eCom Experts

Selling to Women – The Secret for Getting More Sales?

Daron Babin — Tue, 21 May 2013 22:20:06 +0000

Selling to Women – The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That’s a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.

Google Warns Big Updates Are on the Way

Daron Babin — Tue, 14 May 2013 22:03:49 +0000

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate

Daron Babin — Tue, 07 May 2013 21:19:26 +0000

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts.

Ecommerce Search Engine Optimization

Daron Babin — Tue, 30 Apr 2013 22:19:45 +0000

Shawna interviews Chief Marketing Officer at 3dCart.com Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011.

Kick Ass Social Commerce for Entrepreneurs

Daron Babin — Tue, 23 Apr 2013 22:05:15 +0000

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014.

Increase Sales with Affiliate Marketing ; How Affiliates Can Help You Increase Sales

Daron Babin — Tue, 16 Apr 2013 21:40:30 +0000

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants.

Search Issues Anyone in eCommerce Should Know About: PageRank, Canonical Tags and Content

Daron Babin — Tue, 09 Apr 2013 17:53:57 +0000

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect?

Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants?

Daron Babin — Wed, 03 Apr 2013 00:14:37 +0000

Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants? Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.

Big Changes at Google Shopping

Daron Babin — Tue, 11 Sep 2012 15:55:57 +0000

Big Changes at Google Shopping as we learn all about the changes to Google Shopping with Shailesh Humbad from Aten Software. Google has recently changed Google Shopping so that e-commerce companies must pay to be included in shopping results, so product listings are now ads.

Bacon Freaks Website Brings Home The Bacon

Daron Babin — Tue, 31 Jul 2012 16:18:02 +0000

From Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.

The Interviewer Becomes the Interviewee

Daron Babin — Tue, 24 Jul 2012 12:26:40 +0000

The Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website.

Creating a Successful Online Store with John Lawson AKA @ColderIce

Daron Babin — Tue, 17 Jul 2012 12:04:15 +0000

Learn what it takes to create a successful online store from John Lawson AKA @ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial.

What Does it Take to Run a Successful Online Store?

Daron Babin — Tue, 10 Jul 2012 18:28:25 +0000

What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners?

Can Video Really Help Sell More Products?

Daron Babin — Tue, 26 Jun 2012 18:04:06 +0000

Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses.

Sales Down? 5 Tips to Help You Increase Sales

Daron Babin — Tue, 22 May 2012 11:59:01 +0000

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.

Finance and Taxes 101 for eCommerce Site Owners

Daron Babin — Tue, 15 May 2012 12:55:42 +0000

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.

Google Penguin and Panda Updates and 52 Changes That Affect Search Results

Daron Babin — Tue, 08 May 2012 17:41:20 +0000

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.

Google Penguin Update, Negative SEO, and Link Warnings

Daron Babin — Tue, 01 May 2012 19:41:36 +0000

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.

Source links for reference:
Too Much SEO? Google’s Working On An Over-Optimization Penalty For That
Panda Update 3.5 Is Live: Winners and Losers
Another step to reward high-quality sites
Google Launches Penguin Update Targeting Webspam In Search Results.
Google Penguin Update Recovery Tips and Advice.
MajesticSEO Blog: Unnatural Links Investigations
Traffic Planet CASE STUDY: Negative SEO – Results
SEOMoz Blog: Negative SEO: Myths, Realities, and Precautions
Google Search Engine Optimization Starter Guide

How Much Would You Save if Someone Else Did Your Shipping?

Daron Babin — Tue, 24 Apr 2012 21:08:48 +0000

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.

Are You Using LinkedIn to Build Your Business?

Daron Babin — Tue, 17 Apr 2012 13:30:06 +0000

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.

Storage Locker Auctions for Fun and Profit

Daron Babin — Tue, 10 Apr 2012 13:00:17 +0000

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?

Behavioral Targeting

Daron Babin — Tue, 03 Apr 2012 12:22:21 +0000

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.

Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content

Daron Babin — Tue, 27 Mar 2012 13:16:51 +0000

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.

The Power of Habits – Are They Destroying Your Business?

Daron Babin — Tue, 13 Mar 2012 13:02:08 +0000

The Power of Habits – Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.

SmartSourcing: Identifying and Selecting Products That Sell!

Daron Babin — Tue, 06 Mar 2012 01:44:26 +0000

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling?
Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.

Google Panda 3.3 Updates

Daron Babin — Tue, 28 Feb 2012 04:57:49 +0000

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.

Fallacy of Facebook Commerce

Daron Babin — Tue, 21 Feb 2012 13:12:17 +0000

The Fallacy of F-Commerce or Facebook Commerce as Shawna talks with John Lawson aka ColderIce.

They discuss how business consultant Booz and Co. predicts that physical goods sold through social commerce would balloon to 30 billion from 5 billion dollars by 2015, with Facebook contributing a majority of sales.

Fulfillment by Amazon Explained

Daron Babin — Tue, 14 Feb 2012 18:55:27 +0000

What is Fulfillment by Amazon? How much does it cost? Can you have Amazon ship one item or do they have to ship 100 items? How do you get started? Ecommerce teacher, trainer and coach Kat Simpson explains all.

Retail Arbitrage and FBA: Fulfilled By Amazon

Daron Babin — Tue, 07 Feb 2012 21:16:09 +0000

What exactly is Retail Arbitrage? Chris Green explains the Retail Arbitrage business model.

We also get an overview into FBA or Fulfilled By Amazon, where you send inventory to an Amazon fulfillment center; when customers place orders, Amazon takes care of packing and shipping the products to your buyers.

How To Get Last Minute Shoppers Using Social Media?

Daron Babin — Tue, 13 Dec 2011 05:23:11 +0000

Shawna and Rene offer ways how To Get Last Minute Shoppers Using Social Media. They offer tips on using Facebook and Twitter to get more sales, plus tools you can use to make the job easier.

Listener Submitted SEO Site Reviews

Daron Babin — Tue, 06 Dec 2011 04:09:57 +0000

Listener Submitted SEO Site Reviews to help your website rank higher in the search engines, find keywords are you missing out on, discovering page factors that might be hurting or helping your rankings and what are your competitors doing that you are not.

How To Ecommerce Questions Answered

Daron Babin — Tue, 06 Dec 2011 00:16:24 +0000

How To Ecommerce Questions are Answered. Some of these questions include: How do I create a link using HTML? How do I create an image using HTML? How do I embed a YouTube Video? We have also had some specific questions about Yahoo Stores including: How do I create a coupon? How can I edit the sale price on all my items? How do I create a gift card?

Cyber Monday Chat and SEO Site Reviews

Daron Babin — Tue, 29 Nov 2011 04:25:04 +0000

Take a break from Cyber Monday as Shawna and Rene go through some submitted site reviews to analyze SEO. Sites on making your own beer and wine, fundraising and childrens apparel are featured.

PPC Tips for the Holidays

Daron Babin — Tue, 08 Nov 2011 00:22:19 +0000

PPC Tips for the Holidays with Joe Kerschbaum from Clix Marketing as we learn PPC tips you need to know for the upcoming holiday season including:When in the typical time frame for the online shopping season? What can advertisers do now to get ready? What should advertisers be thinking about in terms of keywords? What onsite tactics should advertisers implement during the holidays and more.

Top 5 Conversion Tips in Time For the Holidays

Daron Babin — Mon, 31 Oct 2011 04:36:48 +0000

Top 5 Conversion Tips just in time for the holidays as Shawna goes through some basic things that can be easy to overlook while you are getting your ecommerce site ready for the holiday shopping season.

2011 Holiday Shipping Survival Guide

Daron Babin — Tue, 25 Oct 2011 03:44:44 +0000

2011 Holiday Shipping Survival Guide as Eric Nash from Stamps.com comes on to discuss Tips for Holiday Shipping, Free Shipping Promotions, How to improve customer communication plus Important Industry Tips, Stats and Dates.

