Easy Way to AdSense

Links for 2012-06-01 [Digg]

Sat, 02 Jun 2012 00:00:00 PDT

Proč užívat Colostrum - Síťový marketing-Práce z domova-Obchody online-MLM
Co je to colostrum a proč užívat COLOSTRUM?

Links for 2012-05-01 [Digg]

Wed, 02 May 2012 00:00:00 PDT

Forever Living - Products - Nápoje s aloe vera
Forever Living-Zdraví i příležitost - Využívejte výhod aloe vera v několika formách osvěžující zdravotní stabilizovaného aloe vera gélu. Hlavní přísadou všech druhů je gél z tepelně neupravované aloe vera, která je bohatým doplňkem zdravé výživy. Pijte jednu dávku denně, abyste napomohli trávení a vstřebávání živin, přidali do vaší stravy vitamíny, minerály a aminokyseliny a především podpořili svůj zdravý životní styl.

Links for 2012-04-17 [Digg]

Wed, 18 Apr 2012 00:00:00 PDT

OKG - Emulips Slim (capsules a drink), OK Alfa plus-Hubneme v rizikových partiích balíčkem EMULIPS SLIM A OK ALFA - Stálé zdraví - Přírodní produkty pro prevenci zdraví
zdrave hubnuti - Hubnutí v rizikových partiich - EMULIPS SLIM A OK ALFA plus - Produkty OKG
Forever Living Products Retail Store
Aloe Centrum
Colostrum kosmetika - Essens Club - Nejlevnější parfémy
Essens kosmetika s Colostrem

Links for 2012-02-04 [Digg]

Sun, 05 Feb 2012 00:00:00 PST

Essens Colostrum - Essens Club - Nejlevnější parfémy
Colostrum je cenné pro svůj vysoký obsah imunitních složek nezbytných pro přežití ve světě plném mikroorganismů.

Links for 2012-01-29 [Digg]

Mon, 30 Jan 2012 00:00:00 PST

Co je to Colostrum - Síťový marketing-Práce z domova-Obchody online-MLM
COLOSTRUM je přírodní zdroj vaší imunity!

Links for 2012-01-13 [Digg]

Sat, 14 Jan 2012 00:00:00 PST

Forever Living – Domů
Forever Living-Zdraví i příležitost
Proč jsem se rozhodl pro on-line obchod a pro výrobky z Ganodermy? - Ksandrová Sárka Mga. strana
DXN Lingzhi káva je dokonalou směsí kávy Arabica a extraktu z ganodermy.

Links for 2011-11-16 [Digg]

Thu, 17 Nov 2011 00:00:00 PST

Aloe Vera Alo barbadensis
Aloe Vera has been used for thousands of years for medicinal and commercial reasons. It is even mentioned in the Bible where for instance the body of Jesus Christ was wrapped in linen cloth to which was added a mixture of myrrh and aloes. See John 20:28.

Adsense and Youtube

saksa@centrum.cz (saksa) — Sat, 24 Nov 2007 19:55:31 PST

Adsense and Youtube...

Wow...another way for me to earn with Google Adsense by placing Youtube videos on my web pages. Pretty neat. When I first saw this option in my Google Adsense account I assumed it was the same thing as the video option here on blogger. Not so.
Should be interesting to see what kind of impact this will have on my adsense earnings.
Since I am a social networking junkie. I wanted to share youtube videos about social networking.

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Welcome to Easy Way to AdSense

saksa@centrum.cz (saksa) — Tue, 23 Oct 2007 15:46:51 PDT

We're glad you're visiting our adsense resource. At adsense training you will find great resources, articles, links and more about adsense.

We hope you enjoy our adsense website, and we wish you the best!

~ The adsense training Staff

http://adsense.en101.cz

Keyword AdSense guide
AdSense advertising guide
AdWords adsense guide
AdSense tracking guide
AdSense revenue guide
AdSense Guide
Welcome to Easy Way to AdSense
http://www.en101.cz/adsense/Template1/
Blog : EasyAdSenseEarning
Easy Way to Adsense

I use the NEWS: MakeMoneyNews
Videos: aglocoincome on Flyxia, Fixya-videos
Picture: Share Picture and Earn

Keyword AdSense guide

saksa@centrum.cz (saksa) — Thu, 18 Oct 2007 13:04:51 PDT

How To Incorporate Adsense Into Your Online Affiliate Marketing
By Jamie Snodgrasss, Mon Jan 2nd

A lot of people are lured by affiliate marketing because it canbe financially rewarding, even if you just stay at home.Affiliate marketing programs are best alternatives to those whoare sick and tired of their arduous daily work just to climb upthe venerated corporate ladder. You don't need products to sell,you just have to market them in your own web site and you don'thave to worry about processing the customers' payments and theshipment of the products. If you are already into affiliatemarketing, probably you were thinking about these benefits, too,before deciding to join an affiliate program.

