East Valley Real Estate Careers Video Blog

You Might Be 3 Feet From Gold

2019-02-22T11:29:00.000-08:00

If you’ve never heard the story “Three Feet From Gold” from Napoleon Hill’s book “Think and Grow Rich,” there’s an important lesson in it that I want to share with you.

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If you’re looking to boost your real estate career, I have a story to share with you that contains an important lesson all agents can take to heart. It’s from one of my favorite books of all time: “Think and Grow Rich” by Napoleon Hill. The story is called “Three Feet From Gold,” and it goes something like this: A man named Uncle Darby discovers gold in Colorado. After he buys some machinery to help him dig, he keeps finding more gold. One day, though, his claim runs dry and he sells all of his machinery to someone else and moves along. That someone else then hires an engineer to assay that same gold claim Uncle Darby left behind, and they find out that the claim ran dry because Uncle Darby wasn’t familiar with fault lines. As it turns out, another gold vein would’ve been found just three feet from where he stopped digging. Needless to say, the other man becomes a millionaire because he knew to seek expert advice before giving up.

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You don’t want to end up like uncle Darby and leave a gold bonanza when you’re just three feet away from finding it.

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The moral of this story relates to a trend I’ve been witnessing lately: A few colleagues of mine have been led astray by what I call the “shiny object” syndrome. Working in real estate means you get a lot of emails, text messages, phone calls, etc., that you don’t want. People are always trying to sell us stuff or recruit us for something, which makes for a lot of “shiny objects” out there. Here’s what I know about building a successful entrepreneurial business: If you don’t keep your blinders on and you’re constantly checking if the grass is greener on the other side of the fence, you’ll never achieve what you would have if you would’ve just learned the lesson of longevity. These same colleagues were chasing “better opportunities” when the real opportunities were right in front of them the whole time. You don’t want to end up like uncle Darby and leave a gold bonanza when you’re just three feet away from finding it. Keep your head down, stay the course, and you’ll find your gold strike. If you’d like to talk more about how to further your real estate career or you have any other questions for me, don’t hesitate to give me a call. I’d love to speak with you.

A CRM That Works for You

2018-09-24T16:20:00.000-07:00

The best type of CRM is the one you don’t use, and we have one for you that will improve your lead generation tremendously.

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Why don’t we use CRMs? They’re not the most efficient way to interact with our database. They’re clunky, cumbersome, and time-consuming. We get stuck managing the CRM when all we’re looking for is a CRM to manage us. This dilemma was the inspiration behind the creation of Kelle, the AI-inspired personal assistant we use at Keller Williams. Kelle is basically the Siri of the real estate business, and here’s how it can help you. When you’re on the new KW system, no matter where you go online, Kelle tracks your business activity. When I say, “Kelle, please send me the top five people I should call today,” it’s not sending me the names of people that I scheduled to call or the names of those I haven’t called in a while. It sends me potential clients based on their online buying or selling activity as well. It can also send you contacts based on which Facebook ads are performing the best. Facebook is integrated with the KW cloud to the point that we know who’s using what ad and how they’re performing. Essentially, KW is working together as a group to streamline their lead generation efforts. In addition, if someone likes a Facebook post you make but they’re not in your contact list, Kelle will notify you and give you the option of adding them to your list. That’s your CRM working for you, not you managing your CRM.

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Kelle is basically the Siri of the real estate business.

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What else can Kelle do? Let’s say that same person who liked your Facebook post and whom Kelle added to your contact list scheduled a listing appointment with you. When you pull up to their home, you can ask Kelle to send you a market analysis of that home to your phone. Once it’s on your phone, you can send it to their phone so they have it before you even walk in the door. From there, you can ask Kelle to send you a home DNA while you walk through the house. You’ll have pictures of all the surrounding listings, and your potential client can pick which ones are better or worse than their home. They can choose where they land in the CMA and decide how much their home is worth. After that, Kelle can determine the type of buyer who’s most likely to buy that home and search your database for matching buyers. So ask yourself—what will you do with tools that are focused on helping you stay in your 20% so you can receive 80% of your life back? It doesn’t cost you any extra outside of the normal monthly fees you pay. You can’t get this software for a fraction of what it costs to be at KW. In fact, you can’t get it anywhere because it only exists at KW. They’re very intent on owning their software and having a family of agents build it with them. If you’d like to schedule a meeting to start putting together your launchpad or you have any other questions about how to get more out of your business, don’t hesitate to reach out to me. I’d be happy to help you.

