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Haier CAC Interactive Summit Conference, Entitled ‘Expert Energy Saving Solutions’, Held in Thailand

2018-09-27T03:38:00.000-07:00

Haier Commercial Air Conditioning 2018 Asia-Pacific International Summit was held in Thailand at the end of August. The moot was attended by some 200 delegates from India, Pakistan, Indonesia and Hong Kong.

During the deliberations, delegates and invited guests from the Asia-Pacific region visited the Rajavithi Hospital to see and experience for themselves the hospital’s central air conditioning system based on Haier innovative and advanced Magnetic Bearing Centrifugal Chiller.

The Haier Magnetic Bearing Centrifugal Chiller, with its intelligent load sharing strategies and oil-free technology is undoubtedly the world’s most intelligent and advanced commercial air conditioning system that constantly delivers optimum performance combined with substantial increase in energy savings. Last year, the Rajavithi Hospital with its energy efficient solutions won the prestigious 2017 Energy Saving Building Award from the Thai Energy Ministry.

The Pakistan delegation to the summit was led by Mr. Nughman Raza, Vice President – Strategic Business Development at Haier Pakistan, who gave a detailed introduction of the company’s business volume and shared strategy & planning for future expansion of Haier Pakistan’s commercial air conditioning business. Out of five awards, Pakistan team won three awards.

ICAW-FC (lhr) Wins Leisure Leagues to Represent Pakistan at ISF World Cup Portugal

2018-07-09T03:44:00.000-07:00

Pakistan will once again make its mark on international Football after almost 2 decades. Leisure Leagues, a global company under the World Group owned by the Trunkwala family, is dedicated towards the promotion of football in Pakistan. This is the team that brought Ronaldinho and friends to Pakistan last year, creating a spark that has rekindled football passion nationwide. Continuing their legacy of delivering nothing less than the best, Leisure Leagues successfully conducted Pakistan's largest football league across 8 different cities. With over 1000+ teams participating with 10,000+ players, leisure leagues has successfully created a homegrown ecosystem at grass-root level for harnessing the best football talent in Pakistan.

The awe-inspiring Leisure Leagues tournament that kicked off last year ended on 30th June 2018 at the national finals (KHI). A seven-a-side football tournament, featuring 8 diverse finalists out of 1000+ participant teams, the tournament is nothing short of an achievement in itself. The finalists included Sharof Football Club from Quetta, FC Thunderbolt from Hyderabad, Shaheed Football Club, ICAW-FC from Lahore, Shinwari FC from Peshawar, Shaikhi Seven FC from Mardan, Red Devils from Islamabad & Khyber Muslim.

After exhibiting extraordinary talent and hosting a series of fury filled & aggressive football action on the ground, ICAW-FC (LHR) appeared victorious, earning the prestigious title of LEISURE LEAGUE CHAMPIONS. Now all set to represent Pakistan in a 32 team world cup in Lisbon, ICAW FC is now charged with the mammoth task of redefining Pakistan's image as a force in football. Claiming a spectacular win on penalties against Peshawar’s Shinwari at Baloch Mujahid Stadium, Karachi, ICAW FC is taking expectations to a new height. The real challenge begins now, with a much greater and significant responsibility for ICAW-FC (LHR) that is gearing up for being Pakistan’s face in a six-a-side- upcoming world cup.

Leisure Leagues has been an amazing platform for Pakistan's football talent, and a great source of exposure for all the team's players including the proficient Aamir Iqbal Gondal (player of the tournament), Abdul Hanan Javed, Afaq Ahmed (Captain), Haider Ali, Muhammad Waleed, Saad Ali Khan, Umer Javed, Zabiullah Warriach (Keeper) & Zaid Mehmood, who all delivered a dazzling performance. Adding fuel to furor, PTV sports also aired the entire finals live on national television.

"Our victory is the result of the thousands praying for us at home. Many of the teams in the competition had better talent than us, and we believe that ALL football talent in Pakistan deserves international exposure. We look forward to representing Pakistan, not only abroad, but we also look forward to seeing international teams come and play us on our beloved home soil.” - Captain Afaq Ahmed, ICAW-FC.

Other than being an astounding game on the field, it is a moment of great honor for the entire Pakistani nation, that thanks to Leisure Leagues we will soon be seen cheering for Pakistan with an unmatched and majestic enthusiasm in For ISF world Cup (Portugal) in September!

Leisure Leagues is a company of the World Group, which is owned by The Trunkwala Family. It is the largest global organizer of 5, 6 and 7-a-side football events. Leisure Leagues has considerably large footprints, having organized leagues in Wales, England, Scotland and Northern Ireland and has also operated in United States. At the epilogue of this new beginning, the Trunkwala family and the Leisure Leagues team both appreciated participants and fellow Pakistanis alike, ushering a new era of football in Pakistan with hope and praise.

“All of the teams performed well in the tournament and I must congratulate them all. And I wish Lahore’s ICAW best of luck for the ISF World Cup. I hope they perform well there as well,” - Munir Trunkwala.

“We will continue to hold events such as this national championship in future as well with an inspiration to serve the country. I congratulate ICAW and best of luck to them for the World Cup,” - Anas Trunkwala.

“We have brought something truly unique to the football-loving youth of Pakistan and it’s great to see them respond in such enthusiastic fashion. Our job is to give them a platform - provide them with grounds that are of an international standard, provide them with footballs of the highest qualities as well as trained referees, while also having complete first-aid kits at hand in case an injury takes place. Our expectation is that our coming generations will use this platform to fulfill our nation's dreams - we all look forward to the day when Pakistani Talent garnered via Leisure Leagues - dressed in green - will bring International Football glory back to Pakistan.” Ishaq Shah –CEO Leisure Leagues Pakistan.