Of course you want earn huge amount of commission. Who would notwant it anyway? Keep in mind, however, that affiliate marketingcannot guarantee you instant success if you don't work on it.There are a lot of ways of maximizing your income. The Internetis a huge library of information, use it to learn of otheropportunities and ways to increase your income. You can partnerwith several merchandisers and promote different products inyour website; thereby, increasing your chance to earn acommission.

The easiest way for you to rev up your revenue potential is byincorporating Google AdSense into your marketing campaigns. Whatis Google AdSense? What are its advantages? How can it boost myrevenues? These are some of the questions you might want to ask.Let's try to probe into Google AdSense, so you would know how itcould help you in your affiliate marketing program.

Merchants place their ads in Google, which is one of the mostpopular search engines or tools for locating various resourcesin the World Wide Web. Now the Google AdSense program allows youto display these ads in you website and when your visitors clickthrough them, you earn. The advertiser, which is the merchantpays Google for every click-through made by the customer and youas a partner of Google, gets a share from that payment.

What's great about the Google AdSense is that the ads arerelevant to the content of your web page. Most likely, visitorsof your web site are interested on the theme of your site andspecifically, on the content of your web page. So, seeing adsrelated to their interest would definitely drive them to clickthrough the link or the ad. Using state-of-the-art technology,Google scans your web site and matches the content of your pagesto their large database of advertisers; this

way, Google is ableto find ads that are targeted by the users of your site. Inaddition, Google changes the ads in your site as you change thecontent of your pages, so you can always expect the ads to berelevant to your site.

Having Google ads in your website is also a way of convincingyour users to return to your site. Repeat customers multiplyyour income without having to exert extra effort to convincethem again to click through your links. And your potential toearn doesn't depend on them alone. Since you already have theirconfidence, they can be your endorsers as well. They could referyour site to family and friends who probably share the sameinterests with them.

Advertisers in the Google AdSense program range from largeinternational brands to small-time domestic and localbusinesses, so the targeted market for the ads can range aswell. This adds variety to your site; thereby, attractingdifferent kinds of users. As you attract more users, youincrease your earning potential as well. If you are targeting aspecific nationality for your site users, don't worry becauseAdSense can be used in different languages.

In order to boost your revenues through Google AdSense, you mustpay attention to making web pages of high value topics. Makecontents related to high-paying ads, so you can earn more. Someads pay only a few cents while some ads pay you dollars just fora single click. You would need to do a little research on thisso you can come up with a more relevant content. Join affiliatemarketing forums and get tips from experienced affiliatemarketers.

Becoming an AdSense affiliate marketer is easy and fast. Youjust have to apply online and once your application is approved,you can instantly set up Google ads in your site. All you needto do is copy and paste some codes in your web pages and in notime the ads will appear in your site.

Strike while the iron is hot! Take advantage of the favorablecircumstances the Internet is offering you. Make the most ofyour affiliate marketing opportunities, use Google AdSense!

Google Adsense Fraud: Sofizar

By Ron Arthur
It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” . Google AdSense fraud is one of the diseases that plague the Read more...

The Adsense Scroll Mouse Theory

By Carole Nickerson, Mon Jan 2nd
Before I start, I was hoping to bring you some figures on thenumber of users who own a scroll-mouse, or at least some recentsales statistics. While I haven't yet found that data, I can saythat I Read more...

Keyword AdSense guide

AdSense advertising guide

AdWords adsense guide

AdSense tracking guide

AdSense revenue guide

AdSense Guide

Welcome to Easy Way to AdSense

AdSense advertising guide

saksa@centrum.cz (saksa) — Thu, 18 Oct 2007 13:05:15 PDT

The Adsense Scroll Mouse Theory
By Carole Nickerson, Mon Jan 2nd

Before I start, I was hoping to bring you some figures on thenumber of users who own a scroll-mouse, or at least some recentsales statistics. While I haven't yet found that data, I can saythat I did find that the scroll-mouse (especially optical) areamong the most popular because of the ease it offers inscrolling documents.

