eCommerce & Selling Online

Christmas 2011 Online Retail Peak - Are You Ready

2011-10-19T10:18:00.004+11:00

October 2011 and the Christmas rush has started. When Christmas decorations appear in Coles and Woolies then you know the 'silly season' is around the corner. If we look at the trends during 2011 then we can predict that Christmas 2011 will be the biggest online retail period ever. What do you need to do to be prepared? Christmas is the peak retail period of the year and preparation

Online retail trends to watch

2011-08-31T08:41:00.000+10:00

Australia and New Zealand trail the market trends in many areas. It is sometimes due to seasonality but can also just be a consequence of larger markets overseas being more advanced. The interesting thing to consider is that consumers have similar behaviour all over the world. We can use that information both as a strength and a weakness. Many successful online retail start-ups here in

Online Retail Marketing and Sales

2011-04-08T11:37:00.000+10:00

The best most secure and clearly laid out store with the most appealing product offerings and prices stands virtually no chance if it cannot be found by customers. This is why the effective marketing of your online store is one of the major factors for success. How best to promote your store with a relatively limited marketing budget and how you’ll be able to integrate it seamlessly into the

Best Practice for Online Retail Security – Part 1 - Power Retail

2011-04-08T10:30:00.000+10:00

Recently online store security has become very important and we contributed an article to Power Retail which is part 1 of a 2 part article. The growth of e-commerce, has increased the risk of security breach this article outlines what retailers need to know in order to protect their businesses. As we see more focus put on to online retail we are also hearing about more incidents where

Australia - the Safe Place for eCommerce

2011-02-22T09:56:00.001+11:00

Australian Online Retail growing to over $33 billion by 2012 In comparison with the USA, Asia and Europe, Australia has been relatively slow to take full advantage of the business opportunities that eCommerce represents. Yet more and more Australians are searching and buying online. This year Australians will spend around $24 billion online and between 20 – 40% will be spent overseas. That

ePages Social Commerce

2011-01-17T13:14:00.000+11:00

Enhancing Customer Experience eCommerce is changing as we see more influence from social networks and we see greater motivation to share content between visitors. Your customers are looking for a more social experience than ever before. They want to see up to the minute communications and information; and they want to participate. New generations of online shoppers expect to find this interaction

Can your retail store sell online?

2011-01-05T15:32:00.000+11:00

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Post Christmas Sales or Slowdown - What Next?

2010-12-21T16:20:00.000+11:00

If your online business has been like eCorner's then the lead up to Christmas has been hectic. Don't get me wrong it is very nice to be busy and seeing the business come in. For many retailers and online stores it has now started to slow down. Online stores will find it difficult to take new orders and guarantee delivery before Christmas. So now is a great time to clean up, repair and refresh.

Categorisation and Short URLs

2010-11-12T13:52:00.000+11:00

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Get prepared for Christmas Online Retail Trading

2010-08-04T12:38:00.000+10:00

Get prepared for Christmas Online Retail Trading?Every year online sales at Christmas experience a major peak period. Online sales this Christmas are expected to be up over 2010. Online sales have grown to over $24 Billion in Australia in 2009. So are you ready to take advantage of the opportunity that Christmas and the holiday season represents?Are you ready to sell online this Christmas?

What Successful Online Stores Do Right

2010-06-15T14:14:00.000+10:00

Success in online selling is a combination of factors that create the optimal buying environment.There are four key elements and each is important to be successful. The most attractive design, on its own, will not make a successful store. User-experience, interaction and design Trust and security Marketing, sales and the unique selling proposition Customer service and support So you need to

Sell Your Services Online and Gain Competitive Advantage

2010-05-30T18:36:00.001+10:00

Take the irritation out of making a booking There are many bricks and mortar service providers that have not considered the ability to sell online and what benefits it might bring. If you run a hair salon, motor mechanics, personal training, or really any service business there are benefits to be able to sell and book your services online. If you can define a resource or resources and allocate

How To Select An eCommerce Solution?

2010-04-19T15:00:00.003+10:00

You see posts everyday on forums and blogs asking the same question, "how do I select an ecommerce solution for my business". If you are looking for an eCommerce solution then check out a few forums and ask a few online store owners what they use. A few forums you can try are:www.whirlpool.net.auwww.flyingsolo.com.auwww.webhostingtalk.com.auMy recommendation is to try out a few solutions and see

How to start an online business?

