(Raleigh) – Lisa Jeffries, owner of Raleighwood Media Group + Raleighwood Event Group and Evan Roberts, owner of local search marketing company, Search Sage have announced a joint venture aimed at bringing local party-goers an informational web guide to all that the Capital City and its surrounding areashave to offer this New Year’s Eve.

The site, http://www.RaleighNYE.com, goes above and beyond the traditional online event listing site to offer visitors a chance to narrow down their search by certain preferences like location, cover charge price ranges, dinner offerings, live music performances, and more. For each listing, contact information is provided for the host venue so that those who find their perfect New Year’s Eve fit can also make the next step in establishing contact, and if necessary, reservations or ticket purchases for the evening ahead of time. They can also share their favorites with their own contacts and social networks and check out maps for each destination
“Like a lot of great ideas, this one started during a conversation in a bar”, jokes Jeffries. “I was sitting at the new Isaac Hunter’s Oak City Tavern<
(http://www.HuntersOakCity.comwith one of the owners, Zack, and we were trying to figure out what everyone was doing for New Year’s. We both remembered being invited to parties here and there on facebook, but since that medium is becoming increasingly crowded; we hadn’t paid much attention to the details for each. That’s when I started keeping a list as to who (as in venues) were doing what.”

“It was when I had this conversation two more times - once with Evan (he asked for a recommendation for somewhere nice he could treat his girlfriend to on New Year’s Eve) and once with friends from out of town (who wanted to have a plan made before their arrival in Raleigh on the 31st) – that I knew there was a significant need for something like this. Something individuals and venue-owners alike could add to and benefit from. Before I knew it, Evan and I had this whole project online and we were ready to share it with everyone”, adds Jeffries.

“I’ve been frustrated with other local websites for some time, but trying to find New Year’s Eve information specifically was nearly impossible,” says Roberts. It reinforced the idea for me that Raleigh needed a website that was user-friendly enough to be helpful to people who are aren’t interested in combing twenty different websites to find what they’re looking for.  RaleighNYE.com is just the tipping point, so I’m really excited for what we’ll be able to do after this!

In addition to listings for New Year’s Eve events, restaurants, bars, service providers, and the like can also place premium relevant advertisements on the site for as little as $10.00 a day. “We wanted to offer local businesses a really affordable way to add some extra impact to their New Year’s Eve marketing, on top of a basic listing. So many of them are locally-owned and add a lot of the economic prosperity of our area, it’s hard not to want to add a little something extra for them… but at a price that doesn’t require a year’s worth of investment”, notes Jeffries.

For more information, visit http://www.RaleighNYE.comor email Info@RaleighNYE.com

About RaleighNYE.com

RaleighNYE.com started as a joint venture between Lisa Jeffries, owner of Raleighwood Media Group + Raleighwood Event Group, and Evan Roberts, owner of Search Sage. In a casual conversation one day about the vast array of options that Raleigh has to offer for New Year’s Eve, we quickly realized there was not a “one-stop shop” for that information… or at least one where you could pick and choose your destination based on your preferences. So we set out to create RaleighNYE.com – the place for all of your Raleigh New Year’s Eve details! Visit http://www.RaleighNYE.com to check out all that our great area has to offer this December 31^st!

Its very exciting to be able to work and partner with someone who puts their trust in you and even more rewarding when you are able to deliver for them and achieve success. While these case studies only emphasize Adwords and touch on analytics, Google organic rankings such as these, have been instrumental in Twiddy’s success. It is an area where Google doesn’t usually take too much credit, because they don’t make money off of it, but Adwords and Organic rankings on Google are both important to Twiddy & Co.’s success.

Original Google-Twiddy case study.
Second Google - Twiddy Case study

Their widget was a tool that would show on your site the image and name of registered MBL users who visited your site. Stalking-Web2.0 style. It received mix reviews all over the web and for good measure. It kind of creeped people out and a lot of times it was abused by spammers. Dirty spammers figured out how to cheat the system and put their link and image on the top of any widget they wanted. It was kind of creepy to log onto TechCrunch and see LovelyLiolita as the top visitor on one of the web’s most popular site.

Supposedly, MBL has taken care of all these problems by letting you manage everything a little more closely but honestly, who wants to spend that much time managing something like that. Our time is too valuable and there are free programs out there that will do a better job with a lot less maintence. Google Analytics, Mint and Performancing Metrics are three that I use that I’ll try to review soon.