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    <title>E-Commerce Law</title>
    
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    <id>tag:typepad.com,2003:weblog-334791</id>
    <updated>2009-06-27T19:39:23-04:00</updated>
    <subtitle>Discussing News, Trends, and Legal Issues Affecting Internet Businesses</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/E-commerceLaw" type="application/atom+xml" /><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2FE-commerceLaw" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2FE-commerceLaw" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/E-commerceLaw" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2FE-commerceLaw" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.live.com/?add=http%3A%2F%2Ffeeds.feedburner.com%2FE-commerceLaw" src="http://tkfiles.storage.msn.com/x1piYkpqHC_35nIp1gLE68-wvzLZO8iXl_JMledmJQXP-XTBOLfmQv4zhj4MhcWEJh_GtoBIiAl1Mjh-ndp9k47If7hTaFno0mxW9_i3p_5qQw">Subscribe with Live.com</feedburner:feedFlare><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>E-Commerce Law Briefs:  Week of June 22, 2009</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/E-commerceLaw/~3/IfZkd6TUzjg/ecommerce-law-briefs-week-of-june-22-2009.html" />
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        <id>tag:typepad.com,2003:post-6a00d83455261469e20115707ec241970c</id>
        <published>2009-06-27T19:39:23-04:00</published>
        <updated>2009-06-27T19:40:28-04:00</updated>
        <summary>Maryland Attorney General Douglas F. Gansler announced that his Consumer Protection Division, along with consumer protection agencies from 40 other States and the District of Columbia, have entered into a settlement concerning security breaches which led to the theft of customer credit card data from 100 million credit card transactions...</summary>
        <author>
            <name>Jonathan Frieden</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-Commerce Law Briefs" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://ecommercelaw.typepad.com/ecommerce_law/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Maryland Attorney General Douglas F. Gansler announced that his Consumer Protection Division, along with consumer protection agencies from 40 other States and the District of Columbia, have entered into a <a href="http://tinyurl.com/lngtxd" target="_blank">settlement concerning security breaches which led to the theft of customer credit card data from 100 million credit card transactions</a><a href="http://tinyurl.com/lngtxd" target="_blank"> in 2005 and 2006</a>.</p><p><em>Each weekend, E-Commerce Law Briefs provides a brief summary and commentary on recent legal news affecting
e-commerce businesses.</em></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/E-commerceLaw/~4/IfZkd6TUzjg" height="1" width="1" /></div></content>


    <feedburner:origLink>http://ecommercelaw.typepad.com/ecommerce_law/2009/06/ecommerce-law-briefs-week-of-june-22-2009.html</feedburner:origLink></entry>
    <entry>
        <title>E-Commerce Law Briefs:  Week of June 15, 2009</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/E-commerceLaw/~3/z9lN4Mn1kMo/ecommerce-law-briefs-june-15-2009.html" />
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        <id>tag:typepad.com,2003:post-68362667</id>
        <published>2009-06-22T09:52:32-04:00</published>
        <updated>2009-06-27T19:34:35-04:00</updated>
        <summary>A federal judge has referred Facebook's lawsuit against spam king Sanford Wallace to the U.S. Attorney's office for possible criminal prosecution. Microsoft has filed a click fraud suit against three individuals and several corporations they control. "Microsoft said it's taking the action to crack down on click fraud, in which...</summary>
        <author>
            <name>Jonathan Frieden</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-Commerce Law Briefs" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="click fraud" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="file sharing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Microsoft" />
