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<title>Digital Landfill</title>
<link>http://www.digitallandfill.org/</link>
<description>Latest data, trends, and statistics on content management and social business, scanning, BPM, SharePoint and ECM from AIIM President John Mancini -- home of "8 things"</description>
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<title>European Executive Leadership Council off to a roaring start; can't wait for North American version</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/rcSVmLkMCOM/european-executive-leadership-council-off-to-a-roaring-start-cant-wait-for-north-american-version.html</link>
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<description>We just finished the first meeting of our new Executive Leadership Council in London.

The AIIM Executive Leadership Council brings together top thinkers, high performance practitioners and leaders in information management. The Executive Leadership Council will generate a series of white papers, solution guides and other essential toolkits for broad distribution to the global AIIM community.</description>
<content:encoded><![CDATA[<p>We just finished the first meeting of our new <a href="http://www.aiim.org/elc" target="_self">Executive Leadership Council</a>&#0160;in London.</p>
<p>The <a href="http://www.aiim.org/elc" target="_self">AIIM Executive Leadership Council</a> brings together top thinkers, high performance practitioners and leaders in information management. The Executive Leadership Council will generate a series of white papers &#0160;for broad distribution to the global AIIM community.</p>
<p>Background materials on the first meeting of the <a href="http://aiim.typepad.com/ELC-GuideEU-2012.pdf" target="_self">European Executive Leadership Council</a> can be found <a href="http://aiim.typepad.com/ELC-GuideEU-2012.pdf" target="_self">here</a>. &#0160;Agenda for the US event on June 6-7 <a href="https://www.box.com/s/f4cea6af187fd9e97e3e" target="_self">HERE</a>.</p>
<p>The content and information management industry sits at an inflection point, as Social, Mobile and Cloud computing combine to create a new paradigm for how organizations view enterprise IT.</p>
<p>AIIM created this shared space for dynamic conversations to determine the role of the content and information management industry in this new era of business. The AIIM Executive Leadership Council has two goals:</p>
<ol>
<li>Articulate the impact that these new technologies will have on the workplace</li>
<li>Define specific use cases for how the technologies can transform organizations and ways of work.</li>
</ol>
<p>The Council is moderated by Thornton May. &#0160;Thornton May is Futurist, Executive Director and Dean of the IT Leadership Academy. His extensive experience researching and consulting on the role and behaviors of Boards of Directors and &quot;C&quot; level executives in creating value with information technology has won him an unquestioned place on the short list of serious thinkers on this topic. May combines a scholar&#39;s patience for empirical research, a stand-up comic&#39;s capacity for pattern recognition and a second-to-none gift for storytelling to the information technology management problems facing executives.</p>
<p>Senior execs from supplier companies in Europe and North America welcome to join the group. Contact me at johnmancini at aiim.org for details. &#0160;The schedule is as follows:</p>
<p><strong>Inside the Mind of the Information User: &#0160;The consumerization of IT</strong></p>
<p><em>London, May 24 - 25 for the European Council -- </em>Completed -- see pictures below...<em><br />Chicago, June 6 - 7 for the American Council -- <a href="https://www.box.com/s/f4cea6af187fd9e97e3e" target="_self">Agenda for US event</a> is <a href="https://www.box.com/s/f4cea6af187fd9e97e3e" target="_self">HERE </a>-- You should be there!</em></p>
<p><strong>Understanding Big Data and its Impact on Buyer Behavior</strong></p>
<p><em>London, Sept 6 - 7 for the European Council<br />Dallas, Nov 29 - 30 for the American Council</em></p>
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<td style="text-align: center; font-family: arial,sans-serif; font-size: 11px;"><a href="https://picasaweb.google.com/117206060244117583704/201205ELCUK?authuser=0&amp;feat=embedwebsite" style="color: #4d4d4d; font-weight: bold; text-decoration: none;">2012-05-ELC-UK</a></td>
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</tbody>
</table><div class="feedflare">
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<dc:creator>John Mancini</dc:creator>
<pubDate>Fri, 25 May 2012 11:52:40 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/european-executive-leadership-council-off-to-a-roaring-start-cant-wait-for-north-american-version.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/EcmIndustryWatch/~5/ydrnpWlQ9M0/ELC-GuideEU-2012.pdf" length="1532878" type="application/pdf" /><feedburner:origEnclosureLink>http://aiim.typepad.com/ELC-GuideEU-2012.pdf</feedburner:origEnclosureLink></item>
<item>
<title>The Challenge of Finding T-Shaped People</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/7vKlIsXk6rk/the-challenge-of-finding-t-shaped-people.html</link>
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<description>For those of you who are receiving this post on email systems without embedded YouTube capability, the direct link is HERE -- http://youtu.be/9wk-OIfk6XY. Do you have my #OccupyIT e-Book yet? Why not? It's Free HERE.</description>
<content:encoded><![CDATA[<p>For those of you who are receiving this post on email systems without embedded YouTube capability, the direct link is HERE -- <a href="http://youtu.be/9wk-OIfk6XY" target="_self">http://youtu.be/9wk-OIfk6XY</a>.</p>
<p><iframe frameborder="0" height="315" src="http://www.youtube.com/embed/9wk-OIfk6XY" width="560"></iframe></p>
<p>Do you have my <a href="http://pages2.aiim.org/occupyit-share-html" target="_self">#OccupyIT e-Book</a> yet?  Why not?  It&#39;s Free <a href="http://pages2.aiim.org/occupyit-share-html" target="_self">HERE</a>.</p>
<p><a class="asset-img-link" href="http://pages2.aiim.org/occupyit-share-html" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;" target="_self"><img alt="Screen Shot 2012-05-14 at 9.21.20 PM" class="asset  asset-image at-xid-6a00d834520bef69e2016766b0fef6970b" src="http://aiim.typepad.com/.a/6a00d834520bef69e2016766b0fef6970b-120wi" style="margin: 0px 5px 5px 0px;" title="Screen Shot 2012-05-14 at 9.21.20 PM" /></a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/7vKlIsXk6rk" height="1" width="1"/>]]></content:encoded>



<dc:creator>John Mancini</dc:creator>
<pubDate>Fri, 25 May 2012 06:39:00 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/the-challenge-of-finding-t-shaped-people.html</feedburner:origLink></item>
<item>
<title>The Challenge of Engagement</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/-h9TWJ0rF_E/the-challenge-of-engagement.html</link>
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<description>For those getting this post on email clients without embedded YouTube, the direct link to this video is http://youtu.be/-7l2kKC-R3M. Get on the advance list for my new ebook -- #OccupyIT: A Technology Manifesto.</description>
<content:encoded><![CDATA[<p>For those getting this post on email clients without embedded YouTube, the direct link to this video is <a href="http://youtu.be/-7l2kKC-R3M" target="_self">http://youtu.be/-7l2kKC-R3M</a>.</p>
<p><iframe frameborder="0" height="315" src="http://www.youtube.com/embed/-7l2kKC-R3M" width="560"></iframe></p>
