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	<title>Edifice Blog</title>
	
	<link>http://edifice.com.sg/blog</link>
	<description>Insights on Edifice's Thinking Process</description>
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		<title>Alfero Gelato – Even the Godfather Loves It.</title>
		<link>http://edifice.com.sg/blog/2012/02/alfero-gelato-even-the-godfather-loves-it/</link>
		<comments>http://edifice.com.sg/blog/2012/02/alfero-gelato-even-the-godfather-loves-it/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 05:30:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A.3 eBranding [websites]]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=95</guid>
		<description><![CDATA[Gelato (Italian pronunciation: [dʒeˈlaːto]) is the italian word for ice cream. It has been a common sight of the many stores and pushcarts here in Singapore popping up with this catchy keyword. However it only gets authentic when operated by a true blood Italian with traditional storage methods for the freshest serving. Edifice is proud to be appointed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand Story</title>
		<link>http://edifice.com.sg/blog/2012/01/brand-story/</link>
		<comments>http://edifice.com.sg/blog/2012/01/brand-story/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 03:11:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[D. Branding Thoughts]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=123</guid>
		<description><![CDATA[Every brand has a message. That message can be communicated in a number of ways, and one of the most crucial tools in your brand messaging toolkit is one of the most simple.

Storytelling.

Don’t you just love a good story? Well everyone does. And similarly for your business, it is essential that you have a brand story. The story and meaning of a brand is its most valuable and irreplaceable asset. Stories capture our imaginations, intrigue and engage us. And more importantly, having a brand story greatly helps customers in remembering your brand.

