The E-Myth Podcast

Why You Can't Afford to Ignore Quantification

info@e-myth.com (E-Myth Worldwide) — Fri, 25 May 2012 10:37:26 -0700

This week's podcast is brought to you by the 2012 State of the Business Owner Report.

Today, we talk about quantification.

In order to grow your business systemically, you must have a goal in mind and a way to track your progress.

In this episode we discuss:

How quantifying your business metrics provides a foundation for growth
How to track your marketing efforts
A simple way to measure department performance in one hour a week

How to Create Your Marketing Message

info@e-myth.com (E-Myth Worldwide) — Fri, 18 May 2012 09:00:49 -0700

This week's podcast is brought to you by the 2012 State of the Business Owner Report. www.stateoftheowner.com.

Today, we talk about effective messaging.

You can only begin to reach the right prospects when you know who your best customer is, and what they need to hear.

Today we discuss:

How to start creating your marketing message
The competition triangle (what it is and why you need to understand it)
E-Myth's marketing message, and why it's evolving

Recruiting and Hiring

info@e-myth.com (E-Myth Worldwide) — Fri, 11 May 2012 09:21:28 -0700

This week's podcast is brought to you by the 2012 State of the Business Owner Report.

Today, we talk about recruiting and hiring.

It is important to know why you're hiring and how to choose the person who best fits your company culture.

We discuss:

How to define your company culture
Powerful ways to find the right employees
The #1 tool you must have before starting the hiring process

Customer Service Starts Here

info@e-myth.com (E-Myth Worldwide) — Fri, 04 May 2012 11:24:30 -0700

This week's podcast is brought to you by the 2012 State of the Business Owner Report.

Today, we talk about meeting customer needs.

It is important for every business owner to know the pivotal moment to begin rolling out the red carpet for customers.

We discuss:

The most important part of your sales process
Long held myths about customer service
Needs conversion vs. lead conversion

Think Like a Manager

info@e-myth.com (E-Myth Worldwide) — Fri, 27 Apr 2012 06:39:12 -0700

In this podcast, we talk about why it is necessary for every business owner to think like a Manager.

When you understand the importance of managing resources, and how to do it, you can reach your business vision.

We'll talk about about:

The problem with "job descriptions"
Why most owners have issues with their managers
How to create a positive company culture by thinking like a good Manager

How to Manage Overwhelm

info@e-myth.com (E-Myth Worldwide) — Fri, 20 Apr 2012 17:18:39 -0700

In this podcast, we talk about how to approach overwhelm.

When you understand specific patterns leading up to the moment you feel overwhelmed, you'll be able to feel it coming on and eliminate it.

We'll tell you about:

The different kinds of overwhelm
The causes and effects of overwhelm
5 questions you can ask to keep from feeling overwhelmed

Four Ways Money Moves Through Your Business

info@e-myth.com (E-Myth Worldwide) — Fri, 13 Apr 2012 09:53:02 -0700

In this podcast, we talk about four ways money moves through your business.

By understanding these different roles, you will be able to get an optimal return on any business decision you make.

We'll tell you about:

How often you need to be thinking about money in your business.
The small shift you can make to begin relating to money differently.
A two-week challenge that will provide you with vital data that every business owner needs.

How to Do Market Research - In Six Steps

info@e-myth.com (E-Myth Worldwide) — Fri, 06 Apr 2012 08:53:16 -0700

In this podcast we dispel the myth that market research has to be complicated and expensive.

We'll give you an inside look into E-Myth's point of view on psychographics - the study of how your customers think.

Listen to learn:

Why understanding psychographics is easier than it sounds.
The foundational question you must ask before making any business decision.
The six simple ways you can start gathering psychographic data immediately - without an expensive third party.

How to Lead Toward the Future

info@e-myth.com (E-Myth Worldwide) — Thu, 29 Mar 2012 15:40:21 -0700

Today, we interview E-Myth CEO Jonathan Raymond.

Jonathan gives valuable insight into how you can create an atmosphere where each employee owns their job so you can focus on developing your business.

He also gives a rare look into the change that has happened at E-Myth over the last year - and what the E-Myth of the future looks like.

In this podcast we discuss:

How to get some space from your business without it collapsing.
The difference between "Old Co." and "New Co." (and how to bridge the gap).
The most important product any business owner can develop.

Positioning Your Brand

info@e-myth.com (E-Myth Worldwide) — Fri, 23 Mar 2012 09:56:50 -0700

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem:

Their business couldn't compete on price.

