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Interview: Tom Zawacki Talks About Lemonade Marketplace

eCopt — Mon, 18 Aug 2008 16:43:25 +0000

Back in September 07′ we covered Lemonade’s launch, and business model in detail so I won’t be going into too much about the company here as with some of our other comparison shopping interviews. I have enjoyed watching the growth of Lemonade’s application, brand and user base. They seem to have found a perfect fit in between the eCommerce and affiliate spaces.
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Interview: Linda Snow Talks About Shopping.com

eCopt — Thu, 31 Jul 2008 17:19:27 +0000

Shopping.com is an eBay company as of August 2005 and is considered to be one of the original pioneers of comparison shopping and online product search. Since launching, Shopping.com has grown beyond expectations and continues to remain among the fastest growing, most visited eCommerce shopping engines available today. Shopping.com offers services for both consumers and merchants including powerful search tools, technology and unbiased reviews for millions of products, thousands of brands and several top online and brick-and-mortar retailers.

Shopping.com has expanded their operations globally and are now able to offer their innovative shopping services and tools in several different languages and countries worldwide including the U.K., Germany, France, Australia, Ireland and more to come.
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Interview: Lin Grosman Talks About GoDataFeed Shopping Engine Solutions

eCopt — Sun, 13 Jul 2008 18:57:15 +0000

GoDataFeed specializes in the automated delivery of product data feeds to over 40 major comparison shopping engines for merchants interested in saving time and effectively sending, optimizing and analyzing their feed content. GoDataFeed works together with merchant sellers, search engine marketing and optimization firms, hosting companies and a variety of other service providers, many of which are attracted to GoDataFeed’s affordable, efficient model designed to increase visitors and product/brand reach within the individual shopping channels.

In addition to the data feed automation, optimization and tracking processes, GoDataFeed truly cares about their clients success and always aims to exceed their expectations by offering the support and resources needed to meet the demands of their individual client needs.
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Interview: Kurt Illian Talks About FeedPerfect Data Feed Solutions

eCopt — Mon, 07 Jul 2008 18:20:12 +0000

FeedPerfect, a Solid Cactus company, offers professional comparison shopping engine and data feed solutions to eCommerce sellers interested in getting their product information imported, optimized and published within popular shopping portals and destinations. FeedPerfect’s data feed solutions are designed with ease of use and efficiency in mind. Merchants who use FeedPerfect are able to utilize all of the categorization methods and data requirements for each CSE directly from the merchant application dashboard. Once store products are imported into the app., a variety of tools can be used to mass categorize product groups, pre-validate product data and automatically submit products directly into each supported shopping engine.

In addition, FeedPerfect takes the process a step further by providing useful tools to help merchants optimize their individual data feeds, track product performance and analyze product and engine statistics, making it much easier to adjust data or make changes to improve performance.
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Interview: James Keating Talks About ShopWiki

eCopt — Sun, 06 Jul 2008 16:58:25 +0000

ShopWiki is one of the most creative, intuitive concepts I have ever seen spun from the comparison shopping engine business model. Their crawler based CSE is smart, powerful and capable of including products from nearly every merchant seller online (given the site is crawler friendly). ShopWiki is also currently the most recognized shopping engine in existence that utilizes the power of user generated content through their built-in wiki platform.

ShopWiki was originally founded by two ex-DoubleClick execs, Kevin Ryan and Dwight Merriman, and Eliot Horowitz in 2005. Since launch, ShopWiki has continued on their goal to find and index every possible offer by a merchant that can be purchased online. ShopWiki is an advanced shopping crawler, product engine, wiki or gift guide, social community and much more. They currently even offer user submitted shopping video content and product reviews.
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Interview: Rick Backus Talks About CPC Strategy Data Feed Services

eCopt — Sun, 22 Jun 2008 20:01:06 +0000

Awhile back we kicked off a new interview series with top comparison shopping engine and data feed management companies in an effort to introduce our readers to some of the industry players and to inform merchants about the types of services offered by the different providers. This interview is roughly the fourth CSE services one we’ve conducted and I am happy to report that it appears as though we’ve got a few more in store due to be released within the month.

CPC Strategy is a provider of comparison shopping engine and data feed marketing services for merchants interested in leveraging the power of online shopping engines in an effort to increase shopper, buyer and brand awareness in the world of online retail. CPC Strategy’s solution is meant to take an individual approach to CSE selling taking into consideration that different sellers may have separate goals when it comes to marketing through comparison shopping.

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Interview: Steven Roth Talks About Channel Intelligence Data Feed Services

eCopt — Wed, 07 May 2008 22:49:33 +0000

This interview marks the second of two we have conducted with the folks over at Channel Intelligence. For more insights into the company and their services be sure to check out the first interview we did with Vik Murty about SellPath.

