E Mail Marketing Made Easy

Email Marketing Tips

noreply@blogger.com (sskcorp) — Mon, 26 Jul 2010 17:27:00 +0000

Email marketing is one of the most important tool which, if used properly, could bring immediate cash to any internet marketer.
This article would discuss the most successful email marketing tips to follow.

1) What should be the Subject Line of the email?

The success of your email marketing campaign highly depends upon the “Open rate” for your emails. Open rate is the percentage of people who actually open your emails. Higher the open rate higher would be the chances of your products being sold.
To have maximum number of people open your email your subject line should be eye catchy. Most of the people mention their product in the subject line itself & the receiver ignores the mail assuming it as just another marketing email.
You should use email subject lines such that would create curiosity in the minds of the receiver. This would force him/her to open the email & read through it.
You should avoid using words like Free report, offer etc. as most of the email servers consider these words as spam & may block your emails.

2) Be specific in writing your email:

The emails should be written in a very brief way & the flow of discussion should grab the attention of the receiver & should compel him/her to read through till the end of the email. The emails should be interesting & should not contain repetitive words. I would recommend that you should write very brief & interesting emails for maximum conversions.

3) Be Honest:

I have seen many internet marketers sending emails with unbelievable claims. For example “Earn $1,000,000 in 4 days” or “Reduce 15 lbs in 2 days” etc. As most of the buyers now a days are well informed they would harshly respond to such mails either by un subscribing or simply deleting all mails from you. Believe me, false claims would not earn you anything but loss of goodwill & loss of prospects.
You should not make false claim but instead be genuine in all your emails.

4) Be personal:

You should keep in mind the fact that you are sending mails which humans would read. Your email should be appealing to the minds of the readers. You may address them by their First name in the email. (Most of the email marketing programs provide personal tags in their software) This would create a personal touch in the communication. Your email should evidence that you are a real living human being. This would improve the conversion rate of your email marketing campaign.

5) Be Realistic:

You can discuss the problems which you have faced in the past, the efforts you put to overcome them & explain how the product you are promoting helped you to overcome the problems. This would make a feel in the minds of the readers that they are not alone who are facing the problems but there are other people who have faced the same problems. They would definitely buy your product in the hope of solving their problems. But be sure that you are not deceiving the people with false promises.
I have seen that many affiliate programs are providing readymade emails for promoting their products. Although most of them are ok to send directly to your email lists I would recommend that you should not simply copy paste those mails. You should first study the products you are promoting & should redraft the emails in such a way that they don’t appear to be hype or over optimistic claims but they should appear as solutions to specific problems.

6) Send Emails at Reasonable Intervals:

The frequency at which you are sending the emails is also a very important factor for success of email marketing. No one can standardize the frequency or interval between two mailings applicable for all the niches. You should decide at what interval you want to mail to your lists. If you are mailing your lists once in a Quarter there are chances are that people may forget you. On the other hand if you are mailing on a daily basis people may get frustrated & may unsubscribe & opt out of your list. This entirely depends upon which niche markets you are targeting. Suppose you are sending stock market tips, people might be interested in receiving the daily tips. Contrary to this, if you are promoting Electronics or other Consumer Goods it may be pertinent to send emails twice in a month. You have to decide at what interval you would be sending the mails. The decision is yours.
There is a popular misconception that you should send as many emails as possible. Believe me, this is completely wrong. You have to judge the situation in the light of above mentioned parameters & decide upon the frequency.

7) Do not Always Promote things:

Many people target their all energies in stuffing affiliate links in the emails hoping that they would crack a sale & nothing in wrong in that if done properly. Imagine that you are receiving mails form XYZ person who always send affiliate links in his mails which requires you to buy something. Would you buy from those affiliate sites. Definitely not! Because you know that this person always promotes affiliate programs to the extent possible. Instead of always promoting affiliate links you can send something which really adds some value but the receiver does not need to buy anything. You can send informative articles, free reports, free e books, free coupon codes & so on. This would create a very different image about you in the minds of your subscribers & they would not consider you as a hyper marketer.

In summary we can say that email marketing if done properly could be a very useful tool which can bring wonders.

What is Email Marketing?

noreply@blogger.com (sskcorp) — Mon, 26 Jul 2010 15:23:00 +0000

Email marketing is one of the most widely used tools by internet marketers. This article is aimed at discussing the basics of email marketing.

Overview of the email marketing system:
Most of the people know what email marketing is. The common knowledge is “email marketing is marketing the products through emails”. This is what most of the people in general know about email marketing system & to a certain extent it’s correct.

Pre requisite of email marketing:
The first obvious thing which you need to have to start email marketing is the list of people to whom you would send the emails through your email marketing program. This list of people is called as “Email Marketing List” in internet marketing world. You must have read on internet that “the money is in the list” etc. These lists are the list of people who have agreed to receive emails from you.

Email Marketing- Do it in a Legal way!
Sending emails to persons who have not agreed to receive emails from the sender is called as SPAMMING.