Over time, they saw a steady decrease in sales and it became apparent that something needed to change.

In today's podcast we discuss:

1. Jack and Emily's situation, and the common misconception around competing with the "big guys."
2. How you can begin to position your brand to a selected audience.
3. The key elements of a healthy marketing strategy.

How to Own a Business, Not a Job

info@e-myth.com (E-Myth Worldwide) — Thu, 15 Mar 2012 15:58:07 -0700

As an entrepreneur, you've braved uncertainty to create something you value.

More time. Better income. A creative outlet.

But too much time spent IN your business can keep you from getting what you really want out of it.

In today's podcast we discuss:

1. What to do when your business overshadows your vision.
2. The essential question that Bridgette, a veterinarian-turned-business owner, had to ask in order to transform her business into a vehicle for more life.

Why Most Planning Doesn't Work (and What to Do About It)

info@e-myth.com (E-Myth Worldwide) — Fri, 09 Mar 2012 10:00:33 -0800

Does planning take more effort than it's worth?

You know the frustration: you spend time planning and nothing goes as planned.

This common problem leaves many overwhelmed.

In today's podcast we discuss:

1. Why is planning so difficult?
2. How one small business owner was able to make a change.
3. Practical steps you can follow to bridge the gap between dreaming and doing.

We also unveil new opportunities for our listeners. Listen now.

Taking Fear Out of Accountability

info@e-myth.com (E-Myth Worldwide) — Fri, 02 Mar 2012 10:00:33 -0800

Does the question, "Can I see you in my office?" elicit a good feeling?

Probably not.

Why is that?

In today's episode we discuss:

1. The problem with "accountability"
2. What healthy manager/employee relationships look like
3. Inspiring your people to own their positions

We also discuss three simple steps to create employee buy-in immediately. Listen now!

A System for Strategy

info@e-myth.com (E-Myth Worldwide) — Fri, 24 Feb 2012 08:09:51 -0800

In this week's podcast we interview Cameron Madill, President and Co-Founder of Synotac, a Portland based web design and digital marketing firm.

In it we discuss the importance of surveys as a system for marketing and the end result you're really trying to achieve.

Cameron also describes in detail six different business surveys that owners can use to produce real results.

Let's Talk Money

info@e-myth.com (E-Myth Worldwide) — Fri, 17 Feb 2012 09:08:44 -0800

In today's episode of the E-Myth Insight Podcast, we discuss the relationship that most business owners have with money.

Listen in and discover the 3 steps you can take today to improve your financial systems:

* A new approach to budgeting - creating a Profit Plan
* How to recognize the real difference between cash and profit
* Understanding the difference between Cost of Goods Sold (COGS) and fixed expenses

A Good Business Doing Good for Others

info@e-myth.com (E-Myth Worldwide) — Wed, 22 Jun 2011 11:23:17 -0700

A successful business provides a service or product that expertly fills a specific need in the marketplace. The trick then, for entrepreneurs, is identifying the right product or service, for the right space at the right time. April Glavine is one example of an entrepreneur who did just that.

Alarmed at the increasing obesity rate in Canada, April felt a call to do something to improve the health of her community. After careful consideration, inspiration struck and she aimed her sights on school vending machines. She recognized a need in the vending industry to provide nutritional snacks, and Lean Machine Healthy Vending was born. Focusing its attention on products that are Registered Dietitian Approved, and distributing them in a format that is both accessible and affordable, Lean Machine has grown from one location to a full-fledged and thriving business.

Of course, with business growth comes growing pains and all too often, burnout for the owner who’s giving too much of themselves to the business. In this interview with us, April talks about how reading The E-Myth Revisited helped her change her thinking and embrace a whole new way of doing business.

The Business of Art

info@e-myth.com (E-Myth Worldwide) — Tue, 24 May 2011 14:31:45 -0700

Can an artist, one who thrives on creative and technical work, create a successful business doing that art? What's the secret of the lucky few who've managed to turn their artistic passions into a profitable business? That's what we discuss in this week's E-Myth Your Business Podcast with E-Myth Group Mastery client and artist Tara Reed.

The Secrets Behind a Sellable Business

info@e-myth.com (E-Myth Worldwide) — Wed, 11 May 2011 08:50:39 -0700

In this podcast, John shares tips from his book Built To Sell: Creating a Business That Can Thrive Without You.

