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A message from this feed's publisher: Search engine optimization – SEO – Durban – KZN is a intl. Internet Marketing company that specializes in Search Engine Optimization (SEO). While our primary service is Search Engine Optimization (SEO), we are also involved in other forms of search engine marketing (e.g. social media, email marketing, affiliate marketing), web hosting, web analytics, web development and blogs.
Twitter Intros Instant Follow Button
Post from: Search engine optimization - SEO - Durban - KZN
In a bid to increase its presence across the Web, Twitter today yesterday the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click “follow” to achieve the same effect. Users who aren’t logged into Twitter still have to log in before the new account is added to their subscription list.
The company is touting its new follow button as a tool for publishers and brands to boost their follower counts, and thereby increase engagement. “People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website,” the company’s blog post reads.
The new follow button launches with a variety of partners already on board, including AOL, CBS, Conde Nast, Fox, IMDb, The Wall Street Journal, WordPress.com and Yahoo Local. Celebrity brands adopting the new button include Lady Gaga, Jennifer Lopez and Britney Spears. A spot check of some of these web sites shows it can be difficult to find the new follow button, though other Twitter integration is ubiquitous.
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Google segment the content of a web page
Post from: Search engine optimization - SEO - Durban - KZN
Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings. Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc.
Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads.
How does Google analyze the content of a web page?
According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page.
What exactly does Google analyze in the different parts of a web page?
The patent lists several “modules” that are used to analyze a web page:
1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the main part of a web page is probably higher than the influence of a link in the footer.
2. Text analysisThe importance of text on a web page is rated by location. For example, if a keyword appears in the main content area of a web page or in the title, then this page will rank higher than a page that has the keyword in the footer.
3. Image captioning
Text found near an image is more relevant to the image than text further away from it. This module can be used to rank a picture in image search.
4. Snippet construction
Google usually does not use the meta description tag for the snippet that is displayed on the search result page. According to the patent, Google creates the snippet based on the text in the web page section that is the most relevant to the keyword.
If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. At SEO Durban we have the experience and tools required to assist you achieve top rankings in Search engines.
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G Webb Automation are proud to…
Post from: Search engine optimization - SEO - Durban - KZN
G Webb Automation are proud to sponsor Craig Bounds on his 3rd Dakar riding a Yamaha WR450 in the 2011 http://goo.gl/Pyeol #Dakar
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Durban A Wonderful Story=MUST …
Post from: Search engine optimization - SEO - Durban - KZN
Durban A Wonderful Story=MUST READ==Eden 2001,Durban 2010 decade of VVS …: It is befitting that India’s Test w… http://a1le.bz/u/drb
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Durban | Latest Cricket Matche…
Post from: Search engine optimization - SEO - Durban - KZN
Durban | Latest Cricket Matches | Live Cricket |: India Wins Durban …: Durban (ABC Live): India defeated South… http://a1le.bz/u/drb
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Durban India bounce back at Du…
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Durban India bounce back at Durban to level series (Lead): India bounce back at Durban to level ser…Chasing 30… http://a1le.bz/u/drb
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Durban India win Durban Test t…
Post from: Search engine optimization - SEO - Durban - KZN
Durban India win Durban Test to set up series decider (AFP) | Stock …: AFP – India completed an 87-run win on … http://a1le.bz/u/drb
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Durban Pakistannews24.com » I…
Post from: Search engine optimization - SEO - Durban - KZN
Durban Pakistannews24.com » India beat S Africa in Durban Test, level series: DURBAN: India beat South Africa by… http://a1le.bz/u/drb
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Durban India three wickets awa…
Post from: Search engine optimization - SEO - Durban - KZN
Durban India three wickets away from victory in Durban Test (Lunch report): India three wickets away from victor… http://a1le.bz/u/drb
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Durban India need three wicket…
Post from: Search engine optimization - SEO - Durban - KZN
Durban India need three wickets to win Durban Test: India need three wickets to win Durban T…Chasing a target … http://a1le.bz/u/drb
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