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 <channel>
 <title>EasyCare Website Content Updates</title>
 <link>http://www.easycareinc.com</link>
 <description>What's new on the EasyCare website? We'll keep you informed about the latest updates to our site, including new features, functions and more. We are constantly striving to improve the user experience and continually add elements to help our customers learn about horse hoof care. </description>
 <language>en-us</language>
 <copyright>Copyright 2006 EasyCare, Inc.</copyright>
 <pubDate>Wed, 14 June 2007 05:02:59 PDT</pubDate>

 <image>
 <title>EasyCare, Inc.</title>
 <url>http://www.easycareinc.com/_system/lib/Image/logo.jpg</url>
 <link>http://www.easycareinc.com</link>
 <width>90</width>
 <height>59</height>
  </image> 
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 <title>Haulin' Oats with Bernie and mule Polly</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/easyboots/testimonials/easyboot39.aspx</guid>
 <description>
Bernie here on the road with mule Polly and the Lost Sea wagon. Just wanted to let you know we crossed from Saskatchewan, Canada into Montana - yes, in our Easy Boots. 
 
 </description>
 <pubDate>Wed, 14 June 2007 05:02:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/124938203/easyboot39.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/easyboots/testimonials/easyboot39.aspx</feedburner:origLink></item>
  <item>
 <title>Easyboot Bares working great on a gaited horse!</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/easyboot_bare/testimonials/easybare13.aspx</guid>
 <description>
I absolutely love my Easyboot Bares! I have gaited horses, and it is the only boot I have tried that does not interfere with their gaits.  They have stayed on through mud, snow and water, and I highly recommend them for gaited horses. My farrier suggested these boots, and Im so glad I listened!  Thank you!   
 
 </description>
 <pubDate>Wed, 14 June 2007 04:59:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/124932902/easybare13.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/easyboot_bare/testimonials/easybare13.aspx</feedburner:origLink></item>
 <item>
 <title>Successful endurance ride in the mud using Easyboot Epics</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics45.aspx</guid>
 <description>
The Colfax Coal Rush 07 endurance ride was a muddy mess at times this year, but Easy Boot Epics got "Mr. Maajistic" (known as 'Blue') through with my wife, Kathy Myers, safely and in great shape! The attached photo is a close-up of one of Blue's Epics post-race. No more slip-sliding away in muck sucking mud!
 
 </description>
 <pubDate>Wed, 14 June 2007 04:39:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/124932827/epics45.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics45.aspx</feedburner:origLink></item>
   <item>
 <title>Successful barrel racing in Easyboot Epics</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics43.aspx</guid>
 <description>
Here are the pictures of C.J. Holdren and her horse "Chuck" at a Barrel Racers of Texas ( BRAT) race held in Alvarado, Tx on April 22, 2007. I pulled Chuck's shoes and fitted him in Easycare Epics about a month before this race. C.J. did her part by continuing to ride and train and gain confidence in his new boots. C.J. placed 5th in the 3rd division with a time of 16.514 seconds.
 
 </description>
 <pubDate>Fri, 25 May 2007 03:39:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/119712719/epics43.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics43.aspx</feedburner:origLink></item>
  <item>
 <title>EasyCare 2007 Hoof Boot Video Contest</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Cool_Stuff/video_contest.aspx</guid>
 <description>
This EasyCare contest offers entrants the opportunity to submit their own booting tips or commercials to EasyCare that depicts or illustrates how to use EasyCare Hoof Boots, or showing EasyCare Hoof Boots in action.
 