* Why you should narrow your service options
* The secret to managing customer expectations
* What you can learn from Apple stores
* How to hire the right employees for change
* The way to empower your sales force
* How changing the language you use can help you sell your business

6 Tips to Better Email Marketing

info@e-myth.com (E-Myth Worldwide) — Mon, 04 Apr 2011 09:12:15 -0700

In this podcast, featuring Mastery client Cameron Madill, owner of Synotac Web Design, you’ll learn:

* Why you should separate your work & personal email accounts
* The best day and time to send email
* Why you should make your email mobile device accessible
* How often you should send emails
* How many links you should include in each email

5 Website Marketing Strategies

info@e-myth.com (E-Myth Worldwide) — Wed, 30 Mar 2011 09:22:00 -0700

How do you know which strategy is right for you?

In this podcast Cameron explains what each of these five strategies is all about, which one might be right for your business and how you can use these strategies to make your site a powerful lead generation and conversion tool.

As usual, he also offers a ton of valuable tips that will help you improve your website’s clarity and purpose.

Make Your Website Your Marketing Hub

info@e-myth.com (E-Myth Worldwide) — Wed, 10 Nov 2010 08:33:09 -0800

This is the conclusion of our popular podcast with Cameron Madill, an E-Myth Mastery coaching client and owner of Oregon-based Synotac Web Design.

If you didn't catch the first podcast with Cameron, you can listen to it here.

In this follow up podcast, Cameron talks about how your website shouldn't be just a spoke of your marketing efforts, but rather the hub. Listen as he shares:

* Tips to make your content more effective
* 5 components that drive traffic to your website
* Using Google Analytics to drive change in your organization

Make Your Website Your Secret Weapon

info@e-myth.com (E-Myth Worldwide) — Wed, 20 Oct 2010 09:16:52 -0700

In this podcast, Cameron provides insight into the marketing fundamentals behind a powerful website and suggests low-cost changes that can have a big impact on your site's overall performance. Listen as he shares:

* The 5 fundamentals of a well performing website
* The 3 basic tools to improve website performance
* The 4 most common website mistakes

Financing Your Business

info@e-myth.com (E-Myth Worldwide) — Wed, 30 Jun 2010 08:00:33 -0700

Did you know that your chances of obtaining business financing can increase by more than 250% if you have good business credit? The problem for many business owners is that they think that just because they're in business, they're automatically building the good business history required to get credit. Not necessarily so.

This week we invited E-Myth business partner Trent Lee to join us for a discussion about financing your business. Lee's company, Corporate Credit Concepts, specializes in helping business owners and entrepreneurs smartly obtain lines of cash credit to launch, operate and grow their businesses.

Just Say No to Other Projects

info@e-myth.com (E-Myth Worldwide) — Wed, 02 Jun 2010 07:33:59 -0700

This week we discuss the fourth topic in Built to Sell: not accepting projects/work outside of your standard service offering. When you focus on too many things, it’s hard to do one thing really well. If your business is too fragmented and you serve too many markets, you end up devaluing your business. An acquirer may see your weakness, and decide instead that it's better for them to start a competing business in a niche that you’re not serving well. Or, if they are interested in your business, they may offer you a lower overall price because they only see value in a certain area of your business.

2 Tips to Increase Business Value

info@e-myth.com (E-Myth Worldwide) — Thu, 08 Apr 2010 07:27:35 -0700

Even if you have no immediate plans to sell your business, it's never too soon to start building your company's value. Doing so will not only help you in the long term (if you're depending on the sale of your business to fund your retirement or your next venture), it will also help you create a thriving and revenue generating business right now.

This week we continue our podcast series with exit planning expert and author, John Warrillow. In his book Built to Sell, John outlines the eight steps he says are critical to creating a sellable business. Two of those steps are the topic of our podcast discussion this week. First, we go in-depth into the importance of reducing the amount of operating cash your business requires so that you can maximize the amount of cash an acquirer will pay you. Then we discuss what to look for and how to hire the right sales team.

Creating a Standard Service Offering

info@e-myth.com (E-Myth Worldwide) — Wed, 17 Mar 2010 09:12:58 -0700

Continuing our discussion with author and entrepreneur John Warrillow, this week we dive into the first of the 8 steps he recommends toward creating a sellable company: creating a standard service offering.

For those of you familiar with E-Myth, this one will come as no surprise… When you create a standard service offering, you find a service your clients value and that you can teach someone else to perform. In other words, you create a high value, turn-key operation with documented systems and a way of doing business that isn’t dependent on you — the owner — to run.

