Duct Tape Marketing Radio

Talking with Josh Waitzkin

john@ducttapemarketing.com (John Jantsch) — Mon, 04 Aug 2008 16:36:51 GMT

Marketing podcast with Josh Waitzkin (Click to listen, right click and Save As to download - subscribe now via iTunes I've conducted hundreds of interviews of the last few years and I can't remember when I've had a better time talking with a guest than I did during this show with Josh Waitzkin. It's not often that an 8-time National Chess Champion, 13-time Tai Chi Chuan Push Hands National Champion and Two-time Tai Chi Chuan Push Hands World Champion stops by to talk small business. Waitzkin is the author of a book that is solidly on my top ten for business owners and marketers. First off, the Art of Learning is an engaging read. Josh's story is hard to put down. The nuggets of insight into why and how we accomplish or don't accomplish is what really makes his approach to teaching and learning truly unique.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Bob Burg Talking About Referrals

john@ducttapemarketing.com (John Jantsch) — Mon, 28 Jul 2008 20:55:22 GMT

Marketing podcast with Bob Burg (Click to listen, right click and Save As to download) Bob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice. Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving, putting interests of others first and continually adding value to their lives, ultimately leads to unexpected returns. It's an important lesson no matter how many times one hears it.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with John Assaraf

john@ducttapemarketing.com (John Jantsch) — Mon, 21 Jul 2008 16:52:46 GMT

Marketing podcast with John Assaraf (Click to listen, right click and Save As to download) My guest on this episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John's core message of bringing the principles of quantum physics to business through his new book The Answer is an important leap that small business owners need to better understand. Some of the current thinking around attraction and other natural laws can feel a little "new age" in business circles but I think it's pretty hard to deny the power of applying these concepts to growing a business that is authentic and life enriching. I often tell people who feel like this too big of a step to take a little piece of this and see if they can find something in it that helps them better understand how the universe works. Growing a small business is a lot of work, why not arm yourself with every tool possible?

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with Money Mailer and Cellfire

john@ducttapemarketing.com (John Jantsch) — Tue, 15 Jul 2008 19:07:13 GMT

Marketing podcast with Steven Gray and Brent Dusing (Click to listen, right click and Save As to download) In this episode of the Duct Tape Marketing podcast I visited with Steven Gray of MoneyMailer and Brent Dusing of CellFire. MoneyMailer is the clear leader in the direct mail coupon space with deliveries to over 160 million homes and CellFire is picking up steam delivering mobile coupons. The pair appeared on the show in part to promote a joint venture aimed at merging their specific mechanisms to the benefit of consumers and advertisers alike.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with Janine Popick

john@ducttapemarketing.com (John Jantsch) — Mon, 07 Jul 2008 16:57:41 GMT

Marketing podcast with Janine Popick (Click to listen, right click and Save As to download) Janine Popick, CEO of Vertical Response, is my guest on this episode of the Duct Tape Marketing podcast. We spent some time talking about effective ways to utilize email as a marketing tool, dos and don't dos and new CAN-SPAM legislation that takes place in a few weeks. Check out the VR Lounge - a unique social community from this unique email service provider. You can read the entire FTC document if you want to hurt your head but it looks the two biggest changes impact folks that send offers in combination with other senders and some fairly technical language about opt out that can be handled best by using a one click very simply opt out method - a best practice anyway in my opinion. (This is not legal advice though!)

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Mobility Tools and Technology

john@ducttapemarketing.com (John Jantsch) — Mon, 30 Jun 2008 16:47:12 GMT

Marketing podcast with Tom Wilson (Click to listen, right click and Save As to download) Tom Wilson, Executive Director of AT&T's Small Business Group, is my guest on this episode of the Duct Tape Marketing podcast. I'm a big fan of technology for the small business because I think it's one of the great ways to level the playing field. In this show we spend time talking about tools the small business owners and sales folks can use to keep working even when they are on the go and out of the office. The ability to respond to customers and prospects and do it from anywhere is a true competitive advantage. Enabling your staff to work from anywhere is quickly becoming an expectation. Given my guest for this show the tools we discuss are obviously AT&T centric, but the concepts, important as they are, apply no matter the brand.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Charlene Li on Social Media