 </description>
 <pubDate>Tue, 22 May 2007 11:00:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/118914547/video_contest.aspx</link><feedburner:origLink>http://www.easycareinc.com/Cool_Stuff/video_contest.aspx</feedburner:origLink></item>
   <item>
 <title>New Product - EasyCare Gloves, Special Introductory Price of $5.95 pr.</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Other_Products/boot_accessories.aspx#gloves</guid>
 <description>These gloves fit like a second skin and wear like Iron! These gloves are the result of years of research and development; ergonomically shaped, knitted without seams, flexible, durable, and comfortable. A breathable nylon liner coated with a tough Nitrile layer gives you all the protection you need! Machine washable. Unisex Sizes S-XL. Color: Black
 

 
 </description>
 <pubDate>Tue, 22 May 2007 10:52:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/118913332/boot_accessories.aspx</link><feedburner:origLink>http://www.easycareinc.com/Other_Products/boot_accessories.aspx#gloves</feedburner:origLink></item>
  <item>
 <title>Buy a Hoofjack and receive a $25 credit on your next order.</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Other_Products/hoofjack.aspx</guid>
 <description>
 We have a special offer for the month of May - if you order a Hoofjack from us between May 1-31, 2007 we will apply a $25.00 credit to your account that will be good on your next order!

 
 </description>
 <pubDate>Tue, 22 May 2007 10:47:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/118913333/hoofjack.aspx</link><feedburner:origLink>http://www.easycareinc.com/Other_Products/hoofjack.aspx</feedburner:origLink></item>
  <item>
 <title>EasyCare $10,000 Hoof Boot Contest Update</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/contest_update.aspx</guid>
 <description>
  EasyCare announced today that there are 120 riders entered in their $10,000 Hoof Boot Contest. Riders to date have completed more than 7,300 miles in American Endurance Ride (AERC) or Australian Endurance Riders Association (AERA) sanctioned endurance rides. In order for the mileage to count, riders must complete rides in distances of 50 miles or more, using two or four EasyCare hoof boots.

 
 </description>
 <pubDate>Wed, 16 May 2007 5:37:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/117297594/contest_update.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/contest_update.aspx</feedburner:origLink></item>
  <item>
 <title>Old Mac's Testimonial</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/old_macs/testimonials/oldmacs32.aspx</guid>
 <description>
  There is no better hoof covering on the market, for your pocket book, or your horse's health.
 </description>
 <pubDate>Wed, 16 May 2007 10:37:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/117207097/oldmacs32.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/old_macs/testimonials/oldmacs32.aspx</feedburner:origLink></item>
  <item>
 <title>Horses win 100 mile endurance ride using Easyboot Epics and Bares!</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics41.aspx</guid>
 <description>
 Duncan McLaughin riding Ginge and Rachel Reid riding Franshar Park K Shar finished in a tie for first place on The Rock 160 km (100 miler) on May 12, 2007. Their winning time was 10 hours and 33 minutes. 
 </description>
 <pubDate>Wed, 16 May 2007 10:05:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/117207098/epics41.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/easyboot_epics/testimonials/epics41.aspx</feedburner:origLink></item>
  <item>
 <title>May Testimonial Winner</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Education/testimonials/easybare10.aspx</guid>
 <description>
 Thank you EasyCare for coming out with such great products, and for constantly adapting and fine tuning the boots to keep making them even better!"
 </description>
 <pubDate>Tue, 15 May 2007 2:35:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/116969145/easybare10.aspx</link><feedburner:origLink>http://www.easycareinc.com/Education/testimonials/easybare10.aspx</feedburner:origLink></item>
  <item>
 <title>Pete Ramey fitting Easyboot Epics on a horse</title>
 <guid isPermaLink="false">http://www.easycareinc.com/_system/lib/Image/main_pages/education/videos/clinton/Putting_Boot_On.mov</guid>
 <description>
 Pete demonstrates proper Easyboot Epic application 
 </description>
 <pubDate>Tue, 15 May 2007 2:05:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/116969146/Putting_Boot_On.mov</link><feedburner:origLink>http://www.easycareinc.com/_system/lib/Image/main_pages/education/videos/clinton/Putting_Boot_On.mov</feedburner:origLink></item>
  <item>
 <title>EasyCare Announces New EasySoaker and Comfort Pad Promotion</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/easy_soakers.aspx</guid>
 <description>
EasyCare will be including a free pair of dome shaped Comfort Pads with each pair of EasySoaker boots purchased, while supplies last.  The dome shaped Comfort Pads are currently in the testing phase and have so far been receiving a lot of positive feedback.  Horse owners that have horses experiencing hoof problems have reported positive results when EasyCare Comfort Pads are used with EasyCare hoof boots.
 </description>
 <pubDate>Fri, 6 Apr 2007 12:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/107171456/easy_soakers.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/easy_soakers.aspx</feedburner:origLink></item>
  