How Can Time Blocking Assist You?

2018-08-09T14:06:00.000-07:00

Time management in real estate is more or less a broken record. However, here’s what turned me on to the idea and why I time block every single one of my work days.

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Many of you have been to several time-management classes and hear the phrase “time blocking” ad nauseam. I’ve been there too. Finally, one day the right concepts aligned and it completely changed my mindset around time blocking. I’m going to share these concepts with you today. Here’s a brief outline of what I discussed in the video above, with timestamps so that you can skip ahead to the part(s) that interest you the most: 0:40- Why too much white space in your calendar is a bad thing 1:40- The mindset of a business person versus the mindset of a salesperson 2:30- The major benefits of time blocking your schedule
3:30- Why fitness is the first thing to schedule into your day 4:45- What to time block during your work day 7:00- How to schedule the back half of your day If you have any additional questions for me about time blocking, how to schedule your day, or about the real estate business in general, don’t hesitate to give me a call or send me an email today. I look forward to hearing from you soon.

What We Care About More Than Our Awards

2018-06-22T10:15:00.000-07:00

Keller Williams has received many different awards for our productivity, training, and more. Still, the thing we are most proud of is something else entirely: our culture.

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Keller Williams has had an absolutely stellar year. So far, 2018 has been a year of awards. Not only were we voted the happiest place to work by Forbes, but we were also ranked as the No. 1 real estate company in the world in terms of agent count, sales volume, and units sold. Above all of these accomplishments, though, there is one thing we are most proud of—our culture. None of the achievements would be possible without the culture of learning that we uphold as a standard within our company. In fact, this emphasis on education has earned us yet another award. Keller Williams has also been voted No. 1 in the world for training. For our own team here in the East Valley, we have the most productivity per agent and are within the top three area brokerages. We believe that production is king, and our agents produce twice as much as professionals with most brokerages. Our culture encourages this level of production, because when our agents are strong contributors within our team, they also tend to be strong contributors within our community.

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All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we’re a culture of productivity, learning, and contribution.

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One of the things I was most struck by when I joined Keller Williams was how the company responded to the Virginia floods. Despite the fact that there were no Keller Williams offices within 200 miles of the affected areas, the company was ready to help. Ever since the Joplin tornadoes, Keller Williams has had supply-stocked trailers stationed in all major disaster areas. While Virginia isn’t actually a disaster area, Keller Williams still had an 18-wheeler trailer filled with supplies ready to move to the flood site. Our company was the first on the scenes, even before FEMA or the Red Cross. This same emphasis on community contributions is exactly the approach we took in the wake of Hurricane Harvey. We usually host a major event, the Keller Williams Mega Camp, in Austin, but last year we decided to change our Mega Camp to Mega Relief. Instead of converging in Austin, our 13,000 agents took buses to Houston to help with relief efforts. And beyond disaster relief, Keller Williams also makes an effort to give back in other ways. Keller Williams RED Day is a prime example of this. Each year on this day, our agents spend time with charities to help make a difference. All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we are a culture of productivity, learning, and contribution. So if this sounds like the kind of culture you would like to be a part of, we would love for you to get in touch. If you have any other questions, would like more information, or want to schedule a meeting to talk about a future with Keller Williams, give us a call or send us an email. We look forward to hearing from you soon.

Real Estate Roles are Plentiful and Diverse

2018-05-17T11:43:00.000-07:00

There are many different paths in real estate these days. Here's a quick look at all the different options that you have.

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There’s a big public misconception about Realtors. People think being a Realtor only involves turning a key, opening a door, and taking a picture of their clients jumping for joy in the air. However, there are so many opportunities in this industry that require so many different skill sets. The possibilities are endless. Do you have the needed skill set? Do you know about the different jobs available in this industry? If not, you’re in luck. That’s what we’re going to go over today. Real estate combines several industries into one. Every transaction needs a Realtor, a lender, a title representative, escrow officers, and more. When it comes to real estate, you can either operate as a single agent or a team leader. If you’re joining a team, there are so many different options. You can be a showing assistant, marketing assistant, or an inside sales agent. There’s a place for all skill sets.

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Come down to our office and take the KW personality assessment.