        <category scheme="http://sixapart.com/ns/types#tag" term="spam" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://ecommercelaw.typepad.com/ecommerce_law/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://news.cnet.com/8301-1009_3-10264069-83.html" target="_blank">A federal judge has referred Facebook's lawsuit against spam king Sanford Wallace to the U.S. Attorney's office for possible criminal prosecution</a>.</p><p><a href="http://online.wsj.com/article/SB124513075908418145.html" target="_blank">Microsoft has filed a click fraud suit</a> against three individuals and several corporations they control.  "Microsoft said it's taking the action to crack down on click fraud, in which automated computer scripts or large groups of people click on online advertisements without having any interest in the services or product being advertised. The company alleges that the defendants engaged in "competitor click fraud," one form of the ruse in which a perpetrator seeks to exhaust a competitor's advertising budget while boosting the prospects of their own advertisements. Online advertisers pay based on how many users click on their advertisements."</p><p><a href="http://www.siliconvalley.com/news/ci_12620804?nclick_check=1" target="_blank">The nation's only file-sharing case to go to trial has done so again</a>.  At her first trial, in 2007, a $222,000 judgment was awarded against Jammie Thomas-Rasset.  Last week, a different federal jury found her liable for the willful infringement of copyrights on 24 songs and awarded recording companies $1.92 million.</p><p><em>Each weekend, E-Commerce Law Briefs provides a brief summary and commentary on recent legal news affecting
e-commerce businesses.</em></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/E-commerceLaw/~4/z9lN4Mn1kMo" height="1" width="1" /></div></content>


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    <entry>
        <title>The Sky is Falling!  New Facebook Usernames Will be the End of Trademark Protection as We Know It</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/E-commerceLaw/~3/u72feI8xsVY/new-facebook-usernames-raise-fears-of-trademark-abuse.html" />
        <link rel="replies" type="text/html" href="http://ecommercelaw.typepad.com/ecommerce_law/2009/06/new-facebook-usernames-raise-fears-of-trademark-abuse.html" thr:count="1" thr:updated="2009-06-12T18:04:58-04:00" />
        <id>tag:typepad.com,2003:post-68041327</id>
        <published>2009-06-12T18:00:13-04:00</published>
        <updated>2009-06-12T18:00:59-04:00</updated>
        <summary>In just over six hours, Facebook will begin permitting its users to obtain "vanity" URLs for their Facebook profiles. According to the popular social networking site, "The one place [on Facebook] where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer....</summary>
        <author>
            <name>Jonathan Frieden</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Trademark" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook. Twitter" />
        <category scheme="http://sixapart.com/ns/types#tag" term="LinkedIn" />
        <category scheme="http://sixapart.com/ns/types#tag" term="usernames" />
        <category scheme="http://sixapart.com/ns/types#tag" term="vanity URLs" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://ecommercelaw.typepad.com/ecommerce_law/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://blog.facebook.com/blog.php?post=90316352130" target="_blank">In just over six hours, Facebook will begin permitting its users to obtain "vanity" URLs for their Facebook profiles</a>.  According to the popular social networking site,</p><div class="blockquote" style="margin-left: 40px;">"The one place [on Facebook] where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074." That soon will change.  We're planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you."<br /></div><p>Facebook will begin permitting its users to obtain these new vanity URLs at 12:01 a.m. tomorrow.</p><p>According to PC World, "<a href="http://www.pcworld.com/article/166407/facebook_users_to_get_personalized_usernames.html" target="_blank">[v]anity URLs are becoming an important part of one's online social life, as it makes it easier for others to find you by just typing your name after the service's URL (i.e. http://www.twitter.com/pcworld)</a>."  <a href="http://www.huffingtonpost.com/jonathan-handel/trademark-protection-and_b_213756.html" target="_blank">Twitter and LinkedIn have always offered plain-language user names</a> and its become something that social networkers now expect.</p><p>Despite the ubiquity of vanity URLs, Facebook's announcement has apparently caused a number of law firms and news outlets to sound the trademark protection alarm.  (See <a href="http://www.bizjournals.com/baltimore/stories/2009/06/08/daily60.html" target="_blank">here</a>, <a href="http://www.chiefhomeofficer.com/protect-your-trademark-from-facebook-username-abuse/" target="_blank">here</a>, <a href="http://www.ballardspahr.com/press/article.asp?ID=2547" target="_blank">here</a>, <a href="http://finance.yahoo.com/techticker/article/262625/How-to-Protect-Your-Trademark-During-Facebook%27s-Domain-Name-Land-Rush" target="_blank">here</a>, and <a href="http://www.mofo.com/news/updates/files/15669.html" target="_blank">here</a>).  