john@ducttapemarketing.com (John Jantsch) — Mon, 23 Jun 2008 16:25:58 GMT

Marketing podcast with Charlene Li (Click to listen, right click and Save As to download) Charlene Li, senior analyst with Forrester, stopped by the Duct Tape Marketing podcast to discuss social media and her new book, co-authored with Josh Bernoff, Groundswell. Much of Li's work at Forrester is in working with very large organizations to help them understand how to use social media, but the funny thing is that most if not all of what is contained in the book applies to small businesses as well. In fact, big companies are actually diving head first into social media in a bit of an attempt to look and feel smaller. Make no mistake, the Groundswell that Li and Bernoff cover in this book is not a passing trend, it's a reality.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Personality Not Included podcast

john@ducttapemarketing.com (John Jantsch) — Mon, 09 Jun 2008 15:56:05 GMT

Marketing podcast with Rohit Bhargava (Click to listen, right click and Save As to download) I had a great interview with Rohit Bhargava for this episode of the Duct Tape Marketing podcast He is a founding member of the 360 Digital Influence team at OgilvyPR, award winning author of The Influential Marketing Blog and author of Personality Non Included, a book that urges business owners to find and communicate a unique voice or personality - particularly in the age of social media. I believe job #1 for any business, particularly small businesses, is to find a way to stand out, to be different. Doing so in a meaningful way (meaningful to a market segment that cares) is the secret to long term success, word or mouth buzz and ultimately more profit.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Up the Cash Flow podcast

john@ducttapemarketing.com (John Jantsch) — Mon, 02 Jun 2008 17:40:16 GMT

Marketing podcast with Harvey Goldstein (click to listen, right click and Save As to download) Harvey Goldstein a no-nonsense CPA and author of several books and software programs, including UpYourCashFlow, stopped by the Duct Tape Marketing podcast to spread his small business cash flow gospel. UpYourCashFlow really isn't financial software in the strict sense, it takes your real data and tells you where you are headed and where the cash crunches are coming from. As Harvey says, most CPAs are great at telling you where you've been, it's a bit more helpful to know where you are going.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Influencer podcast

john@ducttapemarketing.com (John Jantsch) — Tue, 27 May 2008 13:42:10 GMT

Marketing podcast with Paul Gillin (click to listen, right click and Save As to download) Paul Gillin has written about technology and now social media's influence on it, for years. Recently he stopped by to talk about his book The New Influencers on the Duct Tape Marketing podcast.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Become a better speaker with Tom Antion

john@ducttapemarketing.com (John Jantsch) — Mon, 12 May 2008 18:35:43 GMT

Marketing podcast with Tom Antion (Click to listen, right click and Save As to download) Every small business owner can benefit from becoming a better speaker. It doesn't really matter if your ambitions are to sell across the desk or present across the globe, getting your message heard and acted upon is essential small business stuff. In this episode of the Duct Tape Marketing Podcast, my guest is Tom Antion. Tom knows a thing or two about speaking and about teaching people how to be more effective speakers. If you want to make speaking a primary revenue source, Tom's your man for that as well. Listen as he describes some of the keys to being a better presenter.

Marketing podcast with David Allen

john@ducttapemarketing.com (John Jantsch) — Mon, 28 Apr 2008 19:17:11 GMT

Marketing podcast with David Allen (click to listen, right click and Save As to download) David Allen, author of the wildly popular book Getting Things Done, and the almost cult-like evangelized GTD system, is my guest for this episode of the Duct Tape Marketing podcast. I think David's pretty brilliant, although you would probably never get him to admit it - his brilliance comes, in my opinion, from his consistent message that time can't be managed, it just is. Everyone tries to do this and that to time manage when GTD suggests all that you can do is decide what's important and make it easy to do that, without having the stress of trying to keep it all in your head. The GTD system has taken form in all manner of software, planning tools and templates, but the beauty of it is that it's so simple all you really need is a pen, paper and some folders.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

The State of Green Business

john@ducttapemarketing.com (John Jantsch) — Mon, 21 Apr 2008 20:22:38 GMT

Marketing Podcast with Joel Makower (click to listen, right click and Save As to download) The annual Earth Day celebration is a nice opportunity to focus on some of the not so earth friendly practices that small business owners can easily fall into. For this week's episode of the Duct Tape Marketing podcast I visited with Joel Makower, editor of GreenBiz.com. We covered some of the simple ways that small business owners can improve their green practices and how business in general is coming to the realization that green business is more than marketing, it's good for business. For more on the subject, download The State of Green Business 2008 This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

