Eccentric Expressor

Investment for Rest half (2012)

noreply@blogger.com ($andeep Tharwani) — Thu, 16 Aug 2012 20:26:00 +0000

Wrt to my last Article, It has been a good climb with the graphs of pharma/healthcare companies still not peaking and yet have more to come. Its Irony, but thanks to Rupee depreciating and this sector leaving stone upturned for the opportunity to spread domestically and internationally. It is nothing but an experience to learn, on how even in bad times for the overall market, a sector can perform exceptionally good. Look at lupin, Sun Pharma, Ranbaxy (20-30% up, still 10-15% more to come). Except a few disappointments like Dr. Reddy's and also GlaxoSmith (3-7% up).

But what's next?? Surely not Airlines/Telecom for a while, with the battles going on. Monsoon does not favor FMCG. The chase cuts down to IT, Pharma, Auto, banking/finance, Energy, metal or Commodities. Edible commodities like sugar, cotton have already picked up 10-12% due to foreseeing demand/supply gap(reason being poor monsoon), but still have chance of another 15-17% upside. Festival time for next 3 months indicate precious/semi-precious commodities will pick up pace but how much (Since they are already on there all time peak), another 5-10% and festive season is good for Auto sector, but the inflation and growing cost will put a break on buying so it can experience 10-15% upside. In IT sector, one needs to be selective, yet the returns will not be same as pharma has shown till now. Energy Sector with most of the PSU's stalled under the weight of subsidiaries. Metal needs to pick up in terms of demand. Banking being marred by NPA's in PSU banks and competitive margins in private banks, also inflation puts yet another hindrance, positive single digit upside expected.

Steps taken by RBI about Nose diving Rupee

noreply@blogger.com ($andeep Tharwani) — Tue, 22 May 2012 16:18:00 +0000

Huge demand for dollars due to rising imports, and shrinking inflows from foreign investors due to sluggish growth, high inflation, widening current account and fiscal deficits and policy stalemate are key factors for the slide in the rupee.

To slow down the depreciating rupee, the RBI had in the recently taken a couple of measures like raising interest rate on NRI deposits in foreign currency to promote inflows, discouraging outflow of foreign currency by instructing exporters to sell 50% of their retained foreign exchange earnings.

Also in the past, RBI had said forward contracts once cancelled cannot be re-booked and that the forward market should only be used for genuine hedges. This drove speculators out of the currency market. RBI also curbed banks’ open exposure to the currency market and set limits for them.

What RBI can do further!

Impose a cash Margin (10-25%) on forwards. This will reduce speculation to a significant extent and will give access to market for actual trade.

RBI could directly propose oil companies to buy dollars directly from the central bank or it could purchase oil bonds.

Reduce the limit of dollars for people going abroad.

Further tariff or restriction on gold import, So that the greenback stays and is not being traded in huge volumes.

Rebates to support more exports, this in turn will improve dollar liquidity.

Pharmacy/ Healthcare - Sector to invest in 2012

noreply@blogger.com ($andeep Tharwani) — Sun, 01 Jan 2012 15:31:00 +0000

With the crisis deepening and strengthening due to European situation, Currency depreciation, Inflation and Political instability, India's Stock market doesn't seems to be the right place to park money and multiply. But not all sectors will be suffering due to the current situation. Pharmaceuticals sector is a no-stop train, although it gets sluggish due to global factors. Rupee depreciating will boost the sector as 40-45% is exported. Primarily, Lupin in Pharma looks strong without too many hiccups compared to it's counterparts in the sector. Also, Apollo Hospital after a GDR with Mauritus based Healthcare looks strong and promising. Sun Pharma looks in a better position as they have zero hedging policy against dollar. Ranbaxy after the FDA settlement needs to cover up losses.

What Starbucks should do in India!!

noreply@blogger.com ($andeep Tharwani) — Mon, 05 Dec 2011 10:01:00 +0000

Starbucks one of the biggest coffee brands may not be so worried about its operation in India. But there are certain things to ponder upon. With the beverage segment in coffee already divided by others presence, entering the market and making a good impression is a challenge. This means Starbucks should know what tickles the taste buds of Indian consumers, what it takes to change one's regular coffee from others to Starbucks, why should others apart from those who know the brand will try and come back again as their regulars?