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If you’re really good at talking to people and socializing, you might not be the best at paperwork. A single agent has to wear so many hats that it's rare to find a good one anymore. A lot of times, single agents have weaknesses. Teams play up your strengths so you can focus on what you do best. Our company, Keller Williams, was built on personality. A lot of people get burnt out when they work as solo agents or they aren’t sure what they’re getting into. Here at KW, we give candidates the Keller Williams personality assessment that helps them get into the right role and the right fit in this industry. If you’re interested in learning more about joining our team or joining the real estate industry in general, come on into our office. We’ll give you the personality test and find the perfect role for you. If you have any questions in the meantime, don’t hesitate to reach out and give us a call or send us an email. We look forward to hearing from you.

3 Questions to Ask About Your Business Plan

2018-04-06T08:45:00.002-07:00

If you’re a new real estate agent who wants to be a top producer, stop chasing shiny objects and ask yourself these three questions.

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In our industry, there’s no such thing as “one size fits all.” What works for one will not work for another, and it’s important to find out what we can do and, even more so, what we will do. Do you have a five-year plan? What about a one- or two-year plan? You need to build a successful plan of triggers and transitions to help you reach your goal and build a sustainable, successful business. So what will you do? What will you commit to doing? Are you a cold caller? A door knocker? Are open houses your thing? Social media and networking? Any of these is an avenue to success when paired with a good plan. You need a roadmap.

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What is a good plan without accountability?

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But what is a good plan without accountability? These days, people use apps rather than actual maps. If you’ve ever used Siri for directions, you’ve heard its voice tell you it’s “recalculating route.” That’s a statement of accountability. It lets you know that if you make a wrong turn or get off the highway to avoid traffic, Siri is still with you, still making sure you are going to get where you’re going. Ask yourself these three questions: 1. Do I need a plan?
2. Am I serious about being successful in the industry?
3. Am I willing to be held capable of reaching my destination? If you answered “yes” to any of these, we can coach you. We will help you make a plan and realize rewards. Stop chasing shiny objects; you already have what it takes. Get started today by scheduling a free session with us. Please don’t hesitate to reach out to me with any questions you may have. I would be happy to help you!

Why Focus Is the Key to a Successful Real Estate Career

2018-03-23T10:42:00.000-07:00

Focusing on building a real estate business can take some time. We’d like to offer you a bit of a shortcut.

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If you’re watching this, chances are you’re currently thumbing through your email. Most of the time, it’s a mindless habit of scrolling and deleting. How many mindless habits do you have in your business? I can tell you that most of the things on your to-do list are easy items that help us feel accomplished while avoiding what we truly need to do. The million-dollar question here is, “What am I focused on?” Gary Keller wrote a great book called “The One Thing” and in it, he proposes a focusing question: What’s the one thing that you can do, such that by doing it, everything else will be easier or unnecessary.

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Let me help you break through that ceiling.

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Whether you realize it yet or not, you’re either in the beginning or the middle of this tear-down, rebuild, and repeat cycle of business. What or who does your business need to grow? With most successful businesses, it’s a who. Who do you need? Why do you need them? How do you find them? These are the exact questions that Gary Keller focused on as he turned the corner from a struggling local business to No. 1 in the world. It’s what I focus on every day as an expansion leader and CEO. I coach mega agents in many different states on building their business through people. Let me help you break through that ceiling. If you have any questions or need help in your business, reach out and give me a call or send me an email to schedule a free coaching session. I look forward to hearing from you soon.

How Knowing Your "Why" Can Improve Your Business

2018-02-28T09:42:00.000-08:00

What is your MVVBP? I’ll explain what that means and how to find it today.

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In the real estate business, it is critically important that you develop your MVVBP—your mission, vision, values, beliefs, and purpose for your life and your business. Each of these items should serve as guideposts along your track to success. Understanding the “why” in your business is important. Knowing the reason behind what drives you will help you meet your goals. In business, the relationships you create are less about what you do, and more about why you do.

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If you’re in business and don’t know why, call someone who can help you figure it out.

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When you know why you show up at your job every day, it makes it easier to do so. As for us, we adjust our “why” as time goes on. As our goals change, so does our MVVBP. Adjusting your goals prevents you from going off in the wrong direction in your business. If you don’t currently have an MVVBP, you should. And, if you’re in business and don’t know why, call someone who can help you figure it out. You need to be working with a coach or a team of coaches in order to set a reasonable and effective set of goals. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Leveraging Your Listings to Get More Business

2018-02-21T10:11:00.000-08:00

Today, team leader and coach Lindsay Mozena has a few tips on how you can meet and exceed your business goals this year.