Haier Blue Turbo Cooling, Redefine Freshness

2018-05-15T23:40:00.001-07:00

With the fast growth of Pakistan economy, nowadays more and more Pakistan families care about healthy and high quality in daily life. Fresh food is one of the key factors for health. Haier proudly introduces its new Blue Turbo Series Refrigerators, raising the bar even higher and setting new industry standards for refrigerator technology and innovation.

The new series was unveiled at a glittering ceremony held in Lahore and attended by invited guests, Haier dealers and a cross section of the media. While competitors can merely watch and wonder, Haier consumers will appreciate Blue Turbo with UV freshness with more deepest & fastest cooling.

The UV ray have antibacterial function make the food inside longer fresh in fridge compartment. Together with deepest & fastest freezing in freezer compartment, Haier will redefine the freshness in Pakistan’s daily life. Also ‘one touch smart control’ make ease and accurate of control, advance technology brings customers greater convenience. Moreover, Haier all turbo series can save electricity consumption more than 55% per year.

Haier refrigerator, a 9th consecutive Global No.1 Brand, always leading the market with innovations.

NEW BLUE TURBO FEATURES:
BLUE TURBO COOLING for fastest cooling and UV fresh technology
SMART ONE TOUCH control with temperature display
1 HOUR ICE MAKING technology
55% ENERGY SAVING per year
100 HOURS COOLING RETENTION after power off
2+1 FULL LED LIGHTING SYSTEM
CONCEALED 5-WAY EVAPORATOR to increase cooling efficiency

Blue Turbo Series by Haier, Pakistan’s #1 Refrigerator Brand.

HAIER’S GF SERIES AIR CONDITIONERS

2018-04-30T00:48:00.000-07:00

HAIER’S GF SERIES AIR CONDITIONERS PACKED WITH INNOVATIVE TECHNOLOGY & HIGH END FEATURES TO HELP YOU WORK, REST AND PLAY BOTH IN THE SUMMER AND WINTER MONTHS

Haier’s GF Series air conditioners are designed not only to enhance the aesthetics of your home or workplace, but also to provide a supremely comfortable environment for you to work, rest and play throughout the year whatever the outside temperature.

The wall mounted indoor split unit with it elegant design and neat flowing lines is available in several colors - Black, White, Silver and Gold - and will enhance the décor of your office or home.

The outdoor unit is a marvel of Haier’s world beating engineering design and innovative technology.

Here are some outstanding features and specifications of the GF Series:

Complete DC Inverter AC technology for 67% energy saving
One Touch Cleaning system that self-cleans your Air Conditioner to take away the routine maintenance headaches
Healthy Air Flow option allows the airflow to be adjusted so as not to blow directly on your body.
UPS COMPATIBLE the GF Series will keep working for hours even in case of power outage. (*Additional Device Required)
Haier’s exclusive A-PAM technology reduces compressor vibration at low frequencies to save energy and deliver whisper quiet cooling/heating performance
Power Mode Memory (Auto Restart) to automatically return to previous operation conditions after a sudden power blackout.

Voltage Stabilizer (120V- 260V) enables continued operation even at low voltages

OTHER SPECS & FEATURES: Environmental Friendly Refrigerant, Turbo Cooling and Heating, 46C Complete BTU, Complete QC Check and Low Voltage Startup.

At HVAC Expo in Islamabad HAIER INTRODUCES INDUSTRY LEADING TECHNOLOGY

2018-04-17T05:17:00.000-07:00

Haier the global leader in commercial air conditioning systems (HVAC), displayed impressive new technology, attracting visitors and experts alike to the 25th Pakistan HVACR International Expo held at the Jinnah Convention Center in the Federal capital, Islamabad in the beginning of this month.

Haier’s new MRV5, (VRF) series with the industry’s biggest single module (26HP) proved to be the star attraction at the expo. These include high efficiency DC compressor, energy saving heat exchanger, super-efficient DC fan controller, DC fan motor and a newly developed 3-blade fan.

Experts also showed keen interest in the new inverter Centrifugal Chiller which has a water-cooled magnetic bearing instead of the conventional oil cooled bearing. This allows the compressor motor to run more smoothly, without friction and without loss of energy. This new chiller incorporates a series of exclusive Haier energy saving technologies.

The high output outdoor unit can be connected to a whole series of indoor units which are individually programmable for each space or room, ensuring maximum comfort whether cooling or heating.

Over the three days of the expo, nearly ten thousand people visited the Haier stand.

HAIER RANKED AS #1 BRAND IN THE CONNECTED AIR CONDITIONERS MARKET

2018-03-31T06:25:00.000-07:00

Euromonitor, the world’s most authoritative market research institution, in a worldwide survey, has named Haier the top global brand in connected air conditioners. According to Euromonitor’s evaluation criteria, connected air conditioners are air conditioners with built-in connectivity features to communicate with other appliances, devices, consumers, and loT (Internet of things) appliances.

This is the first authoritative, global research survey conducted in 46 countries and on 30 brands in the connected air conditioners. Haier came out on top of all other competing brands with a remarkable share of 30.5% in the category. After naming Haier as the world’s top brand in home appliances, this is the second time that Euromonitor has named Haier as the global leader in connected air conditioner market. Connected air conditioners include smart air conditioners, with integrated built in connectivity and require little human intervention in sensing, analyzing and integrating with supporting online services

Haier air-conditioners are exported to 32 countries and regions, including the United States, Italy, France, Russia and India. Yannick Fierling, CEO Haier Europe said: “We are proud that Haier has been benchmarked as the world’s top brand in the connected air conditioner market, becoming the first brand to be awarded this distinction. We have invested heavily in the R&D centers and especially in the rapidly growing connected air conditioner market.

