EastLake Marketing Group

I Deserve To Be Paid For My Services

noreply@blogger.com (Donna M. Cephas) — Mon, 25 Mar 2013 19:50:00 +0000

In my line of work - a consulting business - I often encounter some business folks that feel they don't need to pay for consulting services. A person not wanting to pay for consulting services can end up being a problem to the bottom line of a business.

It still amazes me that some business folks think they should not pay for consulting services. It is as if they think consultanting is somehow not a legitimate business. I get calls from potential clients from time to time seeking my marketing consulting services, however, upon inquiring about my fees, they question why I charge for certain services. Really! How often do business owners give away their services for free? Now, some consulting businesses may give away an initial 30 minute consultation or something to that effect, etc., but I can think of none that outright give their services away free of charge.

For example very few folks question an attorney's retainer. When they are in need of legal representation, they gladly pay whatever is requested. The same is true for accounting services. A business owner is willing to pay the specified cost to have their books done monthly by a good account. However, when it involves marketing, some business owners have the nerve to question pricing. Marketing is what keeps a business in business. If a business does not engage in some type of marketing, they most often fail. So, why question or skimp on the very thing that will bring you customers?

Folks let me make this fact clear, EastLake Marketing Group is about making a profit! I am not doing marketing consulting/marketing coaching free of charge for anyone; not today, tomorrow, next week, next month, or next year. Under no circumstances should a consulting business not charge a client for services rendered. And the reason is this. There is expertise behind what I do for a living. I had to learn what I'm offering. It was a combination over 20 years what I learned in college, on the job, and self-taught. Either way my knowledge is worth being paid for. I am entitled to be compensated for my efforts. I never allow anyone to persuade me to do different. If I take the free route with regard to my business I will never make a profit. I always remember the advice I was given years ago by one of my mentors. She told me to charge a fair price for my consulting services, even if the person happens to be a friend or family member. I started my business to make money. Therefore I charge for my services.

Happy Marketing!

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot
877.448.0848 - Message Line

Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Wed, 27 Feb 2013 19:52:00 +0000

How often do you contact your customer after you make a sale?

Note: Post your comments here or on our Facebook page. Click on 'The Small Business Marketing Spot' to be directed to Facebook page.

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot
877.448.0848 - Message Line

State The Benefits, Not The Features

noreply@blogger.com (Donna M. Cephas) — Wed, 13 Feb 2013 07:45:00 +0000

When marketing your product or service you always want to play up the benefits. Consumers are a fickle breed when their money is involved. They won't part with it unless there is something in it for them. Give them a reason to purchase your product or service. Remember this, consumers buy benefits not features.

Most consumers could give a hoot about how inexpensive your new coffee maker costs. They want to know, if it is available in twenty cool colors, if it heats the coffee to 100, 200 or even 300 degrees, if it saves space on the kitchen counter, if it grinds the coffee beans, and how fast it will make coffee before they crawl out of bed in the morning.

And business owners honestly don't want too much detail about your company when you are presenting your service to them. They want to hear that you have a solution to their problems. I know it sounds a bit harsh, but it's true. Very few B2B (business to business) clients want to hear you drone on and on about how great your company is. Really! You need to state those benefits.

Never assume that the person reading your ad, flyer, or brochure gets what your business is attempting to sell. Spell it out for them. Appeal to them. Give them valid benefits as to why they need to purchase what you are offering. Sincerely convince them that you care. This type of marketing works every time, because you are giving them exactly what they want. I'm not just blowing smoke either. I know this stuff. I practice it everyday and get paid for it too. :-)

Happy Marketing!

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot
877.448.0848 - Message Line

My Thoughts On Business

noreply@blogger.com (Donna M. Cephas) — Sun, 10 Feb 2013 20:28:00 +0000

Remember, what you are about to read are my thoughts, not yours, so don't take them personal.

