tag:typepad.com,2003:weblog-554312 2009-07-10T17:56:12-04:00 ecoAmerica starts with people TypePad tag:typepad.com,2003:post-6a00d83492f95053ef011570fb1a0d970c 2009-07-10T17:56:12-04:00 2009-07-10T17:56:12-04:00 Kara Davidson For any form of green marketing to be successful, consumers need to at least understand what is or is not green. A new study of consumer opinion reveals that 22% of respondents have no way of knowing whether a product...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?a=AYGLeHx5Z8E:YGMcbXwIQnA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?d=yIl2AUoC8zA" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2009/07/22-of-consumers-dont-know-how-to-discern-green-products.html tag:typepad.com,2003:post-6a00d83492f95053ef011571e72d34970b 2009-07-09T17:17:17-04:00 2009-07-09T17:17:17-04:00 Kara Davidson The culture of consumerism is reversing, at least in the baby-industrial complex. New parents are being are much more likely to see stigma in purchasing a new top-of-the-line stroller than in finding a used one. This trend seems to have...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?a=Ku1O4XO1H_8:VTo0mz1kv2Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?d=yIl2AUoC8zA" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2009/07/for-firstborns-secondhand-fits-the-bill-.html tag:typepad.com,2003:post-6a00d83492f95053ef011570e5e8c4970c 2009-07-08T12:14:27-04:00 2009-07-08T12:14:27-04:00 Kara Davidson JP Collins, the owner and principal of Pylon Studios, will be taking an in depth look at some of the trends revealed in the Natural Marketing Institute's annual trends report. This month he discusses the ways that businesses can advantageously...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?a=Nxp1fhS-YXg:nx7B81tyEao:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?d=yIl2AUoC8zA" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2009/07/from-isolation-to-affiliation.html tag:typepad.com,2003:post-6a00d83492f95053ef011570d76722970c 2009-07-06T17:06:34-04:00 2009-07-06T17:09:15-04:00 Kara Davidson This post from Orato illustrates the benefits of using a peer pressure messaging strategy when trying to get consumers to go green. Instead of having people choose to protect the environment for the greater good, convincing them that it's the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?a=0B4OY9pxWlA:5JCu-PP-2WM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?d=yIl2AUoC8zA" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2009/07/peer-pressure-environmentalism-linked.html tag:typepad.com,2003:post-6a00d83492f95053ef011570acbb4a970c 2009-07-02T10:15:48-04:00 2009-07-02T10:15:48-04:00 Kara Davidson Joel Makower takes a look at Best Buy's efforts to establish and market itself as the leader in green products and services to a burgeoning mainstream consumer base. Many of the opportunities to increase energy efficiency can be found in...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?a=ZXOenLnXLW0:lT_3S7hfO00:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/EcoamericaNewsBlog?d=yIl2AUoC8zA" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2009/07/why-best-buy-is-rooting-for-the-smart-grid.html