  <item>
 <title>Beyond a shadow of a doubt, Old Mac does the job!</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/old_macs_G2/testimonials/oldmacs33.aspx</guid>
 <description>
A horse took center stage at the Opening Ceremony of the 15th Asian Games Doha 2006. For the first time in the history of the Games, a horse was involved in the act of lighting the cauldron. Final torchbearer Sheik Mohammed Bin Hamad Bin Khalifa Al-Thani (fitted in Old Mac's) cantered up a steep ramp the height of the stadium to light the flame 
 </description>
 <pubDate>Wed, 3 Apr 2007 05:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/106713552/oldmacs33.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/old_macs_G2/testimonials/oldmacs33.aspx</feedburner:origLink></item>
  
  <item>
 <title>EasyCare Announces New Build Your Own Custom Hoofboot System</title>
 <guid isPermaLink="false">http://www.easycareinc.com/custom.aspx</guid>
 <description>
NEW! Build and order your own Custom Easyboot with our interactive boot builder! Choose your own fastening system, tread pattern, back strap system and size!
 </description>
 <pubDate>Thu, 29 Mar 2007 09:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/105295684/custom.aspx</link><feedburner:origLink>http://www.easycareinc.com/custom.aspx</feedburner:origLink></item>
  
  <item>
 <title>Easyboot Epics won by the March Testimonial about Easyboot Bares</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Our_Boots/old_macs_G2/testimonials/oldmacs32.aspx</guid>
 <description>
Devastation can occur in an instant. I found this out the hard way when what was supposed to be a joyous occasion quickly became a nightmare.
 </description>
 <pubDate>Thu, 29 Mar 2007 09:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/105295685/oldmacs32.aspx</link><feedburner:origLink>http://www.easycareinc.com/Our_Boots/old_macs_G2/testimonials/oldmacs32.aspx</feedburner:origLink></item>
  
  <item>
 <title>Easyboot Epics won by the February Testimonial about Easyboot Bares</title>
 <guid isPermaLink="false">http://www.easycareinc.com/our_boots/easyboot_bare/testimonials/easybare9.aspx</guid>
 <description>
It has been more than a year of going barefoot. I have to say that Kami's feet have never looked better, she has never been sounder, and neither of us have ever been happier. What a wonderful journey this has been. Thank you EasyCare for making it possible. 
 </description>
 <pubDate>Thu, 28 Feb 2007 11:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/97766983/easybare9.aspx</link><feedburner:origLink>http://www.easycareinc.com/our_boots/easyboot_bare/testimonials/easybare9.aspx</feedburner:origLink></item>
  
  <item>
 <title>EasyCare Announces Availability of 2007 Products  </title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/2007_products.aspx</guid>
 <description>
EasyCare just received a large shipment of all new EasyCare products for 2007.  One of EasyCares main goals for the year is to carry larger levels of inventory and stay out of back order situations. 
 </description>
 <pubDate>Thu, 28 Feb 2007 11:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/97766984/2007_products.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/2007_products.aspx</feedburner:origLink></item>
  <item>
 <title>2007 EasyCare Catalog and Brochures Available for Download   </title>
 <guid isPermaLink="false">http://www.easycareinc.com/education/downloads.aspx</guid>
 <description>
The 2007 EasyCare Catalog and the Easyboot and Easyboot Bare brochures are now available for downloading.
 </description>
 <pubDate>Thu, 1 Feb 2007 5:45:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/85210864/downloads.aspx</link><feedburner:origLink>http://www.easycareinc.com/education/downloads.aspx</feedburner:origLink></item>
  
