New economic conditions means small businesses and companies must think differently when it comes to their marketing

December 21st 2008 - Businesses and people are reading multiple messages daily stating the new economic crisis that everyone is facing. For businesses this means ensuring money is spent wisely. A Canadian postcard direct mail company has taken note of this and shows how effective their direct mail solutions can be to ensure they help businesses overcome the economic crisis and continue to generate sales.

Postcard Marketing Group is a direct mail provider to small and medium sized business just lunch their new customer interatctive website www.myeasymailmaker.com It helps small businesses start with postcard marketing campaigns and by allowing them to create, deliver, and track the ROI of their direct mail. The website also allows businesses to track and organize marketing activities with the CRM Management system all available with their free account

“Companies want an affordable effective in this economic environment and postcard marketing is a welcomed method that allows companies to view the effectiveness of their money spent.“ says Travis Batting, CEO of Postcard Marketing Group “Every action needs the right ingredients and our question process to integrate postcard marketing into any business ensures that you get the maximum ROI on your money spent.”

You don’t have to spend tens of thousands to speak to your customers. There are so many media channels that many have forgotten the roots of marketing that is delivered to your door. Research has shown that mail is a welcomed marketing channel and is why postcard marketing works.
About Postcard Marketing Group - Postcard Marketing Group is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.
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If you’d like more information about this topic, or to schedule an interview with Travis Batting, please
call Kecia McLaren at 866-790-MAIL(6245) or email info@postcardmarketinggroup.com

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Thunder Bay November 9 - September 30th 2008 was a day to mark on the Calender for many telemarketing companies across the country. That was the day that the National Do Not Call List (DNCL) took effect. Canada trailed 5 years in implimenting but will now relief many irritated customers. This also represents an opportunity in a shift of marketing money from telemarketing to direct mail.

The US saw a shift of 30% of the 2 Billion spent in Telemarketing Shift to Direct Mail. Businesses that previously used telemarketing still need to attract customers and almost half of a survey suggested direct mail as the source.

Key facts about direct mail is that 49% of Canadians prefer mail from companies they are currently doing business with and 63% read their mail at their first chance possible.

Postcard Marketing Group whcih powers www.myeasymailmaker.com see this as a huge opportunity to test and impliment direct mail as a marketing medium. Postcard Marketing Group sees Postcard Marketing as a powerful way to get connected with customers for a few reasons that make sense for companies to adopt.
Postcards Get Read
Affordable – Postcards are cheap and Canada Post’s Unaddressed admail or bulk addressed admail makes it an affordable method for small or large businesses
Postcards Make a Good First Impression
Postcards Work for Any Business - Including Yours
Postcards Produce Fast Results
Postcards Make a Good First Impression

The Value of “The Mail Moment”
• Mail Provides a Positive Experience:
o 59% Find that looking at their mail is a
positive experience in their day
o 57% Look forward to what’s in the
mailbox
o 53% Say receiving mail is a real pleasure
• Mail is the Best Way to Communicate:
o 84% Believe that a letter seems more
official than an email
o 78% Agree that mail is a great way for
companies to communicate with me
o 74% Feel that Mail is the best way to
receive and send important information
o 72% Say that mail is more private than
online

www.myeasymailmaker.com helps small and medium size businesses to impliment postcard marketing more effectively, right from their desktop. Direct Mail Campaigns can be created in under 10 minutes with your free account and is simple to create professional looking pieces.

“Small to Medium size business owners can now compete with those large companies that have full time marketing departments. Our new self directed web-site allows the small business to obtain the knowledge, affordable solutions, and direct mail tools to market themselves in a matter of minutes. “ says Travis Batting, CEO of Postcard Marketing Group “Technology has now allowed us to provide tools such as Variable Data Printing and Personalized URL’s where prior they were only affordable for large companies. Our free marketing analytic tools on our web-site allow companies to measure the ROI on their marketing, which even many large organizations don’t know or do. This gives us small companies a definate edge.”

Travis Batting Added “Business is competitive these days with large multi million dollar companies eating a lot of market share. It’s our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future.”

About Postcard Marketing Group - Postcard Marketing Group powers www.myeasymailmaker.com which is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.
………………………………………………………………………………………
If you’d like more information about this topic, or to schedule an interview with Travis Batting, please
call Kecia McLaren at 866-790-MAIL(6245) or email info@postcardmarketinggroup.com

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Benefits of Postcard Marketing
• Keep your name in front of customers.
• Postcards generate a high ROI
• Flexible, informative and creative.
• Postcards are high impact and low cost
• Separate yourself from the competition.
• Establish regular communication between
you, your customers and future customers.
• A well-produced postcard establishes a bond
with customers.
• Postcards sell products and services.

