DSA Spa Industry Blog

CEs – Just for Day Spa Owners

dayspa123 — Thu, 09 Jul 2009 19:30:17 +0000

There is a common challenge that seems to be unique to many Day Spa owners and independent practitioners. Many of you, like most all small business owners, wear multiple hats. 50 plus percent of you provide your customers with treatments while at the same time, continue to run the business. You probably also have very [...]

SO WHERE ARE THE EDUCATIONAL OPPORTUNITIES FOR SPA OWNERS?

dayspa123 — Wed, 10 Jun 2009 18:03:43 +0000

Educational opportunities abound within the professional spa community. For example, service providers can often find local spa schools offering training everything from massage 101 to exotic Asian therapies. The quality of brick and mortar schools can range from the “Ivy covered campus” to Bob’s Body School where, yes, you can indeed learn facials and fender [...]

TURN UP THE HEAT!

dayspa123 — Fri, 29 May 2009 20:37:58 +0000

Taking the first step is the way every journey begins. Climbing a mountain ultimately begins with just taking the first step. Making small changes in your day spa business is how you will begin to transform your career and your life. When heated at 211 degrees, water is just hot. At 212 degrees – it [...]

Fine Dining

dayspa123 — Thu, 21 May 2009 18:45:34 +0000

Your client’s experience in your salon or spa is like a restaurant meal. First you order drinks or a bottle of wine. Then an appetizer, followed by soup or salad and then your entrée. To finish you’d have dessert with coffee or drinks. The equivalent in your business would be a full salon or spa [...]

Do The Bump!

dayspa123 — Fri, 15 May 2009 19:53:51 +0000

One of the easiest and most profitable salon systems to immediately start implementing in your business is the “bump,” or “upsell.” McDonald’s has to be the best example of a successful business regularly using the bump. Back in the 1970s, McDonald’s realized that they could upsell customers by merely asking them if they wanted to [...]