  <item>
 <title>EasyCare, Inc. announces Winners in the 2006 $10,000 Hoof Boot Contest!   </title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/2006_hoof_boot_contest_winners.aspx</guid>
 <description>
We are pleased to announce the list of winners in the 2006 EasyCare $10,000.00 Hoof Boot Contest which ended on November 30, 2006.  These riders did a great job and worked really hard to achieve their successes and we're really proud of them. They completed rides ranging from the Tevis Cup, the NSW State Championship 100 and 5 day 250 mile multiday rides like Bryce, Grand Canyon and Shahzada.
 </description>
 <pubDate>Thu, 21 Dec 2006 10:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/64991727/2006_hoof_boot_contest_winners.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/2006_hoof_boot_contest_winners.aspx</feedburner:origLink></item>
 <item>
 <title>Easyboot Grip Available Soon!</title>
 <guid isPermaLink="false">http://www.easycareinc.com/our_boots/easyboot_grip/Easyboot_Grip.aspx</guid>
 <description>
The Easyboot Grip is ideal for the barefoot horse ridden in soft muddy conditions or wet grass and snow surfaces. 
 </description>
 <pubDate>Sun, 19 Nov 2006 11:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/51524827/Easyboot_Grip.aspx</link><feedburner:origLink>http://www.easycareinc.com/our_boots/easyboot_grip/Easyboot_Grip.aspx</feedburner:origLink></item>
 
  <item>
 <title>EasyCare $10,000 Hoof Boot Contest Update</title>
 <guid isPermaLink="false">http://easycareinc.typepad.com/karen/2006/11/hoof_boot_conte.html</guid>
 <description>
 Here are the current results for the top ten riders in the 2006 Hoof Boot Contest!  
 </description>
 <pubDate>Sun, 19 Nov 2006 11:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/51524828/hoof_boot_conte.html</link><feedburner:origLink>http://easycareinc.typepad.com/karen/2006/11/hoof_boot_conte.html</feedburner:origLink></item>
  
 <item>
 <title>Easyboot Bare Testimonial</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Education/testimonials/easybare7.aspx</guid>
 <description>
"My husband Jack and I rode our two horses at the Cross Country Trail Ride on an organized ride. This was located in the Eminence, Missouri Ozarks with all types of rugged rocky terrain."
 </description>
 <pubDate>Fri, 17 Nov 2006 11:35:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/50757283/easybare7.aspx</link><feedburner:origLink>http://www.easycareinc.com/Education/testimonials/easybare7.aspx</feedburner:origLink></item>
 
 <item>
 <title>EasyCare, Inc. Announces Event Donations Program!</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/donations_program.aspx</guid>
 <description>
 EasyCare is committed to supporting the groups, organizations, and dealers who support them. As such, they try to give back in a variety of ways and have developed a donations and sponsorship program for 2007.
 </description>
 <pubDate>Fri, 17 Nov 2006 11:25:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/50757284/donations_program.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/donations_program.aspx</feedburner:origLink></item>
 
 
<item>
 <title>Would you like to see Easyboots in colors?</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Cool_Stuff/take_our_poll.aspx</guid>
 <description>
 Take our poll and let us know what you think about having Easyboots, Easyboot Epics, Easyboot Bares and Easyboot Grips available in color!
 </description>
 <pubDate>Sat, 4 Nov 2006 07:48:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/45247321/take_our_poll.aspx</link><feedburner:origLink>http://www.easycareinc.com/Cool_Stuff/take_our_poll.aspx</feedburner:origLink></item>
 
