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	<title>Driving Retention</title>
	
	<link>http://www.drivingretention.com</link>
	<description>Your Customer Loyalty Resource</description>
	<lastBuildDate>Tue, 21 May 2013 12:00:01 +0000</lastBuildDate>
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		<title>Selling in the Service Drive with a Twist</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/yQoKcc9XSq0/</link>
		<comments>http://www.drivingretention.com/selling-service-drive-twist/#comments</comments>
		<pubDate>Tue, 21 May 2013 12:00:01 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[May]]></category>
		<category><![CDATA[dealership opportunities]]></category>
		<category><![CDATA[increasing service revenue]]></category>
		<category><![CDATA[selling in service drive]]></category>
		<category><![CDATA[service retention]]></category>
		<category><![CDATA[service revenue opportunities]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3185</guid>
		<description><![CDATA[Have you ever considered having your F&#038;I manager work the service drive? Most F&#038;I managers have been in sales at one point in their career, so they are well equipped and have the skills to take advantage of every opportunity. If he and the service advisors work as a team, this can lead to additional revenue for the store.

]]></description>
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		<item>
		<title>Five Keys to Increasing Customer Retention at Your Dealership</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/3MUpnYjczHc/</link>
		<comments>http://www.drivingretention.com/keys-increasing-customer-retention-dealership/#comments</comments>
		<pubDate>Tue, 14 May 2013 12:00:36 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[May]]></category>
		<category><![CDATA[dealer retention]]></category>
		<category><![CDATA[dealership retention]]></category>
		<category><![CDATA[improve customer retention]]></category>
		<category><![CDATA[increase customer retention]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3172</guid>
		<description><![CDATA[The cost of customer acquisition ranges from 6 to 10 times more than the cost of customer retention, so what can your dealership do to increase customer retention? Here are five great places to start.

]]></description>
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		<feedburner:origLink>http://www.drivingretention.com/keys-increasing-customer-retention-dealership/</feedburner:origLink></item>
		<item>
		<title>Three Easy Ways to Analyze Your Dealership Marketing &amp; Increase Its Effectiveness</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/IkwzWK4juKg/</link>
		<comments>http://www.drivingretention.com/three-easy-ways-analyze-dealership-marketing/#comments</comments>
		<pubDate>Tue, 07 May 2013 12:00:02 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[May]]></category>
		<category><![CDATA[call tracking]]></category>
		<category><![CDATA[dealer marketing]]></category>
		<category><![CDATA[dealership marketing]]></category>
		<category><![CDATA[media tracking]]></category>
		<category><![CDATA[tracking marketing mediums]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3155</guid>
		<description><![CDATA[Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. With the cost to acquire a new customer increasing each year, how you choose to spend your dealership marketing budget becomes even more important.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Managing the Experience of Your Customers</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/ZQ_SiHgJcsk/</link>
		<comments>http://www.drivingretention.com/managing-experience-customers/#comments</comments>
		<pubDate>Wed, 01 May 2013 14:00:30 +0000</pubDate>
		<dc:creator>The Editor</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customer experience strategy]]></category>
		<category><![CDATA[customer loyalty measurement]]></category>
		<category><![CDATA[customer research]]></category>
		<category><![CDATA[customer satisfaction measurement]]></category>
		<category><![CDATA[customer survey]]></category>
		<category><![CDATA[manage customer experience]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3132</guid>
		<description><![CDATA[Did you know that eight out of ten customers would pay up to 25% more for a superior customer service? Three-quarters of those who switch stores and brands relate this to a poor customer experience/service. More than half of your customers who recommend you make this based on the customer experience rather than factors such as price or product. Find out how you can manage the experience of your customers to grow your sales revenue and obtain more customers. ]]></description>
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		<item>
		<title>Is Employee Loyalty Killing You?</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/z7KLf1He2h0/</link>
		<comments>http://www.drivingretention.com/employee-loyalty-killing-you/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 12:00:31 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[dealer loyalty]]></category>
		<category><![CDATA[dealership loyalty]]></category>
		<category><![CDATA[deliver better customer service]]></category>
		<category><![CDATA[Employee Loyalty]]></category>
		<category><![CDATA[leading with vision]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3053</guid>
		<description><![CDATA[Can efforts to capture customer loyalty be thwarted by employee loyalty? Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

]]></description>
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		<item>
		<title>Building Up Employees’ Loyalty and Engagement</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/b4Vw-kQ4zfs/</link>
		<comments>http://www.drivingretention.com/building-employees-loyalty-engagement/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 12:00:21 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[build customer loyalty]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[communicating with employees]]></category>
		<category><![CDATA[effective communication in the workplace]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Employee Loyalty]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3047</guid>
		<description><![CDATA[If your goal is to build a loyal customer base, there’s no better place to start than by building up your employees’ loyalty and engagement by making sure they know how they are valued.  Properly timed sharing of encouraging remarks is the most cost-effective means for improving employee morale and loyalty. Here's how this might work.