<p>Get on the advance list for my new ebook -- <a href="http://AIIM.org/occupyIT">#OccupyIT: A Technology Manifesto</a>.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/EcmIndustryWatch?a=-h9TWJ0rF_E:CPp0VaFWfGw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcmIndustryWatch?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/EcmIndustryWatch?a=-h9TWJ0rF_E:CPp0VaFWfGw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/EcmIndustryWatch?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/EcmIndustryWatch?a=-h9TWJ0rF_E:CPp0VaFWfGw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/EcmIndustryWatch?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/EcmIndustryWatch?a=-h9TWJ0rF_E:CPp0VaFWfGw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/EcmIndustryWatch?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/-h9TWJ0rF_E" height="1" width="1"/>]]></content:encoded>



<dc:creator>John Mancini</dc:creator>
<pubDate>Wed, 23 May 2012 06:38:00 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/the-challenge-of-engagement.html</feedburner:origLink></item>
<item>
<title>Check out my presentation on records to engagement to insight on THURS</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/Y5AuBpbjfh0/check-out-my-presentation-on-records-to-engagement-to-insight-on-thurs.html</link>
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<description>SOCIAL BUSINESS AND INNOVATION ORACLE SOCIAL BUSINESS THOUGHT LEADERS WEBCAST SERIES Date: Thursday, May 24, 2012 - 10:00 AM PDT Moving from Records to Engagement to Insight — I'm going to discuss the factors that are driving organizations to think more strategically about the intersection between content, social, and process. Join us for this webcast to hear how content management and Enterprise IT are being changed by social technologies and how those technologies are being used to drive innovation and transform processes. REGISTER HERE: http://bitly.com/K86sNb --- The webcast will also be archived by end of day Friday - here's the link - http://bitly.com/Jk1KxR</description>
<content:encoded><![CDATA[<p><strong>SOCIAL BUSINESS AND INNOVATION</strong><strong><br /> ORACLE SOCIAL BUSINESS THOUGHT LEADERS WEBCAST SERIES</strong></p>
<p>Date: Thursday, May 24, 2012 - 10:00 AM PDT</p>
<p>Moving from Records to Engagement to Insight — I&#39;m going to discuss the factors that are driving organizations to think more strategically about the intersection between content, social, and process. Join us for this webcast to hear how content management and Enterprise IT are being changed by social technologies and how those technologies are being used to drive innovation and transform processes.</p>
<p><a href="http://bitly.com/K86sNb" target="_self">REGISTER</a> HERE: <a href="http://bitly.com/K86sNb">http://bitly.com/K86sNb</a></p>
<p><strong>---</strong></p>
<p>The webcast will also be archived by end of day Friday - here&#39;s the link -&#0160;<a href="http://bitly.com/Jk1KxR">http://bitly.com/Jk1KxR</a></p>
<p>&#0160;</p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/Y5AuBpbjfh0" height="1" width="1"/>]]></content:encoded>



<dc:creator>John Mancini</dc:creator>
<pubDate>Tue, 22 May 2012 20:46:32 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/check-out-my-presentation-on-records-to-engagement-to-insight-on-thurs.html</feedburner:origLink></item>
<item>
<title>Enterprise information management on #mobile #steroids</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/HDrXh8_qNIo/enterprise-information-management-on-mobile-steroids.html</link>
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<description>Information Management on Mobile Steroids View more presentations from John Mancini Note: See Becoming a Process Revolutionary for the back story re the somewhat cryptic Walgreens slides. ----- Help revolutionize your organization's processes. Become a Certified Information Professional. Get a free white paper that explains why. Test your skills. Take our Certified Information Professional assessment. Get it while it's hot - CIP Study Guide on Kindle.</description>
<content:encoded><![CDATA[<div id="__ss_13013361" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/jmancini77/the-future-of-information-management-through-the-prism-of-mobility" target="_blank" title="Information Management on Mobile Steroids">Information Management on Mobile Steroids</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/13013361" width="425"></iframe>
<div style="padding: 5px 0 12px;">View more presentations from <a href="http://www.slideshare.net/jmancini77" target="_blank">John Mancini</a></div>
<div style="padding: 5px 0 12px;">Note: &#0160;See <a href="http://www.digitallandfill.org/2012/05/becoming-a-process-revolutionary-8-things-walgreens-did-exactly-right-to-win-my-mothers-day-solomo-p.html" target="_self">Becoming a Process Revolutionary</a> for the back story re the somewhat cryptic Walgreens slides.</div>
<div style="padding: 5px 0 12px;">-----</div>
<div style="padding: 5px 0 12px;">
<p>Help revolutionize your organization&#39;s processes.&#0160; Become a&#0160;<a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_blank">Certified Information Professional</a>. &#0160;Get a&#0160;<a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_blank">free white paper</a>&#0160;that explains why.</p>
<p>Test your skills. &#0160;Take our&#0160;<a href="http://www.aiim.org/cip-practice-exam" target="_blank">Certified Information Professional assessment</a>.</p>
<p>Get it while it&#39;s hot - <a href="http://www.amazon.com/Certified-Information-Professional-Study-ebook/dp/B007S9CJXW/ref=sr_1_6?ie=UTF8&amp;qid=1337647897&amp;sr=8-6" target="_self">CIP Study Guide on Kindle</a>.</p>
<p><a class="asset-img-link" href="http://www.amazon.com/Certified-Information-Professional-Study-ebook/dp/B007S9CJXW/ref=sr_1_6?ie=UTF8&amp;qid=1337647897&amp;sr=8-6" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;" target="_self"><img alt="Screen Shot 2012-05-21 at 8.53.29 PM" class="asset  asset-image at-xid-6a00d834520bef69e20168ebab20b7970c" src="http://aiim.typepad.com/.a/6a00d834520bef69e20168ebab20b7970c-120wi" style="margin: 0px 5px 5px 0px;" title="Screen Shot 2012-05-21 at 8.53.29 PM" /></a></p>
</div>
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<category>certified information professional</category>

<dc:creator>John Mancini</dc:creator>
<pubDate>Mon, 21 May 2012 20:46:19 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/enterprise-information-management-on-mobile-steroids.html</feedburner:origLink></item>
<item>
<title>Martyn Christian from @Kofax on #AIIM and the #CIP (Certified Information Professional)</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/6ye4eRgFJKU/martyn-christian-from-kofax-on-aiim-and-the-cip-certified-information-professional.html</link>
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<description>I am absolutely “captured” by the CIP program. I think it is really what the industry needs to get to the next level of relevance and growth. I want everyone at Kofax and all our partners and customers to embrace it. It should give everyone the chance to contribute even more fully to the market as well as fuel our company’s growth.</description>
<content:encoded><![CDATA[<p><a href="http://www.kofax.com/ir/executive-management.asp" target="_self">Martyn Christian</a> is Chief Marketing Officer (CMO) for <a href="http://www.kofax.com/vision/" target="_self">Kofax</a>. He is responsible for all marketing initiatives, including brand, product, industry and field marketing functions. Martyn has more than 25 years of marketing and general management experience within the software industry.</p>