1. If you think your business can't get new customers, than you won't.

2. You cannot and will not servive without a solid marketing plan.

3. Your customers will leave you if you do not maintain the relationship that you have with them.

4. Do not say your product will do this or that when you know darn well it won't.

5. If you cannot complete the project on time, then say so.

6. Learn when to walk away from a negoiation that is has gone bad.

7. Always give more than the contract states.

8. Never talk about the competition in front of a customer, no matter how bad their product or service is.

9. It is hard to say no sometimes, but you are going to have to learn.

10. Treat your business like you love it, cause if you don't, no customer ever will.

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot!
877.448.0848 – Message Line

One Size Does Not Fit All

noreply@blogger.com (Donna M. Cephas) — Fri, 17 Aug 2012 15:30:00 +0000

The above headline my be true for clothing designers, but it does not apply to marketing a product or service. Marketing requires a business to have a well thought out strategy in place, and this strategy is set to be implemented for a projected period of time. The strategy must also be designed to fit a particular audience or a trageted segment of customers. Each business has to create a marketing strategy(s) that they think will produce the optimum results they are seeking. This may entail doing customer research as in; surveys, asking the customer directly what they like or dislike about the company's product or service, finding out why they made a purchase, why do they continue to make purchases, etc. Doing this allows the business to fine-tune their marketing stratgey for the best possible results.

With that being said, it still to this day shocks me as to why some business owners think that just because thier competition had a successful marketng campaign that they too can use the same marketing strategy and also be successful. Sadly, it does not work that way. Trust and believe that most likely, the competition's marketing strategy worked because they implemented the ideas I mentioned above and more. Marketing is not cookie cutter. Far from it. A good marketing campaign is a consistent strategic approach to getting your product or service noticed by the people who want to purchase whatever it is that you are attempting to sell them. Now, how your business achieves this action depends on how well you know if your product or service is of use to current customers and potential customers. Yes, it is just that simple. And knowing this is crucial to your survial. I welcome your feedback. Leave a comment. Happy Marketing To You!

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot!
877.448.0848 – Message Line

Questions Of The Month

noreply@blogger.com (Donna M. Cephas) — Tue, 14 Aug 2012 18:21:00 +0000

Are your customers talking about your product or service? And If they are, what exactly are they saying? This is something you need to know in order to keep your customers happy.

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot!
877.448.0848 – Message Line

How To Successfully Market Your Product Or Service And Gain New Customers

noreply@blogger.com (Donna M. Cephas) — Fri, 01 Jun 2012 00:03:00 +0000

I am about to tell you exactly how to successfully market your product or service. Now to some of you what I am about to tell you may come as a shock. Some of you may already be doing what I'm about to say. Some of you may wonder if what I tell you is true. Some of you may wonder if it is just my opinion. Some of you may not give a crap. One thing all of you will care about is, you always are interested in gaining new customers. So without further ado I will now tell you how to successfully market your product or service.

Hire a marketing consultant, marketing firm or marketing coach to market your product your service. Face it, you are not a marketing professional. If you were you would be in the marketing industry instead of the business you are currently in. Yes, that was blunt, but very true. Sticking to what you do best and allowing a professional marketing expert to help you grow your business is how you stay in business. Simple. Too many business owners start a company and think that they can do it all. It is not really possible when you think about it. We all need help on some level.

I get calls everyday from business owners stating how they attempted to market their product or service to no avail. So after wasting money because they had no marketing direction or marketing skills they call me. I gladly show them that marketing does work when done properly. Marketing is planning, consistency, and patience. So folks hire the professionals needed to help you grow your business. Stop throwing your hard earned dollars in the wind. You will thank your lucky stars for having the insight to do you and pay someone else to do the things you thought you could, but could not.

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot!
916.378.0058 – Marketing Line

Question Of The Month

noreply@blogger.com (Donna M. Cephas) — Sat, 14 Apr 2012 06:00:00 +0000

How does your company survive the lean times?

Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot

EastLake Marketing Group Commerical

noreply@blogger.com (Donna M. Cephas) — Tue, 06 Mar 2012 21:11:00 +0000

EastLake Marketing Group creates marketing solutions online and offline. I'm talented at what I do, I've also pooled together a group of equally talented folks to work with me. This is how EastLake Marketing Group creates innovative marketing solutions that are designed specifically for your company. The end result is reaching your target audience and gaining your business more customers and revenue. Get In Contact!