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What are you doing for listing season? What does your pipeline look like? What do you have installed to maximize and leverage your listings into more business? I’m here today with Lindsay Mozena, a team leader and coach here at Keller Williams East Valley, to give great tips on how to exceed your goals this year. We know that, in our industry, what we do now doesn’t even affect our business until 90 days from now. And since listing season is here, right now, we need to get on the ball. If you haven’t started to think about what you’re going to do for this listing season, you need to do so right now. Here at East Valley Real Estate, we’ve been doing script practice every day, as well as practice with roleplay, door-knocking, open houses, and calling our databases. We’ve been really active in making sure that we’re doing lead generating activities every day.

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You need to come in and get plugged in.

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To leverage our listings, we have started pre-marketing to get listings on our database before they even go live. Zillow and other tech companies can’t do that, since they only deal with live listings. In terms of the systems, we use KWLS, eEdge, CGI (Career Growth Initiative), and others to create goals, tasks, and pipelines. They track our progress automatically as we close deals. Specifically, the KWLS (Keller Williams Listing System) sends out listings to 300 websites before those listings go live. To track our pipeline and goals, we use our CGI, tracking it every single day. Agents are able to plug in their data about their activities, and we check every month to see if the data is in line with their goals. As a word of advice to someone who is just now realizing they’re behind the ball, you need to come in and get plugged in. If your goal is to do 20 deals a year, but you haven’t reached that yet, what’s getting in your way? Schedule an appointment with us immediately and get the coaching that you need in order to take your business to the next level. For any other questions, feel free to contact us. We'd be happy to help you.

How Can You Prepare Yourself for Changes in Our Market?

2017-12-11T12:38:00.001-08:00

Changes in our industry are affecting both buyer's agents and listing agents. If you don't know how to adapt, we can help you.

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“You don’t know what you don’t know.” How many times have you heard that saying? That’s the problem many of us face when trying to grow a successful business in a volatile industry. We must recognize the changes affecting us as listing agents and buyer’s agents. In order to adapt, we must be on our toes. What does your brokerage do to help you recognize shifts? Did you know there’s currently a nationwide down-pressure on buyer co-brokerage commissions? Websites like Opendoor and Zillow make it easy for buyers to find and see homes without having an agent. Not only is the pressure on the commission, but these factors could eventually negate the need for buyer agents completely. What are you doing to adapt? How are you being educated?

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If you join us by December 31, we will save you $199 by waiving your sign-on fee!

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Listing agents are also up against Opendoor and OfferPad and many other small investors copying the instant-offer model. How strong is your value proposition? How will you compete? Is your brokerage innovative and providing you with ways to compete. The fact is, these companies are here to stay and they’re gaining momentum. However, they’re operating in a niche that will not work against us, but alongside the traditional real estate model. They’re not taking away our industry—they’re forcing us to take it back. What are you going to do to stand your ground? Better yet, how are you going to take territory? If your answer to any of these questions was “I don’t know,” schedule a time to meet with me. If you join us by December 31, we will even save you $199 by waiving your sign-on fee! Let us arm you with the training, knowledge, and tools to take territory in this amazing market. If you have any questions, don’t hesitate to give me a call or shoot me an email. I look forward to hearing from you.

What Are Your Goals for 2018?

2017-11-22T11:12:00.000-08:00

2018 is almost here. We want you to reach all your goals this next year.

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It’s that time of year again! Time to set your goals and turn your business dreams into reality. Today we want to help you get started on the right foot. Many times agents set goals that are either too unrealistic or too easy to hit. In order to set a realistic goal, you need to figure out what your “why” is. Now, we’re not talking about your “what.” Your “what” is the amount of money you want to make, the vacations you want to go on, and the things you want to buy. Your “why” is what it takes for you to be fulfilled.

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We’d love to help you reach your goals.

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If you haven’t determined your “why” yet, you need to sit down and have a serious conversation with yourself or someone you trust who can help you dig deep and find out what that “why” is. Once you have your “why”, you can figure out your “what” and start on the path towards fulfillment. In the meantime, you’ll have to ask yourself questions like “Do I have the right tools?” and “Are these tools proven in helping agents successfully set and attain those goals?” All of these questions are vital to successful growth, especially in our industry. If you don’t have answers to any of the questions above, we want to hear from you. Schedule a time to meet with us for a free consultation and a complimentary hour of coaching. We’d love to hear from you. Give us a call or send us an email if you have any questions or want to set up a time.

How This Agent Has Doubled His Business Working With Us

2017-09-01T09:14:00.000-07:00

How does our positive environment help our agents to successfully grow their businesses? Today, I spoke with one of our newer agents, Allen, about how our systems have impacted him.