<p>-----</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e2016766961614970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="Martyn" class="asset  asset-image at-xid-6a00d834520bef69e2016766961614970b" src="http://aiim.typepad.com/.a/6a00d834520bef69e2016766961614970b-120wi" style="margin: 0px 5px 5px 0px;" title="Martyn" /></a>JM: &#0160;Martyn, you rejoined the AIIM Board last year. &#0160;What drove you to commit to a &quot;second term?&quot;</p>
<p>MC: &#0160;The Information Management industry is unique in its ability to reinvent itself, which means new opportunities from a personal and professional standpoint. My first term on the board was a significant learning experience for me, as well as a chance to give back to the industry that has given me a wide range of great career opportunities for more than 20 years.</p>
<p>JM: &#0160;As you think about <a href="http://www.kofax.com/" target="_self">Kofax</a>&#39;s employees and customers and partners, how can AIIM be of greatest assistance?</p>
<p>MC: &#0160;I am absolutely “captured” by the CIP program. I think it is really what the industry needs to get to the next level of relevance and growth. I want everyone at <a href="http://www.kofax.com/" target="_self">Kofax</a> and all our partners and customers to embrace it. It should give everyone the chance to contribute even more fully to the market as well as fuel our company’s growth.</p>
<p>JM: &#0160;You just became the second AIIM Board member to pass the <a href="http://www.aiim.org/certification" target="_self">Certified Information Professional</a> exam. &#0160;Tell me a little bit out the experience.</p>
<p>MC: &#0160;I believe <a href="http://www.crnrstone.com/company/team/michael-croal.php" target="_self">Michael Croal (from Cornerstone Advisors)</a> from beat me to be first. I have been in the industry for 20+ years so I assumed I could get a substantial way down the certification process&#0160; without significant study time. It turned out I could, but the certification test highlighted for me that I need to continue striving to keep current and broaden my personal knowledge base via AIIM and other best practice sources.</p>
<p>JM: &#0160;How important do you think information professionals will be to Kofax in the year&#39;s ahead?</p>
<p>MC: &#0160;Information professionals are becoming essential, it’s just a matter of time.</p>
<p>-----</p>
<p>Help revolutionize your organization&#39;s processes.&#0160; Become a<a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_blank">Certified Information Professional</a>. &#0160;Get a&#0160;<a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_blank">free white paper</a>&#0160;that explains why.</p>
<p>Test your skills. &#0160;Take our&#0160;<a href="http://www.aiim.org/cip-practice-exam" target="_blank">Certified Information Professional assessment</a>.</p>
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<category>certified information professional</category>

<dc:creator>John Mancini</dc:creator>
<pubDate>Fri, 18 May 2012 12:55:25 -0400</pubDate>

<category domain="http://rss.financialcontent.com/stocksymbol">CMO</category><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/martyn-christian-from-kofax-on-aiim-and-the-cip-certified-information-professional.html</feedburner:origLink></item>
<item>
<title>Becoming a Process Revolutionary - 8 Things @Walgreens did EXACTLY RIGHT to win my Mother's Day #SoLoMo prize</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/nsSP8tPEiLE/becoming-a-process-revolutionary-8-things-walgreens-did-exactly-right-to-win-my-mothers-day-solomo-p.html</link>
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<description>And my award as this year's Mother's Day Process Revolutionary - for really understanding how to adapt processes to the SoLoMo era - goes to Walgreen's (Founded in 1901).  That's not a misprint.</description>
<content:encoded><![CDATA[<p>My story begins with this series of pictures, taken 27 years ago.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20163058ae237970d-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="IMG_4263" class="asset  asset-image at-xid-6a00d834520bef69e20163058ae237970d" src="http://aiim.typepad.com/.a/6a00d834520bef69e20163058ae237970d-320wi" style="margin: 0px 5px 5px 0px;" title="IMG_4263" /></a></p>
<p>At the time, this seemed like a cool idea for a Mother&#39;s Day gift, and maybe one that would begin a bit of a tradition.</p>
<p>&#0160;Well, 27 of these little photo montages and 2 more kids and one daughter-in-law later, I&#39;m still at it.&#0160;</p>
<p>[Editor&#39;s note:&#0160; One might ask why am I still at it 27 years later, and why this fabulous idea has not yet been turned over to one of my kids.&#0160; THAT is a very good question.]</p>
<p>&#0160;Over the years, the process to create these works of art has changed.&#0160; The &quot;Happy Mother&#39;s Day&quot; changed to &quot;We Love Mom&quot; as the gang grew.</p>
<p>It used to be difficult to find mats and frames that suited my purpose.&#0160; Something must have changed in the matting and framing space over the past 25 years, because this is now a piece of cake (usually at Target). &#0160;</p>
<p>I used to take actual photos, and get actual film developed. To be on the safe side, I usually took at least 10 of each &quot;we&quot; and each &quot;love&quot; and each &quot;mom&quot; in order to make sure that at least one good one of each came out.&#0160; All of the outakes exist in some box somewhere. I had to get started about a week or so in advance in order to save time to get the pictures developed.</p>
<p>A byproduct of all our technological progress - as well as the dispersion of kids to multiple geographies - is that creating this annual project gets later and later each year (It&#39;s Mother&#39;s Day again? It&#39;s in early May this year?).&#0160; Well, this year took the cake, but in the process it also highlighted for me a great example of what it means to be a process revolutionary in the age of Social, Local, and Mobile (SoLoMo) technologies.</p>
<p>And my award as this year&#39;s Mother&#39;s Day Process Revolutionary - for really understanding how to adapt processes to the SoLoMo era - goes to <a href="http://www.walgreens.com/" target="_self">Walgreen&#39;s</a> (Founded in 1901).&#0160; That&#39;s not a misprint.</p>
<p>This year, Mother&#39;s Day was at Duke University, where that little guy in the photo at the beginning of this article (Joey, now &quot;Joe&quot;) was getting his MBA from the Fuqua School.&#0160; Again, one would think with this going on, I would have prepared my Mother&#39;s Day montage months and months ago.&#0160; Ha ha ha ha ha.&#0160; My goodness, you do not know me very well.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20167667ec360970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="IMG_4240" class="asset  asset-image at-xid-6a00d834520bef69e20167667ec360970b" src="http://aiim.typepad.com/.a/6a00d834520bef69e20167667ec360970b-320wi" style="margin: 0px 5px 5px 0px;" title="IMG_4240" /></a></p>
<p>&#0160;[In my defense for all that follows, my wife DID say to all of us, &quot;Don&#39;t worry about Mother&#39;s Day this year.&#0160; It will be present enough just for all of us to be together.&quot;]</p>
<p>In my defense, I did have a frame.&#0160;</p>
<p>I also had a photo from MBA boy and his wife in my email.</p>
<p>And that was it.</p>
