Creative Marketing Strategies Part Two: Small Changes, Big Results

Common selling mistakes small businesses make and how to avoid them In such a tough financial climate, many small businesses are suffering from the sales blues. With customers curbing their spending, businesses are resorting to...

Maintaining the accuracy of your database Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database...

Using social media to market your business Rapid advances in technology have allowed businesses to be more flexible in the way they promote their brand. Social media marketing and mobile marketing are...

Closing the business continuity gap Developments such as Web 2.0, mobile computing and wireless hotspots mean that application and system availability requirements become more and more critical....

Using the web to strengthen your business Ignore the web and chances are consumers will ignore you. That doesn’t mean business owners need to spend thousands on an elaborate site. If you have the...

What staff web misuse is costing your business Do your employees spend time internet shopping, playing online games or downloading pirated movies? Can you trust your staff on the net? For small businesses...

Getting started with SaaS If there’s truth in the mantra that standing still can often mean you’re going backwards, the implication for SMEs yet to deploy SaaS may be that their...

Moi Moi: bright idea brings sparkling success Sisters Lauren Chang Sommer and Alana Chang have found sparkling success with their business Moi Moi Fine Jewellery and have carved out a niche in the...

Trade Marks 101 Intellectual property (IP) is often one of the uncounted assets of business, and like all business assets, IP needs to be cultivated to get the most value from...

7 deadly business sins to avoid in a recession As government and industry focus on rebuilding business confidence, let's consider the 'seven deadly sins' small business commit during the recession and how...