Get In Contact:
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot!

Marketing Question Of The Month

noreply@blogger.com (Donna M. Cephas) — Tue, 21 Feb 2012 20:05:00 +0000

This month's question involves networking. How often do you attend networking events?

Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot

8 Marketing Strategies Every Small Business Should Be Using

noreply@blogger.com (Donna M. Cephas) — Sun, 08 Jan 2012 16:00:00 +0000

There are eight very important marketing strategies every small business should be using to gain new customers and to retain current ones. I won’t go into detail on each one of them, because my feeling is, these are strategies that you folks should already know. If not, then give me a call, I can help you.

a. Networking
b. Social Media
c. Direct Mail
d. Print Advertising
e. Promotional Products
f. Warm Calling
g. Follow Up Contact

Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Mon, 02 Jan 2012 04:44:00 +0000

This week's question is:
Is your marketing plan ready for 2012?

Get In Contact
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot

I'll Be Back!

noreply@blogger.com (Donna M. Cephas) — Mon, 05 Dec 2011 00:12:00 +0000

It has been a wonderful, fun-filled, busy as all get out 2011. I am so looking forward to 2012. I can't wait to give my clients more of me, more of what makes them money and helps them grow their businesses. If you have yet to experience what I offer, well then, you are going to have to Get In Contact. See you all next year!

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Question Of The Month

noreply@blogger.com (Donna M. Cephas) — Sun, 23 Oct 2011 15:00:00 +0000

This month's question is.
How does your marketing efforts generate new business within your company?

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Old-School Closing Strategies That Work

noreply@blogger.com (Donna M. Cephas) — Sun, 18 Sep 2011 15:00:00 +0000

Once your marketing efforts gains a prospect's attention you have got to sell to them. Every business owner has to implement one or more of the following sales closes. How well you do that determines if you make a sale and a new customer. The following closes are from the book Selling Today.

1. Trial Close -
Is a closing attempt made at an opportune time during the sales presentation to encourage the customer to reveal readiness or unwillingness to buy.

2. Direct Appeal Close -
This close involves simply asking for the order in a straight forward manner. It is the most direct closing approach and many buyers find it attractive.

3. Assumptive Close -
This closing approach comes near the end of a planned presentation. If you have identified a genuine need, presented your solutions in terms of buyer benefits, presented an effective sales demonstration and negotiated buyer concerns satisfactorily, it may be natural to assume the person is ready to buy.

4. Summary-Of-Benefits Close -
This close is to reemphasize the value-added benefits that can help bring about a favorable decision. This tactic is also referred to as the step-by-step close. This closing statement gives you the opportunity to restate how the benefits will outweigh the costs.

5. Balance Sheet Close -
The close is for the customers who are having difficulty making a decision even though they have been given plenty of information. Let's assume that the salesperson draws a T on a sheet of paper and places the captions on each side of the crossbar.

6. Management Close -
To close a major account, salespeople sometimes call on top management for help. One important reason to involve management is to make prospects feel your whole
company's resources will be available to support the customer.

7. Impending Event Close -
This close involves making positive use of the negative needs of the prospects well enough to turn their objections into your selling points. More often than not, you will need to have a good relationship with your prospects to make the method work.

8. Special Concession Close -
Offers the buyer an extra incentive for acting immediately. A special inducement is offered if the prospect agrees to sign the order. The concession may be part of a low-price strategy, such as a sale price, a quantity discount, a more liberal credit plan, or an added feature that the prospect did not anticipate.

9. Multiple Options Close -
In many selling situations it is a good idea to provide the prospect with options regarding product configuration, delivery options, and price. This is especially true when you are dealing with the price-conscious transactional buyer.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Sun, 11 Sep 2011 15:00:00 +0000

This week's question is:

How often do you utilize direct mail to generate new customers?