</p>
<p>If you use Google to search for <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;q=facebook+username+trademark+protection&amp;aq=f&amp;oq=&amp;aqi=" target="_blank">"Facebook username trademark protection," 245,000 pages are returned</a>.  Similar searches for Twitter and LinkedIn return <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;q=twitter+username+trademark+protection&amp;aq=f&amp;oq=&amp;aqi=" target="_blank">126,000</a> and <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;q=linkedin+username+trademark+protection&amp;aq=f&amp;oq=&amp;aqi=" target="_blank">29,100</a> pages, respectively.</p><p>So why is everyone talking about trademark protection in relation to the new Facebook URLs?  It's simple:  Facebook has publicized <a href="http://www.facebook.com/help/contact.php?show_form=username_rights" target="_blank">a means for trademark owners to prevent the registration of a username that infringes on a registered trademark</a>.  Though Twitter and Link edIn have have vanity usernames for quite a while, neither site publicized a method for preventing their use to infringe trademarks.</p><p>Here, Facebook has presented a reasonable procedure to address a potential problem which has not been particularly widespread in other social networking venues.  The publication of this solution has caused others to exaggerate the danger of the problem addressed by the solution.</p><p>Could someone infringement one of your trademarks using a Facebook URL?  Yes.  However, except for its scale, Facebook doesn't present a potential danger any greater than any other social networking site or web forum that allows its users to select plain-language usernames.</p><p><em>Don't forget to have <span style="text-decoration: underline;" /><a href="http://ecommercelaw.typepad.com/ecommerce_law/subscribe-to-ecommerce-law.html" target="_blank">free updates of E-Commerce Law content sent to you by email or RSS</a>.</em></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/E-commerceLaw/~4/u72feI8xsVY" height="1" width="1" /></div></content>


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    <entry>
        <title>E-Commerce Law Briefs:  Week of June 1, 2009</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/E-commerceLaw/~3/7jrZyDJuF-I/ecommerce-law-briefs-week-of-june-1-2009.html" />
        <link rel="replies" type="text/html" href="http://ecommercelaw.typepad.com/ecommerce_law/2009/06/ecommerce-law-briefs-week-of-june-1-2009.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67641163</id>
        <published>2009-06-08T09:48:59-04:00</published>
        <updated>2009-06-22T09:51:53-04:00</updated>
        <summary>Time spent on Facebook, Twitter, and LinkedIn is growing. Since April 2008, time spent on Facebook has increased by 699%, compared to a 31% drop in time spent on MySpace. "According to the Associated Press, the U.S. military in Afghanistan is launching a Facebook page, a YouTube site, and Twitter...</summary>
        <author>
            <name>Jonathan Frieden</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-Commerce Law Briefs" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="LinkedIn" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Twitter" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Wikipedia" />
        <category scheme="http://sixapart.com/ns/types#tag" term="YouTube" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://ecommercelaw.typepad.com/ecommerce_law/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://money.cnn.com/2009/06/02/technology/social_network_growth/index.htm?postversion=2009060211" target="_blank">Time spent on Facebook, Twitter, and LinkedIn is growing</a>.  Since April 2008, time spent on Facebook has increased by 699%, compared to a 31% drop in time spent on MySpace.  </p><p>"According to the Associated Press, <a href="http://news.cnet.com/8301-17939_109-10253555-2.html" target="_blank">the U.S. military in Afghanistan is launching a Facebook page, a YouTube site, and Twitter feeds</a> as part of a new communication effort. Officials said this would help the military reach those who get their information online rather than via printed materials."</p><p><a href="http://www.siliconvalley.com/news/ci_12481172?nclick_check=1" target="_blank">Investors think Facebook is worth $10 billion</a>.</p><p><a href="http://techdirt.com/articles/20090428/1152514683.shtml" target="_blank">Apparently, a brothel in England has begun advertising on Twitter</a>.</p><p><a href="http://www.guardian.co.uk/technology/2009/may/29/wikipedia-scientology" target="_blank">Wikipedia has banned the Church of Scientology from contributing to the site</a>.</p><p><em>Each weekend, E-Commerce Law Briefs provides a brief summary and commentary on recent legal news affecting
e-commerce businesses.</em></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/E-commerceLaw/~4/7jrZyDJuF-I" height="1" width="1" /></div></content>


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    <entry>
        <title>Starting an Online Business:  Licensing Requirements</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/E-commerceLaw/~3/8skjIcQmZU8/starting-an-online-business-licensing-requirements.html" />
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        <id>tag:typepad.com,2003:post-67638697</id>
        <published>2009-06-04T14:57:18-04:00</published>
        <updated>2009-06-07T15:14:33-04:00</updated>
        <summary>Over the past few months, a number of people have visited E-Commerce Law looking for a link to our guest post on About.com's Online Business blog entitled "Starting an Online Business: Licensing Requirements." Unfortunately, our link to that guest post no longer leads to the correct article. (Apparently, the link...</summary>
        <author>
