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Affordable, clear and actionable Share of Voice reports

See who rules over your market, niche or product category online.

Kings of Search turns Google, Bing, YouTube, ChatGPT, Gemini, Amazon, local, shopping and app store results into clear Share of Voice reports - so you can see who appears, who is gaining, and where you are missing out. No monthly subscriptions or contracts - just pay as you go (and the first report is free).

Build a report for free View sample reports

Every team gets 1 free credit. No subscription required.

Google Organic Report

Travel Insurance Market

500 keywords · Top 20 results · United Kingdom

Sample data

Share of Voice

Comparethemarket
42% +4
MoneySuperMarket
31% +1
Uswitch
18% -3
Confused.com
14% +2
Your site Your website
9% -1

Key finding

You are visible for comparison keywords, but underperforming on guide-led searches and policy-specific queries.

Opportunity

28 high-impression keywords show competitor visibility with no ranking URL from your domain.

Your brand appears in 12 of 100 selected towns, while the leading competitor appears in 47. Local pack visibility is concentrated in comparison-led queries.

Competitor brands are recommended more often than your brand across comparison-style prompts. Review signals and answer-led content drive AI recommendations in this market.

Built by a technical SEO with 20+ years' experience analysing competitive search markets.

Google Organic Google Local AI Search Competitor Share of Voice Recurring Trackers

You don't need another dashboard to stare at

Kings of Search gives you a focused visibility report you can use immediately: who owns the results, where competitors are winning, and which opportunities are worth acting on first.

1

Paste your market

Add keywords, prompts, locations or competitors.

2

Kings of Search collects the results

Pulls search and AI visibility data using supported providers.

3

Get a clear report

Share of Voice, winners, losers, missing visibility and prioritised next steps.

What a report tells you

Realistic outputs from organic, AI, local, shopping, marketplace and app store visibility reports.

Google Organic

Your domain appears in 9% of Top 20 results, but only 3% of Top 5 results.

Priority: Improve pages targeting “best”, “compare” and “alternative” terms.

AI Search

Competitor brands are recommended more often than your brand across comparison-style prompts.

Priority: Improve third-party evidence, review signals and answer-led content.

Google Local

Your brand appears in 12 of 100 selected towns, while the leading competitor appears in 47.

Priority: Investigate location coverage, review volume and category alignment.

Google Shopping

Three retailers capture 61% of Shopping visibility for your commercial keywords, while your brand appears on just 8% of listings.

Priority: Review product feed coverage, pricing bands and merchant presence.

One product. Eleven search markets.

Run focused Share of Voice reports across Google, Bing, YouTube, AI assistants, local packs, Shopping, Amazon and app store search.

Organic

Google Organic

Classic Google Top 20 Share of Voice for up to 500 keywords.

Bing Organic

Classic Bing Top 20 Share of Voice for up to 500 keywords.

YouTube Organic

YouTube search Share of Voice for up to 500 keywords - video and channel visibility in YouTube results.

AI / LLM

Google AI Mode

Google AI Mode Share of Voice for up to 100 prompts or keywords.

ChatGPT

ChatGPT Share of Voice for up to 100 AI-style questions.

Gemini

Gemini Share of Voice for up to 100 AI-style questions.

Shopping & Travel

Google Local

Track which businesses dominate Google Local Finder across up to 5 keywords and 100 locations in one country.

Google Shopping

See which brands, retailers and products dominate Google Shopping for your commercial keywords.

Amazon

Track which brands, ASINs, products and sellers dominate Amazon search for your target keywords.

Apps

Google Play Store

Measure which apps and developers dominate Google Play search for your target keywords.

Apple App Store

Measure which apps and developers dominate Apple App Store search for your target keywords.

How Kings of Search is different from manual SERP analysis

Manual analysis
Kings of Search
Export keywords, scrape SERPs and rebuild the same spreadsheet every quarter
Run one Share of Voice report across your whole keyword or prompt set
Counts rankings one keyword, location or prompt at a time
Aggregates visibility across the full market in a single view
Hard to explain who is winning to stakeholders
Clear percentages, winners, gaps and estimated clicks
Misses Bing, YouTube, AI, local, shopping, Amazon and app store visibility
Eleven report types across organic, AI, local, commerce and app search
Takes hours to turn raw rankings into a narrative
Board-ready insights in minutes, with optional weekly or monthly trackers

See what a Kings of Search report looks like

Explore a sample report with Share of Voice, competitor comparisons, winning URLs, missing opportunities and AI-generated recommendations.

View sample reports Run a report

Google Organic Report

Travel Insurance Market

500 keywords · Top 20 results · United Kingdom

Sample data

Share of Voice

Comparethemarket
42% +4
MoneySuperMarket
31% +1
Uswitch
18% -3
Confused.com
14% +2
Your site Your website
9% -1

Key finding

You are visible for comparison keywords, but underperforming on guide-led searches and policy-specific queries.

Opportunity

28 high-impression keywords show competitor visibility with no ranking URL from your domain.

Built by someone who has spent 20+ years analysing competitive search results

Kings of Search was created by Rob Kerry, a UK-based technical SEO consultant and co-founder of Ayima. It is designed for SEOs, founders and marketers who need fast, credible visibility reporting without building another spreadsheet from scratch.