This number one ranking underlines the tremendous work that has been done to secure our position as the leading player in this sector”. “Haier”, he said “will continue to win over customers by making connected air conditioners that combine innovative design with exceptional performance and life experience.” Haier’s impressive performance can be attributed to the company’s relentless enthusiasm for innovation and invention as evidenced in its wide range of connected air conditioners.

Haier’s newest connected air conditioners integrate many smart features. They can be remotely controlled to set one’s home temperature using the smartphone or tablet via Wi-Fi. Equipped with intelligent sensors (Ecopilot function), users can automatically adjust temperatures, frequency levels and power saving modes. They also incorporate a new refrigerant for air conditioners, R32, which has just one-third the global warming potential of conventional refrigerants.

PSL Season 3 livestream crosses 8.2 million views in 15 matches

2018-03-05T05:29:00.000-08:00

PCBs official Media Marketing Right Holders Blitz Advertising (in partnership with ITW and Trans Group) have once again swept the tables clean with a live, exclusive DRM telecast on cricketgateway.pk (Feb 2018). With over 2200 unlicensed streams blocked on DRM within the first few hours, this initiative has proven a win-win situation for both the advertisers and subscribers. When it comes to numbers, Pakistan’s second exclusive content livestream has outperformed expectations.

Viewership has crossed the one million mark in just two matches, exclusively on Cricketgateway.pk, with the introductory match of the reigning champions (Peshawar Zalmi) and the new contender Multan Sultans, alone claiming 650,000 views within 4 hours, beating last season’s semi final record of most eyeballs in a single match. With 100% of in-stream ad inventory sold, premiere brands like ABL, Oppo, Shell, Telenor, Reckitt Benckiser, Sensodyne, GSK, Krone, Unilever, Soneri Bank and many others have flocked into the picture. The value of this exclusive telecast and its advertisement increased manifold as a unified ad loaded beam was propagated throughout Pakistan through a host of partner apps and websites, including wickets.tv and Tapmad.

“The PSL 3.0 livestream has exceeded all expectations within its first 2 days, advertisers and media partners alike. With industry giants like ABL, UniLever, Reckitt and Telenor hopping onto the brandwagon, Brand PSL is all set to achieve new records on digital this season. Our expectation is to cross 20 million eyeballs this year (an year on year increase of 50%), and so far it’s proven to be a roller coaster ride. It would be no surprise if Pakistan’s crown jewel of sports entertainment goes pay per view next year’ – Ahsen Idris, CEO Blitz Advertising.

Introducing Italy’s finest Mario’s Pasta with original and authentic Italian taste

2018-02-19T08:47:00.002-08:00

Once upon a time, in the lush fields of rural Italy, where rich, golden grains of wheat grow, a native delicacy called Pasta was born. And till date, almost like a folk lore, for generations the story of pasta has held the fascination of the young and the old alike.

For centuries, this ubiquitous staple food of traditional Italian cuisine has tantalised taste buds like no other. By and large, pasta comes in a number of shapes and varieties, with at least 310 specific forms, variably known by over 1300 names. Perhaps very few other foods enjoy such a legendary stature.

And among such legends, again, you’ll come across the story of the famous Mario’s Pasta – the original and authentic Italian taste that never ceases to amaze. Mario’s Pasta comes in a variety of shapes, each adding a unique flavour to your recipes. Each variety of Mario’s pasta is known for its exquisite aroma of wheat, its naturally delicious taste and colour; a proof of our claim of being Original and Authentic.

Mario’s Pasta is the result of a rare mix of untainted love and unrestrained passion. In order to maintain the originality of its homeland, our pasta is made out of the finest wheat you can find, prepared on the most advanced, state-of-the-art Italian plant. From picking to packaging our entire process is fully automated, ensuring a hygienic environment, without the intervention of human hands in the production line. So you get nothing but the best of the very best.

The process begins with the extraction of wheat that is stored in the silo. It moves forward and goes into the dye where the different shapes of pasta are formed, and later it is moved onward to dry. It then goes into the phase of finalisation, where it is filled up in modern, hygienic packaging and later collected in a highly maintained storage area. Investment in technology is the key to the growth and success of our business, so that the final product is made to meet your expectations… every time!

We focus on health, safety and hygiene of our employees which is why we ensure that the environment provided is at par with global standards, and that their performance never diminishes. The final product is packaged in an appealing modern design that stands out on the retail shelves as well as in your kitchen. Of course, all such efforts are made to ensure that we bring you the taste we are known for. And that you can enjoy Mario’s Pasta just the way you have always loved it – Original and Authentic!

Here’s what the world of Mario’s Pasta looks like:

Creative Agency: Blitz
Media Agency: Spark (Blitz)
Digital Agency: Spark (Blitz)
Director: Anwar Al Amin (AA Films)
Table Top Studio: 360 FX Milan, Italy
Post: Yellow Bean Post
Vocals: Ali Zafar

Nurpur Milk clears the air on social media

2018-02-01T00:20:00.000-08:00

After the ban imposed by Supreme Court on the sale of Nurpur Milk, the company reaches out to all its consumers on Facebook to clarify their stance in support of legit explanations & evidence enclosed herewith.

According to management;

“Dear Customers,
Honorable Supreme Court of Pakistan has recently passed an order against Nurpur UHT Milk. We would like to use this space to clear the air and lay down some facts.