Uses of Postcard Marketing
•Generate website traffic and sales leads.
• A cost effective way to promote new
specials.
• Promote company awareness.
• Announce new products, web sites, store
locations, etc.
• Inexpensive, effective way to thank
customers.
• Use as a coupon and/or survey for clients.
• A great way to test market new products
and measure advertising campaign responses.
• Tradeshow/Event promotion.
• Maintaining customer contact.

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1)download it http://www.myeasymailmaker.com/easymailmaker.pdf
2)view it online http://postcardmarketinggroup.com/12.html

Enjoy

Travis

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Personal Message from the Host:
Hi there, Tomorrow at 6pm EST we are hosting a free conference call through talkshoe.com about Postcard Marketing. The “mail moment” is something your customers have in common and you will learn step by step how to reach them. Need more info email us at info@postcardmarketinggroup.com

Scheduled Time:

Date: Wed, September 3, 2008
Time: 06:30 PM EDT

How to participate:

Call in:

1. Dial: (724) 444-7444
2. Enter: 21434 # (Call ID)
3. Enter: 1 # or your PIN

Join from your computer:

1. Click here to join the call or just listen along
2. (Optional) Become a TalkShoe member

Facebook user? You can join this Call directly through the TalkShoe Community Calling Facebook application.

Listen to the Recording:
If you missed this event or want to hear previous recorded episodes click here.

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August 21st 2008 - Postcard Marketing Group a direct mail provider to small and medium sized business just lunch their new customer interatctive website http://www.myeasymailmaker.com It helps small businesseses take control of their direct marketing campaigns and by allowing them to create, deliver, and track the ROI of their direct mail. The website also allows businesses to track and organize marketing activities with the CRM Management system all available with their free account

“Small to Medium size business owners can now compete with those large companies that have full time marketing departments. Our new self directed web-site allows the small business to obtain the knowledge, affordable solutions, and direct mail tools to market themselves in a matter of minutes. “ says Travis Batting, CEO of Postcard Marketing Group “Technology has now allowed us to provide tools such as Variable Data Printing and Personalized URL’s where prior they were only affordable for large companies. Our free marketing analytic tools on our web-site allow companies to measure the ROI on their marketing, which even many large organizations don’t know or do. This gives us small companies a definate edge.”

Travis Batting Added “Business is competitive these days with large multi million dollar companies eating a lot of market share. It’s our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future.”

About Postcard Marketing Group - Postcard Marketing Group is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.
………………………………………………………………………………………
If you’d like more information about this topic, or to schedule an interview with Travis Batting, please
call Kecia McLaren at 866-790-MAIL(6245) or email info@postcardmarketinggroup.com

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Take a look a few of the new features…
-easier navigation around
-access to our podcasts, video tutorials, articles, insights, and other great resources
-free account sign up for a free account and gain access to main powerful tools for your business including
-using our free design templates and customize for free on line

We’ve been hard at work to make a site that better meets your needs.
We’d love to know what you think. Please feel free to reply to this
email and let us know what feedback you have (good, bad or otherwise).

The goal of the site is to provide you quality content and a
community to associate with other small business direct mail enthusiasts. Things will
continue to grow and change, so your input is valuable.

direct marketing logo

Easymailmaker.com

We’ve been hard at work and the release of our new direct marketing web-site is fast approaching. Our official release date is next week but I wanted to write and share some interesting points that I’ve learnt of the last few months.

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn’t take too much work to find.

Video Tracking

I’ll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com

What they do is you install html code at the top and bottom of each page you want to track and it records a video of the users that go on your web-site. You see their mouse movement and it can really help you understand the way your clients think and what areas are “hot spots” Another neat tool about that is they do heat maps where people click and hover their cursor….another great way to measure where the hot zones on your page are.

Outsourcing

I’ve used an outsourcing agency to design and develop our web-site. I used www.elance.com which I highly recommend. Especially for real estate agents. What they are is a governed web-site which acts as a auction for your projects that you post. You review the professionals that bid, pick one, make a deposit to elance and then when you are satisfied and the project is complete you release the funds. A great way to not get ripped off. Long story short, keep it legit and by elance governing everything it is the best solution. My developers are in India, highly skilled, great communication and the best thing is that I give them the tasks to do in the evening and they work all night as it’s their daytime. Amazing concept.

Web 2.0

There is lots of talk of web 2.0 which is basically going to be the next wave of internet search. There is so much junk that the web 2.0 will be lean mean searching machine. If your website isn’t 2.0 worthy you will no longer be part of the new search.

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business
We really do want to hear from you. Just hit comment and jot in a few
thoughts and hit send. You will get our usual auto-response, but
rest assured we read every email.