How to Integrate Amazon into Your Business Model

Daron Babin — Tue, 18 Oct 2011 03:48:43 +0000

Learn How to Integrate Amazon into Your Business Model. Whether you are an established merchant or just getting started online, Amazon offers sales opportunities and access to customers you won’t find anywhere else. Lisa Suttora, founder of WhatDoISell.com, shares how you can integrate Amazon into your business model, no matter what you currently sell or where you sell it!

Why You Need Data Feeds

Daron Babin — Mon, 03 Oct 2011 23:05:37 +0000

Shawna has guest, Shailesh Humbad of Aten Software on to talk about the importance of data feeds, why you need one, why to keep them as up to date as possible, and who to talk to about creating one.

SEO Site Reviews: Dogs, DVDs and Glass

Daron Babin — Mon, 19 Sep 2011 23:41:58 +0000

Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today… From Home!!

SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems

Daron Babin — Mon, 12 Sep 2011 23:42:42 +0000

Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?

Ecommerce Blogging

Daron Babin — Mon, 08 Aug 2011 15:42:11 +0000

Talking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog.

Shipping Questions Answered

Daron Babin — Mon, 01 Aug 2011 15:41:37 +0000

All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of,
the best packaging tips and much much more.

Site Reviews and Ecommerce Questions

Daron Babin — Tue, 26 Jul 2011 04:22:02 +0000

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more.

How to Use Social Media to Increase Sales and Traffic

Daron Babin — Tue, 19 Jul 2011 04:09:19 +0000

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales.

Yahoo Store Updates; Facebook Likes Are Good For Sites

Daron Babin — Tue, 24 May 2011 03:06:36 +0000

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites

Ecommerce Q and A: Time Management, Creativity, Credit Card Processing

Daron Babin — Tue, 17 May 2011 01:37:57 +0000

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure.

Guidance on How to Build a High Quality Website

Daron Babin — Mon, 09 May 2011 22:51:02 +0000

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.

5 Ways to Double Your Sales

Daron Babin — Mon, 02 May 2011 15:21:00 +0000

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.

In the last 30 days she boasts $8,000 in sales in only 3 months using only social media marketing to promote the store.

Small Changes Create Big Results

Daron Babin — Tue, 19 Apr 2011 02:18:30 +0000

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.

10 Most Important Questions About Blogging

Daron Babin — Tue, 05 Apr 2011 04:16:10 +0000

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien from seobrien.com. They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?

Immediate Increase in Sales and Page Views

Daron Babin — Tue, 29 Mar 2011 01:52:52 +0000

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.

How to Succeed at Being Your Own Boss

Daron Babin — Tue, 22 Mar 2011 16:07:11 +0000

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.

Google Farmer Update and 5 Ways to Avoid Google Slap Downs

Daron Babin — Tue, 15 Mar 2011 02:19:19 +0000

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs.

Plus,need help learning how to create killer content? Need help learning how to create content your customers will love that will convert to sales? Shawna discusses the unveiling of a new book club.

New Life Event Pre-Party

Daron Babin — Tue, 22 Feb 2011 05:27:28 +0000

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill.

Why Ebiz Fails… and What to Do About It?

Daron Babin — Tue, 15 Feb 2011 05:02:09 +0000

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?

Biggest SEO Mistakes Online Retailers Make

Daron Babin — Tue, 08 Feb 2011 05:03:01 +0000

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell.

Click here for a text transcript of the episode

Google Changes Focus on Content Farms

Daron Babin — Tue, 01 Feb 2011 05:18:43 +0000

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.

Online Store Owners, Worried About Tax Time?

Daron Babin — Tue, 25 Jan 2011 03:40:24 +0000

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!

Save Money on Credit Card Processing Fees

Daron Babin — Mon, 10 Jan 2011 23:41:39 +0000

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant.