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Today I’m here with one of our newer sales specialists, Allen Haynes. Allen has been with us at Keller Williams East Valley for about five months but has been in the real estate business for eight years. Right now, he says that business is skyrocketing. Productivity within the team, too, is also high. In fact, we offer productivity classes to help you grow your business. Using our proven productivity systems, Allen has noticed a great increase in the number of listings and calls he receives. Since starting with us, Allen approximates that he’s been averaging about 10 appointments per month, compared to the three to four he used to receive.

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Having a positive daily routine has
made a huge difference for Allen
and others like him.

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As is evident from the results Allen and others have seen, following our system can at least double your average business. So what has led to this difference for Allen, personally? He says the biggest change is how our environment has helped to alter his mindset. He’s noticed the way our agents are always willing to help one another. Having a positive daily routine has made a huge difference for Allen and others like him. Specifically, the kinds of activities that we do daily have made a big impact on our agents and the success of their businesses. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

When Was the Last Time You Looked at Your Business Plan?

2017-08-18T12:17:00.000-07:00

If you’ve got a business, when was the last time you took a look at your business plan? Today, I want to share how I view business plans a little differently.

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You may have a business plan—but is it interactive? You’ve likely spent many hours in classes, and on your own time, working hard to develop a business plan. However, once you finished you may have noticed that all you were left with for the final product was just that: a product. At that point, maybe you stuffed the plan in a folder somewhere and left it alone for six months until you needed to check where you were at. So, why is it that these plans don’t get executed? First of all, your business plan should be in plain sight. If it isn’t visible, you likely aren’t going to think about it. When it’s in plain sight, it can act as a scoreboard. Your business plan should be staring at you every day. It is meant to keep track of your wins and your shortcomings.

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Your business deserves the best.

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Imagine if you knew exactly how many more meetings you needed for a given week in order to meet your goals. At Keller Williams, we call this the Career Growth Initiative—or CGI. Imagine you’ve generated a lead that then went into your interactive pipeline, and then went on once more to become a contract. Your business plan should be able to forecast where you’re going. When you close, it should be able to tell you where you’re at. This is the point of CGI. Keller Williams believes in keeping a commitment to not only education and training, but to technology as well. I want to help you build a better plan for your business. Your business deserves the best. If you have any other questions, would like more information, or would like to hear how I can help you build a better business, feel free to give me a call or send me an email. I look forward to hearing from you soon.

How We Became the Top Training Program in the World

2017-05-10T10:25:00.000-07:00

We are the No. 1 training program in the world. What makes our training program so successful?

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We are celebrating another year of being the No. 1 training program in the world across all industries. When it comes to great training, there are two things to keep in mind: the content must be high quality and relevant, and it must be delivered by high quality, well-trained instructors. With our Ignite series, we have been teaching the same content year after year. It starts with finding and building your business. We take you through finding and winning the listing, pricing the home to sell, and everything it takes to sell the home. Then we take you through finding the buyers, how to show and find homes, how to make an offer, and how to negotiate and close. This content is not just for new agents; it’s also for experienced agents. If you’re not closing more than 20 deals a year, then you should be here taking this class.

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If you’re not closing over 20 deals a year, you need to take this class.

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Mega agents and top producers pull pieces from this class for their own business every time they take our class. Now, the content is only good if it is delivered in a way that the student can understand and implement. Our instructors are leaders in this business and they are well-trained on how to deliver this content. That’s what makes us an award-winning training company. We have people training people who really care about the success of others. Come and check out one of our courses. If you have any questions in the meantime, we would be happy to help you!

Why Your Daily Tasks Are So Important

2017-04-26T10:45:00.001-07:00

As an agent, your daily tasks are a lot more important than you might think. Allow me to show you a yearlong activities pipeline as an example why.

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You may have heard the term "run your race" before. Runners train hard and know how fast they can run, but sometimes they get out in front and wonder how close their competition is behind them. You don't want to look back because it slows you down. The same goes in real estate, but instead of racing and training, we do daily tasks to generate leads, business, and relationships. It's not what you should do, not what everybody else is doing, not what the industry suggests, but what you will do.

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Missing one week of daily tasks can cost you $40,000 in commission.

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In the video above, you can see an example of a one-year agent pipeline for your first year. It's used to create relationships and parallel pipelines down the road, which produce future business. Take a look at the video to get a feel for how it works and how you can cultivate it. If you have any questions about this pipeline or you're interested in working for our team, give me a call or send me an email. I'd love to speak with you.