With that in mind, the "Adsense Scroll Mouse Theory" goessomething like this:

People scroll a webpage in mainly two different ways: A) Theyare browsing quickly and looking for something to catch theireye, or B) They are reading a document where their scrolling ismuch slower and paced. When a user scrolls the page, there arenatural breaks which occur due to limited finger movement. Basedon the two kinds of scrolling, finger movements and the factthat eye-level content gets the most visibility, an estimate canbe made (in pixels) which determines where the majority of thesebreaks occur at eye-level.

In this experiment, I recorded results from 10 differentscroll-mouse users to measure their scrolls in pixels, based ontwo different scrolling habits.

A) Fast browsing - the average mouse scroll is 600-700 pixelsvertically, meaning when the user pauses, their eye-level fallswithin the 600-700 pixels range on the page (from the top of thedocument, not the browser). They scroll and stop, scroll andstop. They have no choice.

B) Slow browsing - the average slow mouse scroll is 400-460pixels vertically (scrolling in smaller chunks while reading),meaning that they pause at eye level every 400-460 pixelsvertically. As they read a section, they usually start to scrollbringing more content up into their immediate eye-level.

Considering these two key mouse scrolling behaviours, it wouldmake sense to place ads exactly at these points, or use anoverall average to concentrate ads within every 400-700 verticalpixels on the page. The best

fit would be a 336x280 ad block asit catches both ends of the slow & fast scroll.

You might be wondering about people using a browser's scrollbarinstead of a scroll-mouse. With a browser's scrollbar, fastscrolling habits either stopped at around the 2000 pixel mark(for very long pages equal to just slightly more than half-waydown a page) or the bottom of the page. For slow scrollinghabits, the pauses occurred at eye-level about every 400-460pixels, just as with a scroll-mouse.

The consistency in slow mouse & slow browser scrolling habitswould leave you to assume that Adsense ads placed around the400-460 mark might be something worth testing on your ownwebsite.

But consider this too: Initial eye-level on a webpage issomewhere around the 200-231 pixel mark. You could try placingads at this point, the 400-460 mark, and then at the 600-700mark. This way you are getting immediate visibility with the topads first presented when the page loads, caching slow readers asthey scroll, and catching fast scrollers too. The only groupyou'd have a problem slowing down are the ones using browserscrollbars. Images used next to Adsense ads can help catch theirattention, especially if the page has a lot of text.

Now it's very likely someone else has already thought of thisand it's already been discussed to death. I haven't foundanything related to it. Everything here is really just theory,but something I plan to test myself using live test subjects (itsounds cooler than 'search users') and will post results as theycome.

I would love to hear if you tested this out and what yourresults were.

About the author:Carole Nickerson has been a web developer and internet marketersince 1998. She now spends her days actively filling up her newblog with all she has learned. To find more Google Adsense Tips& Tricks, or post a comment, visit:http://www.CaroleNickerson.com

Here are some articles to start with..

Auto Income Secrets - Make Money Online Without Lifting A Finger

By Fidens Felix, Mon Jan 2nd
Google Adsense program is a very lucrative program forwebmasters. For people who is not familiar to Google Adsenseprogram, you can see it at (http://www.google.com/adsense).However, To win Read more...

Google Adsense Fraud: Sofizar

AdWords adsense guide

saksa@centrum.cz (saksa) — Tue, 16 Oct 2007 15:37:29 PDT

Google Adsense Profits Mixed In With Affiliate Marketing Online
By Jamie Snodgrasss, Mon Jan 2nd

Are you a webmaster who needs funds to keep your websiterunning? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a webpublisher and you need cash, affiliate marketing may work wellfor you. With affiliate marketing, you may get a lot of cashpouring into your bank account easily. And if your website isrich in great contents and you want to earn more profit, why notget into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest andprobably the best way to earn profits online, unless otherwiseyou are a businessman and would rather sell your own productsonline than advertise other businessman's products on your site.But even online retailers can benefit from affiliate marketingprograms, because affiliate marketing actually works formerchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreementmade between two websites, with one site being the merchant'swebsite and the other being the affiliate's site. In therelationship, the affiliate agrees to let the merchant advertisehis products on the affiliate's site. The merchant, on the otherhand, would agree to pay the affiliate in whatever method theyhave agreed into. This would generally mean easy income for theaffiliate, as he would do nothing but place the retailer's ad onhis site. This would also be very beneficial for the merchant,as getting affiliates to advertise their products would be a lotmore affordable than hiring an advertising firm to promote theirproducts.