Discover the frustrations of credit card fees, how much are you being charged, What factors affect your rate, how can you reduce your rate, what hidden rates are out there and how can you negotiate with the bank for a lower fee?

The 2 Million Dollar Christmas Idea

Daron Babin — Tue, 14 Dec 2010 04:51:42 +0000

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.

Shawna asks her how she started with an idea, created the product, found retail locations to purchase her product wholesale, and advice she has for all of us.

Holiday Shipping Deadlines and Free Shipping Statistics

Daron Babin — Tue, 07 Dec 2010 03:49:35 +0000

Holiday Shipping Deadlines and Free Shipping Statistics are discussed with Eric Nash, Director of Online Marketing for Stamps.com

We will be discussing holiday shipping deadlines you need to know. You don’t want packages arriving late and customers upset.

We will also be discussing some very interesting data about free shipping and USPS price increases come January 2, 2011.

Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber Monday

Daron Babin — Tue, 30 Nov 2010 05:22:09 +0000

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.

Social Ecommerce and Last Minute Holiday Conversion Tips

Daron Babin — Tue, 23 Nov 2010 03:50:10 +0000

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.

Importance of Setting Proper KPIs and Goals

Daron Babin — Tue, 16 Nov 2010 17:47:11 +0000

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.

Trust Seals and Security with Ecommerce Evangelist Bob Angus

Daron Babin — Tue, 02 Nov 2010 00:47:23 +0000

Trust Seals and Security with Ecommerce Evangelist Bob Angus from VeriSign, who discusses how Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.

Ecommerce Q and A: Book Promotion, Quilting Ideas and Medical Supplies

Daron Babin — Mon, 25 Oct 2010 23:51:17 +0000

Ecommerce Q and A on Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.

Are Your Products Ready For Group Buying?

Daron Babin — Tue, 19 Oct 2010 17:32:16 +0000

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.

How Your Local Directory Listings Can Rank Better in Google?

Daron Babin — Tue, 12 Oct 2010 00:01:52 +0000

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.

Viral Marketing with Matt Siltala

Daron Babin — Tue, 05 Oct 2010 00:09:17 +0000

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.

Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry

Daron Babin — Tue, 28 Sep 2010 00:34:41 +0000

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.

How Does Google Instant Affect Your Traffic and Sales?

Daron Babin — Tue, 21 Sep 2010 00:15:04 +0000

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.

Video for Your Ecommerce

Daron Babin — Tue, 14 Sep 2010 04:10:27 +0000

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.

We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.

Best Practices for Customer Registration

Daron Babin — Mon, 30 Aug 2010 23:33:17 +0000

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.

Retaining Existing Customers

Daron Babin — Mon, 23 Aug 2010 23:56:45 +0000

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again?

Shawna welcomes the always popular Kat from Kats Kloset!

Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.

Facebook for Business

Daron Babin — Tue, 17 Aug 2010 00:06:21 +0000

Why should your business be on Facebook? What’s the difference between a profile and business page? How do you make your Facebook page unique? How do you get more fans? What are the most important applications to use on your Facebook Business Page?

Cindy Shelby is an eBay Certified Business Consultant and Education Specialist, as well as the author of several books including the eBay Marketing Bible. She explains all to Shawna.

Big Commerce CEO Mitchell Harper

Daron Babin — Tue, 10 Aug 2010 00:14:35 +0000

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!

Online Postage Shipping Options

Daron Babin — Mon, 02 Aug 2010 23:28:39 +0000

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.

Ecom Site Reviews on Adult Themed Sites

Daron Babin — Tue, 27 Jul 2010 00:19:56 +0000

Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more.

Online Marketing for Ecommerce

Daron Babin — Mon, 19 Jul 2010 04:59:26 +0000

Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners.

Learn should online store owners only focus on SEO? Why do store owners need internet marketing tools to be successful online? Should you be emailing your customers? What about niche websites? and much much more!

5 Tips For Using Video for Ecommerce

Daron Babin — Mon, 12 Jul 2010 23:08:23 +0000

Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce.