How Important Is Industry Education at Your Next Job?

2017-02-23T11:10:00.000-08:00

How important is education to you in choosing your next brokerage? If it is your top priority, go where the education you'll receive is the best in the business.

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Today I wanted to talk a bit about real estate industry education and what it might mean to you in your career. There are several reasons for agents to join a brokerage, and education is one of the main reasons. So what does it mean when a broker says they have the best education available? What defines the best education to you? There's a brokerage out there for everyone, so it's important to connect what you truly value and what the brokerage has to offer. How much time and money are you investing, and what are you actually receiving? These are the basic principles of measuring your return on investment, and you should put them to work when looking at brokerages to join. When education is your main reason for joining a brokerage, shouldn't you get the best? What does the best education mean to you? What about the material and content? Is it delivered in a timely manner? Who is teaching the classes? Are they engaging and getting the point across? Most of all, are the content and classes available to you? Do you have access to classes when you are available in your schedule?

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If education is your main reason for joining a brokerage, don't you want the best?

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It could be the best material available, but if it's not delivered in a way you can understand and implement, then how great is it? At Keller Williams, we're consistently ranked number one in the world across all industries in education. We take our top producing agents and teach them how to deliver the material in an engaging way. In the video above, you can see a snippet of a KW class calendar that shows just how open your options are. If education is truly a factor in choosing your next brokerage or you're looking to leverage a brokerage to train the agent on your team, reach out to me for a one-on-one consultation. I look forward to helping you.

How Our Business Model Can Set You On the Path Toward Success

2017-02-09T12:42:00.000-08:00

At Keller Williams, we believe in finding a model that fits your personality and business plan and implementing it. Here’s how we do that.

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Too many times, agents try to go out and reinvent the wheel in this industry. Have you ever heard the adage “success leaves clues?" At Keller Williams, we believe in modeling. That is, modeling your business after a proven, successful business model. We find a model that fits your personality and business plan and we implement it. It’s that easy! In the video above, I’ve drawn out a diagram to demonstrate this process in action. In the beginning, starting at the top, you hold every position in the business, from the CEO all the way down to the showing and listing assistants. With that many jobs, it’s no wonder we feel overwhelmed and have a hard time getting our business off the ground. As you can see, to relieve that responsibility, we create businesses to run independently and in spite of you. From there, our diagram takes the shape of a funnel that keeps getting bigger and bigger the larger your vision gets and the more people you have working with you. This is the model that’s done over and over at a high level here at Keller Williams. That’s why we have more than 140,000 associates today doing this exact same model and being successful. Are you ready to get started?

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Are you ready to get started?

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If you have any questions or think you’re ready to get your business off the ground, don’t hesitate to reach out to us. We look forward to helping you!

Learn the Secret to Our Success at Our Ignite Series

2017-01-19T10:46:00.000-08:00

Our Ignite series involves our top producers bringing their practical knowledge and experience into the classroom to help you build your business.

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Many agents would agree that Keller Williams is the place for new agents—a place for them to develop their business and get it off the ground. But is that it? While it’s true that we are the ideal place for new agents, what about Kenny Klaus? What about Carol Royse? Or Mike Mendoza? Or Brett Tanner? What about those local powerhouses? The truth is, the Keller Williams Ignite series has amazing content, and it doesn’t stop there. What sets us apart is our delivery and the instructors that deliver that content. All the names mentioned above are instructors at Keller Williams. They are producers, and they bring their practical knowledge and experience into the classroom to help teach this content.

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What sets us apart is our delivery and the instructors that deliver that content.

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Ignite is our launchpad for your business, and with different instructors every month, you could learn a different process for the listing presentation or buying presentation. You could also learn how to negotiate every month from a different instructor. That is true value for your business. Our Ignite classes run three days a week from 9 a.m. to 12 p.m. Anyone is welcomed to join; there is no obligation necessary. Click here to schedule an appointment and experience the power of Ignite yourself. Success leaves clues. Isn’t it time to learn from them?

How Can You Improve Your Business Plan?

2017-01-03T10:33:00.000-08:00

Have you spent hours going over a business plan that’s going to wind up in a folder buried deep in your desk? There’s a better way to develop a business plan, and I’m here to tell you all about it.