This is not as simple as it sounds, even after considering the fact that Starbucks is one of the most recognized brand in its segment worldwide. It will need some marketing campaigns to promote what it has in store for Indian customers. It can be In-flight marketing, which will be for target audience and will also be easy to get reviews. A simple situation like delayed flight can be very well used here. It can be a good opportunity to exploit such situation, as it will amount least in terms of budget and will give maximum output.

Yet another will be opening up small outlets in & around corporates, and getting the target audience like this. This will not only get them good turnover and the regular customers, but will also get them a very good word of mouth marketing too.

Starbucks can tie up with any chain of multiplex to have an outlet in the theater zone(where people are not allowed to carry any eatables), these are the places where one buys from anything to everything one gets to eat even if it is costly, so why not Starbucks.

As a luxury brand, it will always have to keep an eye on the luxury segment.The above mentioned places cover almost 80% of the consumers who would definitely indulge themselves in such a coffeehouse.

Drive Thru Coffee/ Burgers & Pizzas

noreply@blogger.com ($andeep Tharwani) — Fri, 02 Dec 2011 08:37:00 +0000

Quite a few motels/restaurants are their at the highways in India. Road Transport is still not preferable for lot of folks, but it is growing at a faster pace than ever as the highways are getting better. Reservation numbers through RedBus or any other medium are increasingly growing. With roads becoming safer and better medium, soon it will be time for business opportunities for hotels/restaurants to have a Drive Thru/Take Away places near petrol pumps or places where buses halt.

On the way to Pune from Hyderabad my bus took halts at two places, the bus was an AC Volvo and both the places where it stopped were apparently for tea/snacks/refreshments, but it looked more like a cow/horse stable with unbearable stink from the food dumped yesterday at a nearby place. I think places like these are perfect for monopoly, where customers have nothing but one place to go even if he/she likes it or not. If instead CCD/Barista/McD/KFC/Dominos had been in the place, the whole experience would have been different, i mean who doesn't want a good coffee/tea with perfect snacks after a tiring trip in the morning.

I think this is the perfect time for one of these brands to penetrate further in the Indian market by first targeting the Petrol Pumps/Bus Halts at Highways. Although Indians are not so accustomed to concepts of Drive Thru/Take Away(Dine-ins are more cozy and comforting), but they will settle and enjoy it after a while.

EasyJet Flying High Inspite Downturn in Global Business

noreply@blogger.com ($andeep Tharwani) — Thu, 01 Dec 2011 18:00:00 +0000

EasyJet, UK's low cost airlines & rival to Ryanair, Air France, Lufthansa, is flying high despite weak economic outlook and high fuel cost in Europe. Thanks to a good strategy unveiled last year aimed at business and leisure travelers EasyJet is sailing high tides smoothly, keeping a tight focus on cost to improve margins and finding room for growth in providing better services.

Firstly, the strategy included directly picking the seat while booking for better convenience to customers.Now this would not only ensure faster filling of the seats but also would leverage the customer his choice, making the airline step out as customer-friendly.

Secondly, the concept of flexible ticket which lets customers change their flight up to 2 hours before the scheduled departure. No re-scheduling fee for flexible ticket holder, who can also enjoy speedy boarding and checked in hold bag. This gave customers option to rethink before booking with other airlines, a luxury which they can miss.

Thirdly, "Europe by EasyJet" photography from destinations around Europe which started internally first, employees contributed to the campaign by putting up photographs, opinions, fun times during travel on microsite and were encouraged to spread externally by being the ambassador for the brand. This gave brand a social media blast, customers were encouraged to share their version of ad using their own photos with weekly competition on Facebook.

The profits jumped a new high, new customers joined and enjoyed the experience and internally employees felt connected with the brand, inspired and proud to be part of it. What a way to go for a firm making everyone smile, quite rare although ;).

Axe Lynx Outdoor!! Ad banned

noreply@blogger.com ($andeep Tharwani) — Thu, 24 Nov 2011 09:24:00 +0000

The above AXE Lynx Outdoor Ad is banned by advertising Watchdogs for the reason that it objectifies woman and hence is degrading to them. The above poster attracted a lot of complaints for the same reason. In its defense Unilever said the ad shows how the product makes wearer attracted to women in easy going and light-hearted tone. But ASA doesn't want to take the justification.

