Edelman Digital is the digital arm of Edelman, the largest PR firm in the world. Our core services include developing social media strategy, execution and measurement, online conversation monitoring, influencer relations, reputation management & measurement, and on-going education in the form of seminar and workshops.

Edelman Digital is also an environment which offers room for growth both personally and professionally – our goals are ambitious, we are growing quickly and we are seeking the right individual to help us continue on this great momentum.

If you share this vision and think you have what it takes to help us take our Toronto team (and business!) to new heights, read on.

Responsibilities

The Senior Account Director will work with and lead a team of social media specialists planning and executing leading-edge social media programs to support client business objectives. Responsibilities include:

Client and Team Management

• Support the Vice President in management and leadership of the broader account team.
• Set the tone for staff in terms of providing client service and exceeding their needs and expectations.
• Effectively build client relationships and recommend/forecast new programs.
• Work in partnership with the team to develop strategic programming and oversee successful execution of projects.
• Oversee coordination of timing, resourcing of projects; ensure integration with other account teams to drive efficient, effective coordination.
• Directly supervise account staff, including performance appraisals, hiring, coaching and feedback and providing career development opportunities.

Market Knowledge

• Understand clients’ strategies, marketing and business goals.
• Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry.
• Understand key competitors and their social media strategies.
• Understand and advise staff on trends, insights and best practices in the industry.

Financial Planning and Management

• Thoroughly understand recent and projected financial performance.
• Manage and coordinate team budget and finances, including billing and reconciliations.

Business Development

• Work as part of the senior leadership team on the account to respond to incremental business opportunities.
• Incorporate creative ways to secure business through identifying and applying unique intellectual property and differential expertise to both ongoing work and stand-alone proposals.

Leadership

• Play a lead role in driving a continued culture and climate of excellence and high-achievement throughout the team.
• Set challenging growth goals for self and others and execute plans to achieve these goals.
• Exercise strong work ethic in daily activities and advanced strategic thinking abilities.
• Initiate timely, proactive actions to gain improvements and create or enable growth in business results.
• Define a clear vision for self and the team, ensure that the message is understood by team.
• Use effective presentation skills to drive positive outcomes.
• Identify new growth opportunities based on insights into the company, client, industry and economy.
• Energize others to create momentum and ensure messages are cascaded and sustained through the business.

Qualifications

The Senior Account Director will ideally have at least 10 years of relevant experience and a bachelor’s degree from an accredited college or university. Agency-side experience is essential; experience in social media within an agency environment is a plus.

Desired skills and experience

• A thorough understanding and extensive experience in all facets of social media marketing/communications for a consumer-focused business.
• A demonstrated track record of developing and executing successful social media strategies and programs as an agency practitioner is critical.
• An ability to go toe-to-toe with the best in the business in driving client-facing recommendations at a strategy and program level.
• Excellent inter-personal communication and presentation skills.
• Strong project management skills and experience managing large budgets, teams and projects.
• A strong awareness of own strengths and weaknesses, and how to leverage/offset these within a team environment.
• Ability to provide strategic counsel and recommendations in a high-pressure environment.
• Confidence to support personal convictions, opinions and recommendations with substantive arguments.
• A “team first” attitude and strong leadership qualities.

Should you be interested in applying for this role, please send your résumé and cover letter to hr.toronto@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

The Director, Human Resources supporting our Vancouver and Calgary offices at Edelman Canada will be responsible for working with our employees, HR team members and senior managers/executives to support our priorities relating to talent management, recruitment, employee relations and retention. You will be actively partnering with our team leaders to build high performing teams that consistently deliver excellent results, while helping to create an environment where employees can learn and develop. You will also be responsible for executing on the delivery of quality HR programs and recruitment initiatives.

Specific Responsibilities Include:

• Proactively lead strategic and consultative HR services for your client groups
• Partner with team leaders and executives to support the business strategies, with a key focus on the ‘people element’ of the business
• Drive talent management and professional development throughout the organization, and at all levels
• Strategically lead recruitment activities for all open roles
• Work with management to identify practical solutions to complex and diverse HR issues
• Ensure adherence to current HR policies and procedures
• Keep up to date with employment laws, current trends and determine impact on existing policies and procedures
• Manage Company’s annual performance review process, with a goal to improve upon the current systems; providing training, coaching and insight as appropriate
• Champion programs relating to successful talent management and career development
• Work with managers to resolve performance and employee relations issues as they arise
• Play a key role as an agent of change during transformation within the organization, providing change management and HR support
• Working closely with broader HR team to provide input and where applicable, customization, to enterprise wide HR programs including compensation, talent management, etc.
• Administer payroll, create payroll related reports for senior management, and administer employee benefits
• Other projects/initiatives as required

Qualifications:

