com/segmentation-optimizes-customer-experiences/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 23:23:28 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[April]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Current Trends]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Information Gathering]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1306</guid>
		<description><![CDATA[Segmentation increases the relevancy of marketing messages, which can result in higher open and click-through rates, as well as stronger sales. When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates. Understanding which channel and what message consumers need is more important than ever. Segmentation helps you differentiate customers in your database so you can develop more relevant and impactful marketing tactics. Lifecycle marketing is one of the<a href="http://www.drivingretention.com/segmentation-optimizes-customer-experiences/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<feedburner:origLink>http://www.drivingretention.com/segmentation-optimizes-customer-experiences/</feedburner:origLink></item>
		<item>
		<title>Are You Letting Your Employees Share Their Story?</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/hXU0mfe8JeE/</link>
		<comments>http://www.drivingretention.com/letting-employees-share-story/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 22:48:45 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[April]]></category>
		<category><![CDATA[Changing Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Employee Loyalty]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1301</guid>
		<description><![CDATA[Their story is who they are, what they&#8217;re about and why they work for you. Their story will help your dealership be more human. Being human will get you more business, earn you more referrals and create untold amounts of customer loyalty. Why is humanity important you ask? Why is oxygen important? Both are imperative, the former becoming even more so the more we move towards a customer-driven economy. People want to do business with people. They want to do business with people they like,<a href="http://www.drivingretention.com/letting-employees-share-story/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<item>
		<title>Is Your Dealership A Customer Service Champion?</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/H6AgtB8KjiU/</link>
		<comments>http://www.drivingretention.com/dealership-customer-service-champion/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 00:26:29 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[April]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Current Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Employee Loyalty]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1297</guid>
		<description><![CDATA[A couple of weeks ago, J.D. Power and Associates released a report titled “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions—Brands That Deliver Service Excellence to Maximize Business Results.” The report concluded that consumers prefer brands with excellent customer service and don’t always focus on the lowest price. Auto related brands identified as “Champions” include Cadillac, Jaguar, Lexus and MINI. Why is customer satisfaction important? J.D. Power finds a very strong link between levels of customer satisfaction and levels of customer recommendation and intent to<a href="http://www.drivingretention.com/dealership-customer-service-champion/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<feedburner:origLink>http://www.drivingretention.com/dealership-customer-service-champion/</feedburner:origLink></item>
		<item>
		<title>The Hard Facts &amp; Financial Impact Report: Auto Dealership Loyalty Programs &amp; the Effects They Have on Profitability</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/udOkjSzBq84/</link>
		<comments>http://www.drivingretention.com/hard-facts-financial-impact-report-auto-dealership-loyalty-programs-effects-profitability/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 22:49:08 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[March]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[LoyaltyTrac]]></category>
		<category><![CDATA[Real Results]]></category>
		<category><![CDATA[White Paper]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1289</guid>
		<description><![CDATA[Many organizations have tried to measure automotive loyalty but have lacked real transactional data. JD Power and Associates recently published its yearly findings on automotive brand loyalty. However, unlike the Power study, the focus of this whitepaper is at the individual dealership level and relates to those dealers who offer a non-OEM or independent loyalty program. Key elements that were analyzed in addition to vehicle repurchase intent include service-revenue generation, service-visitation frequency and marketing responsiveness. Professionals and groups in the auto industry have traditionally been<a href="http://www.drivingretention.com/hard-facts-financial-impact-report-auto-dealership-loyalty-programs-effects-profitability/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/hard-facts-financial-impact-report-auto-dealership-loyalty-programs-effects-profitability/</feedburner:origLink></item>
		<item>
		<title>One Promotion Does Not Fit All</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/KbiExgrKj20/</link>
