Consumers find some uses of personal information for loyalty programs to be “cool and exciting” (such as personalized discounts based on purchasing habits), but others exceed privacy boundaries and are simply “creepy and weird,” according to a Maritz Loyalty Marketing study. The most invasive practice, cited by 52% of the study’s respondents, is allowing programs to review their Facebook friends’ status updates and photos to determine if they are eligible for rewards or special benefits based on shared interests. Read the rest at MarketingCharts.

Share and Enjoy

The post Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART] appeared first on e-Strategy Marketing Trends.

The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012, according to a study commissioned by the Mobile Marketing Association (MMA) and conducted by researchers at Columbia University. That investment should grow to $10.5 billion this year before ballooning to $19.8 billion in 2015, with close to half of that ($9.2 billion) coming from mobile advertising alone.

Last year, mobile became the third-largest online advertising format by share of revenues, owing to 111% year-over-year growth, according to a recent report from the IAB and PricewaterhouseCoopers. Read the rest at MarketingCharts.

Share and Enjoy

The post American Mobile Marketing Spending, 2010-2015 [CHART] appeared first on e-Strategy Marketing Trends.

Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study from the Center for Exhibition Industry Research (CEIR), 61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago. That’s the highest percentage of any generation, with older Millennials and young Gen Xers (aged 28-39; 53%) the next-most confident about the growing value of face-to-face interaction in this setting.

Millennials are less convinced about the growing value of face-to-face interaction when it comes to sales calls, but again demonstrate more conviction than their older counterparts. 38% of 18-27-year-old respondents said these interactions have become more valuable over the past 2 years, compared to 35% of older Millennials and older Gen Xers (40-49), 31% of Boomers (50-64) and 30% of Traditionalists (65+). Read the rest at MarketingCharts.

Share and Enjoy

The post How Generations Value Face-To-Face Communication, May 2013 [CHART] appeared first on e-Strategy Marketing Trends.

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy in a new report sponsored by Adobe. Instead, while a majority believe that content management should help them meet a variety of business goals, such as improving user and customer engagement and brand-building through positive experiences, less than one-third rate their CMS as good for helping them deliver against those objectives. Additionally, 6 in 10 respondents don’t believe their CMS allows them to have a complete view of engagement across all channels.

Companies most commonly believe that their CMS should help them improve user engagement and customer engagement, with 87% of respondents believing this to be the case. However, just 23% rate their CMS as good in this regard. Similarly, while 78% want their CMS to enable them to build the brand through positive experiences, only 29% agree that their CMS does a good job of doing so.

With content management systems most likely to be used by companies for their websites and mobile sites, a leading 33% of respondents point to mobile website functionality and responsive design as the one feature they would add to their CMS right now. Read the rest at MarketingCharts.

Share and Enjoy

The post Content Management Systems’ Underperformance, May 2013 [CHART] appeared first on e-Strategy Marketing Trends.

Of that one-third of surveyed small businesses that had gone a step further and optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media. A good percentage of these businesses also incorporated information about menus and inventory, along with videos, on their mobile sites. Read the rest at eMarketer.

Share and Enjoy

The post Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART] appeared first on e-Strategy Marketing Trends.

Small businesses face the ongoing challenge of having fewer resources and less time to pour into marketing efforts than larger companies. Despite this, a March poll of US small businesses by marketing tool provider Constant Contact found that these firms were taking pains to incorporate both social media and email marketing into their mobile efforts in high numbers. In fact, more than seven in 10 small businesses had used mobile technology for both types of marketing. Read the rest at eMarketer.

Share and Enjoy

The post Top Ways Small Businesses Use Mobile, March 2013 [CHART] appeared first on e-Strategy Marketing Trends.

The interactivity of user’s choice is just one active ad format marketers can decide to include in their online video campaigns. A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results. Read the rest at eMarketer.

Share and Enjoy

The post Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART] appeared first on e-Strategy Marketing Trends.

Many marketers can find the road to that intersection in the type of site, and the ad’s location within that site. In a somewhat rough estimate from Credit Suisse, the CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations. Read the rest at eMarketer.

Share and Enjoy

The post US Online Video Advertising CPM, 2010-2017 [TABLE] appeared first on e-Strategy Marketing Trends.

Estimates from eMarketer indicate that US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016. Read the rest at eMarketer.

Share and Enjoy

The post US Online Video Ad Spending, 2011-2017 [CHART] appeared first on e-Strategy Marketing Trends.