We acquire our milk from farmers who are trained in production and handling of hygienic milk. The utensils for milking and transportation are sterilised. Our milk collection agents perform 23 tests on each batch of milk before collection. Medically screened personnel then handle the transportation of milk in insulated SS tankers at 4°C. Throughout this process, quality checks are made which are compliant with both international and national (federal and provincial) standards. Only through such resilience, commitment and attention to every little detail has Nurpur been able to attain following quality certifications:

Pakistan Halal Std. Certification (PS-3733:2016)
ISO 9001:2015 Quality Management System
FSSC-22000 Food Safety Std. certification

Along with this, all our products have been tested and verified by Punjab Food Authority and PSQCA. All House of Nurpur products have also been tested by a number of third-party labs, namely, SGS Pakistan, Interek Pakistan and Qarshi Labs Pakistan. All these laborious quality control tests, procedures and certifications make sure that the milk that goes from the farm to your glass is fresh, healthy and fit for consumption by you and your loved ones.

We at Fauji Foods have a commitment to provide quality nourishment to the people of our motherland. The Supreme Court of Pakistan has directed PCSIR to reconduct the tests, results of which will be shared with you shortly. Team House of Nurpur”

Haier has been declared #1 global brand!

2018-01-22T05:45:00.001-08:00

Setting a remarkable record, Haier has been declared #1 global brand in major categories of home appliances for the 9th consecutive year Haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for the 9th consecutive year. Data released by EUROMONITOR, the world’s most authoritative market research institution, puts Haier at the very top with a 10.5% share of the global home appliance market; a massive 4.5% lead over the second best global brand in terms of volume sales.

It is significant that Haier has led the world as the top selling global brand since 2009, outpacing all other home appliance manufacturers across the globe. Euromonitor data for 2017, released recently, shows that Haier leads the world in major home appliance categories. In refrigerator, Haier leads with a 17.3% share of world sales, 14.6% in washing machines, 20.6% in smart inverter air conditioner and a whopping 20.6% share in freezers. Overall the brand leads the world with a 10.5% share of the home appliance market. Haier’s global leadership is also reflected here in Pakistan where the brand leads in most major categories. With a 25% market share of Pakistan home appliances, Haier is the top seller in washing machines, air conditioners, freezers and refrigerators which reflects the increasing confidence of the Pakistani consumer in the brand.

Globally and in Pakistan, Haier has built its reputation by being diligently responsive to consumer needs and demands, which has led the brand to invest and engage in a continuous process of innovation. Haier products, today, are characterized by market leading innovative energy saving technology, long lasting quality, user- friendly features and great aesthetic appeal. This is backed by the largest dealer and after sales service network in line with Haier’s policy of making the brand available at the ‘doorstep’ of consumers, wherever in Pakistan they may live.
Haier’s top end refrigerators and washing machines today carry a 10 year warranty – the longest and the best available in the market at present.

Lucky One Mall becomes an irresistible lucky charm this 2018

2018-01-11T01:50:00.000-08:00

2018 came in with a gush of worth cherishing surprises and festivities, do you agree? Well, you have all the reasons to agree now having Lucky One Mall as the center of all celebrations & undying fun!
While everyone was glued to planning their New Year resolution and fantastic Christmas gifts for all loved ones, Lucky One Mall was busy sketching an outburst of awesome amazements for all the shoppers for their Winter Shopping Festival. Flipping the idea of celebrations never witnessed before by shopping malls with extravagant entertainment & rewarding December & January to impress all attendees, Lucky One Mall became the hub of exciting surprises.

The mall was decked up with giant winter themed decorations & displays to refresh the feel of pleasure and joyfulness & for people to experience a unique festival celebration. The enthusiastic and glamour coated celebrations began on the 20th of December 2017 and will remain as vibrant till the 10th of January, 2018, disclosing multiple mind-blowing surprises each day. Giving the shoppers a surprising and refreshing start of the new year, Lucky One Mall gives something new every day, keeping alive the excitement and curiosity and the fun experience whilst shopping.

“What further breaks the ice is a way to DISCOUNT all your expenses! Lucky One Mall picks the perfect timing for making it as big as it could get by announcing mega and irresistibly tempting discounts on more than 100 brands coming as a perfect, more than asked beginning to 2018. Along with staggering discounts, a mind engaging lucky draw was deployed for people shopping worth 10k, with promising and breathtaking giveaway including 3 Suzuki Ciaz. The show does not conclude here but further extends with an avalanche of eccentric activities such as charming performance by Darvesh & Sounds of Kolachi, in the honor of an unforgettable legend, Muhammad Ali Jinnah, on the 25th December, 2017. While Lucky One Mall predominantly has become the shoppertainment hub, it also became an opportunity avenue for all talented people. LuckyOne got TALENT, invited people from all walks of life to show what they have got and earn an instant recognition with rewarding gifts” says Danesh N. Dubash, General Manager Marketing.

To make it more exhilarating and rousing for the shoppers, the New Year countdown was inducted with in-mall fireworks, inaugurating a stimulating environment, accompanied by a Grand Parade, a special flashmob bringing forth Mentalist & Illusionist. Catering to the interests of all sorts of shoppers, LuckyOne Mall organized an exclusive Grand Musical Flower Parade, with performers originating from UAE, UK & Columbia, happening four times a day, making sure no one misses out. With a magic wand swayed by LuckyOne Mall this 2018, all your wishes could be coming true especially with the mesmerizing chance of driving away your dream car by winning a lucky draw. The enticing revolutionary series of joy would conclude on the 10th of January 2018, leaving behind memories to be cherished forever, with a grand finale and prize distribution ceremony you should not miss out.

