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	<title>EcoStrategy Group</title>
	
	<link>http://ecostrategygroup.com</link>
	<description>Corporate Sustainability and CleanTech Go-to-Market Strategy</description>
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		<title>Where Art Thou, Green Jobs?</title>
		<link>http://ecostrategygroup.com/2011/06/where-art-thou-green-jobs/</link>
		<comments>http://ecostrategygroup.com/2011/06/where-art-thou-green-jobs/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 21:35:34 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Events of Note]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1910</guid>
		<description><![CDATA[Green jobs. Green careers. What do these terms really mean, and where are the green jobs? I Googled the terms and turned up all kinds of interesting things—links to job websites, articles on the ARRA stimulus package, training programs, and job postings in renewable energy, cleantech, and sustainability.  We thought it would be interesting to explore this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Field Report from the State of Green Business Forum</title>
		<link>http://ecostrategygroup.com/2011/02/field-report-from-the-state-of-green-business-forum/</link>
		<comments>http://ecostrategygroup.com/2011/02/field-report-from-the-state-of-green-business-forum/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 03:20:27 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Notes from the Field]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[csr report]]></category>
		<category><![CDATA[greenbiz]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[mesh]]></category>
		<category><![CDATA[sustainabilty reporting]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1897</guid>
		<description><![CDATA[At the State of Green Businesss Forum today, I was inspired by the enthusiasm and accomplishments of Alexis Ringwald, currently of Serious Materials, but also a real business citizen of the world.  There were two excellent riffs on the themes of recycling and reuse, by Lisa Gansky and Rupesh Shah, and more from Rupesh on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beyond Capitol Hill:  Engaging with Environmental Regulators</title>
		<link>http://ecostrategygroup.com/2010/11/beyond-capitol-hill-engaging-with-environmental-regulators/</link>
		<comments>http://ecostrategygroup.com/2010/11/beyond-capitol-hill-engaging-with-environmental-regulators/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:52:51 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1863</guid>
		<description><![CDATA[On October 28, 2010, we collaborated with the Whitman Strategy Group to present a webinar about the benefits of proactively engaging with environmental regulators.  The speaker was Governor Christine Todd Whitman, president of the Whitman Strategy Group. Gov. Whitman served as Administrator of the Environmental Protection Agency from 2001-2003 and was a two-term governor of [...]]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.ecostrategygroup.com/BeyondCapitolHill.wmv" length="15073280" type="video/asf" />
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		<item>
		<title>What Makes Green Teams Effective: Free Report</title>
		<link>http://ecostrategygroup.com/2010/09/what-makes-green-teams-effective-free-report/</link>
		<comments>http://ecostrategygroup.com/2010/09/what-makes-green-teams-effective-free-report/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:21:17 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Books & Articles We Like]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[green teams]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[measuring results of green business strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1837</guid>
		<description><![CDATA[Sabre Holdings recently commissioned a report (published in July 2010), on employee &#8220;green teams&#8221; in an attempt to understand what makes these teams effective.  A lot has been written about best practices in this area but this report (&#8220;Generating Sustainable Value:  Moving Beyond Green Teams to Transformation Collaboratives&#8220;) provides an excellent summary of the four [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>P&amp;G Announces Sustainability Vision – Specific 10-Year Goals</title>
		<link>http://ecostrategygroup.com/2010/09/pg-announces-sustainability-vision-specific-10-year-goals/</link>
		<comments>http://ecostrategygroup.com/2010/09/pg-announces-sustainability-vision-specific-10-year-goals/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 16:04:00 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1827</guid>
		<description><![CDATA[This morning, P&#38;G announced its broad-sweeping long-term vision for sustainability.  It&#8217;s refreshing to see a large, public company follow the lead of industry pioneers like privately held Interface and attempt to take a very long-term view.  CEO, Bob McDonald, outlined the company&#8217;s vision to ultimately get to 100% renewable energy, zero waste, 100% recycled materials [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Pigs Fly – Halliburton on Dow Jones Sustainability Index</title>
