EBOOST Blog

The Fashion Spot - 21 Questions with Co-Founder John McDonald

eboost — Thu, 09 May 2013 16:14:48 +0000

We ask serial entrepreneur, co-founder of EBOOST, and the man behind B&B, Lure Fishbar,MercBar, El Toro Blanco and Tasting Table, John McDonald, our 21 questions.

1. When I get dressed in the morning I think...leather boots, running shoes or Vans.

2. If my days had one extra hour I would...try to learn a new language.

3. On a typical Saturday night I...work, run around to check on my restaurants and meet friends for late dinner, usually 10:30 p.m. or later.

4. When it comes to opening a restaurant in NYC, I always tell people...you have to really know the customer you are looking to own on a weekly basis.

5. When I'm looking to de-stress I...workout, run, or do anything physical to just let things go.

6. I would never leave my apartment without...my Samsung IV, the camera on it is remarkable now and I take a lot of photos of food, wine, furniture, etc. for ideas.

7. When hiring people, the qualities I value most are...high energy, positive attitude and love to work, all work.

8. My favorite meal always includes...great wine and people.

9. I developed EBOOST because...I was a fan of a few European vitamin brands, but wanted all the same benefits plus green tea for the boost. It was a niche my partner and I thought we could attack with the right branding and legit product recipe.

10. I drink EBOOST...before my morning workout and at 3 p.m. instead of coffee.

11. My favorite healthy foods include...grilled plain salmon with Siracha on the side, any type sashimi, 22 Days protein bars, pressed green juices and Boku Superfood.

12. My guilty pleasure is...it may sound cliché, but I have none.

13. When it comes to my workout routine...I try to avoid routine or repeating something very often, it’s the enemy of real results.

14. I'm dying to splurge on…a two-week summer trip starting in Croatia, no other plans just one day at a time or maybe two.

15. When I found out this celebrity was an EBOOST fan I was particularly excited...Hugh Jackman. The guy works and works out like a Wolverine!

16. You'd never catch me wearing...baggy clothes.

17. When it comes to vitamins/supplements I think...take them — unless you eat the perfect diet, the odds are you can supplement your body wisely.

18. I never travel without...iPad, Jambox speaker, Bose headphones and EBOOST.

19. The last thing I Googled...was a travel itinerary for my last-minute trip.

20. The most relaxing vacation I ever took...not sure, I don’t travel to relax, I travel to travel and explore. I relax with activity so any vacation with action, sun or snow is what I prefer.

21. The key to starting your own business is...just start it. Most fail before they begin — they over-think, talk, evaluate and usually never get out of the gate.

The Posh Mom

eboost — Thu, 09 May 2013 15:58:39 +0000

The Posh Mom talks about EBOOST, and here is what she says:

"Who couldn’t use more energy and a positive mood boost? Unfortunately most energy drinks don’t come with a mood boost, but rather a major crash, lots of chemicals, and even more high fructose sugar. Not so with EBOOST, which is truly the only all natural healthy energy drink.

The delicious drink (our fave is the pink lemonade over ice), has a strong celebrity and athlete ambassador base including Julianna Margolis, Oprah, Heidi Klum, Amar’e Stoudemire and Jillian Michaels, who is the newly appointed, Chief Energy Officer. Martha Stewart even went so far as to say that she, “Never travels without it.” The big secret behind the healthful ingredients and fantastic taste (trust us it’s super refreshing, especially on a warm day), is that one of the founders, John McDonald, owns restaurants including Lure, El Toro Blanco, and Burger & Barrel - clearly a foodie in addition to being a heath and fitness aficionado.

So next time you’re running on empty (we know, we know sometimes that feels like every day…), reach for one of the brand’s lightly effervescent boosters which not only boost energy, but give you more vitamins and less calories and sugar than if you have one glass of OJ and a cup of coffee combined.

Drink up!"

See full article here!

Well + Good - Jillian Michaels Names The 3 Biggest Workout Motivation Pitfalls

eboost — Tue, 23 Apr 2013 16:36:33 +0000

"Jillian Michaels obviously knows which combination of squats and lunges will tone your glutes. But the “Biggest Loser” trainer and health guru is really famous for her ability to motivate people to even show up for workouts—and to push themselves once they do.

Michaels is focusing on this mental aspect of getting fit even more in her new roles, as the “Chief Energy Officer” for natural energy drink purveyor EBoost and an inspirational speaker traveling the country on her “Maximize Your Life” tour, which just kicked off this month. (She also talks about it a lot in her newest book, Slim for Life.)

“The fact is that I can provide all of the information in the world but if a person isn’t motivated to use it then none of it matters,” shes says. “Lasting motivation—the kind that makes a true and permanent difference—must come from within.”

We asked Michaels to share some of the most common workout motivation pitfalls, and how to avoid them:

1. You forget your “why.” “It is SO important to find and focus on the why—why getting fit and healthy is important to you. When you forget this, it’s easy to fall into old patterns and poor habits,” Michaels says. “But when you remember and focus on that specific why—’I want to get fit so I can be healthy enough to see my daughter walk down the aisle’—then you can power through every workout, make the right choices at lunch time, and so on.”

2. You go into a slip-up tailspin. “Another thing people tend to do is get discouraged and let a slip-up derail them completely. Slip-ups happen. To all of us. Sometimes we miss a workout or eat something that isn’t exactly ideal,” she says. “But if you had a flat tire in your car, would you get out on the side of the highway and decide to puncture the other three? Of course not. And you shouldn’t do this in your quest to get fit either. If you have a slip, shake it off, move on, and just do better the next day.”

3. You let your friends drag you down. “For most of us, the people in our lives are a key motivator, very often a large part of our ‘why.’ But they can also lead us to feel pressure to eat foods that aren’t the greatest choices for us, skip workouts, and more,” Michaels explains. It’s a problem New York women feel acutely: happy hour or hot yoga? “It’s important to be direct and upfront about getting healthy,” she explains. “Tell your friends and family what you are doing and make yourself accountable. This will allow you to recruit support and encouragement from the people closest to you and it will force those that sabotage you to take a look at their own behavior in terms of diet and fitness—which is often something they should and are hoping to work on as well.” Maybe invite your BFF to spin class? —Lisa Elaine Held"

Full article here!

Heather Bauer Talks Fat Burning & Metabolism Boosting Foods on The Couch (CBS)

eboost — Thu, 18 Apr 2013 16:24:46 +0000

Registered dietitian Heather Bauer, founder of Bestowed.com, showed us the top metabolism-boosting foods you can eat to look fit and fabulous in your bathing suit.

Hot Chili Peppers. These suckers are like magic for boosting your metabolism and burning calories. Studies have shown that people who eat spicy foods tend to eat less, so hot chili peppers work double duty because they'll keep you full and rev up your metabolism. Spicy foods heat up your body so that you burn more calories, without any effort, and the great part is that there are a lot of spicy food options that don't contain too many calories.

Quinoa. It's a great vegan source of protein and fiber, so it will fight off hunger in addition to burning fat. What you may not know about quinoa is that it's actually a seed, and one of the reasons it's so great is because it's very versatile. You can eat is as part of an entrée or a side dish, or even for breakfast like you would oatmeal. You could also add quinoa to a salad with some pear and walnuts for a tasty, satisfying meal.

Green Tea. You've probably heard that green tea can help boost your metabolism, but the reason it's helpful is because it contains a substance called EGCG, which is an antioxidant that burns calories. EGCG promotes fat oxidation in your body, and green tea in general contains no calories, which is another reason to drink up. As you know, EBOOST is based on green tea extract (among others).

Dark Chocolate. As if you need a reason to indulge regularly (in moderation) in chocolate, it happens to have metabolism boosting effects as well. Dark chocolate contains flavonoids that rev up your metabolism and satisfy your sweet tooth. Look for dark chocolate that is at least 70% dark, but make sure you don't overdo it because if you overindulge, the metabolism boost will be counteracted.

