Edgecrafting http://www.edgecrafter.com/blog Quality Solutions - with an edge! Fri, 11 Feb 2011 14:13:32 +0000 en hourly 1 Enabling HTTPS on facebook http://feedproxy.google.com/~r/Edge-crafting/~3/4E44Frnd0kQ/ http://www.edgecrafter.com/blog/2011/02/enabling-https-on-facebook/#comments Fri, 11 Feb 2011 14:10:29 +0000 Hjortholm http://www.edgecrafter.com/blog/?p=83 Facebook finally enabled https as an option for secure browsing on facebook recently – have you updated your
Facebook account security settings with this new option ?!

Facebook secure browsing with https option

Facebook secure browsing with https option

]]> http://www.edgecrafter.com/blog/2011/02/enabling-https-on-facebook/feed/ 0 http://www.edgecrafter.com/blog/2011/02/enabling-https-on-facebook/ Pagespeed, conversion rates and causality http://feedproxy.google.com/~r/Edge-crafting/~3/0_YaUzNZg_Q/ http://www.edgecrafter.com/blog/2011/02/pagespeed-conversion-rates-and-causality/#comments Thu, 03 Feb 2011 00:13:00 +0000 Hjortholm http://www.edgecrafter.com/blog/?p=77

I’m convinced now - page speed matters – it makes a difference on your conversion rates !

I’m currently quite busy starting a new venture including a webshop and as part of this reading up on a lot of webdesign issues related to conversion rates.

Among many factors increasingly articles points to load time for the webpage as an important factor for your conversion rates,

I’ve been a bit sceptically about how important the pagespeed could be as long as it were “decent enough”, until reading this article about speed/revenue analysis of your ecommerce site.

From a real life test of a customer site the findings were

  • Site was 30% faster in IE8.
  • The value per visitor on his site was 29% higher for IE8 than it was for IE7
  • Shoppers with T1 connections spent roughly 32% more than those using dialup

Now – as the article states; “Correlation does not imply causation” …. a good statement I’ve also noted from my interest in statistics, and as a good analytic an obvious contra argument for causation would be that people who upgrade to IE8 and/or have a T1 connection belongs to a segment which generally buy more.

But here comes the final good argument:

Keeping all other variables constant, only changing pagespeed, optimizing the page loadtime made a huge difference on sale value!

On average, order value for the optimized site was 20% greater than for the unoptimized site

No more blogging for this article … I’m off optimizing my webshop !

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]]> http://www.edgecrafter.com/blog/2011/02/pagespeed-conversion-rates-and-causality/feed/ 2 http://www.edgecrafter.com/blog/2011/02/pagespeed-conversion-rates-and-causality/ FireFTP – Free FTP plugin not available in Chrome http://feedproxy.google.com/~r/Edge-crafting/~3/cDq0inzZ3Iw/ http://www.edgecrafter.com/blog/2010/12/fireftp-free-ftp-plugin-firefox/#comments Fri, 10 Dec 2010 19:45:37 +0000 Hjortholm http://www.edgecrafter.com/blog/?p=41 FireFTP for Firefox is one of the few extension I still miss ported from firefox to Chrome. Today I found out this will probably never happen as “Chrome’s extension API does not let extensions directly do direct I/O operations to disk”

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