tag:typepad.com,2003:weblog-554312 2008-09-04T15:42:01-04:00 ecoAmerica starts with people TypePad tag:typepad.com,2003:post-55146534 2008-09-04T15:42:01-04:00 2008-09-04T15:43:11-04:00 ecoAmerica A guest contributor at Grist took a closer look at how the environmental community is messaging on climate and the lessons learned for progressives and their climate messaging. Posted Sept. 1, 2008 By Joseph Romm, Grist A friend forwarded me...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?a=dRU0xL"><img src="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?i=dRU0xL" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2008/09/gustav-climate.html tag:typepad.com,2003:post-55069800 2008-09-03T09:56:44-04:00 2008-09-03T09:56:57-04:00 ecoAmerica Green marketing guru Jacquie Ottman weighs in on the brouhaha over ExxonMobil's high-profile advertising efforts at the Washington Nationals' new green ballpark. Posted Sept. 2, 2008 By Jacquelyn Ottman, Sustainable Life Media ExxonMobil is coming around to the fact that...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?a=gNRvaL"><img src="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?i=gNRvaL" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2008/09/play-ball-with.html tag:typepad.com,2003:post-54824836 2008-08-28T16:42:20-04:00 2008-08-28T16:42:37-04:00 ecoAmerica The "We" Campaign is an exciting foray into the mainstream marketing world for an environmental initiative. Adweek takes a closer look at a few of its recent TV spots and tries to answer some questions - Are they sending the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?a=ldW4eK"><img src="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?i=ldW4eK" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2008/08/we-could-do-it.html tag:typepad.com,2003:post-54776244 2008-08-27T17:34:34-04:00 2008-08-27T17:35:20-04:00 ecoAmerica Ken Levenson over at Climate Progress analyzes the results of a new ABS News/Planet Green/Stanford University Poll which was recently released with some surprising numbers. Levenson states that participants were likely more impacted by rising gas prices than by a...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?a=IChNYK"><img src="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?i=IChNYK" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2008/08/7-in-10-america.html tag:typepad.com,2003:post-54707616 2008-08-26T12:04:25-04:00 2008-08-26T12:04:39-04:00 ecoAmerica Though ecoAmerica focuses on the consumer audiences that aren't necessarily apart of the LOHAS community, there are some things to be learned from the experienced LOHAS marketers, such as Colette Chandler. Corporatelogo.com takes us through Chandler's, "five critical insights." Posted...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?a=bPPivK"><img src="http://feeds.feedburner.com/~f/EcoamericaNewsBlog?i=bPPivK" border="0"></img></a> </div>http://ecoamerica.typepad.com/blog/2008/08/becoming-your-c.html