]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/building-employees-loyalty-engagement/</feedburner:origLink></item>
		<item>
		<title>Utilize a Rewards Program to Increase Marketing ROI</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/2HaGXhnrqCQ/</link>
		<comments>http://www.drivingretention.com/utilize-rewards-program-increase-marketing-roi/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 12:00:44 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[auto loyalty]]></category>
		<category><![CDATA[automotive loyalty]]></category>
		<category><![CDATA[automotive marketing]]></category>
		<category><![CDATA[dealer loyalty]]></category>
		<category><![CDATA[dealer marketing]]></category>
		<category><![CDATA[dealership loyalty]]></category>
		<category><![CDATA[dealership marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[loyalty rewards program]]></category>
		<category><![CDATA[rewards program]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3038</guid>
		<description><![CDATA[Customers are always looking for the best deal and the best ways to save money. When you offer a rewards program, you are giving your customers what they want. And, did you know that having a rewards program in place can more than triple the overall profit for your dealership?
]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/utilize-rewards-program-increase-marketing-roi/</feedburner:origLink></item>
		<item>
		<title>5 Tips for Building Customer Loyalty</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/8BZ5_48XpyE/</link>
		<comments>http://www.drivingretention.com/5-tips-building-customer-loyalty/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 12:00:08 +0000</pubDate>
		<dc:creator>The Editor</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[customer loyalty tips]]></category>
		<category><![CDATA[customer opinions]]></category>
		<category><![CDATA[happy customer]]></category>
		<category><![CDATA[market to existing customers]]></category>
		<category><![CDATA[marketing to current customers]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3114</guid>
		<description><![CDATA[The best business lies in existing clients. Loyal customers tend to buy more, spend more and talk about your business more. Today’s businesses have a myriad of opportunities to build customer loyalty, which is crucial since customers want to be recognized and rewarded for their purchases. Here are five simple yet effective ways that you can build customer loyalty starting today.  ]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/5-tips-building-customer-loyalty/</feedburner:origLink></item>
		<item>
		<title>Are You Taking the Right Approach to Your Pre-Paid Maintenance Programs?</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/XrxQVdUtvE8/</link>
		<comments>http://www.drivingretention.com/approach-pre-paid-maintenance-programs/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 12:00:45 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[PMP]]></category>
		<category><![CDATA[Prepaid Maintenance]]></category>
		<category><![CDATA[prepaid maintenance plans]]></category>
		<category><![CDATA[prepaid maintenance programs]]></category>
		<category><![CDATA[pricing maintenance plans]]></category>
		<category><![CDATA[pricing maintenance program]]></category>
		<category><![CDATA[selling a maintenance plan]]></category>
		<category><![CDATA[service retention]]></category>
		<category><![CDATA[UltraCare]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=3002</guid>
		<description><![CDATA[Pre-paid maintenance programs are starting to make a huge impact on the overall profit of dealerships. Find out what you should consider when looking for a pre-paid maintenance program and how to train your employees to sell these plans to customers. ]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.drivingretention.com/approach-pre-paid-maintenance-programs/</feedburner:origLink></item>
		<item>
		<title>Five Communication Tips To Motivate Your Team to More Sales</title>
		<link>http://feedproxy.google.com/~r/DrivingRetention/~3/Gc_lJbkbfx4/</link>
		<comments>http://www.drivingretention.com/fiv-communication-tips-motivate-team-sales/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 12:00:13 +0000</pubDate>
		<dc:creator>Mike Gorun at Performance Loyalty Group</dc:creator>
				<category><![CDATA[2013]]></category>
		<category><![CDATA[March]]></category>
		<category><![CDATA[build loyal customers]]></category>
		<category><![CDATA[communication tips]]></category>
		<category><![CDATA[creating loyal customers]]></category>
		<category><![CDATA[effective communicator]]></category>
		<category><![CDATA[effective manager]]></category>
		<category><![CDATA[employee incentives]]></category>
		<category><![CDATA[management tips]]></category>
		<category><![CDATA[motivate employees]]></category>

		<guid isPermaLink="false">http://www.drivingretention.com/?p=2938</guid>
		<description><![CDATA[Creating loyal customers starts with a loyal team. It's important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service.

]]></description>
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