<item>
 <title>The new Easyboot Grip hoof boot will have a more aggressive tread...</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/get_a_grip.aspx</guid>
 <description>
 and is suited for use in wet conditions where a more aggressive tread pattern may be warranted including rain, mud, snow and wet grass.
 </description>
 <pubDate>Sat, 4 Nov 2006 07:42:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/45259018/get_a_grip.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/get_a_grip.aspx</feedburner:origLink></item>
 <item>
 <title>Is Shoeing a Necessary Evil?</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Education/articles/is_shoeing_a_necessary_evil.aspx</guid>
 <description>
 Horses have been shod by nailing on iron shoes for over a thousand years.  However, shoeing can cause a variety of hoof problems, and the cliche Shoeing is a necessary evil? is nearly as old as horseshoeing itself.
 </description>
 <pubDate>Mon, 23 Oct 2006 09:58:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/40824345/is_shoeing_a_necessary_evil.aspx</link><feedburner:origLink>http://www.easycareinc.com/Education/articles/is_shoeing_a_necessary_evil.aspx</feedburner:origLink></item>
 <item>
 <title>Enter EasyCare's Trivia Contest to be Eligible to Win Cool Prizes!
</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/trivia_contest.aspx</guid>
 <description>
 EasyCare, Inc. will be giving away multiple prizes including admission to an upcoming two day Pete Ramey Hoof Care Clinic that will be held in Tucson, Arizona on January 20-21, 2007.  Also included in the Grand Prize is admission to the Hoof Boot Fitting Clinic offered by EasyCare on January 22, and a goodie bag that will be filled with lots of great things.  
 </description>
 <pubDate>Mon, 23 Oct 2006 07:58:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/40797018/trivia_contest.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/trivia_contest.aspx</feedburner:origLink></item>
 <item>
 <title>EasyCare is Seeking a Director of Sales
</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/easycare_sales_director.aspx</guid>
 <description>
 EasyCare is seeking a Director of Sales, an individual who will drive sales, dealer sales technology, dealer sales and promotion, catalog, and web sales initiatives. This person will have a significant impact on the direction this company takes, and will be a key player who works directly with the company's president to create and implement strategy.
 </description>
 <pubDate>Thu, 28 Sep 2006 12:01:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/28709820/easycare_sales_director.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/easycare_sales_director.aspx</feedburner:origLink></item>
 <item>
 <title>EasyCare's $10,000 Hoof Boot Contest - 2007 Entry Forms now online</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Cool_Stuff/Contest_07.aspx</guid>
 <description>
 EasyCare will award $10,000 to the riders who complete the most American Endurance Ride Conference (AERC) or Australian Endurance Rider Association (AERA) miles during the 2007 AERC ride season (Dec. 1Nov. 30) using two or four EasyCare hoof boots. Throughout the year special promotions and discounts will be made available to those participating in the EasyCare Hoof Boot Contest.  
 </description>
 <pubDate>Wed, 27 Sep 2006 01:29:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/28491313/Contest_07.aspx</link><feedburner:origLink>http://www.easycareinc.com/Cool_Stuff/Contest_07.aspx</feedburner:origLink></item>
 <item>
 <title>EasyCare Name the New Boot Contest</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Cool_Stuff/name_the_boot_contest.aspx</guid>
 <description>
 We are going to be launching a totally new hoof boot in January 2007 and need a name for it! The winner will receive a $100 gift certificate good at EasyCare and a complete set of four of the as yet unnamed boot.  Total value of the contest to be $350.00.  
 </description>
 <pubDate>Wed, 27 Sep 2006 10:49:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/28491314/name_the_boot_contest.aspx</link><feedburner:origLink>http://www.easycareinc.com/Cool_Stuff/name_the_boot_contest.aspx</feedburner:origLink></item>
 <item>
 <title>EasyCare Announces New Bargain Bin Feature on Website</title>
 <guid isPermaLink="false">http://www.easycareinc.com/Newsroom/press_releases/bargain_bin.aspx</guid>
 <description>
 Just recently added to the easycareinc.com website is a new "Bargain Bin" feature.  Products placed in this new Bargain Bin will be available for consumers to purchase at a 50 percent discount.  
 </description>
 <pubDate>Sun, 24 Sep 2006 09:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/26507563/bargain_bin.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/bargain_bin.aspx</feedburner:origLink></item>
  <item>
 <title>EasyCare Career Opportunities</title>
 <guid isPermaLink="false">http://www.easycareinc.com/EasyCare_Opportunities.pdf</guid>
 <description>
EasyCare is looking for a highly motivated person with great phone, computer and people and order entry
skills. Horse knowledge is a plus for this fast paced and growing equine business. 
 </description>
 <pubDate>Sun, 24 Sep 2006 09:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/26517796/EasyCare_Opportunities.pdf</link><feedburner:origLink>http://www.easycareinc.com/EasyCare_Opportunities.pdf</feedburner:origLink></item>
 <item>
 <title>EasyCare, Inc. to Host Hoof Care Clinic</title>
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 <description>
 EasyCare, Inc.  will host a hoof care clinic January 20 through 24, 2007 featuring Hoof Rehabilitation Specialist Pete Ramey and Robert M Bowker, VMD, PhD from Michigan State University Equine Foot Laboratory.  EasyCare will also do a hoof boot fitting clinic.   
 </description>
 <pubDate>Sat, 23 Sep 2006 10:18:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/26507564/hoof_care_clinic.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/hoof_care_clinic.aspx</feedburner:origLink></item>
  <item>
 <title>2007 EasyCare Calendar</title>
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 <description>
 We are putting together a calendar for next year and would love to include photos of some of our customers. Do you have a good quality photo of you and your horse(s) that you'd like to submit to us for consideration?    
 </description>
 <pubDate>Sat, 23 Sep 2006 10:18:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/26519118/easycare_calendar.aspx</link><feedburner:origLink>http://www.easycareinc.com/easycare_calendar.aspx</feedburner:origLink></item>
<item>
 <title>2007 EasyCare $10,000 Hoof Boot Contest</title>
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 <description>
 EasyCare, Inc. will award $10,000 to the riders who complete the most American Endurance Ride Conference (AERC) or Australian Endurance Rider Association (AERA) miles during the 2007 AERC ride season (Dec. 1-Nov.30) using two or four EasyCare hoof boots.  
 </description>
 <pubDate>Fri, 25 Aug 2006 11:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/16224916/2007_hoof_boot_contest.aspx</link><feedburner:origLink>http://www.easycareinc.com/Newsroom/press_releases/2007_hoof_boot_contest.aspx</feedburner:origLink></item>