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Marketing & Selling Your Product Or Service To Different Communication Styles

noreply@blogger.com (Donna M. Cephas) — Sun, 04 Sep 2011 15:00:00 +0000

There are four different types of communication styles. These styles are good to know when marketing or selling your product or service to potential and current customers. Knowing your communication style and that of the target you are marketing or selling to guides to process along more smoothly. When you know a person's communication style, you are better equipped to offer them exactly what they want.

Let's discuss the four different communication styles in detail. The following examples are from the book, Selling Today.

Emotive Style: Are expressive and willing to spend time maintaining and enjoying a large number of relationships.

Marketing & Selling To Emotives -
- Be enthusiastic
- Don't be too stiff or formal
- Take time to establish goodwill
- Maintain eye contact
- Be a good listener

Directive Style: Described as frank, demanding assertive, and determined.

Marketing & Selling To Directive -
- Keep as businesslike as possible
- Be efficient, time disciplined, organized
- Identify their goals
- Ask questions and note their response

Reflective Style: Tends to examine all the facts carefully before arriving at a decision, gathering all available information and weighing it carefully before taking a position.

Marketing & Selling To Reflectives -
- Use thoughtful, well-organized approach
- Present information in a deliberate manner
- Provide documentation
- Never pressure for a quick decision

Supportive Style: They complete their tasks in a quiet unassuming manner and seldom draw attention to what they have accomplished.

Marketing & Selling To Supportives -
- Take time to build the relationship
- Listen carefully to their opinions and feelings
- Provide assurances for their views
- Have patience, give them time to comprehend

I encourage you to take time and find your communication style, also find out the styles of the folks you market and sell to, doing this will help you prosper in your business far more than you ever dreamed.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

The Top 10 Business Magazines You Should Be Reading

noreply@blogger.com (Donna M. Cephas) — Sun, 28 Aug 2011 15:00:00 +0000

If you own or operate a business especially a start-up business, you should be reading the following magazines. I know, who has time to read a magazine while running and growing a business? I say, make time, cause you will learn a ton of strategies and techniques from actual business owners who have already experienced or are experiencing what they write about.

Top 10 Magazines

Fast Company

Inc.

Entrepreneur

Selling Power

Forbes

Sacramento Small Business Journal

The Wall Street Journal

Money

Deliver

Bloomberg Businessweek

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

What Does The Word Free Really Mean?

noreply@blogger.com (Donna M. Cephas) — Sun, 21 Aug 2011 15:00:00 +0000

What does the word free really mean? I'll tell you my theory in a second, hear me out first. The average consumer hears and sees the word free a gazillion times a day. So why is it that business owners constantly offer free coupons, consultations, prizes, dinners, seminars, etc.? Some of them don't even know why they do it. They most likely do it because every other business does it. Getting back to my question. What does the word free really mean?

The dictionary says that the word free means this: costing nothing; requiring no money to be paid.

Okay, there you have it. If it cost nothing and requires no payment. Why the hell do folks fear a free offer from a business? I'll tell you why, because the word free is over-used in the marketing and advertising world. You see free on just about every product or service. Some products and services should never be free.

Now let's explore what free means to the average consumer. Free to the average consumer means, Of no value, beware, and do not trust. Consumers have been burned everytime when the word free is invovled. They don't want to take anything free, because in their mind it means cheap. To some it means a business cannot sell an item or service for a price, so they give it away. No matter how good the product or service is, to a consumer free means, be cautious.

And with good reason. How many times have consumers been lured in with marketing and advertising using the word free? Gazillions! It is no wonder that we no longer know what the word free really means. My suggestion is this. Give the word free a rest. Let's stop using the word free in any form of marketing or advertising. There are a ton of other words in the English language that we can use. Such as: complimentary, or you can have it. I happen to like complimentary it sounds proper. Let's not just change the word, let's change the reason. Giving a product or service away should be just that, and with no strings attached. That's my take on the word free. Leave a comment regarding how you feel about the word free being utilized in marketing and advertsing.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Finding The Valued And Not So Valued Customer Service Balance

noreply@blogger.com (Donna M. Cephas) — Sun, 24 Jul 2011 22:49:00 +0000

Customer service is essential if your goal is to have long-term repeat customers. There is a delicate balance involved; on the one hand you take care of your valued customers. What about the not so value customers? Do you treat them differently? There in lies the dilemma for most businesses. How do you find the customer service balance between the valued and not so valued customer?

