Eastern North Carolina Marketing Co

Twitter VS Facebook VS Google Plus in Customer Satisfaction Reports With Infographic

2012-07-21T07:58:00.001-07:00

The American Customer Satisfaction Index (ACSI) is a really great tool that tracks a bunch of economic sectors, industries, companies and government services. This tool is good at relaying scores on a scale of 0 to 100 in customer evaluation of the quality of goods and services provided.

Facebook has been on the top in the ACSI since 2010, but this year four new social networks were added to the mix – Twitter, LinkedIn, Google+ and Pinterest.

Twitter scored sorta low coming in with a score of 64 in its debut, slapping Facebook down, which fell five points from 2011 to 61. LinkedIn, hapilly scored a 63. Pinterest however rated a remarkable 69 in its first showing.

And your victor? That would be my personal favorite Google+, whose 78 left every other social channel in the dark ages and slaughtered social networking overall by an amazing nine points.

As an early adopter of Google+ myself, this is no surprised to me, but if you are one of those type of people that need a graph as proof check out the table.

Facebook was down almost 8 percent from 2011, and the ASCI claims most of that is because of the introduction of Timeline and I personally dont know why because I love timeline, but who am I.

“Facebook and Google+ are competing on two critical fronts: customer experience and market penetration. Google+ handily wins the former, and Facebook handily wins the latter, for now,” said Larry Freed, President and CEO of ForeSee. “It’s worth asking how much customer satisfaction matters for Facebook, given its unrivaled 800 million user base. But I expect Google to leverage its multiple properties and mobile capabilities to attract users at a rapid pace. If Facebook doesn’t feel the pressure to improve customer satisfaction now, that may soon change.”

Social networking as a sector fell by one point, or 1.6 percent, from 2011. Google’s search engine rated highest of course amongst all entries in the e-business sector, scoring an impressive 82.

(Source: ASCI. Consumer satisfaction image via Shutterstock.)

Because this topic is so highly talked about now adays. I also found a really compelling info graphic for you to enjoy!

Social Media Vs Traditional Media with Infographic

2012-07-17T14:54:00.001-07:00

Social Media Vs Traditional Media

Day by day, more and more people are using social media websites like Google+, Twitter, Facebook to quickly learn what’s happening in their world as traditional news outlets become increasingly less relevant and on the pathway to obsolescence.

North Korea's failed missile attempt, Michael Jackson‘s death, the Hudson River plane landing — these are just a couple of large news stories people like you reported on social media before major news outlets. Professional journalists also use social media all the time to post news rapidly before a full article can be written up.

Not only is the news side going digital but the business side is jumping on the bandwagon. Online news now generates more revenue than print newspapers.

The upward trend toward social media-based news — and the increased want to be first to report a story — also comes with a few cons. Nearly 50% of news consumers have reported receiving “breaking news” via social media, only to find out later it wasn't. In my opinion though, it's the internet, use your common sense. If the news article says aliens have landed and are taking our cows hostage, take that news with a grain of salt.

How much time do you invest in social media for news compared to more traditional sources like TV and news paper? Has that balance changed for you recently? Let us know in the comments.

We at ENC Marketing Company know social media inside out and how social media is best used to reach and influence consumers to help your business grow. Contact ENC Marketing Company today and recieve a FREE SEO Report of your company's website!

2012 Beginners Guide to SEO

2012-07-15T08:34:00.001-07:00

This 2012 Guide to SEO just highlights the new 2012 SEO basics. Whether you let ENC MARKETING handle your SEO strategey or you decide to do SEO yourself, this list of SEO tips will surely help. So today I am going to provide you with a bullet list of SEO Priorities. I want to give you 10 concepts which will save you the headache of searching else where. These are what i consider my top 10 High Priority SEO Tips for 2012 that will sky rocket your websites traffic into a profitable 2013.