2010-02-17T13:40:00.013+11:00

Starting an Online Busness or eCommerce StoreMany people contact us and ask about getting started with an Online Business so they can sell online. Most already have a day job or business and either want to extend or add to their current activities. The advice that we offer always starts with the same question. Do you have a business plan? This may sound like a mundane question but it is essential

Measurable eCommerce –Indicators of Success

2010-01-22T09:17:00.006+11:00

Online Success - Measurable –Indicators of Success What are the most important indicators and key numbers that can be used to measure the success or failure of internet-based sales? These are important questions that you will be faced with if you want lasting success with an online sales model. In the end you will want to know if your company is successful or not in selling online.

What Do Your Customers Expect Online

2010-01-21T16:52:00.003+11:00

What Do Your Online Customers Expect?Online shoppers are demanding – and rightly so! Nowhere are so many sellers pushing themselves onto one spot as on the World Wide Web. You should, therefore, ask:What do my online customers actually expect?Your online customers primarily expect – beside top prices and service – transparency, convenience, security and reliability when shopping online. Recent

Design vs Function -- the Web Dilemma

2009-07-27T17:55:00.000+10:00

What is more important “Look and Feel” or “Functionality and Performance”? Businesses large and small approach the establishment of their web presence from different aspects. Some businesses believe that the design is all important and without the right design the website will fail. Although this is not correct it is sometimes very difficult to convince the customer to have an open mind to the

Is Selling Online Green?

2009-07-16T13:57:00.000+10:00

More small to medium sized business people and entrepreneurs are thinking GREEN. What does that mean? Simply put, it means they are thinking about how they can contribute to help make us all environmentally sustainable.We have all heard about the Global Warming crisis and the effects of more carbon dioxide in the atmosphere. Every day each of us contributes to the problem – and some of us are

Improving Shopping Cart Conversion

2009-07-09T16:59:00.005+10:00

Selling online has many interesting challenges and opportunities. Often these can be compared to the real “bricks and mortar” world of retail selling. There is one area where there is a fundamental difference. In the “bricks and mortar” store you can see and converse with your potential customers. Prospects step in off the foot path or on the mall and browse around. Immediately you can see age,

eCommerce in Sport

2009-04-15T14:19:00.000+10:00

Today more than ever consumers want to search and buy online. Results from recent surveys have shown that more and more search engines like Google dominate when consumers look for products. It is true also in sport. In Australia and worldwide millions of people are involved in sport. Starting at an early age children join sports clubs and associations and remain loyal members, often for life.

Enterprise eCommerce Issues and Costs

2009-04-05T16:05:00.015+10:00

Australia has a history as innovatorsThere is a debate about the effectiveness of selling products online for a large retail chain. On one side of this debate is the traditionalist that measure effective retail based on foot traffic through the store. On the other side are the proponents of selling online with consumer facing systems.At the big end of town Australia jumped into eCommerce very

Costs & Issues Starting An eCommerce Online Business

2009-04-02T11:45:00.033+11:00

How much does it cost to sell online?There are many people right now thinking of selling online due to the current economic issues. What are the real costs associated with starting an online business or adding an online shop to an existing business.This is a question we are hearing often and the answer is not always as clear as there are many different views and opinions in the market place.

eCommerce Supports Bricks & Mortar

2009-02-24T09:02:00.026+11:00

Why are Bricks & Mortar (traditional retailers) worried about selling online?Over the last few years we have built and deployed websites that sell products for many traditional retail businesses some with just one shop and some with hundreds. After the dust settles the general comment we hear is "why didn't we do this earlier". We have found that the online sales model can work for any retailer

eCommerce & ERP Integration

2009-02-05T08:56:00.007+11:00

Is it important to have your eCommerce website talking to your back end financial or ERPsystem? We see lots of companies every week who are looking to start an online store (eCommerce Website). It may be B2B or B2C and there is always a long list of requirements. In fact we probably have seen every requirement ever written for an eCommerce Solution. So when we see a new potential customer for the

Less Products and More Sales

2009-01-19T14:48:00.009+11:00

Micro-sites Sell MoreFor businesses both new and old often there is a belief that the more products that you have for sale online the better. However it really depends what you are looking for as a result that should focus your attention. Large websites with 1000's of products online are not always the best way to get quick results. Why? Basically because choice often slows down the conversion