Edizioni FrancoAngeli - Last issue of ECONOMIA E DIRITTO DEL TERZIARIO (3/2012)

Orientamento allo stakeholder engagement e performance economiche nelle aziende bancarie: un’analisi empirica

Sat, 15 Mar 2013 8:00:00 GMT

Bruna Marinangeli
In the last decades, the stakeholder engagement (SE) has been gradually confirmed as a need of the management; the current financial and economic crisis, however, pointing out the weaknesses of a business management sometimes opaque and speculative, has led to a renewed interest in the topic also enhancing the role of the SE in the theoretical debate (Tanno, Zappi, 2009). The paper analyzes the impact of the stakeholder engagement orientation on the performance of Italian banks, with the aim to reach directions for an effective and efficient management that maximizes the positive effects on profitability. In the survey, a sample of Italian commercial banks for the years 2005-2011 is analyzed, using the multiple linear regression model. Our result confirms, for the period observed, the positive impact of the stakeholder engagement orientation. If confirmed by further investigation, such a result could produce specific implications in terms of suggestions of best practices and for Italian banking intermediaries.

Fair play: il concetto di equità nella prospettiva dello scambio di mercato

Sat, 15 Mar 2013 8:00:00 GMT

Giuseppe Cappiello
With increasing competitive pressure, firms adopt marketing policies more and more aggressive but at the same time they are exposed to a high risk to customers that might consider unjustified such behavior and decide for this to switch to a competitor. An example is the very attractive offers for those who change their mobile service provider and the reaction of a client who has always remained loyal to the company and now could suffer conditions worse than those of the newcomer. The perception of an unfair and opportunistic behavior can have a negative effect on market demand and brand image. For some time in the field of Economic Theory has been questioned the paradigm that sees the economic agent as a subject only interested in maximizing its utility, as increased offers with a content of values (fair trade, ethnic, etc.). The work proposed is a survey of the major studies on the subject of the equity of an exchange (fairness) and in particular in the relationship between fairness and price fairness, service failure and recovery, equity and customer satisfaction. For each aspect managerial implications are proposed and the "guidelines" to reduce the perception of unfairness of the exchange

L’efficienza delle aziende di Trasporto Pubblico Locale: confronto tra le maggiori realtà italiane

Sat, 15 Mar 2013 8:00:00 GMT

Simona Sanguineti, Alessio Tei
The aim of the paper is to analyse the efficiency of a sample of Italian public transport companies in order to compare different situations and to address policies able to improve the current organization of the sector. The analysis is focused on 18 public transport companies operating in different urban areas. The study is conducted using a non parametric methodology with the aim to highlight the efficiency level of the Italian local public transport sector. The article is composed by five sections: starting with an introduction to the study (S1), follows an analysis of some financial characteristics of the sector (S2). Section 3 is dedicated to the research methodology while the following paragraph describes the results of the research. Section 5 addresses some conclusions and policy indications based on the analysis’ results.

L’impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame

Sat, 15 Mar 2013 8:00:00 GMT

Paolo Calvosa
In recent years the gambling industry in Italy is characterized by very strong growth, and it has contributed around 5 percentage points to national Gdp in 2011. The regulation of internet gambling, enacted by the legislature in 2006, has contributed to this growth. The use of internet as a direct channel of distribution is causing a profound change in the competitive dynamics of the industry and has provided the conditions for the birth of the on line gambling industry. Aim of this work is to analyze the impact that internet technologies are having on the growth and reconfiguration of the gambling industry in Italy, examining in particular the business models adopted by firms specialized in the new on line segment. A case study approach research strategy was adopted. We carry out an in-depth study of Microgame, a leader firm in the online gambling industry in Italy

Il contratto di joint venture

Sat, 15 Mar 2013 8:00:00 GMT

Andrea Fedi
The Anglo-Saxon term joint venture or JV does not correspond to a contract-type codified by the Italian civil code or other domestic legislation. JVs appear rather as a broad business category encompassing transactions that entail the creation of a new business organization managed by two or more venturers. Prior to establishing the JV and setting up its contractual provisions, the parties should investigate its fundamental characteristics including: - the scope of its business, its territory and duration and the activities to be jointly carried out; - the initial business plan and budget and how the venturers will resolve on any amendments and updating; - the authorisations and permits that are necessary to start and develop the JV business, including those necessary in light of antitrust or regulatory aspects related to a certain sector (banking, insurance, etc.); - the human resources (personnel) and physical means (cash, machinery, row materials) or intellectual properties (patents, know-how, brands) that are required to commence and continue operations and how to make the above available to the JV (contributions, whether cash or in-kind, of financial means, assets, going-concerns, contributions to a consortium, leases or licenses, hiring or secondment of employees, etc.); - how the financial needs of the JV will be addressed (equity contributions to the registered capital or other forms of equity injections, shareholders’ loans) and how the expected profits will be apportioned among the venturers (distributions of dividends or reserves, reimbursement of shareholders’ loans, etc.). The feasibility, possible limitations and correct methodologies to cope with the issues above depend primarily on whether a new legal person is created (incorporated JV, in the form of a joint stock company, a limited liability company, an incorporated consortium, etc.) or the venturers regulate their relationships through a partnership (consortium) or only by contract (business network, temporary association of enterprises). The following note examines the various options available under Italian law and investigates the aspects that need to be considered by the venturers and how those aspects may be addressed from a corporate and contractual viewpoint.

Economia della pirateria filmica: una ricerca esplorativa

Sat, 15 Mar 2013 8:00:00 GMT

Anna Maria Bagnasco
In the paper we examine both consumers’ perceptions and motivations to pirate movies by different means with the aim to identify different pirates’ profiles: our assumption is that movie pirates are heterogeneous among their motivations and attitudes to use piracy and their willingness to pay for the original compared to the copy. The research considers three types of movie piracy: the physical piracy, the digital piracy and the "secondary" phenomenon of borrowing physical or digital pirated movie. On the basis of the three types of piracy, we identify different types of pirates as influenced by demographics and factors such as attitudes mainly towards general acceptance, convenience, ethics, availability of contents and involvement in piracy. This result allows us to investigate demand segments and piracy behaviour and can suggest areas where policies and practices to fight against piracy could be strengthened to develop better strategies for protecting and enforcing intellectual property rights.

Fabbisogni professionali e proiezioni occupazionali: una prima rassegna delle prassi

Sat, 15 Mar 2013 8:00:00 GMT

Angelo Gasparre
Occupational and skills projection systems have been adopted in many developed countries. Literature, however, is still missing reliable reviews of different methodologies. Therefore, the goal of this article, is to present some of the main initiatives that have been developed both at national and international level while illustrating their strengths and weaknesses. As of occupational projections econometric models appear to be adopted in many cases. Instability of the economy at global level, however, significantly affects their reliability, and information on occupational trends that is generated could be defective. As of skill projection, however, qualitative approaches are quite common. In many countries, including Italy, several projects have been launched in order to collect information on skill demand change over time adopting field research techniques. The landscape of skill projections tools in Italy appear to be fragmented, as many initiatives have been set up both at national and local level but a lack of integration is evident. At the national level structured systems exist and provide useful information on occupational and skill trends for policy making at different levels. A goal to be reached, however, entails either horizontal coordination, among national tools, and vertical coordination, among local initiatives and national systems.

Recensioni

Sat, 15 Mar 2013 8:00:00 GMT

Schede bibliografiche

Sat, 15 Mar 2013 8:00:00 GMT

Gli autori di questo numero / I referee dell’annata 2012 / Processo di referaggio degli articoli proposti per la pubblicazione

Sat, 15 Mar 2013 8:00:00 GMT