There are a variety of methods on how the merchant wouldcompensate the affiliate for his services, and for thewebmaster, these methods simply translates to the method bywhich he would earn easy cash. Among the more common methods ofcompensation are the pay-per-click method, the pay-per-leadmethod, and the pay-per-sale method. The pay-per-click method isthe method most preferred by affiliates, for their site'svisitor would only have to visit the advertiser's site for themto gain money. The other two methods, on the other hand, arebetter preferred by merchants, as they would only have tocompensate you if your visitor becomes one of their registrantsor if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however,does not depend so much on the compensation method is it does onthe traffic generated by your site. A website that can attractmore visitors would generally have the greater chance ofprofiting in

affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketingprogram. In Google Adsense, Google act as the intermediarybetween the affiliates and the merchants. The merchant, or theadvertiser, would simply sign up with Google and provide thelatter with text ads pertaining to their products. These ads,which is actually a link to the advertiser's website, would thenappear on Google searches as well as on the websites owned bythe affiliates, or by those webmasters who have signed up withthe Google Adsense program.

While one can find a lot of similarities between Google Adsenseand other affiliate marketing programs, you can also see a lotof differences. In Google Adsense, all the webmaster has to dois place a code on his website and Google takes care of therest. The ads that Google would place on your site wouldgenerally be relevant to the content of your site. This would beadvantageous both for you and for the advertiser, as thevisitors of your site would more or less be actually interestedwith the products being advertised.

The Google Adsense program compensates the affiliate in apay-per-click basis. The advertisers would pay Google a certainamount each time their ad on your site is clicked and Googlewould then forward this amount to you through checks, althoughonly after Google have deducted their share of the amount.Google Adsense checks are usually delivered monthly. Also, theGoogle Adsense program provides webmasters with a tracking toolthat allows you to monitor the earnings you actually get from acertain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits!Affiliate marketing programs and the Google Adsense programsimply work, whether you are the merchant or the affiliate. Forthe merchant's side, a lot of money can be saved if advertisingeffort is concentrated on affiliate marketing rather than ondealing with advertising firms. For the webmaster, you caneasily gain a lot of profits just by doing what you do best, andthat is by creating websites. And if you combine all yourprofits from both the Google Adsense program and other affiliatemarketing programs, it would surely convert to a large amount ofcash. Author is writter for sites such as Information TodayInformation Today

How To Incorporate Adsense Into Your Online Affiliate Marketing

Here are some articles to start with..

Google Adsense Profits Mixed In With Affiliate Marketing Online
By Jamie Snodgrasss, Mon Jan 2nd
Are you a webmaster who needs funds to keep your websiterunning? Or is your website the only way for you to earn income?Whichever you are, for as long as you are a webmaster or a webpublisher and Read more...

http://www.amazon.com/gp/reader/193374703X/ref=sib_dp_pt/105-0334242-0150071#reader-link

http://adsense.en101.cz

AdSense tracking guide

saksa@centrum.cz (saksa) — Thu, 18 Oct 2007 12:48:16 PDT

Auto Income Secrets - Make Money Online Without Lifting A Finger

By Fidens Felix, Mon Jan 2nd

Google Adsense program is a very lucrative program forwebmasters. For people who is not familiar to Google Adsenseprogram, you can see it at (http://www.google.com/adsense).

However, To win the Google Adsense war, you must now the rightstrategies, otherwise you'll end up wasting your time. These arethe seven smart steps you can follow:

1. Begin with money spinning keywords.

This mean you have to focus with keywords that pay you big timeper click. It's quite logical, since it is far profitable todisplay ads with high payment to get bigger income.

2. You must expand your keywords and then narrow them! If youdon't do this, you're throwing cash down your toilet! Why?Because around the high-paid keywords, there are lots ofcompetition out there. However, specific tools are needed.