Don is an accomplished television salesman, sportscaster and radio personality with almost 2 decades of national airtime.

Kenny has overseen production on hundreds of music videos and multi-camera concerts for artists including Taylor Swift, Kid Rock, Jewel, Rascal Flatts, and Garth Brooks.

Ecommerce Q and A-Shopping Cart Pages and Rotating Banners

Daron Babin — Mon, 28 Jun 2010 23:59:48 +0000

Shawna and Rene look for specific problems in regard to SEO, Usability, Landing Page Optimization, and help you to increase conversions. In this session, they look at issues on a number of websites including shopping cart pages, rotating banners, product images, links, add to cart buttons, copyrights and more.

Marketing to Mom

Daron Babin — Mon, 21 Jun 2010 23:14:39 +0000

Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service.

Seven Ways to Get the MOST Out of Website Tracking

Daron Babin — Tue, 15 Jun 2010 13:58:36 +0000

Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking.

Yahoo Merchant Summit/IRCE 2010 Preview

Daron Babin — Tue, 08 Jun 2010 03:21:41 +0000

Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices.

Site Reviews:Latin Products and Personalized Items

Daron Babin — Tue, 01 Jun 2010 04:50:45 +0000

Shawna and Rene do their end of the month Q and A, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products,TheLatinProducts.com and IvyRoseGifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts.

Tips on Using Google TV for Ecommerce

Daron Babin — Tue, 25 May 2010 00:08:23 +0000

How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week.

PowerSeller and Education Specialist Melinda Jackson

Daron Babin — Tue, 11 May 2010 04:20:10 +0000

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.

Social Media Advantages for Ecommerce

Daron Babin — Mon, 03 May 2010 22:03:38 +0000

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use.

ECommerce Site Clinic: PhotoWeights, BuySportsStuff and more

Daron Babin — Tue, 27 Apr 2010 02:53:16 +0000

Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.

Why Social Media for Business Sucks

Daron Babin — Mon, 19 Apr 2010 22:13:38 +0000

John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes.

Ecommerce Summit 2010 Preview

Daron Babin — Mon, 12 Apr 2010 22:28:34 +0000

John Lawson AKA @ColderICE and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association event Ecommerce Summit 2010 in Las Vegas.

7 Things to Spring Clean Your Yahoo Store

Daron Babin — Mon, 05 Apr 2010 22:14:54 +0000

Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store – 7 things you might want to clean or dust off.

Ecommerce Q and A: Chargebacks and Canonical Links

Daron Babin — Mon, 29 Mar 2010 22:09:22 +0000

Ecommerce Q and A as Shawna and Rene discuss listener questions on using capture on the credit card versus charging immediately, chargebacks, canonical links, copyrights plus some quick site reviews.

Using Twitter For Business

Daron Babin — Mon, 15 Mar 2010 23:28:06 +0000

How Do You Use Twitter For Business? When it comes to Twitter, business owners ask the same questions:Should I use my name or my business name? Should I put a picture of myself or use my logo? Should I talk about myself or should I just talk about business? How should I set up my account? What keywords should I use? Shawna answers those questions.

Analytics and Optimization Tips

Daron Babin — Mon, 08 Mar 2010 23:23:36 +0000

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website.

Building Online Trust and NewLifeEvent Recap

Daron Babin — Tue, 02 Mar 2010 00:10:01 +0000

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust.

Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap.

Ecommerce Q and A: Website Design Updates, Shopping Carts and SEM Resources

Daron Babin — Tue, 23 Feb 2010 00:11:32 +0000

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event.

Conversion Rate Optimization

Daron Babin — Tue, 16 Feb 2010 00:09:24 +0000

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it.

Analytics for ECommerce

Daron Babin — Mon, 08 Feb 2010 23:28:39 +0000

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.

Getting Shoppers on Your Mailing List

Daron Babin — Mon, 01 Feb 2010 23:58:36 +0000

How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms.