Welcome to the second of our series of podcasts from Enterprise Ireland's eBusiness Unit. In this podcast we invited guests with specialist knowledge of issues surrounding IT security to discuss how this can be addressed by SMEs in Ireland.

The guests were Mike Harris, Director Risk Advisory Services, at Ernst & Young and Brian Honan of BH Consulting.

Mike is a Director in Ernst & Young's Risk Advisory Services practice, specialising in Financial Services. He currently leads a team providing information security, IT audit and IT advisory services to clients in Ireland and internationally. He has particular expertise in the financial services sector and has acted as information security manager for a large UK financial institution and Head of IT Security for a large Irish Bank. Previously he worked in the telecoms industry.

Meanwhile, Brian has over 20 years experience working in information security having worked with numerous companies in the private and government sectors, in Ireland and Europe. He has also provided advice to the European Commission on information security and has been published in a number of industry publications. Brian is currently the European editor for the SANS (SysAdmin, Audit, Network, Security) Institute's SANS NewsBites, a semi-weekly electronic newsletter.

Below we have the full podcast which you can listen to directly through your web browser. We've also broken up the round table discussion into separate sections to make it easier if you connect via a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player.

We would welcome your feeback on this first podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com.

To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed which can be added to a range of podcast catching software, such as iTunes or Juice. If you are new to podcasts, we've provided some links to helpful resources which explain the process on the most popular freely available software.

• iTunes: Playing Audiobooks and Podcasts
• VIDEO TUTORIALS - How to subscribe to a podcast
• How to Subscribe to a Podcast Using Juice

Below, for your convenience we have broken out each topical area.

Spam Issues
[Length 1m15s]
Click PLAY to listen - Click here to download the MP3 directly. [0.6MB]

In-House IT & Outsourcing
[Length 1m30s]
Click PLAY to listen - Click here to download the MP3 directly. [0.7MB]

Instant Messaging
[Length 2m07s]
Click PLAY to listen - Click here to download the MP3 directly. [1MB]

Viruses, Zombies and protecting SMEs
[Length 5m18s]
Click PLAY to listen - Click here to download the MP3 directly. [2.4MB]

Customer Data
[Length 6m13s]
Click PLAY to listen - Click here to download the MP3 directly. [2.9MB]

Setting policies & the Data Protection Act
[Length 2m19s]
Click PLAY to listen - Click here to download the MP3 directly. [1.1MB]

What should SMEs Address?
[Length 4m51s]
Click PLAY to listen - Click here to download the MP3 directly. [2.2MB]

Welcome to the first of what will become a series of podcasts from Enterprise Ireland's eBusiness Unit. In this pilot podcast we invited guests with specialist knowledge of issues surrounding eMarketing to discuss how this can be exploited by SMEs in Ireland.

The guests for this eMarketing podcast were Cathy McGovern from Inspiration, Fergal O'Byrne of the Irish Internet Association and Richard Hearne from Red Cardinal.

Below we have the full podcast which you can listen to directly through your web browser. We've also broken up the round table discussion into separate sections to make it easier if you connect via a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. Due to the nature of the environment where the discussion took place the sound quality is not of the absolute highest standard but we believe that the content will more than compensate for this.

We would welcome your feeback on this first podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com.

To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed which can be added to a range of podcast catching software, such as iTunes or Juice. If you are new to podcasts, we've provided some links to helpful resources which explain the process on the most popular freely available software.

• iTunes: Playing Audiobooks and Podcasts
• VIDEO TUTORIALS - How to subscribe to a podcast
• How to Subscribe to a Podcast Using Juice

Below, for your convenience we have broken out each topical area.

Site updates, link & search engines
Q. How do you frequently update the message on your website so that it is more likely to encourage increased links and therefore make it more interesting to search engines generally? [Length 8m50s]
Click PLAY to listen - Click here to download the MP3 directly. [4.13MB]

What is eMarketing anyway?
Q. When you first think about the term eMarketing what are the things that come to mind? [Length 12m4s]
Click PLAY to listen - Click here to download the MP3 directly. [5.62MB]

Domains and hosting
Q. So, content is king in terms of first base, having a website that's going to be picked up by the search engines. Then a question that we've often seen come up on the ebusiness discussion forum has been how important is it for me, if I'm trying to sell to an overseas market, to have a dot com as opposed to a dot ie or a dot co.uk, if I'm going to try and sell into the UK market? Does it matter if my content is sitting on a server in Ireland, or, if I'm trying to sell to the US market, should it be sitting somewhere in the US? Are these issues that SME's need to be thinking about? [Length 8m55s]
Click PLAY to listen - Click here to download the MP3 directly. [4.17MB]

eMail
Q. You mentioned getting someone to supply their email address, because, once they give that permission, you then have a channel through which you can communicate with them... How key do you see email as a means for SMEs to communicate with their customer base? Is it a critical part of the overall process? [Length 2m54s]
Click PLAY to listen - Click here to download the MP3 directly. [1.42MB]

Search engine visibility
Q. We've been talking quite a bit about search engines. Implicit in that is the fact that for most commercial websites, they're going to live or die by how well they perform in terms of being visible in search engines?... [Length 6m31s]
Click PLAY to listen - Click here to download the MP3 directly. [3.07MB]

Top tips - things to avoid
Q. We've talked about content being key, we've raised the issue of a blog being of value if used correctly... and we also touched on the issue of advertising through search engines. Coming full circle... what would be your top things to avoid doing when you produce your website? [Length 3m37s]
Click PLAY to listen - Click here to download the MP3 directly. [1.75MB]