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	<title>EcoStrategy Group</title>
	
	<link>http://ecostrategygroup.com</link>
	<description>Corporate Sustainability and CleanTech Go-to-Market Strategy</description>
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		<title>Proud Member</title>
		<link>http://ecostrategygroup.com/2010/07/proud-member/</link>
		<comments>http://ecostrategygroup.com/2010/07/proud-member/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 22:37:28 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[frontbottom]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1714</guid>
		<description />
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		<item>
		<title>Sustainability Communications Blunder #2 – Failure to Quantify</title>
		<link>http://ecostrategygroup.com/2010/07/failure-to-quantify/</link>
		<comments>http://ecostrategygroup.com/2010/07/failure-to-quantify/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:55:52 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1683</guid>
		<description><![CDATA[Failure to Quantify Performance If you want your sustainability communications to be credible, quantify as much as possible.  This means you should try to quantify your targets as well as your performance.  How much was emitted, consumed or sent to landfill?  How much was recycled or restored?  How do you expect this to change in [...]]]></description>
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		<title>Top 6 Blunders in Sustainability Communications.  Here’s #1.</title>
		<link>http://ecostrategygroup.com/2010/07/top-6-blunders-in-sustainability-communications-heres-1/</link>
		<comments>http://ecostrategygroup.com/2010/07/top-6-blunders-in-sustainability-communications-heres-1/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 22:01:57 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability strategy]]></category>
		<category><![CDATA[Sustainable Business]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1334</guid>
		<description><![CDATA[We&#8217;ve identified the six biggest blunders companies make in communicating their environmental sustainability efforts and impacts &#8211; in other words how they &#8220;step on the hoe&#8221; in talking about how green they are.  The first and most egregious of these blunders is a lack of substance to back up claims. A study conducted in April [...]]]></description>
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		</item>
		<item>
		<title>Control Over Your Sustainability Messages</title>
		<link>http://ecostrategygroup.com/2010/06/control-over-your-sustainability-messages/</link>
		<comments>http://ecostrategygroup.com/2010/06/control-over-your-sustainability-messages/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:04:48 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1329</guid>
		<description><![CDATA[Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues.  We can think of these along a spectrum.  Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]]]></description>
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		<title>Choosing a GHG Accounting Tool</title>
		<link>http://ecostrategygroup.com/2010/05/choosing-a-ghg-accounting-tool/</link>
		<comments>http://ecostrategygroup.com/2010/05/choosing-a-ghg-accounting-tool/#comments</comments>
		<pubDate>Sat, 29 May 2010 16:41:45 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1517</guid>
		<description><![CDATA[I spend a lot of time considering  the ways in which companies communicate their sustainability efforts.  But before communication comes  data.   It can be challenging  for an organization to decide what environmental data to collect, and then how to analyze and convey it.   Also daunting is the choice of a  mechansm to collect and store the information:   A spreadsheet?  Collaboration tools?  [...]]]></description>
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		<title>Sustainability Reporting Grows Up</title>
		<link>http://ecostrategygroup.com/2010/05/sustainability-reporting-grows-up/</link>
		<comments>http://ecostrategygroup.com/2010/05/sustainability-reporting-grows-up/#comments</comments>
		<pubDate>Tue, 18 May 2010 01:48:51 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[measuring results of green business strategy]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1500</guid>
		<description><![CDATA[SAP has just released its 2009 sustainability report, and it&#8217;s a game changer.  This is more than a report.  It&#8217;s an interactive,  experiential site with great visual appeal, and a number of innovative ways of expressing sustainability information.  The &#8220;materiality matrix&#8221; shows sustainability issues analyzed by the impact on SAP&#8217;s business and by the importance to stakeholders.  Community feedback [...]]]></description>
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		<title>How Bay Area Companies Stack Up on Sustainability</title>
		<link>http://ecostrategygroup.com/2010/05/bayareacos/</link>
		<comments>http://ecostrategygroup.com/2010/05/bayareacos/#comments</comments>
		<pubDate>Wed, 05 May 2010 16:44:03 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1345</guid>
		<description><![CDATA[Sustainability Communications by Bay Area Companies Those of us who live or work in the San Francisco Bay Area think of it as a progressive region, leading the nation in various aspects of environmental awareness and sustainability.  Laws like Assembly Bill 32 (The Global Warming Solutions Act of 2006), Title 24 Energy Efficiency Standards, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Report on Sustainability?  It’s not Mandatory…</title>
		<link>http://ecostrategygroup.com/2010/04/why-report/</link>
		<comments>http://ecostrategygroup.com/2010/04/why-report/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:53:43 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1313</guid>
		<description><![CDATA[In the U.S., corporate reporting on environmental sustainability is not yet mandatory.  Despite this, a lot of successful companies make a significant effort to inform stakeholders about their environmental efforts.  Some respond to questionnaires from the Carbon Disclosure Project and other socially responsible investing organizations.  Others use the Global Reporting Initiative framework for reporting.  Still [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Study Rates Environmental Communications of Bay Area Companies</title>
		<link>http://ecostrategygroup.com/2010/04/enviro-comms-ratings/</link>
		<comments>http://ecostrategygroup.com/2010/04/enviro-comms-ratings/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:32:39 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[measuring sustainability]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1472</guid>
		<description><![CDATA[EcoStrategy Group announces the availability of its report, “Trends in Sustainability Reporting:  A Close-Up Look at Bay Area Companies.&#8221;  The report, available free-of-charge upon request, rates the environmental sustainability communications of the largest 200 companies in the San Francisco Bay Area.  It includes an analysis of what constitutes good reporting as well as a summary [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sustainability Explained Via Animation</title>
		<link>http://ecostrategygroup.com/2010/04/sustainability-explained-in-animation-2/</link>
		<comments>http://ecostrategygroup.com/2010/04/sustainability-explained-in-animation-2/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 01:19:27 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[sustainability definition]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1304</guid>
		<description><![CDATA[Here&#8217;s a great little animation defining sustainability.  From RealEyes Sustainability Ltd. in Dublin, Ireland.]]></description>
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