What a remarkable conclusion to a fest that won the hearts of millions. Hats off to the fantastic show put up by Lucky One Mall. To appreciate their commendable efforts, share your pictures at the mall with hashtag #LSWF at the enclosed link and show how you were part of the fabulous activities.

Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

2017-12-19T04:17:00.002-08:00

The T-10 Cricket League that started 14^th December-17^th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting steaming records with highest strike rates to date.

With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more - the upsurge of enthusiasm and energy was already there. The key highlight of the event however, was the star power - celebrities like Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Hamayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more. Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.

As the finest cricketers glided with roaring performances on field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million livestream views (exclusive via cricketgateway.pk and its partners wickets.tv, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan). Advertisers flocked for capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.

‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ – Ahsen Idris, CEO Blitz Advertising

Health Seekers rushed to catch the fitness weekend with Torsam Tajik & Nusrat Hidayatullah

2017-10-17T08:10:00.000-07:00

Karachi, Pakistan, Oct 16, 2017: The three day fitness weekend started from the 13th of October with visitors able to attend the very first and greatest health weekend celebrated at Lucky One mall. Along with the presence of general public, fitness trainers and skin experts, Mr. Danish Dubash;Director Marketing Lucky One Mall, fitness expert Torsam Taijik & Nusrat Hidayatullah were the chief guests at the event.

The weekend was celebrated in order to support the Breast Cancer Awareness in Pakistan. It was indeed an initiative towards bringing an impactful change in the health and lifestyle of people. The 42 Day Challenge in collaboration with Tapal Green Tea and 17 premier brands arranged the three day event having Reebok, Adidas, Sketchers Triumph and many other fitness brands on board, sharing immense enthusiasm while also managing massive giveaways, discounts and free of cost memberships.

The event was divided into interesting sessions, drawing attention of the public towards the importance and true essence of health & fitness. Additionally, captivating competitions were hosted on each booth for the participants, giving them a chance to win amazing gift hampers sponsored by multiple brands and for motivating people to make healthy choices in life.

It was a huge forum, where general public was easily able to approach real life coaches and trainers for learning how to bring a permanent change in their lifestyles. The purpose became reality when visitors played an active role in consulting the experts and reflected an urge to learn about solutions to every day hitches faced in making health related decisions.
About The 42 Days Challenge:

Utilizing his newly discovered information regarding metabolism and the connection between muscle and fat, Torsam Tajik has built up a high intensity workout program with a couple of team members first and later, in a joint effort with the talented Nusrat Hidayatullah, which presently is known as the 42 Day Challenge.

Torsam & Nusrat have strategically composed the program in a way that makes the workout to be an ideal solution for everybody; from fat to thin, old to youthful, individuals needing to shed pounds to those who simply need to end up noticeably conditioned.
There are outdoor and indoor sessions across Karachi, Hyderabad, Lahore & Islamabad which has taken a shape of self-determined community, motivating each other to become healthy & fit.

Fast Cables becomes the first Pakistani Cable Manufacturer to obtain Gold Certification from KEMA Holland

2017-10-11T23:22:00.000-07:00

The Lahore Chamber of Commerce and Industries (LCCI) arranged a press conference on Monday 9th October 2017 to recognize the latest achievement of one of its members, Fast Cables Limited. Mr. Malik Tahir Javaid, President LCCI, congratulated Fast Cables on becoming Pakistan’s first cable manufacturer to obtain GOLD CERTIFICATION of its products from world renowned KEMA Laboratories, Holland. This achievement is a source of great national pride as it places Pakistani products at par with the best in the international cable industry. The LCCI President further mentioned that certification from a leading European institution is an honor for the Lahore Chamber and the whole business community.

Mr. Kamal Mian, Director Fast Cables, stated that Fast Cables is committed to meeting the highest international quality standards in cable and conductor manufacturing. The company has recently introduced Catenary Continuous Vulcanization (CCV) line technology for the first time in Pakistan to bring cable manufacturing at par with the international best practices. The Gold Certification of Fast Cables Low Voltage (LV) and Medium Voltage (MV) cables from KEMA Laboratories reflects the company’s commitment to provide its customers with the best quality products. Fast Tasdeeq, a SMS verification service further empowers Fast Cables customers. They can now verify the genuineness of Fast Cables’ products purchased from the market before installing in their homes.

Gold Certificate is the highest level of certification issued by KEMA Laboratories upon 100% successful electrical and mechanical testing of products. The award of this certificate is a confirmation of the fact that Fast Cables’ products have been manufactured with the best quality raw materials at state of the art manufacturing and testing facilities. Fast Cables continues to be at the forefront of new innovations in the cable industry and is committed to delivering excellence in its products and providing the best quality to its customers.

UBL Independence Cup Livestream breaks PSL eyeball records in 3 days

2017-09-25T23:18:00.000-07:00

The field temperature has been high with cricket fever rising in Pakistan all year long. With the successful launch of the Independence Cup, cricket enthusiasts were hooked to the charming resumption of International Cricket in Pakistan. The grand event boasted huge success nationally and internationally, making it phenomenal. Making it even bigger was the awesome win of Pakistan at their home ground, calling in for a moment of celebration for the whole nation. Every advertisement medium was aligned to make the event a magnanimous success. Other than conventional mediums, digital broadcast also played a huge role in maximizing its impact.

Pakistan’s first DRM-Based exclusive live stream at www.cricketgateway.pk was launched earlier this year by media marketing rights holder 'The Content Company' (a subsidiary of Blitz Advertising) in collaboration with Trans Media Group and ITW. This time for the Independence Cup, cricketgateway.pk secured above 1 million viewership in Pakistan in merely three days (amidst of 1800+ unlicensed stream bans), it was inevitably obvious that the nation has an inspiring appetite for digital livestream consumption. The roaring crowds of thousands and the gush of attendees into the stadium speak volumes of their interest in the sport, with millions watching from TV and livestream.

