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Let’s get one thing out of the way first- the reason ticket prices are raised is because the team believes the market will bear it.  The amount of winning the team does is a minor factor, if at all.  Although running a sports team isn’t exactly the same as running a business (read the great Malcolm Gladwell piece on it and try to ignore the fact that it’s about basketball), the owners are still trying to make money.  I’m sure they considered the public relations fallout, but I imagine the owners know that the price elasticity here is rather low.  In fact, it wouldn’t surprise me if they have it calculated to the third decimal point.  This is the only major sports team in San Jose, and while this past season is disappointing, the team overall in the past decade has been very competitive.  The Sharks couldn’t raise the prices by 20% without fallout, but they probably could raise prices more than, say, the Stars, who are in a very competitive sports environment (with hockey probably a distant third or fourth) and not a stellar track record these past few years.

From a fairness perspectice, it’s certainly a supportable argument that the seats at the ‘good’ end are more desirable, and thus worth more.  The problem is who it affects the most.

Me.

Well, that’s true, but not really my point.  As is the case for most teams, the Sharks’ season ticket holders gain seniority the longer they hold their seats, and your appointment to choose new seats, should you choose to do so, is directly tied to your seniority score.  Thus, up until now, it was the most senior fans that had the seats in the best spots. Consequently, this new ticket pricing scheme is directly and disproportionately screwing the people who have held season tickets the longest.

This is not the best public relations strategy.  Many businesses realize that the most loyal customers are the customers that provide the bulk of the revenue to the business, and many times smart businesses make choices that reward repeat and loyal customers, even at the expense of newer or drive-by customers.  This is precisely the opposite of what the Sharks are doing.  I’m not sure what is worse- that the ownership group realized this and doesn’t care, or it didn’t occur to them that the most loyal fans are taking it in the teeth.

In essence, this is the Sharks:

I have yet to decide if I will or won’t.

I noticed this release today on the Sharks official website, confirming what we all assumed was Step One in the offseason plan. Doug Wilson’s J-O-B is safe and he will be the point man for the changes this summer.

STATEMENT FROM THE OWNERSHIP GROUP OF SHARKS SPORTS & ENTERTAINMENT:

“The on-ice results of our team this season are not acceptable to our fans, our organization or our ownership group. We will not lower our expectation that every San Jose Sharks team we put on the ice is capable of winning the Stanley Cup. Despite the fact that our team has experienced a tremendous amount of success over the past eight seasons, we are not satisfied with those results and neither is Doug. The ownership group has confidence that Doug will make the necessary changes to ensure our club remains among the NHL’s elite franchises.”

So Step #2 we’d all assume is will Doug Wilson continue with T-Mac as the teacher in his hockey classroom? You’ll notice T-Mac did not get the same vote of confidence from the ownership statement.

Mike and I are on record on this weeks podcast that we think it’s time for a change. Despite four years of making the playoffs, the lack of consistency, the brutal drop off on the penalty kill, and the apparent change in winning style in the NHL could steer DW in a different direction – especially if he’s stuck with many of the same players. It certainly will be easier to change the coaching staff than trade some of these contracts (Marleau, Thornton, Niemi) in an unknown CBA climate.

If T-Mac gets thrown overboard, one name I want to throw out is St. Louis Blues assistant coach, Brad Shaw.

Who the hell is Brad Shaw? Well, he’s an assistant coach on a team that whipped the Sharks fannies eight out of nine times this year and we know what a fan Doug Wilson is to paying homage to teams that are successful. Brad Shaw was voted by the 2011-12 NHL Players Association players poll as the assistant who most deserves a Head Coaching job. He played 377 NHL games as a defensemen and was Co-Captain of the Ottawa Senators in their second year in the league, something DW can relate to as a Captain of an expansion team himself. Maybe the most important connection between the two men is they both were dominant defensemen for the Ottawa 67′s under coach Brian Kilrea, a brotherhood that DW appears to take pretty seriously when evaluating hockey talent given his draft history. Maybe he would consider it when looking for another coach…

Nothing to see here yet…but if T-Mac gets canned, I would see if Doug Wilson has Brad Shaw on speed dial.

In this corner, representing fed up Bay Area media, weighing in at a light 123 pounds…with one foot on the scale – Ray Ratto.

Click here to view the embedded video.

Last night after the Sharks kick to the groin loss in Phoenix, Ratto spoke words that echoed how I was feeling after the game and you can see, Drew turns about as red as a Canadian can get.

It was the most entertaining part of the game, no question.

Because Drew was there, I can understand him getting caught up in the emotion of the moment. I guess he was upset that Ratto was implying the Sharks didn’t give it a full effort last night. So, are we saying that the Sharks did try but they just aren’t that good – that’s the response? In Drew’s own statement he says the Sharks were good not great and can’t score.

I never thought I’d type this, but I agree with Ratto. I was infuriated too. They couldn’t finish, they didn’t play their game, they weren’t physical, and it didn’t appear that their season was on the line. The Sharks should have the Pacific Division won by now. They should be resting key players. They should not be in this position…but the facts are they have been awful on the road, two of their best players in Couture and Marleau couldn’t score with a drunk Snookie right now, and with their season on the line – the Sharks went into Phoenix and played Phoenix’s style. Drew said the Sharks established their game. They did? Doesn’t that involve scoring and executing on the power play and not giving up a goal to the WORST power play in the league? Good teams don’t play right into another teams strengths and right now the Sharks just aren’t good enough to dictate their style of play. We saw how it worked against Phoenix at the home opener. It’s possible…just not right now I guess.

Who do you think is right?