            <name>Jonathan Frieden</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-Commerce Law" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="online business" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://ecommercelaw.typepad.com/ecommerce_law/"><div xmlns="http://www.w3.org/1999/xhtml"><p><em>Over the past few months, a number of people have visited E-Commerce Law looking for a link to our guest post on About.com's Online Business blog entitled "Starting an Online Business:  Licensing Requirements."  Unfortunately, our link to that guest post no longer leads to the correct article.  (Apparently, the link now leads to a restructured About.com Online Business / Hosting site which does not include our post.)  So, we decided to republish the post below:</em>
</p>
<p>Individuals interested in starting an online business are often confused or uninformed as to the licensing requirements for such businesses.  In many ways, an online business is like any “brick and mortar” store and the owner will probably be required to obtain certain licenses or permits to operate.</p><p><strong>Federal Requirements</strong></p><p><span style="text-decoration: underline;">Business Licenses</span>.  Most businesses do not require a federal business license or permit.  However, a business engaged in one of the following activities should contact the responsible federal agency to determine the requirements for doing business:  Investment Advising, Drug Manufacturing, Preparation of Meat Products, Broadcasting, Ground Transportation, Selling Alcohol, Tobacco, or Firearms.</p><p><span style="text-decoration: underline;">Tax Identification Number</span>.  A federal tax identification number, also known as an Employer Identification Number (EIN), is a federal identification number issued by the Internal Revenue Service to identify a business entity.  Nearly all businesses are required to have a tax identification number.  </p><p>If a business is operated as a sole proprietorship, the owner may use his or her social security number in place of an EIN on all governmental forms and other official documents.  However, most small business advisors recommend using a federal tax identification number instead.</p><p>To obtain a federal tax identification number, a business owner should contact the nearest Local IRS Field Office or call the IRS Business and Specialty Tax Hotline at 800-829-4933.  The necessary form, IRS Form SS-4, can be downloaded directly from the Small Business Administration website.</p><p><strong>State Requirements</strong></p><p>Many states and local jurisdictions require a person to obtain a business license or permit before beginning business operations.  A business that operates without the required license or permit may be subjected to fines or may be barred from further business activity.  In some localities, a business operating out of a residence may require an additional permit.</p><p>While business licensing requirements vary from state-to-state, the most common types include:  </p><p>·    <span style="text-decoration: underline;">Basic Business Operation License</span> – a legal document issued by a local governmental authority that authorizes a person to conduct business within the boundaries of the municipality.  Many states have established small business assistance agencies to help small businesses comply with state requirements;</p><p>·    <span style="text-decoration: underline;">Fictitious Name Certificate</span> – a document, usually filed with a state agency, which is required to operate a business using an assumed name or trade name (essentially, any name other than the full, formal name of the individual or company);</p><p>·    <span style="text-decoration: underline;">Home Occupation Permit</span> – a permit which may be required to conduct business from a residence; </p><p>·    <span style="text-decoration: underline;">Tax Registration</span> – if the state has a state income tax, a business owner must usually register and obtain an employer identification number from the state Department of Revenue or Treasury Department.  If the business engages in retail sales, the owner must usually obtain a sales tax license;</p><p>·    <span style="text-decoration: underline;">Special State-Issued Business Licenses or Permits</span> – these permits may be required for a business that sell highly-regulated products like firearms, gasoline, liquor, or lottery tickets;</p><p>·    <span style="text-decoration: underline;">Zoning and Land Use Permits</span> – may be required to develop a site or property for specific purposes</p><p>·    <span style="text-decoration: underline;">Employer Registrations</span> – if the business has employees, the owner must usually make unemployment insurance contributions;</p><p>Additional state licenses may be required for regulated occupations such as building contractors, physicians, appraisers, accountants, barbers, real estate agents, auctioneers, private investigators, private security guards, funeral directors, bill collectors, and cosmetologists.</p><p><em>Don't forget to have <span style="text-decoration: underline;" /><a href="http://ecommercelaw.typepad.com/ecommerce_law/subscribe-to-ecommerce-law.html" target="_blank">free updates of E-Commerce Law content sent to you by email or RSS</a>.</em></p><p><em>Readers are reminded that all of the information in this article is provided for informational purposes only and is not intended to be a substitute for legal counsel. No one should act or refrain from acting on the basis of any content included on this site but should instead seek the appropriate legal advice on the particular facts and circumstances at issue from a properly licensed attorney.<br /><br />The author acknowledges the assistance of Anne Dahlgren, who researched the content of this article and prepared the initial draft.</em></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/E-commerceLaw/~4/8skjIcQmZU8" height="1" width="1" /></div></content>


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