Launched in collaboration with Rockville Technologies, the livestream was a major success. Sponsorships included parent Livestream sponsor Allied Bank Limited (ABL), along with an array of other prestigious sponsors including Haier, Huawei, Lifebuoy, Sufi, Cornetto and Clear. With Internet penetration at 22 percent (45.5 Million people), Pakistan bagged a grand total of 1,203,119 viewers in just three days, which is another record breaking performance for digital livestream in Pakistan (numbers being higher than PSLs last performance on a per-day basis).

“Pakistan is a cricket loving nation - totally capable of hosting international cricket safe and sound. International cricket is here to stay and Blitz Advertising, in coordination with its partners and sponsors will extend its 100% support to keep brand Pakistan in the cricket limelight for years to come, all mediums inclusive.” - Kashif Ameen, CBDO, Blitz Advertising.

Peek Freans Sooper becomes Pakistan’s First National Brand to Break the GUINNESS WORLD RECORDS™ title

2017-09-06T00:53:00.000-07:00

[Islamabad, 18th August, 2017]: Peek Freans Sooper has officially broken the GuinnessWorld Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m² (2,438.15 ft²).

Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.

Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves.With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours.
Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.

Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyorfrom Islamabad).

Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

This record breaking event was attended by a number of celebrities like Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq to name a few. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.

As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country's 70^thIndependence day.

Caption: Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2 (2,438.15 ft2). Attached photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic

About EBM
English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1967. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.

Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the No.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the laborer.

For more information visit:

Web: http://www.ebm.com.pk/

Facebook: https://www.facebook.com/PeekFreansSooper/

Instagram: https://www.instagram.com/sooperpakistan/

Twitter: https://twitter.com/SooperPakistan

Haier Pakistan Stands Up for Dealers in Sialkot

2017-07-26T02:23:00.000-07:00

Haier has made big inroads in the home appliance market in Pakistan to the extent that the brand today leads the competition in most major categories. The competition, particularly one local brand, apparently unable to compete on quality, features and technology innovation, has resorted to unconventional methods in an effort to halt Haier’s increasing sales in the refrigerator category.

Reports say that the affected competing brand is threatening dealers with punitive measures, including fines and dealership cancellation, blaming them for their slipping sales and accusing them, unfairly of promoting the Haier brand.
The affected dealers, faced with these negative tactics have launched a protest. The dealers say Haier’s increasing popularity and the resultant increase in sales is driven by high consumer confidence in Haier products, itself the result of the brand’s continuously increasing awareness and positive brand equity in the market.

The Haier management has assured all dealers of their full and active support ro help them combat any negative tactics adopted by the competition, particularly the threat to cancel dealerships. In this context a Haier sales and marketing team led by Haier’s National Sales Manager Mr. Suhaib Rathore, and including the Product Manager (Refrigerators) Mr. Tang Youhu and Mr. Kashif Javed are visiting dealerships to express their complete confidence in and full support for them.

The team visited Sialkot and met with Mr. Usman Soni, proprietor of Soni Electronics one of the affected dealers. The Haier team on behalf of the top management of Haier assured Mr. Usman Soni and his sales team of their full support at all times and in all circumstances.

Mr. Usman thanked the Haier management and expressed his satisfaction in the positive response and active support given by Haier.

Haier Chill Stop Bus Shelters in Lahore

2017-06-17T14:51:00.000-07:00

Haier, over the years has come to be known as a ‘caring company’, and one that identifies with Pakistan and the people of Pakistan, their good times and bad, their everyday lifestyles and the problems they face as they go about their daily business. This caring attitude has manifested itself many times and has become the cornerstone of Haier Pakistan’s very active policy of Corporate Social Responsibility (CSR).

The latest practical example of Haier’s caring attitude is the offering of “Haier Chill Stop” bus shelters in Lahore. The Haier Chill Stop is a branded, completely glass enclosed bus stop designed to give instant relief to bus commuters from the searing heat. The bus stop has been adorned with comfortable seating, and Haier air conditioner to create a cool, comfortable and pristine environment for commuters.

In this, the holy month of Ramadhan, and the exceptionally hot summer which has seen temperatures go up in the high 40s this is like a heaven sent gesture by Haier Pakistan.

As commuters walk in to the chill stop they find a most welcome relief from the oppressive heat of the summer, sit in comfortable seats to wait for the next bus. The Haier air conditioning unit that has been installed is representative of Haier’s innovative technology and market leading design and features, all attributes that have made Haier the undisputed market leader in Pakistan.

Haier’s top of the line DC Inverter ACs lead in terms of innovation, engineering design, lifetime reliability and significant savings, as high as 70%, as in the monthly electricity bill. Haier engineering have achieved this outstanding performance by incorporating Haier’s innovating and exclusive A-PAM technology that make Haier air conditioners the only “total DC Inverter ACs” on the market.

Get Away From Daily Bored Routine & Make a Plan

2013-12-17T07:49:00.002-08:00

If you feel that life is getting bored, stressful and overwhelming than it’s time to take a trip and get away from daily bored routine. Plan a holiday trip for sure bring great fun and excitement in your life. But the dark side of planning a trip is its finance and hit your wallet badly as it is not as easy to find best prices and packages. To plan best vacation you’ll require a step-by-step strategy and trustworthy services provider to assist you in right way in every step. You’ll save a few bucks from budget by take the time to plan it properly. Here are some useful thoughts to plan a trip in proper way and save your money as well.