2012 Guide to SEO

Content is king of the FORRRRREEEST.
The idea is simple, and used in more then just seo. Original content is the basis for SEO, and not just SEO but in all avenues of marketing its why television exist.. Think about that. Without great content you may as well be blow hopes and dreams into the wind. You need to provide engaging content that people will want to share with others.
Dont let your content stream dry up, keep providing quality content
A website that doesn't seem to change for months at a time is a dead website. Not only to your users but also to the godly search engines. Search engines like Google and readers like your mom love new content, because new content inspires loyalty from readers turning them from loyal readers into loyal fans and ensures the search engines will visit/crawl your content on a consistent basis. Also the more new, relevant, unique and high quality content your website displays the more likely you are to rank highly in search results.
Focus daniel san
Keyphrases and or keywords are what you should be focusing on. Each page of content you create should be summarized with one keyphrase of about 5 words, for example Beginners guide to google+ or Google+ Keyboard Shortcut. Choosing the keyphrase before writing you page content will help naturally make your content lean towards the keyphrase you want to rank for.
Come one come all
Make sure that your websites content is written in an easy to understand way so that your reader will understand what you are trying to say. Make sure your website is coded with the modern day web standards and that your website is able to be viewed using all forms of technology from PC’s, tablets, mobiles and accessible browsers. Doing this will also make sure that search engines can find and process your website easily.
Titles and Descriptions
Titles and descriptions are how people see your content on search results pages, so make them catchy and relevant. Carefully crafted page titles and meta tags can really help boost click through to your website and drive visitors.
Use your Keyword in your URL
Focusing on a keyword or keyphrases was discussed earlier in the post, so what better way could their be make sure search engines know that keyword is the focus. Your page title, and content put it into your url, work together to solidify the message and say this is what this page it about.
Use Microformats in Relevant Areas
Microformats are a fantastic way of pointing out a particular type of information, so a business address, an article, an event or a person. There are several key types of microformat, one which bing and google are known to use is Schema.org, you can also check out what formats google is seeing on a page when you’ve implemented them using this rich snippet tester.
Contribute for Links
Blog comments and forum participation is an amazing way to gain links and drive some relevant traffic. But what they are better for is branding you and your website as part of the community. Being apart of the community gains reputation and trust with community and search engines.
If a social butterfly flaps its wings does it create tornado's
In the SEO world, the answer is a good ol fashioned DUH. Engaging users with social media is super time consuming but it is well worth the effort if done on the correct networks aka networks indexed by search engines. Social media won’t just drive traffic, but social media will increase reputation, search rankings and will help show that you are not just a company there are real people in your company. A human face is always a great way to interact with potential customers, so be personal get social and enjoy the people you meet!
Enjoy whatcha do
Your website should be your passion and no amount of SEO can convey passion that isn’t there. So write the content yourself, explain why you enjoy what you do and how you do it. Displaying something that is your passion makes people trust and love your content, its that honesty that will bring people back for more.
DO NOT STOP
This i think is the most important rule of all the rules, and why I have it last. When you stop the process, its that much harder to start again. SEO is like a snow ball rolling inbetween mountains. If you reach a valley and dont continue to keep the ball rolling, then you will be dead in the water.

After reading all of those tips you are still confused and need someone to take the ropes from here. ENC Marketing Co offers SEO consultation and service packs.

Contact ENC Marketing Company today and receive a FREE SEO Report!

Google+ Keyboard Shortcuts

2012-07-08T10:29:00.000-07:00

KEYBOARD SHORTCUTS TO EASE YOUR G+ USE

" J " to read NEXT post on the Stream
" K " to read PREVIOUS post on the Stream
" R " to Enter a COMMENT
" TAB + ENTER " to Publish the COMMENT
" SPACE " to SCROLL-DOWN the Stream (Any Page)
" SHIFT + SPACE " to SCROLL-UP the Stream (Any Page)
" N " to read NEXT COMMENT on a Post
" P " to read PREVIOUS COMMENT on a Post
" / " to start a Google+ SEARCH
" ? " to view Keyboard SHORTCUTS
" ⇦ " (Left Arrow) to SELECT PAGES on the Left Ribbon.
" ⇨ " (Right Arrow) to SCROLL/READ the Stream again.
On the Google Bar Notifications, use the Left & Right Arrows to read Notifications

If you found this post helpful share it with your friends and check out some of the other post that I have conjured up!

Since time is a very valuable asset to you, let me help you out with your social media marketing strategy. I'm currently serving Eastern North Carolina with hands on internet marketing consultation and services. We know social media inside out and how best to use its broad reach and influence to help your business.

Contact ENC Marketing Company today and receive a FREE SEO Report!

Google+ Cheat Sheet Infographic

2012-07-03T10:24:00.002-07:00

So you have read the Beginners Guide To Google+ and the Beginners Guide to Google+ Hangouts, and you are feeling pretty Google+ Savvy now. Thats great news! This post is a Google+ Cheat Sheet Infographic that will help you impress all the people who circle you. If you find this post useful make sure to share it!

Beginners Guide to Google+ Hangouts

2012-06-27T09:54:00.000-07:00

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I've been asked to do a Beginners Guide to Google+ Hangout's post. I am going to start with the basics. This Beginners Guide to Google+ Hangout's is for people who have never hung out on google+ before. The first topic I want to introduce the terminology. Later guides will be about etiquette and hanging out respectfully.

Google+ Hangouts are Audio and Video chat rooms for up to 10 of your friends. Some of the google+ hangouts are public, many google+ hangouts are private. You can see google+ hangouts that you are invited to aswell as the public hangouts by clicking the hangouts tab on the left side of the Google+ home screen. Alternatively downloading either +My Hangouts or +Hangout Canopy and use those. Both of those apps are chrome plugins, clicking them will show you what they are about - install one!

Invite button: Opens up a sidebar that allows you to invite people and circles to the hangout. You dont need
this yet.

Chat button: Opens up a sidebar that allows you chat with everyone in the hangout. You should open this as soon as you join. If this is your first hangout, you will almost certainly be spoken to in here.

Youtube: Changes the centre screen to youtube. Dont click this. Ever. It doesn't work properly. It is stupid.

Mute Video: This mutes your video. Useful for when you're AFK or blowing your nose or eating ribs. Otherwise, leave your cam on. This isn't IRC!.