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Every year around this time, people start talking about their business plans for the next year. However, what you need to have is something I call an interaction business plan. Allow me to explain why. How many hours have you spent in and out of classrooms trying to develop your business plan only to stuff it in a folder and stick it in your desk? Sure, you might pull it out six months later, but how is that going to benefit you? There are a few reasons those plans never become a reality. For one, the business plan isn’t in plain sight. It usually gets tucked away in your desk, probably never to be seen again. Not having a scoreboard to tell you exactly where you are at with your business plan is also a contributing factor to failed business plans. You have to have a way to hold yourself accountable. With a scoreboard, you’ll have your business plan in front of you every day. It will show you your wins and your losses so you know exactly where you stand.

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You have to have a way to hold yourself accountable.

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At Keller Williams, we call this the Career Growth Initiative. Let’s say you generated a lead that ended up in your interactive pipeline and became a contract. Your business plan could tell you where you were going, and when you closed, it would tell you where you were at. That is what sets Keller Williams apart from the rest. So, why are you not working with the best of the best? Keller Williams has the latest technology and teaching methods that allow them to produce the most qualified agents. If you want to hear more about our Career Growth Initiative, give me a call or shoot me an email. I look forward to hearing from you!

How to Grow Your Business the Right Way

2016-08-05T11:52:00.000-07:00

Having a successful business means you should be working smarter, not harder. We want to help you get there.

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One thing that I’m tasked with as a CEO is helping people build successful businesses here in the East Valley. One of the biggest misconceptions in getting there is the actual use of the word “business.” If you could leave your business for one week without any communication, would it run just fine? What about a year? If your business relies on you to be there every day to run it, you don’t have a business; you have a job.

A common myth is that you must work hard or be seen working hard to be perceived as successful. What’s the difference between a $2 million producing agent and a $20 million producing team? Just systems and a key hire. What about the difference between a $20 million producing team and a $200 million producing business? Just more systems and more key hires.

We want to move you from agent to business owner.

The closer you get to the $200 million producing business, the less time you’re spending on the business itself and the less responsibility you have. That’s called leverage. At Keller Williams East Valley, we want to move you from agent to business owner as soon as possible.

If you’d like to learn more about this opportunity, give us a call or send us an email today to set up a consultation with us. We look forward to hearing from you!

How KWEV showed me how I could do so much more than I thought I could, and very successfully.

2016-06-16T13:35:00.001-07:00

“I started working at Keller Williams East Valley for the training and the classes that they offer and their support in building my business. When I first came over to East Valley, I thought, well if I could sell a couple houses a year that would be great. And then, I really engaged with the classes, the training and what they had to offer. It was just incredible what I was able to do in my first year. I sold 16 homes and I didn’t know I would be able to do that.”

-Holy Poty

What Is the Best Use of Your Time as a Real Estate Agent?

2016-06-06T11:35:00.000-07:00

It's important to make time for client acquisition, in fact, it should be the first thing you do everyday in order to grow your business.

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We often talk about time management, but really, you should work on time leading. In other words, as a real estate professional, where do you need to spend your time?

It depends on what you want to do. Do you want to spend all the time in the service area, taking care of all the little things that go wrong, or would you rather have a professional handle that while you take care of the important things?

What are the important things in real estate? I believe it’s all about getting more clients that need your services. If you spend two or three hours each day working on client acquisition and building relationships with your current clients, that’s a very good use of your time.

Most agents view client acquisition in one of two ways: as something you should do or as something you have to do. Which is it? If you really want to build a business, the first thing you have to do is build enough relationships with people who will want to use your services as a real estate professional. In short, client acquisition should be a priority for you.

Client acquisition should be your priority at the start of each day.

If you’re a true real estate professional and you provide value to your clients by making transactions as smooth as possible, naturally, you’re going to get referrals. There are a lot of things you can do to cultivate those referrals and prompt past clients to send business your way. However, client acquisition is more than that. It has to be systematic. Use social media, blogs, your email list, and other technology to touch your clients. That should be your first priority every day.

After you’ve created one or two quality appointments with someone who wants to buy or sell real estate, you can do anything else you want during the rest of the day. Service the business you already created or work on your systems and education. The priority is to get out there every day and set up appointments with clients.

If you have any questions, give me a call or send me an email. I look forward to hearing from you!

How to Have an Amazing Career in Real Estate

2016-05-06T09:28:00.000-07:00

Build as many relationships as you can and keep in touch, in order to continue to grow your business and your database.

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I get asked all the time, “How can I have an amazing career in real estate that will last?” The answer is actually very simple.