• Bachelor’s degree in Human Resources Management (and/or equivalent)
• 7+ years of experience in the field of HR
• CHRP designation
• Agency, Professional Services or Consultancy industry experience is a plus
• Expertise in partnering with internal clients and building credibility at all levels
• Able to provide consultative advice to management and employees on all aspects of professional development, organizational change and performance management
• A proven leader with experience in effectively managing HR programs and initiatives
• Excellent sourcing, networking and recruitment skills
• Strong conflict resolution and employee relations skills, with the ability to remain objective
• Current knowledge of Canadian HR Legislation and employment laws
• Outstanding verbal and written communication skills
• Excellent leadership, organizational, multi-tasking and presentation skills
• Ability to lead and motivate others
• Good analytical skills, as well as initiative and integrity
• Solid experience with financial/HR reporting; strong administrative skills are a must
• Must be a positive and polished professional, while also possessing a strong work ethic

Should you be interested in applying for this role, please send your résumé and cover letter to hr.vancouver@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

The Social Media Community Manager will help develop and execute content strategies for our clients’ branded social media channels, monitor for issues and respond to comments from the community in a timely manner.

SMCM will be on point to measure community metrics to gauge program effectiveness, provide feedback to client teams to optimize programs in real time, and prepare reports for clients.

SMCM will play a key role developing, executing and optimizing Facebook ad and Google Adwords campaigns that promote clients’ social media content and channels.

The candidate would possess in-depth knowledge of social media and be adept at leveraging their knowledge/experience to communicate strategically on behalf of large consumer brands.

Responsibilities

• Participate in strategy development for social media components of our clients’ public engagement campaigns.
• Foster community engagement with our clients’ brands across social media platforms (Facebook, Twitter, Tumblr, Instagram and Pinterest).
• Monitor clients’ social media channels, initiate conversations with and respond to community comments referencing established brand and community guidelines.
• Generate, collect and analyze metrics to identify trends and themes, optimize program strategy and content and prepare social media reports for clients.
• Keep abreast of social media marketing trends, research new channels and identify opportunities to connect the public with our clients’ brands and programs, and share key insights/learnings with the team.
• Advise on targeted digital ad buys, execute and optimize Facebook ad and Google AdWords campaigns.

Qualifications

• 4 + years of professional experience, with a minimum of 2 years of experience as a social media community manager/moderator or similar experience.
• Experience executing and optimizing Facebook ad and Google AdWords campaigns.
• Ability to work autonomously with minimal direction, and communicate with the public on behalf of clients’ brands.
• In-depth working knowledge of current and emerging social media platforms, with a keen interest in sharing knowledge with broader team.
• Excellent interpersonal, written and verbal communication skills.
• Adept at writing compelling, grammatically correct copy.
• Self-motivated, well-organized and assertive, with strong analytical and deductive skills.
• Proven ability to meet deadlines and work on multiple projects simultaneously.
• Ability to work well and quickly integrate with a cross-office team.
• Professional maturity and organizational savvy to work within a complex corporate environment.

Should you be interested in applying for this role, please send your résumé and cover letter to hr.vancouver@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

The general manager must have at least 15 years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.

Preferred Qualifications

S/he will have top-level managerial skills with P&L and operational management experience in agency business. This position will assume operational responsibility for a designated group, unit or office. S/he will have experience in developing and introducing new tools and growing new business with a record of increasing revenue from key clients, and a solid record of low client turnover. S/he will be able to attract, grow and retain key talent across the practice. S/he will have exemplary leadership and communication skills and motivational techniques, as well as experience and success in creating a collaborative and respectful environment. S/he will be able to clearly articulate Edelman’s intellectual property and its relevance to public engagement. This position requires a strategic leader and thinker who is well connected within the industry. A bachelor’s degree from an accredited college or university is preferred. An advanced degree is a plus but not mandatory. International experience is a plus.

Competencies

A general manager/managing director will assume operational responsibility for a division in a local market. This includes but is not limited to financial performance, recruitment and retention of key talent, development of the company’s local resources and capabilities, client service, business development and external marketing/reputation management. The goal of this role is to build and develop the Edelman brand, operation and intellectual capital and its relevance to public engagement and communications, and to interact with stakeholder groups to create democratic and decentralized thought leadership. S/he will have a deep understanding of Edelman’s various consulting processes/approaches. Expected competencies include:

Client Service

• Provide high-level counsel to top-tier clients and oversee top-level client service functions
• Lead and sell public relations program strategies
• Facilitate cross-office and cross-practice collaboration to ensure clients have access to the best people and services
• Facilitate strategic discussions with clients and prospects that identify the key challenges, opportunities and areas for exploration in the planning and developing of communications and public relations plans
• Demonstrate an understanding of how online community engagement integrates into a complete, sustainable communications program by developing online engagement strategies for clients
• Drive annual client satisfaction surveys and client improvement plans when necessary
• Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry
• Understand marketing and business goals and strategies of clients and their key competitors
• Implement new Edelman processes and methodologies, including public engagement practice and company-wide training