ASA(Advertising Standards Authority) is overstepping the boundaries as the ad does not cause any widespread offence, the situation is same when Old Spice objectified man(a dude doing manly things) to attract their girlfriends and yet they won awards and accolades from audience for its sex appeal. Both the subject and target audience of the lynx ad are adults and sex sells for this category. So why so much drama?

Airlines in India (need to learn!!)

noreply@blogger.com ($andeep Tharwani) — Fri, 11 Nov 2011 14:52:00 +0000

Airlines in India are facing a tight margin due to increasing fuel prices, high mandatory charges at airports, Weak economic situation and strong competition from competitors. This needs to be tackled before it gets worse and without the measures it is going to hurt all of us be it customers, Airline's employees & employer's or the governing bodies.

A few lessons which Kingfisher, Indigo or Jet can learn are from the Airlines which operates in foreign countries and are leaders in their business. With a cut throat competition in foreign countries, they prevail and fight by innovating things, customizing solutions & giving better options to customers.

Airlines can cut cost by reducing their mandatory charges to minimum

possible. Lets say reducing the check-in counters and providing mobile check-in at airports, Airline personals can be handed over a mobile device with their Airline dress code and as travelers enter the airport they can handover the baggage and get boarding pass, it will be luxury for customers as they don't have to stand in queues and also don't have to search where and which queue to go for.

Airlines can promote to book online through their respective websites which will reduce the agent's commission and also will give airlines option to be innovative in terms of customizing flight for customers in their own ways.

Revenues can be increased by offering business folks the luxury they want like a concept by Easyjet of flexible tickets, a ticket booked at higher price but offers you the luxury to change the travel date even two hours before the flight.

Airlines can give promotional offers during weekdays when flights don't even fly at half of the capacity. This will allow people who can make choices to shift to weekdays from weekends and will in turn create flights availability during weekend, generating more revenue and loyal customers for airlines.

Coffee War!!

noreply@blogger.com ($andeep Tharwani) — Thu, 27 Oct 2011 11:57:00 +0000

With established brands like Starbucks and Costa Coffee entering the market, Others(Gloria Jean's, Coffee bean, Java Coffee) ramping up presence in india, it is time for established ones(CCD & Barista) to think a step ahead and attack the most spending segment(Techno Analysts). Opening up as many small outlets in corporate premises or independent outlets in a cyberpark will help more than increasing the numbers in malls or airports.

Opening up an Outlet in a cyberpark is a costly one in terms of initial capital and also restrict the crowd coming from just 2 or 3 blocks (who can visit regularly). In corporate premises its a good bet with not so much capital, but customers will be restricted to the premises. Both of them have their own disadvantages, But the advantages it carries in terms of penetration in the market and increasing the customer base cannot be matched.

Ryanair's Marketing Bag

noreply@blogger.com ($andeep Tharwani) — Fri, 21 Oct 2011 12:26:00 +0000

Ryanair is the low cost airline in Europe. Over the years it has been a successful brand and a successful business.Michael O'Leary has a business model with a central focus on cost reduction. In around 20 years he has taken Ryanair from a single plane company to become the largest airline in Europe. The business simply has lower costs and those costs are passed on to their passengers in the form of low fares.

There are lots of factors which contributes to his cost reduction models. Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to extend products and services to customers, which in turn reduces costs. Online booking saves them 15-20% on agency fees.

Ryanair uses Secondary Airports. It is cheaper to from a secondary airport than from the primary/busier airport. Also Since it is less busy aircraft can be turned around very quickly. Many of Ryanair’s destination airports are secondary. For example if somebody wants to go Copenhagen(Denmark) you arrive at Malmo(Sweden), which is a less than 50km drive from Copenhagen.

Keeping aircraft in the air for most of the time is another important part of low cost for which Ryanair has tweaked their operations. There is no check in, One has to show passport and supply your reference number. One cannot select a preferred seat. It is first come, first served. This aids speed. Baggage is deposited directly onto the terminal - it's quick.

Beyond any doubt, Ryanair is one of the strategic marketing successes of the last decade. Undoubtedly synergized by Michael O'Leary - the low cost strategy that it employs is remarkable and industry changing.

What Next for Deals??

noreply@blogger.com ($andeep Tharwani) — Mon, 03 Oct 2011 23:06:00 +0000

Deals war is going on between Snapdeal, Dealandyou blah blah... so many and it will be survival of the fittest. Innovation and persistence is the key here as everyone gets bored after a while. Increasing the domain will be one important factor i.e. capturing more services. Putting up new options like bulk deal, group deal will keep the customers engaged. Will have to wait and watch.