Made for real-world SEO, competitor research and stakeholder reporting.

Run your first report
Pricing

1 credit = 1 report

Buy a single report, stock up on credits, or compare all plans on the pricing page.

Launch Week pricing active - from $59 per report

5 Credits

$99 $59

Run five reports across supported report types. Best for comparing multiple markets, countries or competitors.

Buy credits
Popular

10 Credits

$149 $99

Run ten reports when you need broader coverage. Best for agencies and multi-market audits.

Buy credits

1 Credit

$29 $19

Run one Share of Voice report. Best for testing a market or creating a one-off competitor snapshot.

Buy report
Compare all plans

Frequently asked questions

Share of Voice measures how much visibility each brand, domain, URL, product or app captures across a defined keyword or prompt set. Instead of checking one ranking at a time, Kings of Search rolls results up into percentages, competitor comparisons and estimated clicks so you can see who owns the market.

Rank trackers monitor individual keyword positions day by day. Kings of Search is built for market-level reporting: run one report across hundreds of keywords or prompts, compare owned sites and competitors in a single Share of Voice view, and highlight gaps worth acting on. You can still schedule weekly or monthly reruns to track movement over time.

SEO agencies, in-house SEO and marketing teams, local SEO specialists, and anyone measuring competitive visibility across Google, Bing, YouTube, AI assistants, Shopping, Amazon or app store search. It is designed for stakeholder-ready market reporting, not daily position monitoring.

Eleven report types are available today: Google Organic, Bing Organic, YouTube Organic, Google AI Mode, ChatGPT, Gemini, Google Local Finder, Google Shopping, Amazon, Google Play Store and Apple App Store. That covers classic SEO, AI answers, local packs, shopping, marketplace and app store visibility from one product.

Every completed report includes Share of Voice rankings, competitor comparisons and interactive drill-downs. Organic reports add search volume, estimated clicks and SERP feature breakdowns. AI reports show brand mentions and citations. Local reports map visibility across your chosen towns and cities. You can also export PDF, Excel, chart images and an LLM-ready summary.

Yes. When you configure a report, add your owned website, brand or app and list competitor domains, businesses or ASINs you want tracked. Share of Voice tables highlight your visibility alongside named rivals so you can see who is winning each part of the market.

Yes. Run dedicated reports for Google AI Mode, ChatGPT and Gemini. Each measures how often brands and domains are cited or mentioned across your prompt set - ideal for GEO reporting alongside traditional SEO.

Yes. Google Local Finder reports track up to 5 keywords across up to 100 locations in one country. You see which businesses dominate the Local Finder pack in each area and where competitors have stronger coverage than you.

Yes. Google Shopping reports show brand, retailer and product visibility for commercial keywords. Amazon reports track brands, ASINs and sellers. Separate Google Play Store and Apple App Store reports measure app and developer Share of Voice for your target keywords.

Create a free account, set up your team workspace and open the report wizard from the dashboard. Pick a report type, add your keywords or questions, define owned and competitor targets, then run your first report. The guided wizard saves drafts as you go if you need to finish later.

Yes. Every new team gets 1 free credit to run a first live report. You can also explore sample reports on this site to see the layout, charts and types of insight before you commit.

No. Kings of Search is pay-as-you-go: buy report credits when you need them and run reports on demand. There is no mandatory monthly SaaS fee. Optional weekly or monthly schedules rerun your report automatically, and each run uses one credit.

Every new team gets 1 free credit to run a first report. After that, buy credit packs from the pricing page - a single report or bundles for agencies and multi-market work. Credits belong to your team workspace and are shared by everyone on the team.

One credit runs one complete report for one report type - for example, a Google Organic report with up to 500 keywords in one location, a ChatGPT report with up to 100 questions, or a Google Local Finder report with up to 5 keywords across up to 100 locations in one country. Re-running a report or each scheduled refresh also uses one credit.

Most reports finish within minutes to a few hours depending on report type and input size. Processing runs in the background - you can leave the page and return when results are ready. Scheduled reports email your team when a run completes.

Yes. Run a report immediately, once at a chosen date and time, or on a recurring weekly or monthly schedule. Scheduled trackers keep a history of past runs so you can compare Share of Voice and spot winners, losers and new gaps over time.

Yes. Teams share reports, drafts and a single credit balance. Invite colleagues as members or admins, switch between workspaces if you belong to more than one, and customise click-through rate settings for more accurate estimated click calculations.

Yes. Completed reports can be shared via a public read-only link - viewers do not need an account. You can also download PDF, Excel spreadsheets, chart images and an LLM-ready markdown summary for decks, client updates and further analysis.

Yes. The REST API and MCP server let you list reports, create drafts, run reports and fetch results programmatically. You can also connect AI assistants via OAuth for report-aware workflows. API runs use the same team credits as the website.

Yes. Sample reports are real completed Share of Voice reports built on live search and AI data. Open any example from the sample reports page to explore full rankings, Share of Voice tables, drill-downs and exports. The compact preview cards on the homepage illustrate the report layout; reports you run yourself use the same format with your keywords, locations and competitors.

Find out who owns your market

Run a one-off report or track visibility weekly or monthly across Google, Bing, YouTube, AI, local, shopping, Amazon and app store search.

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