From The President's Desk

Rise of the Aztec Code

Garrett Russell — Wed, 11 Jul 2007 13:46:00 GMT

The Aztec 2D bar code has been making waves lately, and we have had quite a few requests and sales to various parts of the world for our decoder. Invented by HHP (Welch-Allyn) many years ago, Aztec is a public domain symbology. Historically, Aztec is...(read more)

Got Camera Phone?

Garrett Russell — Tue, 19 Jun 2007 19:49:00 GMT

I read this article on 6/22/07 regarding the number of camera phones will exceed 1 Billion in 2007. A staggering number, and 1/3 of the population (roughly 2 billion) by 2011, truely amazing, and a dream come true for potential applications for bar codes...(read more)

Two Cents on the Colorful Microsoft Bar Code - Digital Watermarking is Better.

Garrett Russell — Tue, 19 Jun 2007 14:30:00 GMT

I have been asked many times in the past month or for my opinion on the launch of Microsoft's multicolored bar code . OK...Here is my Two Cents... The short version....Don't think it will make it in prime time. Digital Watermarking is better....(read more)

Omniplanar - Premium Product, Premium Price, The Right Choice.

Garrett Russell — Tue, 05 Jun 2007 02:25:00 GMT

After coming out of a seminar on pricing, and as I pondered why we don't have 100% market share in bar code decoding software, I looked back on some of the recent opportunities that we did not win. In each case, our premium price had something to...(read more)

View from the Top

Garrett Russell — Fri, 18 May 2007 23:13:00 GMT

When Omniplanar's parent company, Metrologic, purchased Omniplanar from some really smart guys from Princeton, NJ in September of 2004 and gave me the opportunity to run the company, I was ecstatic. Some might consider inheriting a company with a product that was and still is recognized as being the BEST IN THE WORLD (SwiftDecoder) might be a dream come true, that you can sit back - rest on your laurels and watch the cash roll in.

It is true that having a great product makes for easy competitive analysis and provides added confidence when talking to perspective clients. However, it also creates a forum for your competitors, co-workers and others to try to find a crack in your armor, looking for any sign of weakness that can take away your greatness. So how does one handle this? Quite simply, bring it on!

At Omniplanar we drive for EXTREME COMPETITIVE ADVANTAGE. Our engineers do not look to simply read more bar codes than our competitors, but we look to do it faster, more reliably, more accurately and with the thought that our product MUST make our customer's product outperform any other on the market (ie those that choose not to buy our software). If the nay-sayers find images with bar codes that we do not read, bring it on, our staff of experts will let you know the whats, whys and hows about the image and if we truly did have a crack in the armor, I can guarantee that it won't last and, by the way, THANK YOU, our software is even better!