<item>
 <title>Bare T-Shirts and Hats now available</title>
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 <description>
 Believe in Barefoot? Show off your enthusiasm for natural hoof care with these shirts and hats.
 </description>
 <pubDate>Wed, 23 Aug 2006 02:23:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/15749157/apparel.aspx</link><feedburner:origLink>http://www.easycareinc.com/Other_Products/apparel.aspx</feedburner:origLink></item>
<item>
 <title>EasyCare's New Dealer Locator Function</title>
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 <description>
 This exciting new function allows users to enter their zip code and instantly receive a listing of nearby EasyCare dealers, including name, location and phone number.
 </description>
 <pubDate>Wed, 23 Aug 2006 10:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/13244960/Dealer.aspx</link><feedburner:origLink>http://www.easycareinc.com/Search/Dealer.aspx</feedburner:origLink></item>
 <item>
 <title>Hoof Care Practitioner Search</title>
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 <description>
Finding local hoof care practitioners can be a challenge for horse owners. We have created a database of hoof care practitioners with a simple search function that allows site users to enter their zip code and instantly receive a listing of nearby practitioners, including name, location and phone number. Practtitioners can also easily add themselves to the database at http://www.easycareinc.com/cool_stuff/practitioner_add.aspx 
 </description>
 <pubDate>Wed, 23 Aug 2006 10:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/13244961/Practitioner.aspx</link><feedburner:origLink>http://www.easycareinc.com/Search/Practitioner.aspx</feedburner:origLink></item>
 <item>
 <title>Questions and Answers With the Vet</title>
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 <description>
Ask Dr. Teskey a Question about Natural Hoofcare! Sponsored by EasyCare. 
 </description>
 <pubDate>Wed, 09 Aug 2006 10:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/13244962/</link><feedburner:origLink>http://easycareinc.typepad.com/ask_the_vet_tomas_teskey/</feedburner:origLink></item><item>
 <title>EasyCare Events</title>
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 <description>
Be sure to check out the link to our Events page on our website to find out the latest event news including information on the first Pete Ramey Clinic of 2007! 
 </description>
 <pubDate>Wed, 09 Aug 2006 10:15:59 PDT</pubDate>
 <link>http://feeds.feedburner.com/~r/EasycareWebsiteContentUpdates/~3/13244963/Events.aspx</link><feedburner:origLink>http://www.easycareinc.com/NewsRoom/Events.aspx</feedburner:origLink></item>
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