3. You must now how to side-step the competition and make moneyfrom niches that are wide open!

4. Avoid playing the messy Search Engine Optimization games

5. Build hundreds of pages so that every page unique!

6. Make all your pages beautiful so that they look like a true"home

grown" website. This involves importing and exporting...

7. Get tons of links, traffic and search engine spiders to yoursite so that it gets indexed and you get traffic as quickly aspossible.

There are lots of job to do to follow these steps. Well, it isnot easy to make money. But if you do follow these steps, youwill find your self out of competition and join the winner'sclub.

Auto Income Secrets ebook (http://www.itis.at/ais) discuss the 7steps in details so that even newbies can follow this system.Each step is broken down to "click-this click-that" details,complete with visual screenshots. You will find this ebook veryinformative and can surely help you with your online businessventure.

About the author:Fidens Felix, owner of CashflowIsm.Com. He iscurrently pursuing his master degree on Information Engineering.In his spare time, he is conducting research on rich businesspeople to find out their success stories. His research providessolution to people who wants to start a business with low riskand the history-proven right attitude.Google Adsense Fraud: Sofizar

By Jamie Snodgrasss, Mon Jan 2nd
A lot of people are lured by affiliate marketing because it canbe financially rewarding, even if you just stay at home.Affiliate marketing programs are best alternatives to those whoare sick and Read more...

Google Adsense Profits Mixed In With Affiliate Marketing Online

By Jamie Snodgrasss, Mon Jan 2nd
Are you a webmaster who needs funds to keep your websiterunning? Or is your website the only way for you to earn income?Whichever you are, for as long as you are a webmaster or a webpublisher and Read more...

http://www.amazon.com/gp/reader/193374703X/ref=sib_dp_pt/105-0334242-0150071

http://www.amazon.com/gp/reader/1933596708/ref=sib_dp_pt/105-0334242-0150071#reader-link

http://adsense.en101.cz

AdSense revenue guide

saksa@centrum.cz (saksa) — Tue, 16 Oct 2007 18:08:00 PDT

The Full Adsense Formula. No Tricks.
By Marcus
The Full Adsense Formula

Adsense is the best income generating program ever spawned! Why?

There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables. The sky's the limit with Google Adsense

Learn The Adsense Craft.

You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.
TT - Highly Targeted Traffic.

Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."

Adsense Content

Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner

with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.

Highly Targeted Traffic

Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours. In my experience TrafficSwarm is the only echange that will get you clicks without getting your adsense account terminated.

I have given you the full adsense formula in detail, but for more info please visit Adsense Secret Tips. Please, if this article has benefitted you in any way leave a comment on my blog at Adsense Secret Tips

Here are some articles to start with..

he Full Adsense Formula. No Tricks.
By Marcus
The Full Adsense Formula

Adsense is the best income generating program ever spawned! Why?

Learn The Adsense Craft.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.
TT - Highly Targeted Traffic.

Adsense Content

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Highly Targeted Traffic

Here are some articles to start with..

How To Incorporate Adsense Into Your Online Affiliate Marketing

The Adsense Scroll Mouse Theory
By Carole Nickerson, Mon Jan 2nd
Before I start, I was hoping to bring you some figures on thenumber of users who own a scroll-mouse, or at least some recentsales statistics. While I haven't yet found that data, I can saythat I Read more...

http://www.amazon.com/gp/reader/193374703X/ref=sib_dp_pt/105-0334242-0150071

http://www.amazon.com/gp/reader/1933596708/ref=sib_dp_pt/105-0334242-0150071#reader-link

http://adsense.en101.cz

AdSense Guide

saksa@centrum.cz (saksa) — Thu, 18 Oct 2007 12:49:40 PDT

adsense guide

http://www.amazon.com/exec/obidos/ASIN/0596101082/eprofit4team-20

Google Adsense Fraud: Sofizar

By Ron Arthur

It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .

Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher's website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google's “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google's income from that click.

In theory it's a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn't live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.

Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.

This category of fraudsters deserves a taxonomy of its own, which we have developed (the other categories, click fraud and impression fraud are even bigger problems in some industries). In the interest of not being gender biased, we have alternated between genders. We hope that our lighthearted tone does not mask the revulsion that we feel towards these cheats.

Regressive Fraudster ( aka ClickMonkey ):

This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in AdSense revenue, he plans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and “ click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the 30 dollar clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don't call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.