As a core part of their solution, Channel Intelligence offers industry leading comparison shopping and data feed services for merchants and eCommerce sellers who are interested in receiving high-end channel marketing technology from a company with a long standing reputation in this industry. The individual comparison shopping services are designed to make the process of generating, uploading, optimizing and tracking feeds as simple and easy as possible on the publisher. Also, they are setup in a way that makes it absolutely clear which campaigns are producing what, giving additional insight into the campaigns that may need to be improved or tweaked in order to produce the desired results.
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Interview: Gary MacDougall Talks About ChannelBrain Data Feed Services

eCopt — Sun, 27 Apr 2008 23:18:13 +0000

ChannelBrain is Freeportway’s (parent company) service for eCommerce merchants looking to market or sell within Online marketing channels such as comparison shopping engines (CSE’s) and shopping portals. ChannelBrain’s solution is designed to help and facilitate the process of syndicating various products offered by merchants and eTailers to numerous CSE’s all from one, simple to use location and tool. In addition to the formatting, ease of syndication and one-click solution, ChannelBrain also offers users the ability to create their campaigns so that progress, or lack of, can be tracked.
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Bigger BIG Thanks: eCommerce Blog Supporters (01/21/08 to 04/18/08)

eCopt — Fri, 18 Apr 2008 16:00:21 +0000

It’s been awhile since we last posted a fresh BIG Thanks article, so I thought it would be nice to makeup for the ones I missed from end of January up until now. Since I have recently ‘slacklogged‘, many of you haven’t been given the proper thanks you deserve for adding our site to your blogroll, linking to us or an article we feature. This BIGGER BIG Thanks article is a collaboration of ALL the sites and/or authors we need to thank.

To catch up on past BIG Thanks, be sure to visit our Site News and Updates section.
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Google Testing New Universal Shopping/Product Results Displays

eCopt — Wed, 09 Apr 2008 15:42:49 +0000

While conducting some research last night I accidentally stumbled across what appears to be new Google Universal testing within organic search results. I noticed the new look and layout on several universal searches I queried such as seattle, wa (featuring both book and news universal results), 10,000 bc (featuring video universal results), ecommerce (featuring news universal results) and ball (featuring image universal results).
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eCopt Back In The Blogging Game On eCommerce Optimization

eCopt — Mon, 07 Apr 2008 19:54:26 +0000

So, it’s probably no secret to most of you who are regular readers here that I have been on a break for about the past two months. The beginning of the year is typically my busiest time (from January until taxes are done), hence I felt the need for a little break from blogging and posting here in order to a: spend more time with loved ones, b: spend more time catching up around the house, c: spend more time on my own eCommerce stores, d: spend more time catching up at my full-time job and e: spend more time on a few very important projects I have been working on.
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Interview: Stuart Larkins Talks About DoubleClick Performics Data Feed Marketing

eCopt — Sun, 06 Apr 2008 23:33:26 +0000

We have recently added a new section to our comparison shopping guide dedicated to the top data feed companies that currently offer comparison shopping engine listing services including feed generation, submission, distribution, management and tracking. Some merchants find it difficult to setup, manage and track their individual CSE campaigns and sometimes they just don’t have the time to deal with all that’s involved. For this reason, several companies now offer different services designed to help ease or take-over these tasks for any merchant who may fit into either category.

One such company featured on our data feeds list, DoubleClick Performics, was gracious enough to spend some time with me in order to discuss their comparison shopping solution details more in depth. I hope to eventually take the time to talk with each company on our list so that our readers can pick and choose based on the individual needs or goals of any CSE campaign.
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JetBlue Airways Now Accepting PayPal Payments For Online Ticket Purchases

eCopt — Thu, 03 Apr 2008 15:50:24 +0000

JetBlue Airways announced today that they will now be accepting PayPal payments for passengers who wish to make ticket purchases off of their website, JetBlue.com. Todays partnership between JetBlue and PayPal makes for the fifth major airline to begin accepting PayPal as a website payment option for ticket transactions.
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Learn eCommerce From A Top Online Retailer: New eCommerce Blog

eCopt — Thu, 31 Jan 2008 16:55:48 +0000

PlumberSurplus.com, one of the top Online retailers of 2007, has recently launched a brand new eCommerce and entrepreneurship blog dedicated to sharing their experiences, lessons and insights within the eCommerce space during their time selling Online.

I think the idea of retailers sharing their experiences with the rest of the space is fantastic and could really shed some light on many of the things that work and some that don’t. It’s a great way to dispel myths, gain insights into real world experience and an opportunity to learn from someone who knows many of the steps needed to reach that ultimate goal of entrepreneur success. It reminds me of our Store Spotlight series with some of the top 100 retailers. In fact, not too long ago we conducted an in depth interview with Zach about some of the things that have led up to PlumberSurplus’ success.
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Interview: Anand Jagannathan Discusses iStorez Personalized Shopping

eCopt — Wed, 30 Jan 2008 07:01:48 +0000

Today Kriyari, Inc., a Web 2.0 storefront network creator, launched their latest Online retail project, a unique personalized shopping service, called iStorez. Earlier this week I was able to get together with Kriyari’s CEO, Anand Jagannathan, to discuss iStorez in more detail. In addition, I took advantage of the special site launch preview and went through the steps necessary to create and publish my own personal storefront to shop from on iStorez.

