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	<title>Openspiral - Ethan Smith</title>
	<link>http://www.openspiral.com</link>
	<description>Interactive Design and User Experience</description>
	<lastBuildDate>Thu, 15 Dec 2011 01:51:12 +0000</lastBuildDate>
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	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/xml" href="http://feeds.feedburner.com/Eas/openspiral" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="eas/openspiral" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
		<title>Frette</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/12/montage-frette-288x216.png" class="attachment-medium wp-post-image" alt="montage-frette" title="montage-frette" />Frette is one of the oldest and most respected names in luxury linens. From the altars of the Vatican to the Titanic, Frette&#8217;s work graces the some of the most storied locations in the world. Gorilla was engaged by Frette &#8230; <a href="http://www.openspiral.com/2011/frette/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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	<item>
		<title>Continuing my Content Development</title>
		<description><![CDATA[It&#8217;s been a little less than a month since I rolled out the new version on WordPress. Still very very happy. I&#8217;ve been mostly focusing on updating my neglected content. I swear I will never let myself get this behind &#8230; <a href="http://www.openspiral.com/2011/continuing-my-content-development/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/continuing-my-content-development/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=continuing-my-content-development</link>
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		<title>Shure Axient</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/12/montage-axient-288x216.png" class="attachment-medium wp-post-image" alt="montage-axient" title="montage-axient" />Shure, a legend in the audio equipment industry, turned to Gorilla to design and develop a microsite for the launch of their Axient line of products. Gorilla helped Shure&#8217;s product team develop a digital vision and strategy for the Axient &#8230; <a href="http://www.openspiral.com/2011/shure-axient/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/shure-axient/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=shure-axient</link>
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	<item>
		<title>Huzza</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/12/montage-huzza-288x216.png" class="attachment-medium wp-post-image" alt="montage-huzza" title="montage-huzza" />Huzza is a boutique located in the resort town of Harbor Springs, Michigan. They cater to the high-end market with an appreciation for an uncluttered experience. With a truly eclectic mix of product ranging from antique housewares to fragrances to &#8230; <a href="http://www.openspiral.com/2011/huzza/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/huzza/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=huzza</link>
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		<title>OMG Jeans</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/12/montage-omg-288x216.png" class="attachment-medium wp-post-image" alt="montage-omg" title="montage-omg" />Apparel retailer OMG Jeans is well known in Manhattan, but relatively unheard of outside of New York. The inaugural launch of omgjeans.com not only needed to bring some New York energy to the rest of the world, but also convey &#8230; <a href="http://www.openspiral.com/2011/omg-jeans/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/omg-jeans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=omg-jeans</link>
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		<title>Greenheart Shop</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/12/montage-greenheart1-288x216.png" class="attachment-medium wp-post-image" alt="montage-greenheart" title="montage-greenheart" />Greenheart shop is a fair-trade focused retailer based in Chicago based on the philosophy that every product they sell is created by an artisan that they have a personal relationship with. Products are centered on the values of sustainability &#8211; &#8230; <a href="http://www.openspiral.com/2011/greenheart-shop/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/greenheart-shop/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=greenheart-shop</link>
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	<item>
		<title>Michael Antonio Footwear Group</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/11/montage-michael-antonio-288x216.png" class="attachment-medium wp-post-image" alt="montage-michael-antonio" title="montage-michael-antonio" />Michael Antonio Footwear had made a name for themselves over the years being the shoes for the party girl. Marketed chiefly to teenage girls, or those seeking a disposable pair for a night on the club circuit, Michael Antonio wanted &#8230; <a href="http://www.openspiral.com/2011/michael-antonio-footwear-group/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/michael-antonio-footwear-group/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=michael-antonio-footwear-group</link>
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		<title>Panini Authentic</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/11/montage-panini-288x216.png" class="attachment-medium wp-post-image" alt="montage-panini" title="montage-panini" />Panini Authentic is the signed memorabilia division of Panini America. This site was done as an extension of the Panini brand, creating a unique experience for a product that was to demand a considerably higher price point than standard sports &#8230; <a href="http://www.openspiral.com/2011/panini-authentic/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/panini-authentic/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=panini-authentic</link>
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	<item>
		<title>New Site, Moved from Textpattern to WordPress</title>
		<description><![CDATA[I&#8217;ll make this quick, I&#8217;ve been at this a while and I&#8217;m tired as shit right now. As you can tell, I redesigned the site, I took the opportunity to replatform from Textpattern to WordPress. I loved Textpattern when I &#8230; <a href="http://www.openspiral.com/2011/new-site-textpattern-to-wordpress/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/new-site-textpattern-to-wordpress/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=new-site-textpattern-to-wordpress</link>
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	<item>
		<title>Custo Barcelona</title>
		<description><![CDATA[<img width="288" height="216" src="http://www.openspiral.com/wp-version/wp-content/uploads/2011/11/montage-custo3-288x216.png" class="attachment-medium wp-post-image" alt="montage-custo3" title="montage-custo3" />Custo Barcelona is one hell of a brand. They have a sense of style unlike any other in the world. It takes a huge amount of self-confidence to pull off Custo Style, because you&#8217;re going to look like a fireball &#8230; <a href="http://www.openspiral.com/2011/custo-barcelona/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.openspiral.com/2011/custo-barcelona/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=custo-barcelona</link>
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