eBay Enterprise Announces New Suite of Commerce Technologies

By Chris Saridakis on Wednesday, September 25, 2013

We’re thrilled to officially announce the launch of eBay Enterprise’s new suite of commerce technologies and are very proud that several of the world’s premier retailers and brands including SONY, Christopher & Banks and Spanx are leveraging this new suite to drive their businesses.

At eBay Enterprise, we know the retail landscape is changing fast, and this suite reflects our vision for the future of the industry and how we see ourselves as a strategic growth partner to our clients.

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Tags: Commerce Technologies, Exchange Platform, Interfaces and Tools

eBay Enterprise Marketing Tips: The New Gmail Inbox

By Anne Koskey-Wagoner on Wednesday, August 14, 2013

Recently, Gmail rolled out a new default inbox across desktop and mobile versions. The new inbox groups mail into categories, which appear in different tabs: Primary Inbox, Social, Promotions, Updates, and Forums.  Upon converting users to the new inbox, Gmail makes decisions on which tab emails would be categorized into.

This means most marketing emails will be routed into the Promotions tab. Users can change how emails are categorized; they can also hide and unhide the tabs they view. If a user removes a tab, those emails will be sent to the Primary inbox. Users who experience a misplaced email can simply drag and drop to the correct folder and Gmail will remember that preference for the future. Users who do not have an iOS or Android 4+ device will see their inbox as they did before when viewing on their device. For iOS users, only the Gmail Application will show the new inbox (iMail will not).

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Tags: Email, Marketing, Marketing Solutions

UPS’ Alan Gershenhorn Announced as a Keynote Speaker for eBay Enterprise Client Summit

By Alicia Yopchick on Thursday, August 8, 2013

We are pleased to announce that Alan Gershenhorn, Chief Sales, Marketing and Strategy Officer for UPS will be one of the keynote speakers for the 2013 Client Summit. UPS and eBay Enterprise have partnered closely for several years to provide innovative freight solutions for consumers so we are honored to have him as part of our program.

Client Summit

Alan’s session, “Delivering Exceptional Customer Experiences in an E-Commerce Revolution,” will address vital questions for retailers and brands competing in today's market…

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Tags: Client Summit, Freight, Omnichannel Operations

Q&A With Michael Arking of French Toast Uniforms

By eBay Enterprise on Monday, July 29, 2013

French Toast isn’t just for breakfast — it’s also the name of the United States’ number one supplier of school uniforms.  eBay Enterprise’s Omnichannel Operations team has served as a long-term fulfillment and support partner for French Toast, and especially assists the company during its peak season, between July and September each year.

Michael Arking has served as President of Frenchtoast.com, the ecommerce arm of the company, for more than a decade. We recently caught up with Michael for an interview on how the two companies work together. Here are his thoughts.

French Toast

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Tags: Customer Care, Fulfillment, Omnichannel Operations

Introducing eBay Enterprise Marketing Solutions

By Steve Denton and Reuben Hendell on Thursday, July 18, 2013

Last month, GSI Commerce officially became eBay Enterprise, our new name as one of eBay Inc.’s three main business units alongside eBay Marketplaces and PayPal.

Today, we’re thrilled to continue this momentum with the launch of eBay Enterprise Marketing Solutions.

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Tags: eBay Enterprise, Marketing Solutions

Forrester Research, Inc.: GSI Commerce Becomes eBay Enterprise - Why This Is More Than Just a Re-branding Exercise

By eBay Enterprise on Monday, July 15, 2013

In a June 21, 2013 blog post by Peter Sheldon, Forrester Research principal analyst for eBusiness, shares his thoughts on why eBay Enterprise, the new name for GSI Commerce, is more than just a rebranding exercise for eBay Inc. While eBay has traditionally been a consumer-focused business, he writes, the new enterprise name "signifies that eBay is now deadly serious about providing a holistic suite of enterprise technology and services to leading retailers and brands beyond their core Marketplace and PayPal payment services."

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Tags: eBay Enterprise, Forrester, Rebranding

Welcome eBay Enterprise

By Chris Saridakis on Thursday, June 20, 2013

Two years ago GSI Commerce joined eBay Inc., unlocking greater opportunity and potential for us and for our clients. Today GSI becomes eBay Enterprise. It's our new name as one of eBay Inc.'s three main business units. And it best captures our business today: a strong enterprise commerce partner of choice for retailers and brands, backed by the full capabilities of eBay Inc., a global commerce platform and payments leader.

Technology is enabling a commerce revolution. Consumer expectations are rapidly changing. And retailers and brands must rapidly innovate to drive consumer engagement and loyalty. Commerce today is omnichannel – able to occur seamlessly across any connected screen or physical store environment. Competing and winning requires integrated solutions and new tools and approaches.

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Tags: eBay, eBay Enterprise, Omnichannel, Rebranding

Marketing Veteran Regina Gray Joins True Action, Leads Analytics & Optimization Practice

By Laureen Ellison on Friday, February 8, 2013

Regina GrayTrue Action, GSI’s full service digital and performance marketing agency, is excited to welcome marketing industry veteran Regina Gray, who joins the agency as its new SVP of Analytics and Optimization. Regina brings 13 years of cross channel marketing services experience to True Action’s analytics department, where she’ll help advertisers and brand marketers leverage Big Data to glean customer insights that enable them to maximize value and relentlessly optimize marketing based on the experience of the connected consumer.

Regina has been involved in the creation, development and implementation of new products and services for both digital and offline marketing programs for multiple leading brands, including American Express, William Sonoma, Wells Fargo, 1-800-Flowers, Hilton Hotels, Brookstone, Estee Lauder, Nestle and Lord & Taylor.

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Tags: Agency, Analytics, Big Data, Cross Channel Marketing, Optimization

The busiest weeks of the year for the email channel drove engagement for retail

By Andrea Orvis, e-Dialog on Tuesday, December 18, 2012

Cyber Monday was once again a record-breaking day for U.S. online sales, with transactions totaling $1.46 billion according to comScore (+17% over 2011)1. We saw consistently high retail email volume – equal to Thanksgiving week. Email frequency tapered off with only 11% of clients sending five or more messages compared to 32% in Thanksgiving week. With so much email earlier than ever before, customers responded. Chase Paymentech2 data indicated a spike in transactions Sunday night as many brands started their Cyber Monday sales early. The email channel worked extremely hard given the increased volume during the two big shopping weeks. Cyber week click and open rates were up by more than 10% from Thanksgiving week and revenue per net delivered stayed strong.

We saw a number of clients see success sending pre-sale and preview campaigns starting Sunday instead of Cyber Monday. These campaigns had less competition in the inbox and drove the highest revenue per net delivered of the week.

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Tags: Cyber Monday, Email, Email Marketing

True Action Named a ‘Strong Performer’ in Independent Evaluation of Customer Engagement Agencies

By Marc Fleishhacker on Tuesday, November 20, 2012

Our team at True Action continues to set the standard for the industry when it comes to providing and implementing the most innovative and ROI focused strategies to deliver measurable results for our clients.

Recently, we were honored to be named a “Strong Performer” in Forrester Research Inc.’s report, “The Forrester Wave™: Customer Engagement Agencies, Q4 2012,” which evaluated 13 vendors against 19 criteria. 

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Tags: Customer Engagement, Forrester, Forrester Wave, True Action

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