EducationPR

Social media for researchers and academics

pbaker@wisc.edu (Paul Baker) — Sat, 21 Apr 2012 11:29:26 PDT

Here’s my presentation for the AERA 2012 communication workshop i cohosted with friend and colleague Ron Dietel of UCLA CRESST. I suggest things to consider when planning to use social media to share research findings with non-specialist audiences and the media.

Academics can work with education reporters

pbaker@wisc.edu (Paul Baker) — Fri, 20 Apr 2012 08:31:58 PDT

Educators and researchers often would like to see their work covered in the media more often, and more accurately. Here Education Week reporter Sarah D. Sparks discusses how to contact reporters and maintain relationships and how to rewrite academic papers for publication as news stories and Op-Ed pieces.

Blogging, pre- and post tenure

pbaker@wisc.edu (Paul Baker) — Fri, 20 Apr 2012 08:25:14 PDT

Academics who blog about their work must walk a fine line between being candid and forthright, on the one hand, and being sensitive to the priorities and goals of their department and institution, on the other. Sara Goldrick-Rab is Associate Professor of Educational Policy Studies and Sociology at the U of Wisconsin-Madison. She discusses how [...]

Improve Communication: Think Visually

pbaker@wisc.edu (Paul Baker) — Wed, 19 Oct 2011 09:23:23 PDT

Book Review Blah Blah Blah: What to Do When Words Don’t Work. By Dan Roam. Portfolio/Penguin Books, 2011. 350 p. Nothing helps us see a vague idea more clearly than trying to draw it out. Dan Roam is all about clear communication, and his two previous books make that very clear. His previous two books, [...]

Only as good as my editor

pbaker@wisc.edu (Paul Baker) — Wed, 13 Jul 2011 07:16:44 PDT

Thank god for editors. In our research shop, the editor helps faculty researchers package their proposals to funding agencies. That requires knowing the APA style manual inside out, whipping into shape chapter-length text narratives, checking complex budgets, gathering dozens of resumes, cleaning up lists of scholarly publications, and having official permission documents signed and stamped [...]

Drawing to a solution

pbaker@wisc.edu (Paul Baker) — Fri, 03 Jun 2011 11:16:32 PDT

Book Review Unfolding the napkin: The hands-on method for solving complex problems with simple pictures. By Dan Roam. Portfolio/Penguin, 2009. 280 p. “If we work at it, we can imagine our way past anything thrown in our way. And once we’ve seen the solution in our mind’s eye, all we have to do is make [...]

Profiles of bloggers in training and development

pbaker@wisc.edu (Paul Baker) — Fri, 03 Jun 2011 10:59:29 PDT

Book Review Edublogging: a qualitative study of training and development bloggers Kristina Schneider Acorda Press, 2009. 160 p. Here Kristina Schneider takes an academic look at the process bloggers go through when deciding what to blog, when and why they blog, and their relationship with their readers. Schneider is a performance technologist, merging instructional and [...]

Serve niche groups through social media

pbaker@wisc.edu (Paul Baker) — Wed, 30 Mar 2011 07:30:17 PDT

Book review Social media playbook for business: Reaching your online community with Twitter, Facebook, LinkedIn, and more. By Tom Funk. Praeger, 2011. 263 p. Patagonia, REI, L.L.Bean, and Orvis don’t use social media primarily to sell outdoor gear. They promote hiking, biking, paddling, fly fishing, climbing, surfing—the activities their customer enjoy. These companies also take [...]

Justyifying social media investment

pbaker@wisc.edu (Paul Baker) — Wed, 23 Mar 2011 08:56:03 PDT

Book Review Social media ROI: managing and measuring social media efforts in your organization. By Olivier Blanchard QUE/Pearson Education, 2011. 292 pp. ROI (Return on investment) is a financial measurement. Social media are communications tools. You cannot measure a communication medium using financial measures. But you can show it effectiveness. Olivier Blanchard says social media [...]

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pbaker@wisc.edu (Paul Baker) — Sun, 20 Mar 2011 09:46:33 PDT

Book review The Information: A History, a Theory, a Flood. James Gleick. Pantheon Books, 2011. 526 p. The Information spoke to James Gleick. It instructed him to write a history of nearly everything that has been called information. The story would be scholarly, yet informal. It would contain 45 pages of notes and a 26-page [...]

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