Building a business is really about building relationships and building trust value within those relationships. You want to make personal connections with those people who already know you, or people you may not have met yet but have heard of you.

The best way to build trust in these relationships is by providing value. You can add value by providing these people with important information about real estate, financing, home improvement, or anything else that homeowners would want to know about.

The idea is to provide the ultimate value to anyone who knows you, even if you haven’t personally met them. You want the information to be so good that they would pay for it. This means providing solid data, reinforcing your point, and giving a strong call to action. They may call you, they may refer you, but no matter what, you can start building a direct relationship with them so that when they are thinking about buying or selling, you’re the first person that comes to mind.

When building relationships, you’ve got to be consistent. First, you need to have a consistent message about why someone would want to do business with you. Make that your mantra. Secondly, you’ve got to be consistent on following through with things that support your vision. Let’s say that your message is “hassle-free.” Send your potential clients information about avoiding potential hassles and problems when buying or selling. When you do that consistently, you will build that trust, and you will start to add those people to your database.

Your database will be comprised of people you know and people you don’t know. No matter who they are, you will start to build a relationship with them over time. Then when the time comes for you to reach out or give them a call, they will respond quickly. Once they do, you’re off and running. The idea is to build as many of these relationships as often as you can. Every 90 days, I like to have my people add 50 quality people to their database. After a year, that’s a couple hundred people you have now added. For every 12 that you add to your database, you can count on two transactions. That’s the way to build a business.

If you have any questions or would like more info, there are several systems, methods, and processes to do so. If you would like more information, shoot me an email or give me a call. I’d love to hear from you!

How Keller Williams East Valley was essential in my career growth, from starting out as a new agent to becoming a team leader.

2016-04-14T14:16:00.000-07:00

"I started working at Keller Willams East Valley because when I was a new agent, and interviewing other brokerages, I felt Keller Williams had the most intense training and opportunity for a new agent to propel their business forward. There were a lot of tools I could use, a lot of help, a lot of guidance, and I felt I would get off to the best start as a brand new agent. Surrounding myself with some of the most professional experienced agents in the valley has helped me grow into a leader, and grow as a business owner. I have gone from being a single agent to having a team, and I never thought in my life I would have that opportunity in any career. It was possible at this office with the training, the help, the guidance, the coaching and the support. At the down-turn of the market, I was helped on where to find business to survive. It kept me making money and it’s kept me growing for over 12 years."

-Susan Miller

Five Things to Expect Out of Your Brokerage

2016-04-13T10:42:00.002-07:00

Brokerages help provide you with the environment and support which makes success possible. There are many good reasons to join one.

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A brokerage is designed to help you in four distinct ways, and I’ll be expanding on this idea today. A lot of people ask me why they should work with a brokerage. This is what I tell them, so they know what to expect.

A brokerage will get to know who you are as an individual in order to help you make the best possible decisions. They will play into your strengths to give you the greatest possible chance for a lifelong vocation in real estate. A brokerage is a team of individuals that work together towards a common goal, and you’ll be expected to cooperate with others in order to accomplish tasks.

They will provide you with training and a support network. They will guide you to the right places for the right information. You’ll be instructed on activities to engage in that will generate business predictably and repeatedly. They will put you on a path for success that is marked by education and training. The infrastructure is all there - you just have to be willing to learn and grow as a professional. You will have role models to look up to when you’re not sure of what to do, and you’ll also be thrust into an environment of friendly competition. This goes a long way into helping you personally and professionally.

A great brokerage will connect you with other agents that are in the top of the market. Easy networking is a major advantage of a brokerage, and it’s nice to have someone that understands your struggles while you’re trying to build a business. This will help you to realize where you are in your career and what you will be capable of moving forward.

A brokerage will track your activities and let you know how your activities are equalling results. They will teach you how to focus on dollar-producing activities that lead to results. This business is about results, and the way to find results is to track your activities and monitor that feedback.

Culture is the last part of a great brokerage. The culture should challenge you to grow but also to share those ideas that allowed you to flourish. There should be an openness and a pride about working in a brokerage, and everyone should be helping one another to be the best they can. You always have to keep moving forward, whether it’s learning a new script or a new program. Every day that you show up, you should feel determined to learn something new or improve yourself in some way.

If you want an environment that’s going to push you to succeed in every facet of your personal and professional life, then I suggest you contact me about working at a brokerage. Whether or not you decide it’s right for you, I wish you a fantastic career in real estate and I look forward to hearing from you!