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	<title>EcoStrategy Group</title>
	
	<link>http://ecostrategygroup.com</link>
	<description>Corporate Sustainability and CleanTech Go-to-Market Strategy</description>
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		<title>Carbon Disclosure Project + SEC Ruling = Change Ahead</title>
		<link>http://ecostrategygroup.com/2010/02/carbon-disclosure-project-sec-ruling-change-ahead/</link>
		<comments>http://ecostrategygroup.com/2010/02/carbon-disclosure-project-sec-ruling-change-ahead/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 01:38:12 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[carbon reporting]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1165</guid>
		<description><![CDATA[At yesterday&#8217;s State of Green Business 2010 Forum presented by GreenBiz, Microsoft Chief Environmental Strategist, Rob Bernard, acknowledged that the company is working with the Carbon Disclosure Project (CDP), SAP and Accenture on a new tool.  The tool, expected to go &#8220;live&#8221; in about a week, will streamline carbon reporting to the CDP and allow [...]]]></description>
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		<title>Proud Member:</title>
		<link>http://ecostrategygroup.com/2010/01/proud-member/</link>
		<comments>http://ecostrategygroup.com/2010/01/proud-member/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 22:37:53 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[frontbottom]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1051</guid>
		<description><![CDATA[









]]></description>
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		</item>
		<item>
		<title>Sustainability Trends of the Oughts</title>
		<link>http://ecostrategygroup.com/2010/01/sustainable-trends-of-the-00s/</link>
		<comments>http://ecostrategygroup.com/2010/01/sustainable-trends-of-the-00s/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 01:10:55 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[green teams]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=894</guid>
		<description><![CDATA[It’s 2010!   As we leave the decade of the “oughts” behind, we wanted to take a look back at some of the trends we’ve seen emerge in sustainability.   The emphasis on sustainable business has intensified during this time as the changes in our climate have left an indelible mark.    
Here are some of the notable trends [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Consumer Confidence Index – Green Confidence</title>
		<link>http://ecostrategygroup.com/2009/10/the-new-consumer-confidence-index-%e2%80%93-green-confidence/</link>
		<comments>http://ecostrategygroup.com/2009/10/the-new-consumer-confidence-index-%e2%80%93-green-confidence/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 16:49:16 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Sales & Marketing Innovations]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=862</guid>
		<description><![CDATA[I attended yesterday’s virtual press conference announcing the debut of the monthly Green Confidence Index (GCI).  It’s a very clever idea, developed by reputable research company, EarthSense, and its Chief Research Officer, Amy Hebard.  Most business execs are familiar with the often cited Consumer Confidence Index, a component of the leading economic indicators [...]]]></description>
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		<title>Businesses Make Sustainability a Priority</title>
		<link>http://ecostrategygroup.com/2009/10/businesses-make-sustainability-a-priority/</link>
		<comments>http://ecostrategygroup.com/2009/10/businesses-make-sustainability-a-priority/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:28:25 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Books & Articles We Like]]></category>
		<category><![CDATA[Planning for Revenue]]></category>
		<category><![CDATA[Sales & Marketing Innovations]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=855</guid>
		<description><![CDATA[Results of a poll released today by BSR.org show that climate change tops the list of priorities for CSR (corporate social responsibility) executives.  41% of executives polled at this week&#8217;s BSR conference in San Francisco rated climate change a &#8220;5&#8243; in priority on a scale of 1 to 5.  Other sustainability issues that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Traction Time</title>
		<link>http://ecostrategygroup.com/2009/05/traction-time/</link>
		<comments>http://ecostrategygroup.com/2009/05/traction-time/#comments</comments>
		<pubDate>Fri, 01 May 2009 18:29:48 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Knowing Your Market]]></category>
		<category><![CDATA[Planning for Revenue]]></category>
		<category><![CDATA[clean technology]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=812</guid>
		<description><![CDATA[In our consulting practice, we define a company’s market traction by its ability to get paying customers who love their product and recommend it to others.
Arriving at this place means a company has done a lot of things right:

They’ve defined their target market clearly and identified their ideal customer, thus providing a focal point for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time to “Double Down” on Sustainability?</title>
		<link>http://ecostrategygroup.com/2009/02/time-to-double-down-on-sustainability/</link>
		<comments>http://ecostrategygroup.com/2009/02/time-to-double-down-on-sustainability/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 02:39:18 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=785</guid>
		<description><![CDATA[A couple of months ago, I attended a presentation by Lori Duvall, the Director of Eco Responsibility Programs for Sun Microsystems.  At that time, it was abundantly clear that we were in a global economic contraction.  Yet Lori expressed the opinion that this was a good time for companies to “double down on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s All About the Carbon</title>
		<link>http://ecostrategygroup.com/2009/02/its-all-about-the-carbon/</link>
		<comments>http://ecostrategygroup.com/2009/02/its-all-about-the-carbon/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 17:46:51 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Events of Note]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Notes from the Field]]></category>
		<category><![CDATA[carbon markets]]></category>
		<category><![CDATA[law firm sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[stimulus]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=766</guid>
		<description><![CDATA[Last week I had the opportunity to be a member of the faculty for the Practising Law Institute’s “Green Technology Law and Business 2009” conference in New York City. Following are some of the highlights of the day:
Carbon is the new buzzword. Presentations on carbon made the quiet audience lively, whether it was about developing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why New Clean Tech Products Fail – Top 10 Reasons</title>
		<link>http://ecostrategygroup.com/2009/01/why-new-clean-tech-products-fail-top-10-reasons/</link>
		<comments>http://ecostrategygroup.com/2009/01/why-new-clean-tech-products-fail-top-10-reasons/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 19:40:30 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Events of Note]]></category>
		<category><![CDATA[Knowing Your Market]]></category>
		<category><![CDATA[Notes from the Field]]></category>
		<category><![CDATA[Planning for Revenue]]></category>
		<category><![CDATA[Sales & Marketing Innovations]]></category>
		<category><![CDATA[Selling Tips]]></category>
		<category><![CDATA[clean technology]]></category>
		<category><![CDATA[clean technology marketing strategy]]></category>
		<category><![CDATA[clean technology sales]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=738</guid>
		<description><![CDATA[The majority of new products fail.
Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace.
Why?  EcoStrategy Group has compiled a list of the top 10 reasons. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sustainability Lessons from nVidia</title>
		<link>http://ecostrategygroup.com/2008/09/sustainability-lessons-from-nvidia/</link>
		<comments>http://ecostrategygroup.com/2008/09/sustainability-lessons-from-nvidia/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 16:48:47 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=569</guid>
		<description><![CDATA[Graphics processor company, nVidia, has a corporate culture that prizes employee participation in generating ideas for new products and processes. The company also places a high value on cost-consciousness.  nVidia’s sustainability programs reflect these cultural norms and that is fundamental to their success.  Other tacit principles that guide the nVidia “Visualize Green” program [...]]]></description>
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		<slash:comments>0</slash:comments>
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