Some businesses offer different levels based on customers status. This method is based on top and medium level paying customers receiving the best customer service, and low level customers receiving mediocre service. Funny how nobody within a company ever wants to admit this fact, but it is practiced everyday by a large and small businesses. In my opinion the balance is found in treating each and every customer equally.

How can this be done? It begins from the very moment a customer is gained. No matter how much the monetary value of the first purchase. The focus should remain on the fact that they made a purchase. That act alone makes them a valued customer.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

The Ultimate Goal Is To Sell

noreply@blogger.com (Donna M. Cephas) — Sun, 17 Jul 2011 20:11:00 +0000

I love how some folks on the various social media sites seem to want to regulate the practice of selling a product or service. I guess us business folk are interrupting their conversations about what they are doing at the moment. Now don't start attacking me just yet. I have no problem with random folks discussing their personals in a public forum. What I have a problem with is, some random person suggesting that I not sell my product or service or telling me how, when, and what I should be selling on a social media site.

Social media is no different than a brick and mortar establishment. Picture this scenario. You and your other half decide to go watch a movie at the local mall. You arrive a bit early. The movie does not start until an hour later. You go ahead and purchase the tickets anyway, with the intentions of passing the time by walking around the mall and checking out the sales. The two of you walk into a store to checkout a sale that caught the other half's eye. Immediately you are both greeted by a friendly sales rep. You tell the sales rep that you are just looking until your movie starts. Fair enough for the sales rep to leave you be now, huh?

No it is not. You have just walked into a retail store. The sales rep's job is to approach you and make an attempt to sell you something. They are not in business in the mall so that you and your other half can chill until your movie starts. Now they have no problem with you browsing the items that they sell while you determine if you are going to make a purchase. But you don't get the right to expect them to not make at least one attempt to sell you something.

That is exactly how it is with social media. If you befriend a business then you should expect at some point that the business is going to attempt to sell you something. We business owners are on social media sites to sell a product or service. Yes, we may chat it up with you, but make no mistake, our ultimate goal is to sell. Our conversations are geared toward building relationships with current and potential customers. We are going to post tips and other advice, we will post about our web sites and blogs. And yes, we attempt to make a sell. Because after all the ultimate goal is to sell.

Social media is the new way to sell to customers. If your goal is to just chat it up with others in your circle, feel free to do so. That is your agenda. Do not however, interfere with the agenda of businesses that intend to sell their products and services. We have the right to sell as often as we choose to. If for some reason you don't like it, then unfollow, unfriend, delete, etc. Because after all, the ultimate goal is to sell you something.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

The Most Important Thing To Do When You Want More Sales

noreply@blogger.com (Donna M. Cephas) — Sun, 03 Jul 2011 20:51:00 +0000

The most important thing any business should be doing to gain more sales is, market to the customers you already have. Marketing your product or service to current customer's is how you gain repeated sales and referrals. A customer that purchased from you before is more likely to purchase from you again. They are going to do this before a prospect will. Why? Because they have already established a business relationship with you. A prospect does not yet know you or trust you.

Yes, it has been said many times by countless marketing professionals. Yet you would be surprised how many businesses don't utilize this valuable marketing strategy. They make a sale, then never follow up. Then wonder why they are constantly seeking new customers. Folks it is simple, so simple I can't understand why my clients and other business owners don't do it with every person that has made a purchase. If you want more sales. Market to the customers you already have. If you do not have time because you are too busy running things, then hire someone to do it for you. Not marketing to current customers is leaving money on the table for someone else to take. That someone would be your competition.

Get In Contact
Maddison D.Cephas
EastLake Marketing Group
The Small Business Marketing Spot

Guest Post - Designated Guerrilla

noreply@blogger.com (Donna M. Cephas) — Sun, 19 Jun 2011 15:00:00 +0000

This guest post is by none other than Jay Levinson, The Father of Guerrilla Marketing. I've been telling my client's this fact for years, however Jay expresses it a bit better. Enjoy!