The concept behind the newly launched site is wonderful and see all kinds of potential for an “opt-in, opt-out” shopping service like this within the Online selling space, for both merchants and shoppers, but especially for retailers who already run regular email marketing campaigns.

iStorez already has some biggest names in eCommerce participating in their unique shopping experience, including many of the hottest 100 retailers. With strategic partnerships, innovative features and a unique concept to create a more personalized shopping experience, it won’t be long before iStorez becomes a regular destination for today’s most savvy Online consumers. It’s certainly found a permanent home in my shopping bookmarks.
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Yahoo Store Merchants, Get Practical Ecommerce Magazine FREE For One Year

eCopt — Tue, 29 Jan 2008 18:39:17 +0000

Practial Ecommerce (PE) and Yahoo Small Business have teamed up for an excellent offer going on right now where Yahoo Store merchants can get a full one year subscription to Practical Ecommerce’s annual print magazine, complete with all 6 issues for FREE (magazine printed bi-monthly). Yes, I said FREE for a year compliments of Yahoo. This is a great way for PE to gain new reader subscriptions to their industry leading eCommerce magazine, it also helps many of Yahoo’s small to medium-sized merchants gain insights into the world of eCommerce and selling Online.

PE has three main ways of distributing information to their readers; one is the print magazine previously mentioned, they also offer an Online version of the magazine through their blog, podcasts, forums and regular columns and finally they send out a regular newsletter (EcommerceNotes) with tips and resources to help more merchants on their journey to Online selling success. PE magazine, site, blog, forums and newsletter contains unique eCommerce related features, tool, interviews, site profiles, professionals and many recurring departments, such as search engine optimization, email marketing, customer conversion, legal issues, pay per click advertising and much more.
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BIG Thanks: Latest Weekly eCommerce Blog Supporters (01/14/07 to 01/18/07)

eCopt — Fri, 18 Jan 2008 18:50:05 +0000

Time again for yet another eCommerce Optimization BIG Thanks shout out to this weeks blog supporters. We do this regularly to personally reach out and thank (through links and text snippets) other bloggers, authors and sites that either mention us, mention our content, link to us or add us to their blogroll. I really like the wide variety of sites featured in our BIG Thanks articles, including foreign language blogs. It shows that our content reaches a lot of different audiences and that we cover a wide range of topics that hit home within many of the different communities surrounding eCommerce and marketing Online.

To catch up on past BIG Thanks articles simply visit Our Site News section.
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eCommerce Ideas: Using Live Product Links Within Videos & Product Demos

eCopt — Mon, 14 Jan 2008 19:20:56 +0000

I came upon an interesting new service for Online sellers the other day and I wanted to share it with all our readers as an eCommerce Idea article. It’s really unique, useful and right in line with current eCommerce trends.

Before we get into the new service I wanted to briefly mention our last eCommerce Ideas article on Using Creative Linkbait and Engaging Customers At The Same Time. It featured another really creative eCommerce idea that at least one merchant is using. This idea article has the same concept, in that it’s a unique or creative idea that eCommerce merchants can use to improve or enhance their stores, however it’s not related to linkbait and customer features as much as it is related to eCommerce video content and store usability. Same concept, different topic basically.
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BIG Thanks: Weekly eCommerce Blog Supporters (01/07/08 to 01/11/08)

eCopt — Fri, 11 Jan 2008 20:56:38 +0000

Friday again already, wow. Can’t believe how fast this week went by for me. If you’re a regular reader here, you know about our BIG Thanks articles. For those of you who are not already familiar with the series, it’s basically a way for us to personally thank and link to sites, blogs and authors who have supported us by either adding our blog to their blogroll, linking to one of our articles or mentioning us within content.

To read past BIG Thanks articles, simply visit Our Site News and use the pagination at the bottom.

Here’s this weeks lineup in no particular order…
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New eCommerce Trends Tool: Get Google Checkout Merchant Trend Data

eCopt — Fri, 11 Jan 2008 17:54:36 +0000

Caught this announcement on the Google Checkout Blog yesterday and it also appeared on Search Engine Land today. It looks as though Google has added another Trends tool to their arsenal that caters to eCommerce sellers, shoppers and even eTail professionals and search engine marketers.

The new eCommerce trends tool is called Google Checkout Trends. The tool is similar to Google Web Search Trends, except that the Checkout Trends tool only aggregates useful sales data from Google Checkout merchants and charts the data on an easy to use, easy to read interface for the user to see. Basically, it shows users important trend data about who is buying and selling what from Checkout.
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