Credits to CBS New York - The Couch and Heather Bauer.

OK! Magazine - Jillian's Shares Realistic Tips For Getting Bikini Ready

eboost — Tue, 16 Apr 2013 20:21:18 +0000

Jillian Michaels reveals to OK! Magazine her realistic tips for getting bikini ready in time for summer.

Here is what she says about EBOOST: "EBOOST is a MUST have for me. In addition to being a mom of two small kids, I'm in the middle of my first LIVE speaking tour. The entire family is literally crossing the US and Canada over the next two months, making stops in 34 cities. Needless to say, I definitely look for ways to boost my energy and EBOOST is my go-to. It is all-natural, which is key for me. It's clean energy, drink packed with vitamins, nutrients, and green tea extract, so I'm getting that energy punch I need in a healthy way. and it comes in handy packets that I can just stick in my bag and mix with water on the go!"

Read the full article here.

Spartan Race - Join the EBOOST Team

eboost — Mon, 01 Apr 2013 15:43:32 +0000

Spartan Race™, the global leader in Obstacle Racing since 2005, was designed by seven insane ultra athletes and a Royal Marine. If you have tried trail races, mud runs, tough mudder runs, or a warrior dash, it's time to step up to a brutal Spartan Race obstacle course. Are you ready to challenge yourself?

At EBOOST, we think you are, and to help you prove that to yourself, we are giving you a chance to join the EBOOST Team for the April 13th, 2013 Spartan Sprint at the New York Citi Field. Why the Spartan Sprint? Because it is designed to test your resilience, strength, stamina, quick decision making skills, and ability to laugh in the face of adversity.

To enter and have a chance to join our team, send your full name, address and phone number at spartan@eboost.com. 15 people will be chosen to join our team of 200 top athletes, trainers, and everyday people who believe that life is all about challenging themselves. Registration fees of $135 will be waved for the winners (only pay the $15 mandatory insurance fee)

All racers will receive:

- Finishers Medal

- Spartan T-Shirt + EBOOST T-Shirt limited edition

- Bragging Rights

- Scrapes and Bruises

- Awesome Stories to Tell

The Spartan Sprint will be held at the New York Citi Field on April 13th, 2013 at 7am, 126-01 Roosevelt Ave., Flushing, NY 11368. More details about the race here. The winners will be announced on Saturday 6th, 2013. No purchase necessary. Does not include transportation to the New York Citi Field.

Heidi Klum likes EBOOST in Life&Style Magazine

eboost — Wed, 27 Mar 2013 11:50:13 +0000

Our new Natural Orange Energy shot made it into Life&Style Magazine this week.

Our new Natural Orange Energy shot made it into Life&Style Magazine this week. Check out why Heidi Klum takes EBOOST! Here is what they say: "Heidi Klum doesn't have time to be sick - which is why she relies on EBOOST. The vitamin-infused drink supports immunity, recovery and focus while also providing a healthy energy kick."

Men's Health - 5 Sports Drinks That Actually Work

eboost — Mon, 11 Mar 2013 10:49:34 +0000

Men's Health named EBOOST "best drink for weight loss" and #3 in its "5 Sports Drinks That Actually Work" ranking. You can read the full article here

EBOOST Partnership with Sodastream

eboost — Fri, 08 Mar 2013 17:40:53 +0000

"SodaStream International Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, today announced a strategic agreement to license EBOOST flavors andproprietary energy blends exclusively for use with SodaStream home soda makers.

"Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio," stated Daniel Birnbaum, CEO of SodaStream. "Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices."

"EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking," says Jillian Michaels, EBOOST's CEO. "I've always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home."

EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of zinc and vitamins C, D, B12 and B6.

The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013."

Check out the full article here.

In Touch Weekly - March 11th

eboost — Fri, 08 Mar 2013 07:00:26 +0000

"In Touch With What's Hot

QUICK FIX

Jillian Michaels revs up her workouts with EBOOST Natural Orange Energy shots. Packed with vitamins, green tea and green coffee extracts, they're all natural - and no caffeine crash!"