Designated Guerrilla

Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.

Here's the deal: Marketing can succeed only if time and energy are devoted to it regularly. Insight and understanding, savvy and skill are useless unless action is taken and somebody is paying close attention to the marketing process.

Maybe that somebody will be you. But perhaps you're too busy attending to the details of operations, finance, production, sales or service. If that's the case, that somebody should be your designated guerrilla -- an individual who has the expertise, interest, desire and time to mastermind your marketing. Select that person from within your company or from the outside. There are lots of hired guns who will be delighted to eat, sleep and obsess over your marketing. Just be sure you select somebody.

Find someone who will approach the marketing function in true guerrilla fashion -- with enthusiasm, confidence, high energy, and a killer instinct. If the person running your marketing show now doesn't have those attributes, get yourself another guerrilla.

Marketing, for all its sophistication, is just like a little baby in that it needs constant attention and thrives best when it is nurtured and guided. Unless you or your designated guerrilla provide this parenting, your company will begin to fade from your customers' and prospects' minds.

Your designated guerrilla should be a person who knows how many marketing weapons are available to you, how many you can create right in your own office, which ones are free, what your competition is up to, and what kind of new technology can help you.

Perhaps your designated guerrilla will be your marketing director or director of sales. It might be a marketing consultant, the account supervisor at an ad agency. It might be you. Just be sure it's someone who shares your vision and absolutely loves every aspect of marketing.

How much time should your designated guerrilla spend attending to the actions required by guerrilla marketing? The most time will be necessary at the outset; when the planning is done. Less time will be required during the launch phase, when the weapons are fired. And still less time, but constant time -- must be devoted as you sustain the attack.

That time will be devoted to three tasks: maintaining the attack, tracking your marketing efforts, and developing improved marketing. It is rare for time to be spent more valuable in your pursuit of profits and joy.

Of the many reasons for business failures, an inability to market aggressively and constantly ranks right near the top. When that happens, the finger of fault always points to the CEO -- the person who is too busy with other business functions to give proper attention to marketing, too egotistical to delegate the function to someone else, or too ignorant of the power of marketing to realize the need for consistent nurturing.

Jay

The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books ever written
Over 21 million sold; now in 62 languages
www.gmarketing.com
www.guerrillamarketingassociation.com

How To Successfully Marketing Your Product Or Service

noreply@blogger.com (Donna M. Cephas) — Sun, 05 Jun 2011 23:29:00 +0000

I am about to tell you exactly how to successfully market your product or service. Now to some of you what I am about to tell you may come as a shock. Some of you may wonder if what I tell you is true. Some of you may wonder if it is just my opinion. Some of you may not give a crap. One thing all of you will care about is, there is valid truth to what I'm sharing with you. So without further ado I will now tell you how to successfully market your product or service.

Hire a marketing consultant, marketing firm or marketing coach to market your product your service. Face it, you are not a marketing professional. If you were you would be in the marketing industry instead of the business you are currently in. Yes, that was blunt, but very true. Sticking to what you do best and allowing a professional marketing expert to help you grow your business is how you stay in business. Simple. Too many business owners start a company and think that they can do it all. It is not really possible when you think about it. We all need help on some level.

I get calls everyday from business owners stating how they attempted to market their product or service to no avail. So after wasting money because they had no marketing plan or direction they call me. I gladly show them that marketing does work when done properly. Marketing is planning, consistency, and patience. So folks hire the professionals needed to help you grow your business. Stop throwing your hard earned money in the wind. You will thank your lucky stars for having the insight to do you and pay someone else to do the things you thought you could, but could not.

Get In Contact
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot
916.548.6328-Marketing Consulting

Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Sun, 29 May 2011 19:25:00 +0000

This week's question is: Do you market your own product or service?

Get In Contact
Maddison D. Cephas
EastLake Marketing Group
The Small Business Marketing Spot
916.548.6328-Marketing Consulting