<p>So Saturday, I got to work, put my iPad into use, and sneaked outside during brunch first with #2 son Will for the &quot;love&quot; photo shoot.&#0160; Got it.&#0160; Then I grabbed Erin (the &quot;Mom&quot; role) and dragged her out on the porch during a break in the action.</p>
<p>Confident that I had been extremely sneaky in order to preserve the &quot;surprise,&quot; I put the project on standby until after the graduation ceremony (and turns out after a party afterwards).</p>
<p>Fast forward to 12:15 a.m., back at the hotel.&#0160; Technically Mother&#39;s Day.&#0160;</p>
<p>And as I lay in bed with my iPhone, I pondered a fundamental question of digital and analog technologies: How exactly am I going to get these daggone photos out of my iPhone and printed in order to stick them in the frame?</p>
<p>And then I fell asleep.</p>
<p>I woke up before everyone else at 7:48.</p>
<p>My first thought was, &quot;There must be a Walmart or a Target around here somewhere,&quot; and hid out in the bathroom, armed with my iPhone, in order to find the answer.&#0160; I used the store locator on each web site to find a few nearby stores, but there was no way to determine once I got there whether there would be a way to print from the iPhone and whether there was any way to get it done in an hour.</p>
<p>Then I heard a voice whispering, &quot;Google the Problem, <a href="http://en.wikipedia.org/wiki/Kung_Fu_(TV_series)" target="_self">Grasshopper</a>.&quot;</p>
<p>At first I resisted, and then the voice again, &quot;Google the Problem, Grasshopper.&quot;</p>
<p>I entered &quot;one hour photo&quot; in my search bar and the first Walgreens SoLoMo smart move paid off.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb80896c970c-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="IMG_4257" class="asset  asset-image at-xid-6a00d834520bef69e20168eb80896c970c" src="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb80896c970c-120wi" style="margin: 0px 5px 5px 0px;" title="IMG_4257" /></a><br /><span style="color: #ff007f;"><strong>Walgreens Win Number One</strong></span> - <em>someone made the decision to purchase the right Adwords</em> and had the right SEO strategy to get Walgreen&#39;s at the top of the heap for my search.&#0160;</p>
<p>And then <span style="color: #ff007f;"><strong>Walgreens Win Number Two</strong></span> - someone noted that there was an available app, <em>right in the ad</em>, and provided a link to it.&#0160; This was starting to get promising.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb808cf5970c-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: right;"><img alt="IMG_4259" class="asset  asset-image at-xid-6a00d834520bef69e20168eb808cf5970c" src="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb808cf5970c-120wi" style="margin: 0px 0px 5px 5px;" title="IMG_4259" /></a>App downloaded and opened.&#0160; And <span style="color: #ff007f;"><strong>Walgreens Win Number Three</strong></span> - <em>a specific and exactly clear statement of the value proposition of the app</em> - &quot;Print pictures right from your phone and pick them up in about an hour.&quot; Ha Ha! Life was getting better!</p>
<p>&#0160;</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20167667ed1c0970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="IMG_4260" class="asset  asset-image at-xid-6a00d834520bef69e20167667ed1c0970b" src="http://aiim.typepad.com/.a/6a00d834520bef69e20167667ed1c0970b-120wi" style="margin: 0px 5px 5px 0px;" title="IMG_4260" /></a>And then the next screen, <span style="color: #ff007f;"><strong>Walgreens Win Number Four</strong></span>.&#0160; Not some clunky web interface in 2 point font to transfer the photos, but <em>upload options integrated into my normal IPhone albums</em>.&#0160; Sweet.</p>
<p><span style="color: #ff007f;"><strong>Walgreens Win Number Five</strong></span>.&#0160; After uploading, <em>a process flow to allow me to select the size of photo</em>.&#0160; This was important to me because I had a frame with 5x7 holes.&#0160; If everything defaulted to 4x6, I was done for.&#0160; Check, 5x7.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20163058af87f970d-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: right;"><img alt="IMG_4262" class="asset  asset-image at-xid-6a00d834520bef69e20163058af87f970d" src="http://aiim.typepad.com/.a/6a00d834520bef69e20163058af87f970d-120wi" style="margin: 0px 0px 5px 5px;" title="IMG_4262" /></a>Then <span style="color: #ff007f;"><strong>Walgreens Win Number Six</strong></span>.&#0160; I should have perhaps thought of this before I started this process, but <em>where was the nearest Walgreen&#39;s</em>? Were they open on a Sunday? How would I get there? The app popped in, &quot;Find Nearest Walgreen&#39;s?&quot; I checked yes, it gave me 4 options, I chose the one 2.47 miles away, was told that my pictures would be ready at 9:18 am (in less than 30 minutes), and the app provided a map.&#0160;</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb8095a2970c-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="IMG_4258" class="asset  asset-image at-xid-6a00d834520bef69e20168eb8095a2970c" src="http://aiim.typepad.com/.a/6a00d834520bef69e20168eb8095a2970c-120wi" style="margin: 0px 5px 5px 0px;" title="IMG_4258" /></a>I clicked &quot;Finish&quot; and the app surprised me with <span style="color: #ff007f;"><strong>Walgreens Win Number 7</strong></span> - <em>it required only the information that was needed at this stage of the process</em>.&#0160; No lengthy set of questions. No credit card. No &quot;how did you find us?&quot; No &quot;set up your communications preferences.&quot; Just first name, last name, phone, and email.&#0160; Bang. Zoom. Done.</p>
<p>I carefully opened the bathroom door.&#0160; Ahhh....everyone still asleep.</p>
<p>I grabbed my keys and headed to Walgreen&#39;s.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20163058b0512970d-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: right;"><img alt="IMG_4256" class="asset  asset-image at-xid-6a00d834520bef69e20163058b0512970d" src="http://aiim.typepad.com/.a/6a00d834520bef69e20163058b0512970d-120wi" style="margin: 0px 0px 5px 5px;" title="IMG_4256" /></a>This is the point at which many processes run into trouble - the crossover between all the digital, no people stuff and actual analog, people side stuff.&#0160; <span style="color: #ff007f;"><strong>Walgreens Win Number Eight</strong></span>.&#0160; Waiting for me when I got to the store was <em>Kyle Gray</em>, waiting to hand me the pictures.&#0160; I even had a few minutes to pick up a card and a cool red wrapping bag on the way out the door.</p>
<p>I ran out to the car, put the pictures in the frame, put the frame in the bag and headed back to the hotel, where folks were just getting up.&#0160; And ready for Mother&#39;s Day breakfast. The finished product is below.</p>
<p>They reason I go through this is that none of this is particularly challenging or impressive from a technology perspective.&#0160; What was impressive was how it was packaged and how it was delivered.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e20163058b0fe0970d-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="Screen Shot 2012-05-14 at 7.39.22 PM" class="asset  asset-image at-xid-6a00d834520bef69e20163058b0fe0970d" src="http://aiim.typepad.com/.a/6a00d834520bef69e20163058b0fe0970d-320wi" style="margin: 0px 5px 5px 0px;" title="Screen Shot 2012-05-14 at 7.39.22 PM" /></a></p>