Start your plan with what type of trip like weekend getaways, week-long tour or a month in a foreign are few of them you would like to take according to your budget and interests. Once you decide do some diggings for cheap guide or web site that gives economical packages according your style and budget to help you plan your getaway.

Adventurelink.com is good site to consider Look up possible destinations that catch up with your budget than research your kind of restaurants, places and spots where you will love to go from the list of possible destinations. You can also read the reviews of tourists on your selected destination to explore trends and expenses information about that spot it may help you to prepare your mind before. Select most enjoyable mode of travel for example If rent a car is cheaper and easy than to fly than must go by road you’ll definitely enjoy much.

Choose off season destinations and book accommodations in advance to make your trip hassle free and save a lot of bugs as well. Choose that lodging in package that will allow you to your own food help you to avoid too expensive restaurants. Research, every location has low cost activates such as parks, community centers and exhibitions for having easy on the pocket fun.

For organizing and planning all these in budget you will surely need some vacation planners like Adventure link is good option as I early said in this article. They provide thousands you destinations all around the world at very affordable prices for recreation to those who fed up from their routine work and looking for vocational trip. For this purpose they offer various deals and Adventurelink promo codes. You can sign up now to couponpark.com to avail their latest deals and coupons and enjoy discounted trips.

Tips to Buy Car Accessories at Discount Price?

2013-12-12T06:37:00.002-08:00

Car accessories exhibit their owner’s savor and flavor. Basically we split accessories into two broader vision one is interior accessories and other is exterior accessories. You can modify and boost up your vehicle look with number of accessories. Car enthusiasts frequently purchase car accessories to alter their car’s appearance. While it was getting older and older to shop accessories physically, it is quite common now for customers to shop for their car accessories online and save time and money both. Some modifications are important to protect the original fitted interior and some other just for the beauty and dynamic look for your car. Here are some tips for exterior and interior modifications for your car at less.

Interior modifications:

To protect original seat covers you can replace or over cover the original once.
For better grip you can add a steering wheel cover and Pedal set.
Floor mats are very handy to protect the original liners of your car.
You can add dash covers matching with seats cover for catchy look and your dash stays factory fresh.
To handle extreme temperature, a windshield cover defends your windshield from damage. These entire can be found at a discount store, such as Auto Anything.

Exterior modifications:

From outside you can do many things to your lights like add fog lights in bumpers for clear vision in winter nights. LED light bars give chic look in night. Projector headlights give full sports look and dispersal of light can low with this. HID lights superb for rural conditions because they causing dramatic light dispersal, but illegal do this at your own risk.
For sports look you can add spoiler but be sure that it does not interfere with your line of vision. Replace your grills with chromed one to give attractive look to your vehicle.
Insert painted calipers behind your tire for nice look and replace ordinary looking wheel caps with alloy rims it is quite expensive modification but give stunning beauty to your vehicle.
Last but not least while in idle time and when your car is parked car covers is most important for safety from scratches and as well as from dust.

All these accessories are just a click away for modifying your automobile. Many online merchants offer these accessories but if you buy online than shop from only trusted merchants that provide high quality products with fair return policy and terms & conditions like AutoAnything.com as I earlier mention in this article. They offer complete range of interior and exterior auto accessories at economical prices.

Cyber Monday 2013 Shopping Guide

2013-11-30T03:59:00.001-08:00

Time to shop and forget about the budget for all those people who like to enjoy the new gadgets, this is the one day of heaven for all those fans where you will get amazing deals on all the products you ever wished and things you never imagine to be dropped down to a price that runs around your budget. Get benefit from the latest Cyber Monday Deals 2013.

Cyber Monday - Best Day For Holiday Shopping

Things aren't like that and it feels way too dramatic for us to believe in. that is not so with the cyber Monday, where you will get all the incentives you have ever dreamed of and besides that you will get the perfect value for that part of the money that you have saved.

Partying and finding ways to cut off the prices and complains about how low salary is and how desperately you wish to buy the new apple product all of it gets possible on this one day when you become totally free of all hindrances of big fancy price tags that make you feel small. Think about Cyber Monday as a genie but instead of fulfilling your 3 wishes it gives you an incentive of wishing for infinite wishes.

Paying for the extra glow in the market and flashy lights you don't need to be blinded by all that jazz. All what you have to do is to make a list and sit on your computer and log in to this one web that makes you believe that hope is still here. Seriously coupon websites can make you more spiritual since it allows you to get more and a better value for your hard earned cash simply using them through free online coupon codes that cut you off the best deals on already reduced prices due to Cyber Monday.

Cyber Monday Tips

Cyber Monday is upon us and I'm sure you are ready to grab this once in a year opportunity. It's a day for the shopping fanatics, a day to stretch your dollars by availing amazing deals and discounts. These deals work like a magnet and attract thousands of shoppers. It's a great opportunity for smart shoppers as they can shop for their entire holiday season on that day and can have great fun on their holidays.

Cyber Monday Deal

Cyber Monday is a new shopping phenomenon but has gain lot of popularity. It was started in 2005 but now it has become one of the biggest shopping day in USA. It's a Monday after Thanksgiving weekend. It's a twin of Black Friday and buyers can avail same deals on Cyber Monday as they can get on Black Friday.

Perfect Accessories for You This Winter

2013-11-26T07:31:00.000-08:00

Winter is here and fashion freaks looking for something more than typical warm clothes. They believe that in winter apparels are not just enough you can put in extra flavor to your traits with number of accessories. Many of us think that accessories are extras but these accessories give you delicate look in gathering and differentiate from others. Today accessories have become a huge part of the fashion industry for both men and women. Here are some fruitful tips for accessories especially in winter for women.