People Engagement

• Attract, develop and retain key and diverse talent across the practice
• Lead senior managers to promote cooperation within team(s) and across practices/ offices/geographies
• Coach and lead team to successful outcomes; mentor and support senior staff and deal effectively with under-performance issues
• Reinforce Edelman University class attendance and continuous learning to support employee development, including participation as a trainer/facilitator
• Delegate to others to allow them to take the lead and create shared responsibility
• Link reward, recognition and promotions directly to individual success, continually raise standards that result in excellence and quality service
• Drive the performance appraisal process and complete annual performance reviews, following up on goals and individual development plans
• Hold yourself and your staff consistently accountable for performance, compliance and ethical business conduct

Business Development

• Grow the business and increase revenue by cultivating new business leads
• Structure and drive systematic processes for marketing and business development
• Leverage proprietary intellectual property and identify new platforms for reputation-building and business acquisition purposes across practices/offices/geographies, maintaining a high profile in the industry
• Ensure a strong new business pipeline at all times by proactively pursuing new business cross-solutions/opportunities with current and prospective clients

Financial Planning and Management

• Be accountable for total financial responsibilities, including forecasting and account profitability, for specific projects/accounts
• Manage and partner with the business manager and legal to negotiate contracts and set financial targets
• Ensure budgets are accurate and demonstrate expert usage of our financial systems
• Manage group utilization and staffing levels and ensure clients are billed accurately and in a timely manner

Leadership

• Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct and require team/unit members to do the same
• Lead, motivate, empower and inspire employees
• Communicate individual and team roles and responsibilities clearly
• Lead senior managers to be engaged in online communities and social media and empower them to do same with their teams
• Communicate a compelling and inspired vision of future possibilities and direction
• Delegate significant areas of the business to individuals, giving them authority and latitude to act
• Create a climate that encourages entrepreneurial behaviors, continuous learning, ethical conduct and a commitment to compliance with the law
• Help others adapt to change by identifying and implementing new processes and initiatives that help clients, internal partners and/or departments accomplish their goals
• Demonstrate leadership through participation in Edelman initiatives

Product Capability and Development

• Work closely with GCRMs, practice leaders and specialty groups to maximize program/client/ business success and identify new/existing tools, products, capabilities and methodologies for introduction locally
• Develop innovative programs and proposals

Should you be interested in applying for this role, please send your résumé and cover letter to julie.biber@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman.

This role is for you if you have an aptitude and interest in growing our business and representing a new and different point of view (public engagement) in the marketplace. This role will encompass a wide range of responsibilities including being a partner in growing the business; a counselor providing strategic advice to clients; and a practitioner, executing tactics and programs on behalf of our clients.

We are looking for a confident and seasoned public relations professional who is comfortable working with executives and thrives in a results-driven and fast-paced environment. Media and community relations, crisis and corporate communications, emergency preparedness and new business development experience is a must. The successful candidate will play a significant role in growing our practice, providing strategic counsel to clients, while managing a profile of highly reputable brands.

RESPONSIBILITIES:

• Lead and direct client service, new business development and quality control of account teams by serving as a key interface with clients
• Successfully manage communications and public relations programs and strategies for a reputable client portfolio
• Provide leadership in the day-to-day account activity, media relations and strategic client counseling
• Build strong relationships with clients while growing the business, and serve as the account team manager on multiple client accounts
• Identify, respond to and lead new business pitches
• Support RFP submissions and new client pitch processes and teams through research, brainstorming, industry and competitive analysis and stakeholder assessments
• Strategically resource projects to effectively manage client expectations
• Coach and mentor junior team members by proactively delegating work and providing frequent and constructive feedback
• Manage billing, profitability and client reporting
• Provide project management, strategic and tactical implementation of client programs, events and media relations campaigns, leading materials development, media strategy and results tracking
• Supervise writing and editing according to clients’ marketing and business goals
• Manage billing and client contract negotiations

QUALIFICATIONS:

• 15+ years progressive experience in public affairs and/or corporate communications, with a background in reputation and issues management, emergency preparedness and crisis counsel, media relations, public relations and new business development
• Experience working in a consultancy capacity
• Ability to lead and execute complex and high-profile communications programs for clients to advance their business and brands
• Demonstrated skills in strategic communications, with a solid track record of building positive relationships and networks with media, clients, community, government and key interest groups
• Able to develop revenue by growing profitable client relationships
• Understanding of how communications and public relations teams work from both client and agency-side
• Record of successfully stewarding client budgets through planning, resource management, forecasting and vendor negotiations
• Experience dealing with senior executives in a complex, competitive and dynamic environment
• Superb people manager able to attract, motivate, retain, empower and coach staff
• Entrepreneurial and professional with impeccable written, verbal communication and presentation skills
• Strong knowledge of current communications strategies, specifically crisis and issues management
• A bachelor’s degree in a relevant field from an accredited college or university is preferred
• Energy and/or natural resources industry experience would be viewed as an asset

Should you be interested in applying for this role, please send your résumé and cover letter to hr.calgary@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working at Edelman Canada.