ecoAmerica/Blog

Environment, Climate Go Prime Time On Entertainment Programming

2009-11-13T17:17:31-05:00

The Yale Forum on Climate Change & the Media writes about the increase of purpose that NBC Universal has placed on its "Green is Universal" week. When originally promoted in 2007, NBC only incorporated the theme into a single episode...

Primer on The Psychology of Climate Change Communication

2009-11-11T14:38:22-05:00

Columbia University's Center for Research on Environmental Decisions has released a research primer on the "Psychology of Climate Change Communication," which summarizes their findings from previous years. Emphasis is placed on the method and necessity of framing communication to the...

A green light for green behavior

2009-11-10T16:27:35-05:00

A Consumer Reports survey on green behavior reveals that: 45% of Americans have "very much" or "somewhat" incorporated green principles into their homes; 90% took one action or more to reduce demand on home heating/cooling; 28% are still throwing away...

Green Consumers and the Recession: Is It Really Different This Time?

2009-11-09T17:17:55-05:00

Joel Makower discusses how green consumer behavior has changed since the recession began with GfK Roper. The conversation revolved around how the recession hasn't been so bad for green consumerism, mostly because many consumers are looking for ways to save...

Sustainability: a health care issue?

2009-11-06T14:01:34-05:00

Suzanne Shelton of the Shelton Group writes about how the environment is a health issue too. She cites a study which shows that 62% of people think green homes are healthier and 40% said they would buy natural or organic...

Climate legislation is running into a chilly reception

2009-11-05T17:13:57-05:00

The Washington Post presents the debate between environmental organizations on whether or not to use climate alarmist tactics. One side is endeavoring to engage people who can be swayed by climate legislation's economic or employment benefits and the other is...

CSR As Branded Content

2009-11-04T16:47:09-05:00

According to this Marketing: Green post, CSR must be more than a commitment by organizations to take responsibility for the impact of the businesses; it should be branded content that is easily accessed and understood by consumers. This includes optimizing...

Green Consumer Confidence Index Reveals Reserve, Optimism

2009-11-03T17:10:15-05:00

GreenBiz.com, Earthsense, and Survey Sampling produced the Green Confidence Index, which will measure American consumers' confidence in green initiatives along with tracking awareness of various green issues and willingness to make green purchases. One of the greatest benefits of the...

British Launch Ad Campaign to Raise Fading Climate Concerns

2009-11-02T17:06:22-05:00

The United States is not the only country noticing a decline in public support for climate change solutions. The U.K.'s government launched an advertising campaign in reaction to recent polling that suggested that a majority still didn't believe climate change...

The Mainstreaming of Sustainability

2009-10-30T16:27:37-04:00

Sustainable Life Media presents the argument for mainstreaming sustainability by creating a common vocabulary for marketers, and finding common goals. Marc Stoiber also states that sustainability needs to be promoted and seen as profitable (because it is). Posted Oct. 2009...