Is Your Business Built to Sell?

info@e-myth.com (E-Myth Worldwide) — Mon, 01 Mar 2010 10:11:52 -0800

Only 1 out of every 100 business owners are successful in selling their company each year. Even if selling your business isn't top of mind for you right now, it's never too soon to start building your company's value.

If you want to retire, cash out, pass your business on to a successor, or maybe just sleep well at night knowing you could sell your business, don't miss our latest podcast featuring entrepreneur, author and speaker John Warrillow. We discuss his latest book, Built to Sell and:

The 8 steps to creating a sellable company
How to attract multiple strategic bidders for your business
How to maximize your valuation and get the highest possible price for your business
The secret to getting your cash upfront and avoiding a lengthy earn out

Finding Funding for your Business

info@e-myth.com (E-Myth Worldwide) — Tue, 05 Jan 2010 14:23:00 -0800

This week's podcast is about a topic that is top-of-mind for a lot of business owners right now: funding. What kind of business funding is available to small business, how you go about getting it, and what's different about securing funding now during these challenging economic times.

E-Myth Seminar Leader and Keynote Speaker Karin Iwata interviews Paul Bozzo, of 10X Consulting Group which specializes in helping companies who are seeking private equity or debt financing.

Whether it’s for start up capital, expansion needs, or working capital, chances are good that if you’re a business owner (or plan to be one) you have looked for financing.

This podcast will help you better understand the financing options available to you and give you some of the smart strategies you can use right now.

Attributes of a Business Leader - Part 2

info@e-myth.com (E-Myth Worldwide) — Tue, 06 Oct 2009 10:08:26 -0700

Continuing our Attributes of a Business Leader podcast, E-Myth's President Wendy Vinson and Seminar Leader Karin Iwata discuss the common personal attributes successful business leaders possess and how those attributes help them turn intention into action.

Attributes of a Business Leader - Part 1

info@e-myth.com (E-Myth Worldwide) — Wed, 23 Sep 2009 08:49:33 -0700

Some people start a business because they're passionate about a particular cause and they want their business to have an impact. Some people start a business because they are looking for a better work/life balance. Some are simply looking for more freedom...

This is what Michael Gerber spoke of when he coined the term, "The Entrepreneurial Seizure." For most people, having your own business is about being your own boss, having freedom and making your own money. But one thing people often don't consider is the idea that a business -- at it's best -- should serve as a financial asset today and in the future.

Have you thought about what your business needs to look like in order to provide you with the passive income to live the life you truly want? Do you have an exit strategy that will allow you to sell your business for top-dollar?

In the first part of this E-Myth Your Business podcast, E-Myth's President Wendy Vinson and Seminar Leader Karin Iwata, discuss the common personal attributes successful business leaders possess and how those attributes help them turn intention into action.

Tips from a Small Business Attorney

info@e-myth.com (E-Myth Worldwide) — Thu, 13 Aug 2009 08:16:19 -0700

E-Myth President, Wendy Vinson interviews Nina Kaufman, a small business attorney about the three most common questions she gets from her small business clients:

Can I use contracts (or anything else, for that matter) that I see on the Internet?
I’m going into business with a couple of friends and we know each other well. Why do we need a partnership agreement?
My clients are slow in paying. What can I do?

We've got the answers to these questions and more. Listen in.

50 Entrepreneur Interviews

info@e-myth.com (E-Myth Worldwide) — Mon, 30 Mar 2009 09:09:13 -0700

E-Myth President, Wendy Vinson interviews Brian Schwartz, entrepreneur and author of the new book: 50 Interviews: Entrepreneurs.

The book, a first in a series that taps the wisdom of lessons learned from those who have successfully gone before, features an interview with E-Myth founder Michael Gerber. Brian graciously allowed us to share the Michael Gerber chapter with you. Download the chapter here.

Small Business Tax Tips 2009 Edition

info@e-myth.com (E-Myth Worldwide) — Tue, 03 Mar 2009 11:36:52 -0800

In our first official podcast, Robby Reynolds, a Certified Public Accountant and President of The Business Consulting Group in Shelby, North Carolina, joins Wendy Vinson to talk about how small business can legally reduce tax liability by taking advantage of tax rules as they apply to your business.

Robby is a small business tax expert with 30-plus years experience working with small businesses. His expertise covers tax planning and preparation, accounting, business planning and analysis and loan packaging. Robby has also completed E-Myth's Mastery Impact! program and applied what he learned to his own business. He is passionate about helping other small businesses succeed.