The breakthrough podcast

john@ducttapemarketing.com (John Jantsch) — Wed, 16 Apr 2008 16:17:29 GMT

Marketing podcast with Keith McFarland (Click to listen, right click and Save As to download) Keith McFarland, author of The Breakthrough Company, joined me for this episode of the Duct Tape Marketing podcast to discuss the elements that lead to a company taking off and going to the proverbial next level. Incredibly, McFarland interviewed the leaders of and reviewed the numbers of 1400 past Inc 500 winners that had found a way to push past the $250 million range and narrow his list of breakthroughs to just nine. What you will find from the list is that while you may have heard of some of these companies they don't often show up on anyone's super cool list. It's mostly basic parts and services done executed brilliantly. Oh, and luck didn't seem to have much to do with success.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Coaching and ICF

john@ducttapemarketing.com (John Jantsch) — Tue, 08 Apr 2008 16:37:12 GMT

Marketing podcast with Diane Brennan (Click to listen or right click and Save As to download) An entire industry, called coaching, is steadily discovering the small business beast and looking for ways to work with, provide service to and make a living doing it. I have even created my own coaching network, called Duct Tape Marketing Authorized Coaches armed with a true small business system to address the growing demand for small business marketing help. In this episode of the Duct Tape Marketing podcast I visited with Diane Brennan, coach and president of the International Coaching Federation (ICF), the largest coaching industry group with over 14,000 members and 150 local chapters. The ICF certifies coaches in core methodologies and helps individuals and businesses find coaches to work with.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Automation Podcast

john@ducttapemarketing.com (John Jantsch) — Mon, 31 Mar 2008 15:46:11 GMT

Marketing podcast with Clate Mask (Click to listen, right click and Save As to download) There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It's very difficult to find a clear leader in this space, although many claim to serving it. I think a far better term than CRM for the small business is marketing automation. The notion of marketing automation software came directly from a recent conversation I had with Clate Mask, CEO of Infusion Software, on this episode of the Duct Tape Marketing podcast. Infusion has poured a great deal of effort into creating a marketing automation tool just for the small business, and while they may not be alone, they certainly seem to be on the right path. (Full disclosure - I am an Infusion user)

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing podcast with Dan Pink

john@ducttapemarketing.com (John Jantsch) — Mon, 24 Mar 2008 13:16:28 GMT

Marketing Podcast with Dan Pink (Click to listen, right click and Save As to download)

Dan Pink is the author of two very important books on ideas around careers - Free Agent Nation and A Whole New Mind.

I caught up with him for this episode of the Duct Tape Marketing podcast to discuss his latest take on work called The Adventures of Johnny Bunko - The last career guide you will ever need. One of the most intriguing elements of the book is that it's written in the Japanese comic style known as manga - a book style known in the US by teens, but widely used to communicate every possible topic in Japan.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Personal Branding Podcast

john@ducttapemarketing.com (John Jantsch) — Mon, 17 Mar 2008 15:36:48 GMT

Marketing Podcast with William Arruda (Click to listen, right click and Save As to download) I participated in the 2007 Global Telesummit titled A Brand You World. The sum collection of the telesessions, held over about 3 days, is an astonishing library on the subject of personal branding - go have a listen I caught up with one of the driving forces behind the event and co-author of Career Distinction, a book on personal branding, William Arruda for this episode of the Duct Tape Marketing Podcast.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Are you Radically Transparent?

john@ducttapemarketing.com (John Jantsch) — Mon, 03 Mar 2008 19:22:26 GMT

Marketing Podcast with Andy Beal (Click to Listen, right click an Save As to download) Andy Beal, co-author of Radically Transparent, stopped by the Duct Tape Marketing podcast to talk about monitoring and managing your online reputation. People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. A new emphasis on reputation management, even for the tiniest of companies, is essential.

Presentations with Cliff Atkinson

john@ducttapemarketing.com (John Jantsch) — Thu, 21 Feb 2008 13:35:23 GMT

Marketing podcast with Cliff Atkinson (Click to listen or right click and Save As to download)

Making stunning presentations of your ideas, products and services is a killer business skill and one that is rare. It's not that people can't learn to do this, it's just that most of the examples we are exposed to through PowerPoint slide shows are deathly as learning tools.

Cliff Atkinson, author of Beyond Bullet Points, stopped by the Duct Tape Marketing podcast to share his wildly successful presentation system. Cliff's approach not only goes beyond bullet points, the making of a visually stunning PowerPoint deck, he breaks down the strategy behind getting you ideas across in ways that not only entertain, but engage.