Snapdeal - Dealsandyou - Dealivore - Groupon ...

noreply@blogger.com ($andeep Tharwani) — Sun, 02 Oct 2011 17:08:00 +0000

List goes on!! quite a few have entered the market and a furious competition is expected from global or local players in the near future. But the one who will make the first mark in new cities will be the one who will shine brighter. For instance a friend of mine wanted to gift from one of these e-commerce business to one of his friend in Indore but couldn't find the city enlisted.

India is a deals savvy market. Though metropolitan people have the luxury to spend and overlook the price still most of the shopping is done during season off(when heavy discounts are offered). We go for shopping at Shopper Stop, Pantaloon or Mark & Spenser's but we carry their loyalty cards to get the extra 10% discount on card holders or special days.

Catch here is that Metropolitan comprises not even 10 percent of the population. The rest who don't have the luxury to spend but the wish to buy luxury items at affordable price don't have the option. A whole such segment remains untapped and is waiting for such thing to happen. Once somebody enters it will be the talk of the town, avoiding the marketing cost for their customers and vendors.

Times of India has a huge network & resource in India, wonder what Timesdeal is waiting for.

Advertising @ Ryanair

noreply@blogger.com ($andeep Tharwani) — Sun, 02 Oct 2011 14:22:00 +0000

Ryanair spend as little as possible on advertising. It is done in-house. O'Leary himself oversees much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares. Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged £1 to use the toilets on board. O'Leary reasoned that passengers could use the terminals at either the destination or arrival airport, would speed things up. It was reasoned that this is what passengers wanted. O'Leary also argued that larger passengers should be charged more since they took up more room - again it was reasoned that majority of passengers want this to happen.

Ryanair has been a fun little jokster. Take into account that they have a history of pulling April Fools jokes in the past. There was this prank of Selling porn to on-boards, then their was one with providing moon flights

Ryanair launches moon flights , click here for more details.

After you click another message appears: GOTCHA, Happy April Fools Day, we’ve no moon flights yet, but we’ve millions of FREE earth flights! Click here to book your free flight.

Then there was “first class seating” April Fools prank, which goes as follows

The Irish discount airline Ryanair today announced plans to introduce a First Class section on all of its pan-Europeanflights. Aircraft conversion is scheduled to begin after the busy summer travel season and is expected to be completed in time for the Christmas travel rush.
Ryanair's new premium product will provide travelers with a whole list of unprecedented travel comforts at no additional charge. Travelers will enjoy the following amenities:

Use of Check In Desk
Free Hand Luggage (15lbs)
Free Checked Bag (35lbs)
Boarding Pass
Use of Jetbridge (where available)
Guaranteed Seating
A generous 30" pitch
Reading Light
Window Shade
Overhead Luggage Bin
Free Water
Access to the Newly Introduced Inflight Refreshment Center
Valet Luggage Delivery via Baggage Carousels
Free "Ryanair First" Sticker

Overall Ryanair has been viral in terms of advertising, first you get media outlets to report on the story, creating buzz and free advertising. Then, after it is announced it was a joke, there is another round of free advertising, saying it wasn’t true and how silly Ryanair is being.

5 Star Or No Star

noreply@blogger.com ($andeep Tharwani) — Sat, 30 Jul 2011 22:20:00 +0000

Ramesh & Suresh, the Duo of Cadbury's ad, in their first appearance meet at a shop after a long time and every time they have a bite of 5 star their memory resets. The ad was a Hit; Duo got an identity which was kind of a brand for cadbury's 5 star.

This could have continued like a strip of ads with new innovative ideas on Ramesh & Suresh, but the new marketing campaign which simply focuses on the change in packaging and leaving aside any value addition to the product or any other reason for consumers to reconnect(re-look) makes it negative buzz demolishing campaign. To put icing on the blunder the ad makes it worse and leaves no scope for any person on screen named Ramesh & Suresh.