Wanna -Be Fraudster ( aka BOZO):

This girl searches for high paying keywords like “home loan equity” (current ad words rate: 45 dollar), or “web hosting” (ad words costing 20 dollar). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!

Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio , her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google's servers. She moans, nay she rail against the cruelty of Google's policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.

Almost-There Fraudster ( aka SmartAlec ):

The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let's assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson . He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.

This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember “creature of the night”. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with “inconveniences” like a day job.

AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.

He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the “AdSense account closure”. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn't quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan's Spawn).

Fraudster Maestro ( aka Satan's Spawn):

This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let's follow a typical “simple”

chat session:

US User : hello

FM Fraud: what are your coordinates, handsome?

US User : NY , NY

FM Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?

US User : sure

AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?

US User: Sure. Link?

FM Fraud:www.fraudstersite.com/high-value-keyword-page.html

US User : wait! Yes I checked all the links and they are working fine.

FM Fraud:Thanks

US User : so can we talk about you now? ( Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)

And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn't let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards Or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.

So, how does all this geek talk affect the PPC advertiser? It's a 5 billion+ dollar market(for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It's greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser. We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn't be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself. Look for patterns, some of which are obvious(such as large traffic spikes from India). Unfortunately other patterns may require a doctorate in artificial intelligence. Still the keyword is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and taking steps that you deem appropriate. Before the situation goes out of hand. Remember, an ounce of prevention…

We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn't be that way, if you stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and taking steps that you deem appropriate.

Some things you can do to stay ahead of the game. This is by NO means an exhaustive list, but it's a start. It's sorted by the level of protection in ascending that you may need.

1> Let your visitors know that you are tracking them and know quite a bit about them. For instance, if you visit www.sofizar.com , you will see information about yourself. You can display this information to all your visitors, or only to some of them. It can be in-your-face or subtle, but it will remind at least some of the fraudsters that they are being watched. Sofizar provides free sample code and connection to its database allowing you to display “premium” information(like City, ISP, ISP contact number).

2> Invest in a serious visitor tracking software. Set alarms based on the number of times a person clicks on your site in a certain time period(hourly, weekly, monthly). Display the same information to someone who is definitely PPCing your budget to death, as a custom message box. Something harsh, if the pattern keeps up. “We are logging the usage, and we are noticing that you keep clicking on our site through PPC. If you don't cease, we would be forced to call your local ISP at +91-23-344-5678”(if you see the information that we can glean about visitors, you will know we can get even more specific). This will weed some of the casual fraudsters.

3> Start checking for things that we have discussed earlier, by investing in an industrial strength data collection package. Based on your data collection, one strategy is to score each visitor, deducting(or adding points), based on the following (non exhaustive) list.

a. Visitor conversion/past conversion history.

b. Visit Depth Analysis.

c. Visit Time Analysis(time spent on each page, and time of day the visit happens).

d. Cookies/Javascript/”Unknown OS”

e. Keyword Cost analysis.

f. Anonymous Proxy Server

g. Is part of “Fraudster list”.

h. Country/Localization analysis(are you really targeting people in Sao Paolo , Brazil for your French Restaurant in New York ?).

4> Do pattern matching. See what your top 20% of your customers do as part of a “macro pattern” and match the visitor against that pattern.

Keep in mind that you will get a few “false positives” and vice versa. A few innocent people may get tagged unfairly as “fraudsters” while a few “fraudsters” may well give you the slip. It's not an exact science, but over a period of time you can get fairly close. If you decide to take up your case with Google, you have to make a very convincing case. All based on meticulous data, instead of (what may be considered by them as) paranoia.

Over the long term, as the threat evolves and the fraudsters improve, you have to keep adapting your strategy using your friends, diligent data collection, statistics and pattern matching.

If you have any further question, comments or want us to give you a free evaluation if your PPC campaign is a likely magnet for fraudsters, please email to: art@sofizar.com or visit http://www.sofizar.com/adsense-fraud.php

Ron Arthur is a Search Engine Marketer working for Carlsbad, CA based web-metrics company Sofizar. www.sofizar.net/search-engine-optimization.php He is a member of the team developing a click fraud detection software, ZarTective. While not writing expose’s on the darker side of the web, he plays with his cat “Mano” and watches “Rocky Horror Picture Show” for the 17th time. Or maybe 117th.

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