<p>Becoming a Process Revolutionary and tapping the full value of Social, Mobile, and Local technologies means: 1) thinking through what each of these clusters of technology means for your customer; 2) thinking through how they can be applied to solving a particular business problem; and 3) taking the time to design an elegant solution.&#0160; Not an acceptable solution, but an elegant one.</p>
<p>-----</p>
<p>Help revolutionize your organization&#39;s processes.&#0160; Become a <a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_self">Certified Information Professional</a>. &#0160;Get a <a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_self">free white paper</a> that explains why.</p>
<p>Test your skills. &#0160;Take our <a href="http://www.aiim.org/cip-practice-exam" target="_self">Certified Information Professional assessment</a>.</p>
<p>&#0160;</p>
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<dc:creator>John Mancini</dc:creator>
<pubDate>Tue, 15 May 2012 07:49:00 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/becoming-a-process-revolutionary-8-things-walgreens-did-exactly-right-to-win-my-mothers-day-solomo-p.html</feedburner:origLink></item>
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<title>Gartner -- The number of Information Professionals needed will grow by 50% per year -- #CIP</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/w6dYBTQbrKs/gartner-the-number-of-information-professionals-needed-will-grow-by-50-per-year-cip.html</link>
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<description>A new Gartner report by Deb Logan and Mark Raskino -- Prepare to be an Information Leader -- notes that the first half of the Information Age was all about building plumbing and making processes more efficient, and that the second value is all about creating value from the information these processes produce.  They further note that organizations "must acquire new skills to meet these challenges."</description>
<content:encoded><![CDATA[<p>A new Gartner report by Deb Logan and Mark Raskino -- <em>Prepare to be an Information Leader</em> -- notes that the first half of the Information Age was all about building plumbing and making processes more efficient, and that the second value is all about <em>creating value</em> from the information these processes produce. &#0160;They further note that organizations &quot;must acquire new skills to meet these challenges.&quot;</p>
<p>A key data point in the report is their contention that <strong><em>the demand for information professionals will increase by 50% year over year through 2015</em></strong>. &#0160;OK, let me repeat that, <strong><em>the demand for information professionals will increase by 50% year over year through 2015</em></strong>.</p>
<p><a class="asset-img-link" href="http://aiim.typepad.com/.a/6a00d834520bef69e201676667a1af970b-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="float: left;"><img alt="Screen Shot 2012-05-10 at 2.52.16 PM" class="asset  asset-image at-xid-6a00d834520bef69e201676667a1af970b" src="http://aiim.typepad.com/.a/6a00d834520bef69e201676667a1af970b-120wi" style="margin: 0px 5px 5px 0px;" title="Screen Shot 2012-05-10 at 2.52.16 PM" /></a>We couldn&#39;t agree more. &#0160;Last year, you may recall, we built the body of knowledge that these information professionals need and created a standardized 100 question proctored test of competency. &#0160;The <a href="http://www.aiim.org/Training/Certification" target="_self">Certified Information Professional</a>, or <a href="http://www.aiim.org/Training/Certification" target="_self">CIP</a>. A brand new concept for a brand new profession.</p>
<p>A lot has been going on in our <a href="http://www.aiim.org/Training/Certification" target="_self">Certified Information Professional </a>program since we launched earlier this year.</p>
<p>I published a&#0160;<a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_self">white paper</a>&#0160;-- <em><a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_self">A Career Path for the Digital Economy</a></em> -- making the case for the need for Information Professionals. &#0160;</p>
<p>We released, inspired by <a href="http://www.khanacademy.org/" target="_self">Khan Academy</a>, a set of 110+ <a href="http://www.aiim.org/training/certification/~/link.aspx?_id=709CEF7FF53F479A88A8DCF693446B21&amp;_z=z" target="_self">FREE 3-5 minute videos</a> to help organizations increase their information management effectiveness.</p>
<p>We created a <a href="http://www.aiim.org/cip-practice-exam" target="_self">practice exam</a> for those who want to see where their information gaps lie and whether they are ready for the exam. &#0160;The practice exam provides a roadmap to the videos and helps individuals figure out where to prioritize their preparation time. &#0160;It even gives you a score! &#0160;Check it out and see how smart you REALLY are.</p>
<p>We&#39;ve added our first 2 training partners -- <a href="http://www.straitassoc.com/CIPtraining/" target="_self">Strait &amp; Associates</a> and the <a href="http://www.hollygroup.com/news/news05712_holly_group_announces_first_cip_classroom_course.htm" target="_self">Holly Group</a> -- for those who would like to schedule training for your staffs.</p>
<p>The ball is rolling. The train is leaving the station. The horse is out of the barn. [Insert your own favorite cliche.]</p>
<p>The point is, it&#39;s time to get moving. &#0160;Let us know how we can help.</p>
<p>-----</p>
<p>Download my <a href="http://pages2.aiim.org/CIPWebPage_InfoProWP.html" target="_self">white paper</a> today if you want more information. &#0160;Take the <a href="http://www.aiim.org/cip-practice-exam" target="_self">CIP practice exam</a> and find out how much you really know.</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p>
<p>&#0160;</p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/w6dYBTQbrKs" height="1" width="1"/>]]></content:encoded>


<category>certified information professional</category>
<category>Compliance and records management</category>
<category>Industry statistics and research</category>
<category>information certification</category>

<dc:creator>John Mancini</dc:creator>
<pubDate>Thu, 10 May 2012 15:10:24 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/gartner-the-number-of-information-professionals-needed-will-grow-by-50-per-year-cip.html</feedburner:origLink></item>
<item>
<title>Interview with Russell Hunt of Kodak</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/aDYtH7Yslg8/interview-with-russell-hunt-of-kodak.html</link>
<guid isPermaLink="false">http://www.digitallandfill.org/2012/05/interview-with-russell-hunt-of-kodak.html</guid>
<description>I am doing a webinar on May 16 with Russell Hunt from Kodak. The topic? Kodak’s Document Imaging division has been a major player in Content Management, and an important AIIM member for many years. What does the reorganization hold for the future of Kodak and its leadership in document imaging? What are the questions that Kodak partners and customers are asking right now? Registration is free by clicking HERE. Check it out.</description>
<content:encoded><![CDATA[<p>I am doing a <a href="http://www.aiim.org/Events/Webinars/20120516-webinar" target="_self">webinar on May 16 with Russell Hunt from Kodak</a>. &#0160;The topic?&#0160;Kodak’s Document Imaging division has been a major player in Content Management, and an important AIIM member for many years. What does the reorganization hold for the future of Kodak and its leadership in document imaging? &#0160;What are the questions that Kodak partners and customers are asking right now? &#0160;</p>