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FOR IMMEDIATE RELEASE

Contact: Postcard Marketing Group
Tel: 866-790-MAIL
Email: info@postcardmarketinggroup.com

EASYMAILMAKER.COM ANNOUNCES RELEASE OF THEIR PODCAST
Boost Your Knowledge On the Direct Marketing Industry

Postcard Marketing Group who manages the website www.easymailmaker.com and helps small businesses and realtors take control of their direct marketing campaigns ve just announced the release of their podcast. The podcast can be listened through Itunes later this month and through most major podcast directories.

Travis Batting, CEO of Postcard Marketing Group says “Everyday small businesses lose money with the marketing material they send out. Our job as a printer and a direct marketer is to educate others on the most effective way to market themselves with the combination of quality, copywrite, mail lists, and technology. Our podcast helps small businesses that wear multiple hats day to day to be able to learn what they need to compete with large companies. Our free marketing analytic tools on our web-site allow companies to measure the ROI on their marketing, which even many large organizations don’t know. This gives us small companies a definate edge.”

www.easymailmaker.com allows users to sign up for a free account to create, design, customize and order products such as postcards, business cards, flyers, brochures, automatic postcard newsletters, and more. They also educate clients on the use of combination marketing and combining direct mail with PURL’s(landing pages) which dramatically boosts ROI. They use marketing analytics to help clients understand how effective their ROI is and what they should improve.

People can now view their podcasts through ODEO

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If you’d like more information about this topic, or to schedule an interview with Travis Batting, please call Kecia McLaren at 866-790-MAIL(6245) or email info@postcardmarketinggroup.com

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What to Expect from Direct Mail

Direct Mail is NOT for everyone. That is direct and I have just saved some a few bucks. This article will help you decide if Direct Mail is for you and your business. Like anything one should think about the steps he/she will preform in the capaign and ensure that their are steps to carry each of those out. There are a number of things that one must consider and no cost isn’t the number one thing.

1. ROI
2. Market Niche
3.Wording
4. Cost
5. Campaign Follow through.

ROI
You have to make sure that the ROI that you will get will justify your product or service. I say this because if your widget only brings you a small profit for you the % of calls you need to cover the costs are going to far exceed what a typical direct mail campaign will bring. There are many variables that will help increase your ROI and boost your sales. The truth is that a direct mail piece will only bring in a 1-3% ROI. I will speak briefly on a few things that will increase this but encourge you to read my other articles on PURL’s and Variable Data Pritning

Want upto 30% ROI? Yes, then a PURL or GURL is for you. A PURL Stands for a Personalized URL. A URL is a web address like http://www.easymailmaker.com. A PURL would look like http://www.start.easymailmaker.com/ASiddiqui A GURL is a more standard landing page and an example is http://www.start.easymailmaker.com See how the PURL pesonalizes the web page to that individual. It is also very focused on a specific product or service that you advertised in the direct mail piece. I’ve seen landing pages(or a Generalized URL-GURL) not be specific or not carry a common theme from the direct mail piece and results have been poor. These methods combined with direct mail will boost your ROI because it is using multiple marketing methods to touch your clients. It is prooven that upto 75% of households have a mail moment everyday and spend time reading the mail. It is also prooven that the majority of people prefer to respond to direct mail through the use of the internet to respond and with internet users increasing by the millions this is a sure sign ROI will be up. We have seen combination marketing boost ROI upto 30%

Variable Data Printing is similar to the personalized URL where the direct mail piece is personalized to the person your sending the piece to. If you were John and you received a Direct Mail piece with the headline “Worry no longer about money”or “John, Worry no longer about Money”which would get more of your interest to keep reading?

Market Niche

40% of your success is through the mailing list and who your target audience is. This ties into the ROI factor because if your sending farming supply direct mail to city folk, best of luck to you but no results for you. Some people choose the insert marketing method into the local flyers. This is fine for Business to Consumers businesses but you are reaching a very broad market that may have no interest in what you do.

You can purchase mail lists that are really targetted to your specific consumer or business. You’d be suprised how detailed they can get. I often refer to a story I heard about a customer that was using postcard marketing to get his information out to about a sale on carpet cleaning. Their logic was they were close to their office and that will save on driving costs and time. They didn’t know what the Pyscographics of the neighbourhoods they were mailing to. They got poor results and they wondered why. If you were to take a drive through the neighbourhood you would soon find that it was lower income neighbourhoods were the last thing on their mind was to clean their carpets. Fine tuning your mailing list is an ongoing thing and we can help you do thing

If you want to learn more about the other 2 factors, please sign up for our newsletter at http://www.blog.postcardmarketinggroup.com/wordpress

Travis Batting founded Postcard Marketing Group in 2005 with a vision in creating an ease of ordering for customers and driving ROI. The company has quickly evolved and offers clients above average tools to be a leader in the industry and brings knowledge to keep the customers on top of their business. Start your campaign today at http://www.easymailmaker.com

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