Roughly 7 in 10 smartphone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce, according to a new study commissioned by Jumio and conducted by Harris Interactive. However, two-thirds of this group report having abandoned a purchase due to a problem with the checkout experience. Most commonly, these respondents said they didn’t feel comfortable entering their credit card information (51%), while many also blamed a checkout process that took too long (47%) or that was too difficult on their device (41%).

A study in late 2011 similarly found security concerns and usability to be top deterrents to mobile shopping. Read the rest at MarketingCharts.

Share and Enjoy

The post Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART] appeared first on e-Strategy Marketing Trends.

Media Economics Group has released a list of the top advertisers on Hispanic websites during Q1 2013, revealing that Procter & Gamble (P&G) and Toyota were by far the leading advertisers, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively. According to Nielsen, P&G was the biggest spending advertiser in the US last year, with Toyota in the fourth spot. However, AT&T and General Motors, which were the second- and third-largest spenders last year in the US, didn’t make the top 10 list for Hispanic advertisers in Q1. Rounding out the top 5 advertisers on Hispanic websites were Ford (2.99% share of occurrences); State Farm (2.93%); and Nissan (2.46%).

The top 10 advertisers on Hispanic websites in Q1 came from 6 different industry categories. Auto (Ford, Nissan, and Toyota) and consumer products and supplies (Clorox, General Mills, Procter & Gamble) were the most heavily represented industries. Read the rest at MarketingCharts.

Share and Enjoy

The post Top 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE] appeared first on e-Strategy Marketing Trends.

The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing in a new report. While respondents reported being active in slightly less than two-thirds of their programs, their responses tended to show that the programs do have an influence on their behavior. That is, roughly 6 in 10 agreed that they modify when and where they buy in order to maximize their benefits, and close to half agreed that they modify what brands they buy to maximize their benefits.

The researchers note that consumers view loyalty programs as a way to connect with a brand, with 70% of members agreeing that the programs are a part of their relationship with the company. What’s more, 80% agree that the programs are definitely worth the effort of participating. Read the rest at MarketingCharts.

Share and Enjoy

The post Consumer Attitudes Toward Loyalty Programs, May 2013 [TABLE] appeared first on e-Strategy Marketing Trends.

Millennials might be a prized target for marketers, but their financial health is under fire, details Information Resources, Inc. (IRI) in its latest MarketPulse Survey. The Shopper Sentiment Index, which measures the economy’s impact on consumers and how they approach grocery shopping, remained at approximately 85 among Millennials in Q1, a level it has stood at or around for a year. By contrast, the index for consumers as a whole recovered from 94 in Q4 2012 to 103 in Q1, indicating that Millennials consider themselves to be far worse off than the general consumer.

The index is based on a benchmark of 100 set in Q1 2011. According to the researchers, a score above 100 “reflects consumers that are less price driven, more loyal to favorite brands and better equipped to maintain their desired lifestyle without changes.” Read the rest at MarketingCharts.

Share and Enjoy

The post Millennials Financial Difficulties, Q1 2013 [CHART] appeared first on e-Strategy Marketing Trends.

Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do, details Coupons.com in research conducted by GfK. The study looked at 120 campaigns which ran a digital coupon on Coupons.com during 2012, representing a cross-section of CPG categories, and compared the shopping behavior of digital coupon redeemers with the behavior of 2.3 million households in the GfK Knowledge Networks database. Digital coupon users were found to spend 13% more per grocery shopping trip than the average shopper ($53.14 vs. $47.01) and 42% more annually ($4,295 vs. $3,035).

Heavy digital coupon users were even more active consumers. They spent 50% more than the average shopper per trip ($70.38 vs. $47.01), which combined with their 35% higher number of annual trips (88 vs. 65), led to them spending more than twice as much in annual dollars per household ($6,206 vs. $3.035). Read the rest at MarketingCharts.

Share and Enjoy

The post Shopping Habits Of CPG eCoupon Users, 2012 [CHART] appeared first on e-Strategy Marketing Trends.

B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising, finds FOLIO: magazine in its latest annual B2B CEO survey. Print advertising was the dominant source of revenue for the larger publishers last year, at 48% share, which actually represents a small increase from 47% in 2011. E-media (20% from 17%) and events (17% from 14%) are the only other sources contributing double-digit share of revenues.

The data in this year’s survey includes share of revenues from marketing services, which stood at 6% for larger publishers, and excludes “custom publishing,” which contributed 5% last year. Read the rest at MarketingCharts.

Share and Enjoy

The post B2B Publishers Revenue Sources In 2012 [CHART] appeared first on e-Strategy Marketing Trends.