		<link>http://ecostrategygroup.com/2010/09/when-pigs-fly-halliburton-on-dow-jones-sustainability-index/</link>
		<comments>http://ecostrategygroup.com/2010/09/when-pigs-fly-halliburton-on-dow-jones-sustainability-index/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 17:44:27 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[socially responsible investing]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1818</guid>
		<description><![CDATA[There&#8217;s been quite a brouhaha about Halliburton&#8217;s inclusion in the DJSI, including RP Siegel&#8217;s story in Triple Pundit. This is a great example of why companies and their stakeholders should understand what these ratings systems really mean before taking them at face value. Sustainability doesn’t mean the same thing to everyone. SAM rates companies for [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2010/09/when-pigs-fly-halliburton-on-dow-jones-sustainability-index/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sustainability Communications Blunder #2 – Failure to Quantify</title>
		<link>http://ecostrategygroup.com/2010/07/failure-to-quantify/</link>
		<comments>http://ecostrategygroup.com/2010/07/failure-to-quantify/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:55:52 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1683</guid>
		<description><![CDATA[Failure to Quantify Performance If you want your sustainability communications to be credible, quantify as much as possible.  This means you should try to quantify your targets as well as your performance.  How much was emitted, consumed or sent to landfill?  How much was recycled or restored?  How do you expect this to change in [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2010/07/failure-to-quantify/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top 6 Blunders in Sustainability Communications.  Here’s #1.</title>
		<link>http://ecostrategygroup.com/2010/07/top-6-blunders-in-sustainability-communications-heres-1/</link>
		<comments>http://ecostrategygroup.com/2010/07/top-6-blunders-in-sustainability-communications-heres-1/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 22:01:57 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[business benefits of going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability strategy]]></category>
		<category><![CDATA[Sustainable Business]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1334</guid>
		<description><![CDATA[We&#8217;ve identified the six biggest blunders companies make in communicating their environmental sustainability efforts and impacts &#8211; in other words how they &#8220;step on the hoe&#8221; in talking about how green they are.  The first and most egregious of these blunders is a lack of substance to back up claims. A study conducted in April [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2010/07/top-6-blunders-in-sustainability-communications-heres-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Control Over Your Sustainability Messages</title>
		<link>http://ecostrategygroup.com/2010/06/control-over-your-sustainability-messages/</link>
		<comments>http://ecostrategygroup.com/2010/06/control-over-your-sustainability-messages/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:04:48 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
				<category><![CDATA[Reporting]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1329</guid>
		<description><![CDATA[Sustainability gets communicated to the marketplace and your company’s stakeholders through many avenues.  We can think of these along a spectrum.  Just as with typical marketing communications, on the left end of this spectrum, company executives have less control or influence and there’s a progression from that to the other end of the spectrum where [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2010/06/control-over-your-sustainability-messages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing a GHG Accounting Tool</title>
		<link>http://ecostrategygroup.com/2010/05/choosing-a-ghg-accounting-tool/</link>
		<comments>http://ecostrategygroup.com/2010/05/choosing-a-ghg-accounting-tool/#comments</comments>
		<pubDate>Sat, 29 May 2010 16:41:45 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
				<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainability Communications]]></category>
		<category><![CDATA[Sustainable Business]]></category>
		<category><![CDATA[businesses going green]]></category>
		<category><![CDATA[corporate sustainability]]></category>
		<category><![CDATA[environmental reporting]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[sustainability strategy]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=1517</guid>
		<description><![CDATA[I spend a lot of time considering  the ways in which companies communicate their sustainability efforts.  But before communication comes  data.   It can be challenging  for an organization to decide what environmental data to collect, and then how to analyze and convey it.   Also daunting is the choice of a  mechansm to collect and store the information:   A spreadsheet?  Collaboration tools?  [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2010/05/choosing-a-ghg-accounting-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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