e-Strategy After Hours

Content: Marketing [PRESENTATION]

Fri, 24 Feb 2012 09:40:00 -0800

Facebook International Ad Revenues [CHART]

Thu, 23 Feb 2012 08:17:00 -0800

Growth in Facebook ad revenues may be slowing, according to eMarketer estimates, but they will still swell more than 60% this year to reach $5.06 billion worldwide, after posting growth of 68.2% in 2011.

By 2013 and 2014, growth rates will dip significantly, and by the end of eMarketer’s forecast period worldwide revenues at the social networking giant will be just shy of $8 billion—more than double 2011 revenues. Read the rest at eMarketer.

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B2B Marketing: LinkedIn Or Facebook? [INFOGRAPHIC]

Wed, 22 Feb 2012 20:52:00 -0800

via dailyinfographic.com

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Facebook Nation [INFOGRAPHIC]

Wed, 22 Feb 2012 20:50:00 -0800

via economist.com

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Choosing A Web Host [INFOGRAPHIC]

Tue, 21 Feb 2012 20:31:00 -0800

via coolinfographics.com

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Social Brand Value [INFOGRAPHIC]

Tue, 21 Feb 2012 20:22:00 -0800

via sociagility.com

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Cleaning Services Industry [INFOGRAPHIC]

Tue, 21 Feb 2012 20:18:00 -0800

via coolinfographics.com

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Cost Of Solar [INFOGRAPHIC]

Tue, 21 Feb 2012 19:59:00 -0800

via visual.ly

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Auto Automobiles [INFOGRAPHIC]

Tue, 21 Feb 2012 19:56:00 -0800

via visual.ly

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Apps Download [INFOGRAPHIC]

Tue, 21 Feb 2012 19:32:00 -0800

via visual.ly

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Social Media Privacy [INFOGRAPHIC]

Tue, 21 Feb 2012 19:29:00 -0800

via visual.ly

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Millennials Use of Social Media During The Super Bowl [TABLE]

Tue, 21 Feb 2012 19:09:00 -0800

via emarketer.com

For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.

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Super Bowl Searches By Device [CHART]

Tue, 21 Feb 2012 19:04:00 -0800

via emarketer.com

How ingrained is multitasking using smartphones? In February, Google reported that 25% of searches done about this year's Super Bowl ads the day before the game were performed on mobile devices. During the game, 41% of such searches were made via mobile. Read the rest at eMarketer.

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Cross-Channel Personalization [CHART]

Tue, 21 Feb 2012 12:25:00 -0800

via emarketer.com

By segmenting customers, brands can create the more personalized, relevant experience that consumers now demand—especially from retailers. April 2011 data from the e-tailing group and MyBuys showed 50% of US cross-channel shoppers expect to be offered promotions or merchandise that reflect their past online shopping behavior and purchases. More importantly, 46% of shoppers reportedly would buy more from retailers that personalized the shopping experience across channels. Read the rest at eMarketer.

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Tracking & Segmenting Customers [CHART]

Tue, 21 Feb 2012 12:21:00 -0800

via emarketer.com

According to a November 2011 survey from Acxiom and DIGIDAY, though the majority of US advertisers and agencies were able to identify and segment their customer base, few were capable of doing so in a way that delivers a personalized experience in real time and across multiple channels.

More than half (58%) of advertisers and 39% of agencies said they were able to track and segment their best customers. However, agencies were more than twice as likely (12%) to be able to incorporate both online and offline data into the segmentation process, compared to just 5% of advertisers capable of this more advanced approach. Read the rest at eMarketer.

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Social Media Behavior Of Sports Fans [INFOGRAPHIC]

Tue, 21 Feb 2012 06:39:00 -0800

via dailyinfographic.com

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Most Indispensable Smart Phone Features [CHART]

Mon, 20 Feb 2012 19:07:00 -0800

via marketingcharts.com

Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact, smartphone users said that internet access was more indispensable than calling (19.9%) and texting (18.2%). After those three leading functions, there was a large dropoff to the next most indispensable functions, email (8.2%), GPS/maps (5.5%), Facebook (3.1%), and apps (general - 2.7%). 1.3% of respondents said that games, Google, and music were their single most important smartphone functions.

Texting remains the most common activity among mobile users overall: data from comScore indicates that during the three-month average ending December 2011, 74.3% US mobile subscribers sent texts, compared to 47.5% who used browsers. Read the rest at Marketing Charts.

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In-Store Research [CHART]

Mon, 20 Feb 2012 19:00:00 -0800

via marketingcharts.com

Price was, predictably, the top information about a product gathered in-store by showroomers, cited by 86.9%. Roughly 7 in 10 also researched information about a product’s features, while 51.2% looked at product availability and 44.7% at the variety of products on offer. And although more than half cited delivery costs as a reason for buying online instead, only about one-quarter of respondents said they gathered information about shipping and delivery costs while in-store.

According to an Oracle study released in December 2011, the leading reason US and Canadian consumers visit a store is to see a product before they buy it (75%). 44% said they visit a store when they need the product right away, while 41% said they will go to a store to avoid shipping charges. Read the rest at Marketing Charts.

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Showrooming Motivations [CHART]

Mon, 20 Feb 2012 18:58:00 -0800

via marketingcharts.com

Although consumers who research and gather information in a retail store and then purchase online cite price (86.8%) as their most common reason for “showrooming”, other factors are also driving this behavior, according to results from a ClickIQ survey released in February 2012. In fact, a majority of showroomers also said that they had purchased an item online that they had researched in-store because it had no shipping/delivery cost (51.7%) and due to its availability (51.5%). Other reasons given included the variety of products found online (30.2%) and the absence of sales tax (28.3%).

Overall, 45.9% of the consumers surveyed, who were required to have shopped both retail stores and online within the past 6 months, said they had researched or gathered information about a product in a retail store (not online) first and then purchased the product online. Read the rest at Marketing Charts.

e-Strategy After Hours

Content: Marketing [PRESENTATION]

Facebook International Ad Revenues [CHART]

B2B Marketing: LinkedIn Or Facebook? [INFOGRAPHIC]

Facebook Nation [INFOGRAPHIC]

Choosing A Web Host [INFOGRAPHIC]

Social Brand Value [INFOGRAPHIC]

Cleaning Services Industry [INFOGRAPHIC]

Cost Of Solar [INFOGRAPHIC]

Auto Automobiles [INFOGRAPHIC]

Apps Download [INFOGRAPHIC]

Social Media Privacy [INFOGRAPHIC]

Millennials Use of Social Media During The Super Bowl [TABLE]

Super Bowl Searches By Device [CHART]

Cross-Channel Personalization [CHART]

Tracking & Segmenting Customers [CHART]

Social Media Behavior Of Sports Fans [INFOGRAPHIC]

Most Indispensable Smart Phone Features [CHART]

In-Store Research [CHART]

Showrooming Motivations [CHART]

The Jerks Of The Internet [INFOGRAPHIC]