<p>Registration is free by clicking <a href="http://www.aiim.org/Events/Webinars/20120516-webinar" target="_self">HERE</a>. Check it out.</p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/aDYtH7Yslg8" height="1" width="1"/>]]></content:encoded>



<dc:creator>John Mancini</dc:creator>
<pubDate>Tue, 08 May 2012 06:37:00 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/interview-with-russell-hunt-of-kodak.html</feedburner:origLink></item>
<item>
<title>It's Graduation Time - My #Commencement Address - #AIIM</title>
<link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/e4SIcikr18M/its-graduation-time-my-commencement-address-aiim.html</link>
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<description>My commencement address.</description>
<content:encoded><![CDATA[<p>I recently did a seminar for a friend who runs a class at George Mason University for seniors on finding a job in the real world. &#0160;My job was to talk mostly about non-profit careers, and secondly about the technology sector.</p>
<p>I violated one of my long-standing rules in professional keynote speaking by NOT asking him whether there would be any other speakers, and if so, in what order would we speak.</p>
<p>Well, it turns out there was another speaker, and he spoke first. &#0160;There were a few characteristics about the speaker I wish I had known beforehand.</p>
<ol>
<li>This guy was a REALLY good speaker. &#0160;OK, I do a lot of speaking, so I thought we&#39;re even.</li>
<li>This guy knew what he wanted to do with his life since he was <span style="text-decoration: underline;">4 years old</span>. &#0160;[Uh-oh. &#0160;I still haven&#39;t figured that out completely.]</li>
<li>What he wanted to do was to be a jet pilot with the Thunderbirds in the Air Force. [Double my concern.]</li>
<li>Enroute to his dream, he had a life threatening illness that he had to overcome. [I&#39;m toast.]</li>
<li>He concluded his presentation with a video of him flying; you could see the wings of two other jets about 8 inches above his head.</li>
</ol>
<p>&quot;And our next speaker, John Mancini, will talk about non-profit careers.&quot; &#0160;[Oh, crap.]</p>
<p>Short circuit to the end, it went OK, although I never did confess that at 4 years old I wanted to be a garbage man -- or maybe it is now called a recyling engineer.&#0160;In thinking about this presentation, though, I did come across a post I did 2 years ago. &#0160;I thought in this graduation season I would run it again.</p>
<p>And to all you new graduates, good luck.</p>
<p>-----</p>
<h3>8 Things You Need to Know Now That You Are Out in the Real World Looking for a Job</h3>
<div>
<div>
<p><a href="http://aiim.typepad.com/.a/6a00d834520bef69e2013481206dd8970c-popup"><img alt="Picture 39" src="http://aiim.typepad.com/.a/6a00d834520bef69e2013481206dd8970c-120wi" /></a>&#0160;OK, I have waited long enough for an invitation to do a Commencement Address and none have been forthcoming. &#0160;(Although my wife does work in a church pre-school; I am holding out hope that this year&#39;s harvest of kindergarten wannabees will still tee me up.)</p>
<p>The particular reason Commencements are on my mind is that our youngest is getting ready to graduate from High School. One of her older brothers has graduated from college and is out in the workforce (although about ready to go back for an MBA) and the other will graduate from college in December, the good Lord willing. So perhaps by auditioning through this blog post -- and by trying out my act on the Herndon United Methodist pre-Ks -- I will have a future chance for a Commencement address. I am especially lured by the idea of getting an honorary doctorate with no work.</p>
<p>So here goes -- my&#0160;<strong>8 Things You Need to Know Now That You Are Out in the Real World Looking for a Job.</strong></p>
<p><strong>1 -- You likely won&#39;t go to work for a super-cool company.</strong></p>
<p><a href="http://www.amazon.com/Little-Big-Things-Pursue-EXCELLENCE/dp/0061894087" target="_blank"><img alt="Tom Peters Little Big Excellence" src="http://aiim.typepad.com/.a/6a00d834520bef69e20133edef90bf970b-120wi" title="Tom Peters Little Big Excellence" /></a>&#0160;I have recently been listening to Tom Peters&#39;&#0160;<a href="http://www.amazon.com/Little-Big-Things-Pursue-EXCELLENCE/dp/0061894087" target="_blank">The Little Big Things: 163 Ways to Pursue Excellence</a>&#0160;while &quot;jogging&quot; (a relative term -- I go faster than just standing still) on the treadmill and around the 1/16 mile track at the Y. (Note: I DO understand how unbelievably geeky this sounds).</p>
<p>Tom talks about two worlds -- Guru World and the Real World. In Guru World (the place you read about in all the management books), everyone works for companies that are (amongst other things): 1) Fortune 500; 2) global; 3) supercool (like Google); 4) on TV all the time.</p>
<p>The reality -- and I can personally testify to this one given that I am well into the 2nd half of a 30 year career in the association world -- is that most people don&#39;t work at these kinds of places. Most companies or organizations are somewhat small and make their money doing things that are not terribly sexy. Like mine. There are millions of organizations like mine. That doesn&#39;t mean the job can&#39;t be fulfilling. But not every job is cool.</p>
<p><strong>2 -- Be resilient.</strong></p>
<p>While I am on Tom Peters, he has a GREAT chapter on what companies are looking for in an employee. It all comes down to being &quot;resilient.&quot; I love the attributes he lists. I&#39;m thinking about having them put on our job applications. For those of you looking for a job, your task is to figure out how to convince your interviewer that you possess these traits (just a partial list).</p>
<ul>
<li>Inner calm.</li>
<li>High self-knowledge.</li>
<li>Breadth of out-of-the ordinary experience.</li>
<li>Known for integrity.</li>
<li>An appetite for modestly controlled chaos.</li>
<li>Sense of humor.</li>
<li>Empathy.</li>
</ul>
<p>&#0160;When I think of all the people that I have hired in my world of small associations over the years, these traits trump domain expertise. Every time. Make sure your interviewer knows that you have them.</p>
<p><strong>3 -- Clean up your Facebook act.</strong></p>
<p>I have been on Facebook a long time -- since shortly after they opened it up to non-edu domains.</p>
<p>There seems to be an assumption out there that you can somehow control how you are viewed by various audiences by controlling the variable security settings on Facebook. No matter what anyone says, DO NOT BELIEVE THIS. I heard two quotes about this at a recent seminar at Santa Clara University that ring true.</p>
<p>First, from @benparr @Mashable -- &quot;Do not post anything that you would not be comfortable having your mother see.&quot; And secondly -- I think the quote was from Felix Sterling, SVP and General Counsel, Trend Micro Inc. -- &quot;Don&#39;t ever underestimate the power of unintended content syndication.&quot;</p>
<p>One recent example. A friend of my one of my sons recently friended me out of the blue. Nice kid; have always liked him. Two days later, he evidently broke up with his girlfriend. He proceeded to post a horrendously offensive status about his ex-girlfriend. I don&#39;t think I&#39;ll ever think about this kid the same way again.</p>
<p>So get rid of all of those F words and keg stand pics and pictures of drunken orgies. I&#39;m not a prude -- but my <em>Mom</em> is on Facebook for crying out loud. Do you really want a 79-year-old woman to see that?And if that isn&#39;t enough, you can be guaranteed that potential employers will use Facebook to check up on you. Don&#39;t let embarrassing results deep six your job opportunity.</p>