As per the CAN-SPAM Act, 2003 it is illegal to send spontaneous emails & is a punishable offence.
Most of the new internet marketers don’t know this & start sending promotional emails to whatever email id they could get their hands on. We highly recommend to avoid spamming people as this may result into a legal action being taken against you & also this would destroy your online reputation.

Where would you find the List?

The list of people to whom you can send your marketing emails can be built or you can buy it.

Building the list:

List Building is a long term & continuous activity. You must have seen pop ups or square boxes on websites which ask for your name & email address for sending free updates or for subscribing the free newsletter. Once you put your name & email id in the box you become a subscriber for that website. When you put your name & email address in the form you are “Opting In” to receive emails from that particular site & the list is called as an “Opt in List”. Your email id & name is saved in the database of the program which can send automatic emails to the whole group of subscribers (i.e. list) at pre decided intervals. For example the program can send welcome mails to everyone who subscribes to the list. This program would then send another email after say 3 days from the date the subscriber joined & so on. This program is called an “Auto responder”.

You may please refer my articles on Auto responders for more details.

If you have any website you can build your own list by creating Opt In boxes on your websites. Most of the Auto responder programs available on the internet provide easy to use tools for creating the Opt In boxes & forms which you can easily insert in your own websites.

We recommend you use GetResponse.com.

GetResponse.com.
as this is the most effective & the cheapest auto responder service available on the internet. You can start building your own list in easy steps.

Start building your own list with GetResponse.com.
GetResponse.com.

Buying the Email Marketing List:

There are various sites selling the Opt in leads to internet marketers. The Opt in list may consist of 1000 people or it may contain millions of people. Higher the number of people in the list higher would be the price you need to pay for the list.

Opinions differ about the effectiveness of bought out email marketing leads but we recommend to buy the lists only if you trust the site which you are buying email marketing lists from & the list is targeted towards specific group of people representing particular niche. Let me explain this a little further. The Opt in list created on say for example wallstreetjournal.com would consist of financial niche which would represent a group of people who are interested in financial news or topics.

Moreover, a list build on any business opportunity website would consist of a group of people interested in new business opportunities. For better results we recommend that you should match the interest of the people with what you are promoting through your email marketing campaign.

There are many sites selling Opt in email addresses. We recommend Low Stress Income. for buying the best email marketing leads.

Low Stress Income.

Email Marketing & Safelists:
Safelists are the groups of people who have agreed to receive the emails or promotional offers from other people in the list in return for sending their own email marketing mails to other people.
Safelists are built at websites which offer membership (either free or paid) to people. The memberships of the sites allow the members to send emails to all the members & in return they have to receive emails from other members.

Now you must be wondering why these people would be sending emails to each other & what is the benefit of that? Most of these sites have members who are internet marketers who wish to promote their own or affiliate products to others. Opinion differs on the effectiveness of the safelists but in our opinion safelists are effective provided you have very large safelists. With safelists you can start promoting products immediately even if you don’t have your own website.

You can promote affiliate links to safelist members & earn handsome commissions. With safelists you need not wait to build your own list. Hence, if you don’t have any website & own list it is better to go for safelists to start promoting the products.

We recommend Web Traffic Marketing to be the best safelist. You can start sending mails to millions of people immediately. Web Traffic Marketing.

In summary we have seen that email marketing requires targeted list building. If you have own website you can start building your own email marketing lists with the help of Auto responders. If you don't have your own website you can start email marketing through Safelists or Buying email addresses from trusted websites.

Best E Mail Marketing- webtrafficmarketing.com

noreply@blogger.com (sskcorp) — Fri, 23 Jul 2010 16:39:00 +0000

Overview

How would you like to get effective email marketing at an affordable price? WebTrafficMarketing.com offers effective email marketing which allows you to get the word out for your business with only one push of the button!

Send your ad to over 2.7 million recipients with each blast. WebTraficMarketing.com provides everything you need, including the newest and fastest email server on the market, the massive email database, and the visual tools you need in order to design an effective email ad.

Consistently rated at the Net’s top email marketing service.

Pros

You can send bulk emails to 2.7 million people everyday for life time
Web based e mail marketing software enables you to send bulk mails
If you don't have your own list no problem, the database contains 2.7 million people who have opted for receiving mails. So you can send your ads to them daily.
You can send any ads in the mails. The e mail web editor allows you to insert banners,affiliate links & so on.
You would never be accused of SPAMMING. This e mail marketing is completely legal.
You can send bulk mails containing affiliate links of programs you are promoting (any affiliate link)
Lifetime membership. You get lifetime membership access for using this e mail marketing software.
You can save up to 5 e mail messages. The only thing you need to do is just select the e mail to be sent & push send button.
E mail marketing to Opt in lists could increase your sales rapidly
Easy to use. This e mail marketing software is very easy to use as it is completely web based & no download is required.

Cons

This e mail marketing program is effective but the only thing is its not free to use. It involves one time very low payment. Previously there were some issues with Support but they have improved the Customer Support now a days.

We highly recommend you to join this e mail marketing program.

Click the link below to get started

www.WebTrafficMarketing.com