Mentos "Luv ka The End"

noreply@blogger.com ($andeep Tharwani) — Sun, 10 Jul 2011 11:07:00 +0000

Sounds like Mentos ka The End, after watching the ad I couldn't connect the Luv ka The End funda with its spontaneity and wittiness which mentos has always projected. I came to know after a few searches that it is yet another product going for product placement through films after Kelloggs- Chalo Dilli and Navratana- Dum maro dum, both of them didn't make a lot of sense to me in terms of its connection with the product. Although Mountain Dew - Zindagi na milegi Dobara(farahan aktar doing sky diving after saying- "dar ke aage jeet hai") was somewhere on the lines of movie's takeaways and Mountain Dew's tagline.

Mentos an established brand. Don't need to push so hard, Just yet another creative idea would have done a lot of business for it. This will pulverize the brand and will give a different image which will definitely demolish its positioning.

Coffee or Starbuck mobile!!

noreply@blogger.com ($andeep Tharwani) — Sat, 25 Jun 2011 06:38:00 +0000

Starbuck has truly earned the mobile marketer. Mobile's role in giving legs to social media, print, television, radio, direct mail, catalogs, insert media and the internet is what makes it a standout medium.

Mobile social networking through games(which lets you win real world starbuck reward points), played against friends, in iphone and ipod; SMS dialogue with consumers at MTV movie awards; Happy hour promotion through social media channels has been part of its strategy.

The most important one has been the Starbuck mobile card, which came after a survey from customers who wanted to make things convenient, easy and fast. Card holders could pay the bills without bothering about the queue and transaction time. Such innovative ideas keep the competitors on their toes.

Apart from competitors who strive for better innovation, it keeps customers engaged in new things, it gives brand an edge over others, it opens space for new possibilities, it provides platform for brand to experiment.

Brands need more than just Fans!!

noreply@blogger.com ($andeep Tharwani) — Mon, 20 Jun 2011 11:30:00 +0000

David Parfect: It is crucial for brands to have a valuable proposition for consumers in order to turn friends or fans into brand advocates.

Well said and so true.

Amul('s) Stamina

noreply@blogger.com ($andeep Tharwani) — Sat, 11 Jun 2011 16:21:00 +0000

Amul , a Symbol of quality, a superb business model which started out as a co-operative movement has pushed itself strongly in an Indian economy. Morally empowering the women and farmers to collect milk from their cows and pass it on to them for a price. A very good example of supply chain management is going to relaunch its product Stamina, which was not a success in 2006.

Re-launch, yes you read it right. Stamina, a whey based drink, made from whey protein which is a liquid remain after the milk is curdled and strained. Although the product has stamina increasing properties but Amul needs to spread the word clearly.

Yes it is true, most people when asked about sports drink imagine only Red Bull, Cloud 9, Coke's Burn etc - in short Energy drinks. So Amul has to create first its own audience as it is totally a different segment. Energy drinks have caffeine which can cause dehydration during physical activity. This one has protein which increases the stamina.

Amul has a few obstacles. First is the not successful Stamina 2006. Amul needs to change that impression first. Second comes as competitors, not as the same segment competitors but since it is a sport drink people will compare it with different energy drinks. So it needs to build a different segment and be the best in it. The time taken to build with bring more competitors in the same segment which will be its upcoming third hurdle.

On the better side, Amul has its brand name, the most trusted one. This is the drink which will not be restricted to sport centric segment. It can make easier for mothers, how to give their kids protein rich diet. Health and proteinx freak gym riders will be ready to include it in their diet. Mid -40's, 50's, 60's... and aged are often recommended by doctors for protein in their diet especially when it comes to stamina.

Its not that easy as it looks. Amul will have to play a real guju(cunning) game here. It should really focus on the segmentation of the product and also on how to bring this product as part of a routine diet as this one has the potential. A campaign which can bring in everyones attention and roll the wheels for stamina.

Cadbury's : Glass and a Half Full

noreply@blogger.com ($andeep Tharwani) — Mon, 06 Jun 2011 09:51:00 +0000

Latest campaign launched in UK. Just Wondering how different the approach Cadbury have everywhere. India Cadbury is targeting it as a sweet or desserts, UK Cadbury doesn't have the tiniest sign for the same.

Deals! Deals! Deals! LivingSocial to Groupon

noreply@blogger.com ($andeep Tharwani) — Fri, 03 Jun 2011 15:42:00 +0000

LivingSocial has gone a step ahead in the deals world with its hyper local(penetrating into tier 2 cities with deals) idea. Indeed a good idea. Hope it has done its homework in terms of number of people having access to deals , people giving positive response in having it as part of their spendings, Vendors ready to join hands and most importantly its own ROI.