Mute Mic: This mutes your mike, or unmutes it if you are muted. If someone in the room mutes you, figure out why before you unmute. Usually, if your new, you will be muted for echoing or making too much background noise. Fix it before you unmute. If you need help, type in the chat box. You'll get it.

settings: This bring up a box in the middle where you can control many setting. You probably wont need to mess with this right away. If you are echoing, you should check and see that echo cancellation is ticked here. Otherwise, leave this for now. When you eventually learn to play with mannycam (teaser) you will come back here.

Exit: Clicking this gets you 1 Million Dollars. Click it now.

Immediatly above these buttons are the people you are hanging with in alaphabetical order. Hover you mouse cursor over someone. You will see a green mic, a red hand and their name.

The green mic shows you volumn bars when a person is talking. Clicking it will bring up a bar at the top of the screen which will allow you to mute that person. Use wisely. Muting because the person has background noise or is typing to loud is ok. Muting because someone is saying things you disagree with is not ok. Always explain to someone in the chat bar or orally why you muted them. If this is your first hangout, dont do this.

The red hand is a block button. Blocking is serious bussiness. It means you will block that person completely on G+. You wont see them or there posts. They will turn into a red box in the hangout and you will not see each or hear eachother. You will not be able to join hangouts they are in, so if you drop, you wont be able to come back in. If this is your first time in a hangout, dont use this button unless you are talked into it by the whole room. I will post more on blocking.

The person's name will lead you to their profile. A nice way to check people out and circle them if you like them.

Some other things to note.

You will notice that the image in the centre of the screen changes to whoever is talking. You can stop this and focus on one person - called greenboxing - by clicking on a persons small box. Click them again to return to changing.

It's best to exit by clicking the exit button. It is cleaner for you and for the people who remain in the hangout.

Beginners Guide To Google+

2012-06-25T10:18:00.001-07:00

Beginners Guide to
Google+ has been available to the public for a while now, so there is absolutely no reason for anyone to be over looking it! Sure you may feel that you just don’t need google+, but keep in mind that Google+ is not just another social network. It is the social network endorsed by the leading search engine, and one that is growing in popularity exponentially compared to google+ competitiors. If you ever contempleted why you should be using Google+, below are good reasons.

Google+ doesn’t allow people to auto-update from other networks.
Engagement on Google+ status updates seems to yield higher than engagement on Facebook and Twitter updates (possibly because people are actually on Google+ and not updating it from other programs but who).
Google has incorporated social indicators into their search algorithm, giving precedence to updates and sharing within Google's own social network.

If you haven’t signed up for Google+, you will need to do so on their start page. You can sign up for Google+ using your current Google Account or by creating a new Google Account. You will want your Google+ profile under a Google Account that is your own personal account. If you have a company account that is shared by multiple people for AdWords or Analytics, you might not want to combine your Google+ profile there as others would have access to it.

When signing up, you will be asked to enter your first & last name. Google+ is only accepts personal profiles and have a very strict name policy, so be sure to enter your real first & last name, not a company name or combination of keywords.Then upload a photo – be sure to use the same photo you have on other networks such as Twitter or Facebook, so that others will easily recognize you.

After signing up, you will be asked to have Google+ search your email contacts on Gmail, Yahoo, or Hotmail. You can skip this step which is what I would suggest – you can add email contacts later.

Then comes the

Google+ Suggestions page

I recommend following all of the google+ suggestions and creating the corresponding circles, just to get the hang of what they are trying to teach you. This will also teach you basic concepts and terminologies.

After you make a few circles and add a few people to said circles you will go to step 2.

Google+ Profile Creation

Make sure to fill in everything here, because this is how you are going to appear to others. The more information about you the better.

Take the Google+ Tour!

This is where you will learn how to get started, find your friends, customize your profile and share with your contacts, so its worth doing. The next section ill have assumed that you went through a few of these things and ill show you some short cuts.

Using the Google+ Search Bar

At the top of google+ is a search bar. This a great place to start to finding people that post on topics you are interested in, as you can see the search pulled up the latest post that relate to your search, as well as people and pages, and the ability to join the conversation , pause the stream, and even save the search. My recommendation is to jump right in and start engaging on these topics. Add people to corresponding circles and comment on their post with your opinion. BE SOCIAL. After all, Google+ is a social network right?

So far we have learned how to create a google+, update our profile, create a few circles and find new people to engage with. In the next post ill teach you about google+ hangouts! The next step in your google+ marketing campaign. If you would like me to do this mention me on google+ by circling me then mention my name in a post! The way you mention someone on google+ is by typing a + sign then adding their name, example +Christopher Franko

I have also created a Google+ Cheat Sheet to help you out with. ^_^

Eastern North Carolina Internet Marketing Company

2012-06-14T14:11:00.000-07:00

Eastern NC Marketing Company is North Carolina's premier internet marketing service. We've helped over 100 business's just like yours attract and maintain an internet audience, while building significance within that audience. Contact ENC Marketing Company now and learn how we can help your business grow. For a limited time we are offering a FREE SEO Report of your business's website just for contacting ENC Marketing Co via our contact form, just to show you how much we value you as a friend. Have a good one buddy!