In women accessories most important is jewelry items that gives perfect blind in dressing like earrings, necklace, rings, bracelets and many other such items. These items come in trillions of designs and colors to choose from and easy way to enhance magnetism in you.

For stylish and chic look shoes and handbags are essential accessory. Matching shoes and handbag show perfect dressing sense. Nowadays combination of shoes and handbag is most prominent in women dressing. Dark shades of shoes with mild color handbags look delicate. In winter Thigh high boots and ankle booties with fur bags also look fabulous.

Skullies and beanies commonly use in winter. These hats basically designed to keep your head warm in cold and another winter accessory for sure. Most of these hats are of same size and fits to everyone because it is quite flexible or stretchy. Another such accessory is scarves that are used in winter as well.

All of the above and many other accessories offer by number of brands and sell by thousands of online retailers but few of them are reliable and trustworthy and offer fair terms and conditions like 6Pm.Com.

They offer quality and wonderful collection in accessories economically. For the convenience of their dear customers they offer various deals and 6Pm.Com Promo Code by using these codes you can avail discount as well for your favorite accessories for this winter. For their latest deals and promo codes sign up now at Ezcouponsearch.com and get their updated promo codes.

How to Choose Christmas Gift Cards?

2013-11-21T05:15:00.000-08:00

Christmas is all about fun and amusement people gather and spend time with their loved ones. Exchanging gifts on this eve is normal practice and everyone searching for gifts for nearest and dearest. Plan early to buy Christmas gifts pays off in a lot of different ways like you walkway less crowded and shopping in less hectic environment and most importantly you'll have enough time to put some thought into a gift so the person for which you purchase gift will truly enjoy that. When you make Christmas gift list, that might be beset by the number of people you have to buy gifts for because there are extended family members, close friends as well as some coworkers so that really hits your wallet badly. Here is some handy dandy gift guide to make it easier and pocket friendly.

Start shopping ahead and read weekly ads in the Sunday newspaper for sale items. If the specific item you want is not on sale then buy the next best thing on sale. Don’t pay full price for any gift you buy.

Instead of buying gifts for everyone individually, better to give gift basket with their interests in mind like if your brother and sister love to play games, give them a game-themed gift basket rather than purchase gifts separately for both.

For finest customer service and annoying free shopping, prefer to shop early in the morning or late at night shopping when most people won't be out and enjoy your shopping without mass.

But as my opinion best way for hassle free shopping is online. As Christmas approaching many merchant drop prices with huge margin in order hit huge sales and makes special arrangements for celebrate and make special gifts only for charismas point of view. But always prefer well reputed store like ABC distributing which having goodwill in e-commerce and offer genuine discount ways like promotional deals and ABC distributing promo code for letting you economical and affordable gift items. For ABC distributing promo codes 2013 sign up now at Ezcouponsearch.com and get their latest deals and coupon codes for economical and budget friendly Christmas gifts.

Buy the Right Bike at Best Price

2013-11-19T07:51:00.000-08:00

Bike riding is most amused thing to do in leisure time for all and sundry. It is entertaining and good for physical and mental health. Bike riding is best overall body exercise and great for blood circulation. This is only generally aspect but for professional cyclist, bike riding is their passion and they are always finding perfect bikes and bikes components to meet their specifications for performance and quality. For bikers best bike is not enough professional biker kit in which shoes, helmet and knee and ankle pads also important. Here are some guidelines that help you to buy the right bicycle for you at a great price.

There are many types of bikes available in market like Children bikes, adult bikes, commuter bikes, urban bikes, trick bikes (BMX Bikes), mountain bikes, road bikes, fixed gear bike and so on. First thing you decide among the bikes, if you are buying just for the sake of pleasure you can purchase fixed gear bike but for mountain riding or racing you can choose that most you the most. So, as you can see there are many types of bikes available don't waste your money on the wrong bike.

Many professionals prefer to build their own customized bike for unleashed performance. Frame of bike is as important in bike as backbone in human and a tall person never use small frame bike or some person use aluminum handlebar for perfect handling. These components are custom made and also very expensive but stores like Jenson USA provides all these at great savings with their Jenson USA Promotional Code 2013.

For the best quality bikes and gears you must choose trusted and reliable store and those stores which also offer coupon codes. Jenson USA is one of the renowned suppliers of complete bikes, bike components, bikes apparel and bike accessories and also offer Jenson USA Promo Code which you can use to save a lot on your purchases.

Want to Stress-Less on Christmas Shopping? Follow 5 Steps to Save Money

2013-11-18T02:54:00.000-08:00

Want to learn short tips to save money on Christmas Shopping? According to NRF holiday survey, the average US people will spend about $700 this Christmas season on gifts, cards, electronics, household’s products etc.

Source: mix97.com

Christmas is always expensive for normal people but there are multiple ways & tricks to save money at Christmas shopping. Save money didn't mean that you have to buy cheap or less quality products but you have opportunity to buy quality products at less amount during season because companies like Abc Distributing offers huge discount & coupons on thousands of products. You can use Promo Codes For Abc Distributing to avail huge discounts and offers on thousands of products.

Here are 5 Simple tips to save money on Christmas Shopping.

1. Make a List of Products.

2. Start Early Shopping.

3. Do Online Research before Shopping.

4. Catch BlackFriday Deals if you found any Good one.

5. Take Advantage of CubyerMonday Shopping.

Note: "Avoid the "10% off, buy more" phenomenon because stores often offers great deals and coupons when you signup with credit or debit cards, but beware the high rate of interests on these cards charge and ask you’ll really be saving money in the long run. And don’t spend much more than you intended.

Just if you follow above saving tips, I guarantee you will spend less and get more during holiday seasons.