		<comments>http://www.drivingretention.com/one-promotion-not-fit-all/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 23:43:56 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[March]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1268</guid>
		<description><![CDATA[Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the sign-up process is accurately addressed in the marketing. There&#8217;s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It&#8217;s a completely different story when the promotion is for something random that doesn&#8217;t remotely pique your interest. Here&#8217;s an example of a mail promotion gone wrong: A few weeks ago, I received a pamphlet<a href="http://www.drivingretention.com/one-promotion-not-fit-all/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/one-promotion-not-fit-all/</feedburner:origLink></item>
		<item>
		<title>How Social Media Is Changing Customer Loyalty Programs</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/_SVAmsYg4JI/</link>
		<comments>http://www.drivingretention.com/social-media-changing-customer-loyalty-programs/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 22:16:41 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[March]]></category>
		<category><![CDATA[Changing Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Information Gathering]]></category>
		<category><![CDATA[Know Your Customer]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1283</guid>
		<description><![CDATA[There is no denying the influence of social media on the way that we as human beings communicate on a daily basis. The impact of the digital age will be felt even more in the future if things continue on the same path that it is currently. Not only have we been put in contact with each other like we have never been before, businesses are making the most of social media networks as well. Since the majority of people in the country are constantly<a href="http://www.drivingretention.com/social-media-changing-customer-loyalty-programs/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<feedburner:origLink>http://www.drivingretention.com/social-media-changing-customer-loyalty-programs/</feedburner:origLink></item>
		<item>
		<title>Customer Loyalty: What It Is &amp; Why It’s Important</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/AnVN9ORMNxc/</link>
		<comments>http://www.drivingretention.com/customer-loyalty-important/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 23:52:22 +0000</pubDate>
		<dc:creator>Jessi Valentine, Editor</dc:creator>
				<category><![CDATA[February]]></category>
		<category><![CDATA[Changing Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Real Results]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[WIIFM]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1263</guid>
		<description><![CDATA[The National Business Research Institute (NBRI) recently published an infographic detailing why customer loyalty is important, what customer loyalty is, the problem or disconnect between businesses and their customers, the solution for improving customer loyalty and the future of &#8220;customer delight.&#8221; &#8220;Customers are a business’ most important asset, without them the business wouldn&#8217;t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business,&#8221; NPRI explains. &#8220;We created this customer loyalty infographic to help you not only understand it, but to help<a href="http://www.drivingretention.com/customer-loyalty-important/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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		<feedburner:origLink>http://www.drivingretention.com/customer-loyalty-important/</feedburner:origLink></item>
		<item>
		<title>Real Results: How Did Bristol Toyota Scion Create a Valentine’s Day Email Campaign with a 58% Open Rate?</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/--iboxWsfO0/</link>
		<comments>http://www.drivingretention.com/real-results-bristol-toyota-scion-create-valentines-day-email-campaign-58-percent-open-rate/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 00:09:34 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[February]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Changing Trends]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Perceived Value]]></category>
		<category><![CDATA[Customer Rewards]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Loyalty Rewards Programs]]></category>
		<category><![CDATA[LoyaltyTrac]]></category>
		<category><![CDATA[Real Results]]></category>
		<category><![CDATA[Targeted Marketing]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=1250</guid>
		<description><![CDATA[Everyone knows Valentine&#8217;s Day celebrates the ladies. That&#8217;s why Bristol Toyota Scion in Bristol, Rhode Island, recently used its points-based service rewards program, to conduct an email campaign centered on Valentine&#8217;s Day being &#8220;Ladies&#8217; Day.&#8221; Colorful, Valentine&#8217;s-themed emails were sent to all of their service reward members, with the subject line, &#8220;Be Our Valentine &#8211; View Your Gift Inside.&#8221; The email included an offer: Ladies Receive $15 Off Any Service of $35 or More. The campaign ran on February 10th, with available redemption being from February 10th<a href="http://www.drivingretention.com/real-results-bristol-toyota-scion-create-valentines-day-email-campaign-58-percent-open-rate/" rel="nofollow">&#160;&#160;&#160;MORE&#62;&#62;</a>]]></description>
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