Why not?? Vendors will get better marketing and ROI, compared to what they get from local advertisement spendings to establish their business. People in Tier 2 or 3 cities are more cost centric and would definitely love it, in fact this will be encouraged more than what it is in tier 1 cities.Only the ROI will be less for livingsocial as compared to Tier 1 cities given the number of vouchers sold are same in the time period. As these cities have less expensive stuff to offer.Only thing that will matter is access to the deals. Given a good access, this thing is going to Rock & Roll.

Levi's Water Less

noreply@blogger.com ($andeep Tharwani) — Wed, 25 May 2011 09:26:00 +0000

Here is an example of how social media can bring brand's Charitable and Responsible image. Everyone knows the math and how abouts of this event which saves water and provide it to impoverished areas.

Levi's through this initiative not only saves water from its manufacturing process, but also expects consumers to save water once it reaches to their closet. In an effort to help conserve water they've created a campaign encouraging us to care for our jeans in sustainable ways(hilarious ones).

First thought that came to my mind after seeing this was, I already wash my jeans once in 2 weeks, Is it some kind of joke that i need to wash my jeans even less. But this really have got attention of many folks irrespective of how effectively its global social footprints will be or will it be just another marketing gimmick. The idea is good and right on time with respect to buzzing social media marketing, also rightly said by global women's marketing Mary Alderete "Consumers are now more discerning and are looking for brands that share their value system. It’s not enough to just go out there, sell your product attributes and involve consumers in a transaction."

At the end of the day whether it is apparel Louis Vuitton's Panda in China, fizz king Pepsi's Super Bowl campaign, Pedigree(Dog food awareness) or any other brand, everyone today is following the same league (Social Media).

Absolut Temptation

noreply@blogger.com ($andeep Tharwani) — Sat, 14 May 2011 11:00:00 +0000

Absolut Temptation Indeed, Simply Amazing....

A simple idea just given a good thought and put at the right place(Consumers have to wait at luggage belt).Also travelers love this while travelling so best timing. Least expensive, minimal effort and most fun, maximum coverage(as everyone who sees that will convey the fun moment at the most boring place) thats the benefit of good guerrilla thinking .

Nivea: Everyone feels as Native Brand

noreply@blogger.com ($andeep Tharwani) — Sat, 07 May 2011 10:43:00 +0000

Nivea, sold in more than 200 countries, has come a long way as it turns 100 today. Experts have given multitude of reasons for its success, chiefly it is inexpensive for its quality. Other reason being brands ability to adapt and transform itself into other products, but with nivea it is impossible to ignore the word 'Native', as it is considered that this blue pot is found in almost every home in lot of countries. People actually consider it as native brand across the globe, which by itself is tremendous value for Nivea. Kudos to Team Nivea for bringing home so much value and trust.

aise he .. mood ho gaya!!

noreply@blogger.com ($andeep Tharwani) — Wed, 04 May 2011 13:01:00 +0000

तेरे न होने की खबर इन कानो में गूंजती है

दिल सीजता है और आँखें तुझे ढूँढती हैं ..

तुझे क्या पता तेरे न होने में क्या है यहाँ

ऐसा लगता है जैसे सुन्न हो सारा जहाँ...

तुझे सोचता हूँ पर तुझे लगता है बकवास

ज़ालिम तेरे बगेर मेरा ज़ह्नूम है कारावास ..

जब तू समझेगी इस प्यार को, खुदा न करे देर हो जाये..

मेरी ज़िन्दगी तेरी ज़िन्दगी से पहले रुक जाए..

देख नहीं सकता इस मासूम चेहरे को इतना खामोश

खुदा रखे तुझे खुश और मुझे कर ले अपने आघोष

Lemonade growing Market share, Opportunity for others too!!

noreply@blogger.com ($andeep Tharwani) — Tue, 03 May 2011 18:08:00 +0000

Lemonade's share is growing in fizzy drinks category, also in non-aerated. Indian palate especially in summers is also associated for thirst quench with aam panna or Jal jeera or pudina mint , which can be aerated and non-aerated. Pizza hut has one of the drinks on similar lines & CCD has just added in its menu. Both of them have positive response and good feedback for the same. Fiz big shots should try this to tickle Indian's taste buds.