DSA Spa Industry Blog

Spa Philanthropy

dayspa123 — Wed, 03 Sep 2008 16:45:22 +0000

The nation on a whole is much more in tune and active in their effort to helping others. This fairly new philanthropic phenomena that is sweeping our country is responsible for a domino effect that is influencing our industry. It does not take much effort to see these new “causes, campaigns and movements” popping [...]

Weed Out Nonsense Marketing Words

dayspa123 — Mon, 25 Aug 2008 18:13:02 +0000

A recent article in Entrepreneur Magazine explains that the overuse of certain words drives customers away rather than pulls them in. According to author Kim Gordon these tired words include Care, Solutions, Results, Amazing, Needs, Quality. “Results” is a non-specific word and if our menu says: ” A luxurious results oriented facial [...]

What to Do When Revenue Growth Seems Impossible … Develop!

dayspa123 — Tue, 19 Aug 2008 23:57:33 +0000

We tend to measure success by our degree of growth in revenues and profits or, in the case of a public corporation, stock value. Can we experience success when revenues are flat or shrinking? In our current environment it may be helpful to redefine our measures of success and include internal quality development, personal satisfaction [...]

The Benefits in “Going Green”

dayspa123 — Mon, 11 Aug 2008 19:18:52 +0000

After decades of exponential growth in the spa industry we have become accustomed to steadily increasing numbers of clients, revenues and opportunities. The primary constraints to revenue growth have been management skill, facility size, the number of qualified employees, and the ratio of esthetics to body services (esthetics delivering more dollars per client visit with [...]

The Tipping Point of Green

dayspa123 — Tue, 05 Aug 2008 14:00:16 +0000

The “tipping point” is here, the “green” conversation is main stream. As the executive or owner of your company your role is to engage managers and employees in a new vision; one where we all can live differently - with a higher level of awareness and a greater quotient of happiness. The “use and trash” [...]