Capabilities
- Business Marketing
- Brand Marketing & Communications
- Brand Journalism
- Branded Entertainment
- CommsTech
- Corporate Reputation
- Creator Marketing
- Crisis & Risk
- Data Security & Privacy
- Digital
- Digital Transformation
- Edelman AI
- Edelman Trust Management
- Edelman's Gen Z Lab
- Environmental, Social, Governance (ESG)
- Executive Positioning
- Experiential Marketing
- Financial Communications
- Impact
- Litigation and Legal Affairs
- Longevity Lab
- Media Relations
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- Multicultural Communications
- Performance Communications
- Performance Marketing
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- Public & Government Affairs
- Purpose
- Research & Data Analytics
- Start-up Development
- Workplace Advisory
Sectors
Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
The Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious
June 26, 2025
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Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand Marketing
Progresso Soup Drops
January 14, 2026
Progresso went beyond the soup aisle and launched the world's first (and only) chicken-noodle-soup-f...
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Brand Marketing
Mayo Exchange
May 29, 2025
Hellmann’s launched a condiment exchange at 62 locations, trading ketchup for delicious mayonnaise n...
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Brand Marketing
Endless Runway
January 5, 2026
eBay made fashion history with shoppable pre-loved runway shows at NY and London Fashion Weeks....
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