<p>Electrons live forever.</p>
<p><strong>4 -- Attitude trumps just about everything.</strong></p>
<p>There is a Chick-Fil-A I go to more often than I should in Reston, VA. (Note: As a veteran Chick-Fil-A person, I will let you in on a secret. Based on my scientific study, if you order extra pickle on your sandwich, you tend to get a bigger piece of chicken. Try it. If you don&#39;t actually want extra pickle you can just take it off. You don&#39;t need to thank me.)</p>
<p>The thing that I notice almost every time I go in this Chick-Fil-A is this: the people. Everyone is friendly. Everyone works as a team. Many of the people recognize me and say hello.</p>
<p>I should add at this point that I don&#39;t believe English is the native language for ANY of the people working at my favorite Chick-Fil-A -- a place I go out of my way to stop at if a need a quick meal.</p>
<p>The point is this. Before you start whining about how tough it is to find a job in this economy -- and it is tough -- remember that there are many prospective employees out there who don&#39;t share all of the amazing gifts and privileges that <em>you</em> have had. And yet they approach a not terribly exciting job (see #1) with grace and enthusiasm and an attitude to die for. You should too.</p>
<p><strong>5 -- Be an expert.</strong></p>
<p>I know looking back to my post college job-hunting experience that there is a tendency to sit around and just wait in-between sending out bushel baskets of resumes. Don&#39;t.</p>
<p>You have two assets that you can put to work while you wait that will help you in the job search. And these assets are so common in your universe that you don&#39;t know how rare they are in the world at large.</p>
<p>Number one. You are a recent college graduate in something. &#0160;Your knowledge at this point about some set of academic topics is likely at its peak. Take my word for it, this will fade. I got an &quot;A&quot; in Linear Algebra my freshman year at William &amp; Mary. Now I couldn&#39;t even tell you what Linear Algebra is, much less do it. But for now, you know a lot of stuff.</p>
<p>Number two. You are a digital native. You have no fear of computers. Interacting with social media is something you do without thinking.</p>
<p>Combine these two and do something productive with your time while you wait. Blog and/or tweet and/or participate in LinkedIn on topics that are germane to the kind of job you are seeking. Become a valued participant in the discussions.</p>
<p>You know how to use social networking. There is a favorite cartoon I use in presentations that has two dogs at a PC, with the caption, &quot;On the Internet, no one knows you are a dog.&quot; On the Internet, no one knows you have no job experience. They will judge you by the quality of your participation. Take advantage of this. On the plus side, it can lead to contacts that will help in your job search. At worse, it will help keep your skills sharp.</p>
<p>It will also convey an experience that is critically important to organizations like mine and that you can market in and of itself -- how to get noticed in a Facebook world.</p>
<p><strong>6 -- Be indispensible.</strong></p>
<p><a href="http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162" target="_blank"><img alt="Seth Godin Linchpin" src="http://aiim.typepad.com/.a/6a00d834520bef69e20134812070b7970c-120wi" title="Seth Godin Linchpin" /></a>&#0160;If you haven&#39;t already done so, read&#0160;<a href="http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162" target="_blank">Seth Godin&#39;s Linchpin</a>. For that matter, read anything by Seth Godin, but for purposes of the job hunt, start with Linchpin.</p>
<p>Seth&#39;s concept in the book is that the path to career fulfillment is to be indispensible to the organizations that employ you -- &quot;The indispensable employee brings humanity and connection and art to her organization. She is the key player, the one who’s difficult to live without, the person you can build something around.&quot;</p>
<p>In my career of hiring people, these people are worth their weight in gold. No matter what the economic circumstances of hiring and firing, you will defend them. I will take a personal pay cut rather than let these people go.</p>
<p>So think about what potentially makes you indispensible. Some of it is domain knowledge, which you likely have in spades as a recent graduate. Some of it is practical experience, which you likely lack. A huge part is attitude and approach and enthusiasm.</p>
<p>For you, job descriptions should not matter. Getting your foot in the door does. Especially in smaller organizations, once you are in and once you are viewed as indispensible, you are on your way. You won&#39;t stay at a small organization forever, but by being indispensible you will make them weep when you leave for a much bigger job down the line.</p>
<p><strong>7 -- Know YOUR story.</strong></p>
<p>Your resume is likely somewhat thin. But everyone has a story. The purpose of your resume and your cover letter and your interview should be to tell the story of who you are.</p>
<p>Some of this will be a recitation of academic accomplishments. Some of this will be a description of skills you&#39;ve garnered in part-time jobs. Some of this will be a reflection of personal experiences.</p>
<p>But the point is this. Think about your story. In advance. Practice talking about who you are and what makes you special in 120 seconds or less. And then make sure this comes through in whatever printed stuff you send me.</p>
<p><strong>8 -- Know ME.</strong></p>
<p>There is no excuse in a Google world for not knowing everything about me and my organization before you walk in the door. Ignorance was a whole lot easier when information was hard to come by. In a world of ubiquitous information that is instantly findable, you have no excuse.</p>
<p>If I ask you about our web site, you should have a perspective. If I ask you about some of the conversations on Twitter that are connected with AIIM, you should have come across these at some point. If I ask you whether you have seen my blog or our Facebook fan page or my Linked In profile, the answers should be YES, YES, and YES.</p>
<p>-----</p>
<p>An update: So that&#39;s it. After two years, it still holds up pretty well. &#0160;About the only thing &#0160;I would add to it right now is to make sure you are present on LinkedIn and that your presence is optimized for the kind of job you seek. &#0160;With a few recommendations sprinkled in. Even if they are more of a personal nature than job related. &#0160;</p>
<p>Update on the people mentioned above...My daughter has wrapped up her second year at James Madison and is looking to apply to the nursing school there. #2 son did graduate and now works for Dell in their new software group (his initial company, <a href="http://www.appassure.com/" target="_self">AppAssure</a>, was acquired 9 days after he started) and is surviving the rigors of the first year of sales, focused on cloud-based backup and disaster recovery solutions (which has certainly changed the nature of dinner table conversations). &#0160;#1 son graduates from the MBA program at Duke next weekend, and has survived in Blue Devil land after an undergraduate life as a Cavalier. He and his wife did had a cool piece on Business Week&#39;s site last week -&#0160;<a href="http://images.businessweek.com/slideshows/2012-05-01/the-mba-life-duke#slide1" target="_self">The MBA Life at Duke</a>.</p>
<p>&#0160;</p>
</div>
</div>
