eAssistant-worldwide » Latest News http://eassistantww.com/blog Social Media Marketing Consultant and Coach Wed, 22 Sep 2010 06:40:07 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Business success: Focus on what you do best and you will succeed http://eassistantww.com/blog/business-success-focus-on-what-you-do-best-and-you-will-succeed/ http://eassistantww.com/blog/business-success-focus-on-what-you-do-best-and-you-will-succeed/#comments Wed, 22 Sep 2010 06:40:07 +0000 admin http://eassistantww.com/blog/?p=178 I was just listening to a recording from VAClassroom (I relisten to them often).  Craig Cannings mentioned at the beginning of the session a book he just finished reading: “The next Generation Leader” by Andy Stanley.  What made me think is the comment Craig made.  He said, that a lot of business owners think that they need to be well-rounded – meaning they need to know a little about everything.  He continued by saying that that is not the case, but they need to focus on what they do best.  That in turn started me thinking: What do I do best? 

Besides the skills I have, I think I am best at finding solutions and optimizing.  For example, I look at a profile and with one look I can tell you what to change to optimize it.  I do that already automatically when I look at any profile - it is second nature.  Sometimes I need to do some prior work, like a keyword research,  before I am happy with how a profile turns out. 

I am also very good at finding solutions to any problem.  I guess I am a “finder.”  Even if I do not know how to do something, I will find it out and I will get it done.  And I truly enjoy the process of finding a solution.  I guess, that is why I like Social Media Marketing.  You have to look at what is there, optimize it and find a solution on how to use it to your best advantage.

What do you do best?

]]> http://eassistantww.com/blog/business-success-focus-on-what-you-do-best-and-you-will-succeed/feed/ 0 The top 3 automation tools for social networking – without losing authenticity http://eassistantww.com/blog/the-top-3-automation-tools-for-social-networking/ http://eassistantww.com/blog/the-top-3-automation-tools-for-social-networking/#comments Thu, 16 Sep 2010 12:38:10 +0000 admin http://eassistantww.com/blog/?p=164 Social networking can only be effective if you are authentic. That is a fact. Now, you could argue that automation is not authentic and goes against this very important fact. The solution is that it depends on how much and what you automate. In order to be successful in social networking, you have to spend quite some time on it (a recent study found an average of 6.5 hours a week are necessary to be successful). Judging from my own workday, it is hard to spend such a long time on socializing. In order to manage your time better, you don’t have another choice but to automate certain steps of social networking. Some of the tasks in social networking lend themselves perfectly for automation, like sending DMs (direct messages) to new followers on Twitter, pinging out your blog post, distribute your blog post through RSS to all of your social networks, distributing your content to the social media sites and a lot more. Here are my top 3 picks for the automation of social networking:

1) Onlywire.com
With Onlywire you can automatically submit your content to over 40 social media sites. You can submit your status updates, articles and blog posts. It takes initially a little bit of time to set up, but once setup it really saves you time. 

2) SocialOomph.com
SocialOomph is perfect to send automated DMs (direct messages) to new followers. Additionally, the tool also track keywords. You are able to schedule tweets with it as well, but I would use that sparingly. 

3) Twitterfeed
Twitterfeed will link your blog to your Twitter profile, your Facebook profile and your Facebook pages. You can also link to ping.fm and use ping.fm to distribute your blog further in the web (instead of using Onlywire).

 

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If you are looking for Facebook statistics, Facebaker.com is a great resource.  You can look for information by country, for pages and for applications.  For example, this is the information you would get for Germany:

Number of users on Facebook in Germany: 10 276 120

Number of male users on Facebook in Germany: 5 004 440

Number of female users on Facebook in Germany: 5 087 380

Penetration of Facebook in Germany to population: 12.48 %

Penetration of Facebook in Germany to online population: 18.95 %

Avarage CPC in Germany: $ 0.45

Avarage CPM in Germany: $ 0.19

User Growth – Facebook Germany

 

User Age Distribution – Facebook Germany

Male/Female User Ratio – Facebook Germany

Male/Female User Growth – Facebook Germany

Age Growth – Facebook Germany

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