Luckily, in all my years designing Jewish music album and songbook covers, nobody from Centerville, TX came a-knockin. Wow.

‘Minimalist book covers set in Helvetica, for typography nerds’ by @curateordie.

I remember, when living and commuting in NYC, being turned off by the industrial crap busy-bee design of the MetroCard. Here's a cool, new take:

...and 17 more.

See the full design package here.

My goal was to create something outside typical institutional design rules, to make the 5.5 x 8.5" postcard stand out when one received it in the mail. I decided to put the focus of the eye, or the eye-catcher, on a big blob of black. I think it works well because the eye is drawn then to the rest of the text.

Creating a brand identity is essential to any business that interacts with their customers on a more personal level and wants to give their business a more unique image, based on the personality of the leadership. Just look at these amazing examples.

An even more challenging question is: Why is Apple the leader in this new less-is-more design war? What do they do differently?

From advertising to industrial design, they just seem to nail it every time. I found this article fascinating - it's a deconstruction of what the simple policies are for Apple's design department, and what designers can learn from them.