<p>&#0160;</p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/e4SIcikr18M" height="1" width="1"/>]]></content:encoded>


<category>8 things</category>
<category>certified information professional</category>
<category>information certification</category>

<dc:creator>John Mancini</dc:creator>
<pubDate>Sun, 06 May 2012 10:23:33 -0400</pubDate>

<creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><feedburner:origLink>http://www.digitallandfill.org/2012/05/its-graduation-time-my-commencement-address-aiim.html</feedburner:origLink></item>

<item><title>Links for 2011-02-08 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/Sy5DwpRLIc4/
		</link><pubDate>Wed, 09 Feb 2011 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2011-02-08</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/continuing_to_extend_the_paper_centric_records_paradigm_is_like_having_a_blacksmith_work_on_your_lexus_digital_landfill"&gt;Continuing to extend the paper-centric records paradigm is like having a blacksmith work on your Lexus - Digital Landfill&lt;/a&gt;&lt;br/&gt;
At some point, we all are going to need to think through the implications of forever extending what we did with paper into the world of electronic information. ALA a favorite movie -- Family Man -- we get &amp;quot;glimpses&amp;quot; into something different, but we can't quite get our arms around it.&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/Sy5DwpRLIc4" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2011-02-08</feedburner:origLink></item><item><title>Links for 2011-01-25 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/4kCfWqCIXlU/
		</link><pubDate>Wed, 26 Jan 2011 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2011-01-25</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/facebook_vetting_of_potential_employees_not_without_some_risks_to_the_employer_digital_landfill"&gt;Facebook vetting of potential employees - not without some risks to the EMPLOYER - Digital Landfill&lt;/a&gt;&lt;br/&gt;
The issue we were talking about was one I hadn't considered before, and related to something we all do -- checking out a potential employee's presence on social media, especially Facebook, before hiring. In fact, it's one of the things I warn my kids about -- what what you post, because it carries risks in how you will be viewed by a potential employer.&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/4kCfWqCIXlU" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2011-01-25</feedburner:origLink></item><item><title>Links for 2011-01-24 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/F2JDI6QwC_g/
		</link><pubDate>Tue, 25 Jan 2011 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2011-01-24</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/poking_at_the_soft_underbelly_of_social_media_digital_landfill"&gt;Poking at the Soft Underbelly of Social Media - Digital Landfill&lt;/a&gt;&lt;br/&gt;
Let's start thinking systematically about how we should manage and govern and retain all of this ephemeral content. Let's start thinking about how our old system of records definitions need to change. Let's understand that there are risks in just winging it. Let's get on with implementing social technologies, but responsibly.&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/F2JDI6QwC_g" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2011-01-24</feedburner:origLink></item><item><title>Links for 2010-12-20 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/1sr0WWPn3kU/
		</link><pubDate>Tue, 21 Dec 2010 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2010-12-20</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/the_12_days_of_christmas_my_12_information_management_predictions_for_2011_digital_landfill"&gt;The 12 Days of Christmas -- My 12 Information Management Predictions for 2011 - Digital Landfill&lt;/a&gt;&lt;br/&gt;
My Content and Records Management Predictions for 2011...It is OK to hum along the 12 Days of Christmas as you go through this list...&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/1sr0WWPn3kU" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2010-12-20</feedburner:origLink></item><item><title>Links for 2010-12-07 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/HSjZpblsmWA/
		</link><pubDate>Wed, 08 Dec 2010 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2010-12-07</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/8_things_you_need_to_know_about_getting_rid_of_paper"&gt;8 Things You Need to Know About Getting Rid of Paper&lt;/a&gt;&lt;br/&gt;
New e-book available from AIIM on scanning and capture -- free -- and free to use/post on your own web site.&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/HSjZpblsmWA" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2010-12-07</feedburner:origLink></item><item><title>Links for 2010-12-06 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/3_RI4XtpNBY/
		</link><pubDate>Tue, 07 Dec 2010 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2010-12-06</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/8_things_you_need_to_know_about_social_networking_content_management_but_were_afraid_to_ask"&gt;8 Things You Need to Know About Social Networking &amp;amp; Content Management - But Were Afraid to Ask&lt;/a&gt;&lt;br/&gt;
New e-book from AIIM; free download -- use it on your own web site -- licensed under Creative Commons&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/3_RI4XtpNBY" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2010-12-06</feedburner:origLink></item><item><title>Links for 2010-11-23 [Digg]</title><link>http://feedproxy.google.com/~r/EcmIndustryWatch/~3/LH3nPPnOvdA/
		</link><pubDate>Wed, 24 Nov 2010 00:00:00 PST</pubDate><guid isPermaLink="false">
			http://digg.com/
		#2010-11-23</guid><description>&lt;ul&gt;
&lt;li&gt;&lt;a href="http://digg.com/news/business/8_reasons_why_santa_claus_needs_cloud_based_document_management_digital_landfill"&gt;8 Reasons why Santa Claus Needs Cloud-Based Document Management - Digital Landfill&lt;/a&gt;&lt;br/&gt;
In an interview with Santa (http://www.youtube.com/watch?v=loECb-bkiQY), today's guest blogger KnowledgeTree identified 8 reasons why Santa needs document management in the cloud. 1 -- Reduction in Paper. Santa receives millions and millions of letters each year and has always done his part when it comes to recycling. However, an online document management system that accepts uploaded letters and stores emails will take Santa&amp;rsquo;s green initiatives one step further by eliminating the need for paper altogether. The cumulative impact on reducing global warming will make the polar bears very happy! 2 -- Elimination of IT Infrastructure. Winter temperatures at the North Pole average around &amp;minus;30 &amp;deg;F. The brutal cold wreaks havoc on Santa&amp;rsquo;s existing data center. Where most servers need to be kept cool to operate efficiently, Santa&amp;rsquo;s servers need to be kept warm &amp;mdash; at considerable cost. With a cloud-based DMS, Santa can reduce his energy costs, avoid technology obsolescence, and reduce the support burden on his IT elves. 3 -- Accessibility of Documents. Although Santa stays close to home for much of the time, he has a killer travel schedule one night a year. Rather than having to pop in to a FedEx/Kinkos to receive a fax on Christmas Eve,...&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/EcmIndustryWatch/~4/LH3nPPnOvdA" height="1" width="1"/&gt;</description><feedburner:origLink>http://digg.com/
		#2010-11-23</feedburner:origLink></item></channel>
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