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	<title>Eicoff Blog</title>
	
	<link>http://drtv-blog.eicoff.com</link>
	<description>DRTV straight from the professionals</description>
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		<title>DRTV Agencies Will Thrive via Innovation and Collaboration</title>
		<link>http://drtv-blog.eicoff.com/2011/08/drtv-agencies-will-thrive-via-innovation-and-collaboration/</link>
		<comments>http://drtv-blog.eicoff.com/2011/08/drtv-agencies-will-thrive-via-innovation-and-collaboration/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 13:00:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[direct response agency]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=627</guid>
		
			<content:encoded><![CDATA[Whether it is DRTV, search, outdoor, or even print, specialty agencies that remain disciplined and collaborative should continue to thrive in an uncertain marketing environment.<br/>
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[[ This is a content summary only. Visit my website for full links, other content, and more! ]]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DRTV Can Serve as Virtual Pop-up Store This Holiday Season</title>
		<link>http://drtv-blog.eicoff.com/2011/07/drtv-can-serve-as-virtual-pop-up-store-this-holiday-season/</link>
		<comments>http://drtv-blog.eicoff.com/2011/07/drtv-can-serve-as-virtual-pop-up-store-this-holiday-season/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 09:00:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[DRTV Production]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[interactive tv]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=620</guid>
		
			<content:encoded><![CDATA[Traditional retailers know that in order to succeed, they need to locate their stores in targeted high-traffic areas.  And many marketers rely on this distribution to drive sales.  But imagine being...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Can DRTV Strategists Take From the “Whitey” Bulger Arrest?</title>
		<link>http://drtv-blog.eicoff.com/2011/07/what-can-drtv-strategists-take-from-the-whitey-bulger-arrest/</link>
		<comments>http://drtv-blog.eicoff.com/2011/07/what-can-drtv-strategists-take-from-the-whitey-bulger-arrest/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 21:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Demo]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[short-form infomercial]]></category>
		<category><![CDATA[short-form TV commercials]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=593</guid>
		
			<content:encoded><![CDATA[We developed a very straightforward DRTV spot that was extremely direct –  a strong opening that called out the target, “If you are 65….”, supers calling out the benefits of Liberty Medical, and...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Suggests Need for DRTV</title>
		<link>http://drtv-blog.eicoff.com/2011/04/survey-suggests-need-for-drtv/</link>
		<comments>http://drtv-blog.eicoff.com/2011/04/survey-suggests-need-for-drtv/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 20:15:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[direct response agency]]></category>
		<category><![CDATA[direct response media]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[interactive tv]]></category>
		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=583</guid>
		
			<content:encoded><![CDATA[Deloitte's recent "State of the Media Democracy” survey provides compelling data that suggests DRTV should be playing a larger role in marketers' media mix.  The most glaring statistic is that 86% of...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Questions to Ask When Choosing a DRTV Agency</title>
		<link>http://drtv-blog.eicoff.com/2011/03/7-questions-to-ask-when-choosing-a-drtv-agency/</link>
		<comments>http://drtv-blog.eicoff.com/2011/03/7-questions-to-ask-when-choosing-a-drtv-agency/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 22:22:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[DRTV Production]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct response media]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[interactive tv]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=517</guid>
		
			<content:encoded><![CDATA[Many agencies like to be all things to all people. They specialize in long-form DRTV, short-form DRTV, radio, search, banners, etc…While it would be ideal if agencies were great at all aspects of...<br/>
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[[ This is a content summary only. Visit my website for full links, other content, and more! ]]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DRTV in Asia</title>
		<link>http://drtv-blog.eicoff.com/2011/03/drtv-in-asia/</link>
		<comments>http://drtv-blog.eicoff.com/2011/03/drtv-in-asia/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 22:35:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[DRTV Production]]></category>
		<category><![CDATA[international DRTV]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct response media]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=526</guid>
		
			<content:encoded><![CDATA[For those of us that have been involved in DRTV overseas, we know that DRTV’s growth is coming like a freight train, particularly in Asia.  The following release gives you some insight into DRTV’s...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Know Your DRTV Audience</title>
		<link>http://drtv-blog.eicoff.com/2011/03/know-your-drtv-audience/</link>
		<comments>http://drtv-blog.eicoff.com/2011/03/know-your-drtv-audience/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 20:38:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct response media]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>
		<category><![CDATA[interactive tv]]></category>
		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=498</guid>
		
			<content:encoded><![CDATA[The impact the new technology is having on DRTV is both exciting and complex. The DRTV messages have to continue to appeal to mass audiences, but must be served up in a myriad of ways to allow the...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adweek Poll &amp; DRTV Buyers See Impact of Media Usage</title>
		<link>http://drtv-blog.eicoff.com/2010/12/adweek-poll-drtv-buyers-agree-on-impact-of-media-usage/</link>
		<comments>http://drtv-blog.eicoff.com/2010/12/adweek-poll-drtv-buyers-agree-on-impact-of-media-usage/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 22:42:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct response media]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV Best Practice]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>
		<category><![CDATA[short-form infomercial]]></category>
		<category><![CDATA[short-form TV commercials]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=463</guid>
		
			<content:encoded><![CDATA[A recent AdWeek Media/Harris Poll revealed numbers regarding advertising acceptance that reflect what DRTV  marketers already know about how consumers use media – there is often an inverse...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can DRTV Continue It’s Growth Curve?</title>
		<link>http://drtv-blog.eicoff.com/2010/10/can_drtv_continue_its_growth_curve/</link>
		<comments>http://drtv-blog.eicoff.com/2010/10/can_drtv_continue_its_growth_curve/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 17:01:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[DRTV Best Practice]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[interactive tv]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[short-form infomercial]]></category>
		<category><![CDATA[short-form TV commercials]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=453</guid>
		
			<content:encoded><![CDATA[It would appear that while radio, newspaper and magazines (the media that has relinquished control of most of their own content for free) appear to be taking the brunt of the advertising falloff, TV...<br/>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Increasing Use of Short-Form DRTV</title>
		<link>http://drtv-blog.eicoff.com/2010/09/the-increasing-use-of-short-form-drtv/</link>
		<comments>http://drtv-blog.eicoff.com/2010/09/the-increasing-use-of-short-form-drtv/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 14:57:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[DRTV Account Management]]></category>
		<category><![CDATA[DRTV Best Practices]]></category>
		<category><![CDATA[DRTV Creative]]></category>
		<category><![CDATA[DRTV Media Agency]]></category>
		<category><![CDATA[DRTV Messaging]]></category>
		<category><![CDATA[DRTV News]]></category>
		<category><![CDATA[direct response agency]]></category>
		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[DRTV Best Practice]]></category>
		<category><![CDATA[DRTV commercial]]></category>
		<category><![CDATA[DRTV Direct Response TV]]></category>
		<category><![CDATA[short-form infomercial]]></category>
		<category><![CDATA[short-form TV commercials]]></category>

		<guid isPermaLink="false">http://drtv-blog.eicoff.com/?p=435</guid>
		
			<content:encoded><![CDATA[Companies large and small, Fortune 500 to pharmaceutical companies, have realized the effectiveness of DRTV and the numbers back it up.  Short-form DRTV campaigns increased 21.9% from 1st quarter...<br/>
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