We are hard-wired, as a species, to connect to stories. That is why some of the most effective teachers throughout history were master storytellers. We’ll quickly forget carefully-crafted statements, and even the most profound principles, but we’ll remember a compelling story, sometimes for decades. And even pass it down for generations.]]></description>
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		<item>
		<title>SYY Online Store</title>
		<link>http://edifice.com.sg/blog/2012/01/syy-online-store/</link>
		<comments>http://edifice.com.sg/blog/2012/01/syy-online-store/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 13:36:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A. Case Studies]]></category>
		<category><![CDATA[A.4 eBranding [eCommerce]]]></category>
		<category><![CDATA[Medical]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=77</guid>
		<description><![CDATA[SYY Group is one of the leading Aesthetic Medical practices in Singapore. SYY has 6 clinics setup island wide to provide convenience for her patients. &#160; &#160; Edifice was appointed to build her eCommerce system which allows her patients to purchase or replenished their cosmetic and medical (non-prescriptive) supplies conveniently over the internet. After a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print Ads for 3M Singapore</title>
		<link>http://edifice.com.sg/blog/2010/10/print-ads-for-3m-singapore/</link>
		<comments>http://edifice.com.sg/blog/2010/10/print-ads-for-3m-singapore/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 09:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A.2 Brand Comms [Prints]]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=75</guid>
		<description><![CDATA[3M Singapore is a wholly owned subsidiary of 3M Company. Serving customers in more than 200 countries around the world, 3M Company is a highly diversified, multinational, technology corporation with operations in more than 60 countries. The company’s 67,000 people use their expertise, technologies and global strength to lead in major markets: consumer and office, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>European Designer Sanitary Wares, The Bathroom Gallery</title>
		<link>http://edifice.com.sg/blog/2009/11/european-designer-sanitary-wares-the-bathroom-gallery/</link>
		<comments>http://edifice.com.sg/blog/2009/11/european-designer-sanitary-wares-the-bathroom-gallery/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 02:11:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A.3 eBranding [websites]]]></category>
		<category><![CDATA[B. Featured Projects]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=1</guid>
		<description><![CDATA[The Bathroom Gallery is the sole distributor for various European designer sanitary wares. Her target audiences are interior designers, architects and property developers who seek the finer details in their home design and not forgetting the end consumers who are willing to pamper their hard day work in the luxurious bathroom. The Bathroom Gallery’s initial [...]]]></description>
		<wfw:commentRss>http://edifice.com.sg/blog/2009/11/european-designer-sanitary-wares-the-bathroom-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Singapore Heart Foundation</title>
		<link>http://edifice.com.sg/blog/2009/10/singapore-heart-foundation/</link>
		<comments>http://edifice.com.sg/blog/2009/10/singapore-heart-foundation/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 07:10:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A. Case Studies]]></category>
		<category><![CDATA[A.3 eBranding [websites]]]></category>
		<category><![CDATA[A.5 Web Development]]></category>
		<category><![CDATA[Non Profit Org]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=80</guid>
		<description><![CDATA[The Singapore Heart Foundation (SHF) is a non-profit charitable organization which positions much emphasis on the battle against heart disease in Singapore. It reputability makes it well-known locally and internationally. Based on its vision, which was to be a leading heart health movement in the region and a household name in Singapore though educating and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Italian Fine Dinning Case Study, Garibaldi Group</title>
		<link>http://edifice.com.sg/blog/2009/10/italian-fine-dinning-case-study-garibaldi-group/</link>
		<comments>http://edifice.com.sg/blog/2009/10/italian-fine-dinning-case-study-garibaldi-group/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:14:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A. Case Studies]]></category>
		<category><![CDATA[A.1 Brand Positioning]]></category>
		<category><![CDATA[A.3 eBranding [websites]]]></category>
		<category><![CDATA[B. Featured Projects]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=48</guid>
		<description><![CDATA[Garibaldi is one of Singapore’s most popular and respected Italian restaurant landmarks. Located along the trendy Purvis Street, Garibaldi provides a fine example of a stylish Italian eatery – modern, elegant yet friendly and dynamic. Distinguished for its fascinating character and strong identity, the atmosphere in the main dining area is always stylish without being [...]]]></description>
		<wfw:commentRss>http://edifice.com.sg/blog/2009/10/italian-fine-dinning-case-study-garibaldi-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Edifice launches Average Outlier</title>
		<link>http://edifice.com.sg/blog/2009/05/edifice-launches-average-outlier/</link>
		<comments>http://edifice.com.sg/blog/2009/05/edifice-launches-average-outlier/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:10:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[A. Case Studies]]></category>
		<category><![CDATA[A.3 eBranding [websites]]]></category>
		<category><![CDATA[B. Featured Projects]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=62</guid>
		<description><![CDATA[Average Outlier’s armed with the belief of bringing good designs to raise the standard of living in China and beautifying the world, has decided to gather a team of Designers to join their team. At the same time giving opportunities to the designers a stage to showcase their craft. To display the level of creativity [...]]]></description>
		<wfw:commentRss>http://edifice.com.sg/blog/2009/05/edifice-launches-average-outlier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Positioning – The Battle For Your Mind</title>
		<link>http://edifice.com.sg/blog/2009/04/positioning-%e2%80%93-the-battle-for-your-mind/</link>
		<comments>http://edifice.com.sg/blog/2009/04/positioning-%e2%80%93-the-battle-for-your-mind/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 11:12:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[D. Branding Thoughts]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=46</guid>
		<description><![CDATA[Most small businesses can’t afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a [...]]]></description>
		<wfw:commentRss>http://edifice.com.sg/blog/2009/04/positioning-%e2%80%93-the-battle-for-your-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Name Game – Is it as simple as it looks?</title>
		<link>http://edifice.com.sg/blog/2009/03/the-name-game-%e2%80%93-is-it-as-simple-as-it-looks/</link>
		<comments>http://edifice.com.sg/blog/2009/03/the-name-game-%e2%80%93-is-it-as-simple-as-it-looks/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 11:10:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[D. Branding Thoughts]]></category>

		<guid isPermaLink="false">http://edifice.com.sg/blog/?p=44</guid>
		<description><![CDATA[Selecting an appropriate name for your business is without doubt one of the most difficult tasks. Making that final decision is a lofty goal, as it is the chosen name that takes you out to your clients and consumers. So what makes a winning brand name? A name that requires no introduction, no explanation and [...]]]></description>
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		<slash:comments>0</slash:comments>
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